Latest articles from DMNews E-mail Marketing

Move beyond e-mail and take event-triggered marketing cross-channel

Tue, 14 Jul 2009 11:34:41 GMT

When marketers think about event-triggered marketing today, it's typically very one-dimensional: e-mail. An e-mail is automatically pushed to a customer when they abandon an online shopping cart or experience a technical difficulty on an e-commerce site. The process is fairly established and ripe for improvement.

E-mail: How to bridge the media fragmentation gap

Tue, 14 Jul 2009 10:29:04 GMT

Once, marketers didn't worry about media fragmentation in their marketing plans. Having only limited means to reach consumers made it easier to determine which form of media best fit their target audience. But with the array of new media now available, marketers can find their task overwhelming.

AirTran finds e-mail helps increase loyalty

Mon, 13 Jul 2009 00:00:00 GMT

AirTran Airways has found that e-mail is a helpful tool to help keep up communications with its frequent flier members. In fact, since the airline teamed up with e-mail services provider e-Dialog to revamp its e-mail program, the brand has seen a 70% increase in click-through rates in its e-mails.

Responsys expands into Australia

Thu, 09 Jul 2009 12:33:47 GMT

E-mail marketing services firm Responsys has opened a new office in Sydney, Australia. The new office comes in response to Responsys' growing client base in Australia and New Zealand. Clients include The Westfield Group, Jeans West, Flybuys New Zealand, Wego, Smart Salary, GE Money, Tabcorp, Symantec and Johnson & Johnson.

Zinio debuts sweepstakes to promote digital magazines

Wed, 08 Jul 2009 13:12:20 GMT

In a move to build awareness and acquire new customers, Zinio, a digital magazine publishing company, has launched a new sweepstakes to promote its digital magazines.

Atlantic Theater adds viral to e-mail playbill

Tue, 07 Jul 2009 16:26:37 GMT

The Atlantic Theater Co. plans a shift to digital channels, such as e-mail and social networking, to enhance its ticket sales and increase donor contributions. The 24-year-old off-Broadway theater partnered with service provider eWayDirect to develop and implement the new strategy.

Understand mobile e-mail for a better user experience

Tue, 07 Jul 2009 14:51:49 GMT

Sending e-mail today automatically includes you in the mobile e-mail business. Some companies realize this and have taken steps to address the issues surrounding mobile e-mail; others realize it, but ignore the situation. Many simply don't realize that 20% of their e-mails are received and read on mobile devices.

Inbox Insider: E-mail for nonprofits

Tue, 07 Jul 2009 22:30:00 GMT

Direct marketing is one of the best ways for nonprofit organizations to raise money for their cause, and e-mail marketing specifically can be an excellent tool for getting the word out about a good cause. Direct marketing is one of the best ways for nonprofit organizations to raise money for their cause, and e-mail marketing specifically can be an excellent tool for getting the word out.

StrongMail acquires PopularMedia to offer social networking services

Wed, 01 Jul 2009 15:16:30 GMT

E-mail marketing services firm StrongMail Systems has acquired PopularMedia, a social media marketing company, for an undisclosed figure. Under the terms of the agreement, PopularMedia will come under the StrongMail brand and its social media tools will become part of the StrongMail suite of digital marketing offerings.

Aspen Marketing adds local targeting to automotive e-mail campaigns

Tue, 30 Jun 2009 15:25:15 GMT

As the automotive industry is challenged with cash strapped consumers, direct marketing agency Aspen Marketing has been working with their automotive clients to reach consumers in a more multichannel and geo-targeted way.

The Retail Marketer's Playbook: Your 180-Day Email Marketing Game Plan with Top 5 Plays

Tue, 11 Mar 2008 16:11:00 GMT

Retailers, it's time to rethink your email marketing game plan. Today's typical retailer still relies on high-volume, low-relevance email campaigns to generate revenue. But this "batch-and-blast" approach fails to deliver a "best-in-class" customer experience that can build real, long-term value.

Multichannel momentum

Mon, 15 Jun 2009 00:00:00 GMT

The economic environment is still stormy, but retailers are starting to test the waters with new demand-generating strategies.

Newspapers engage with e-mail

Mon, 01 Jun 2009 00:00:00 GMT

As layoffs, closures and cutbacks dog newspapers, e-mail newsletters help monetize their online efforts and spur readership growth.

Problem Solver: "How can I integrate social media with my e-mail marketing program?"

Fri, 15 May 2009 16:00:00 GMT

The rise of social media is creating an exciting inbound marketing channel that serves as an excellent complement to outbound email marketing efforts. Marketers who allocate the time and resources to integrate programs can realize synergies - driving incremental revenue while creating positive customer experiences. Here are five tips to help you integrate social media with your e-mail programs and ensure you're getting the most out of them.

Technique: How to make your e-mail go viral

Fri, 17 Apr 2009 16:30:00 GMT

Four experts serve up their best tips for getting readers to share your e-mails

Strike up the brand with e-mail

Fri, 06 Mar 2009 16:30:00 GMT

Experts say it is e-mail's time to shine - not just as a lead generator, but as a way to help brands extend their message to a variety of audiences.