Latest articles from Direct Marketing News

Fleur du Mal Dress Up Customer Shopping Experiences with Mobile

Fri, 24 May 2013 19:06:37 GMT

This lingerie brand isn't skimpy with its mobile strategy

Finding the Real Low-Hanging Fruit

Fri, 24 May 2013 17:55:08 GMT

Use loyalty data to identify key target segments and get more revenue from existing customers.

USPS Offers Discount on Samples

Thu, 23 May 2013 21:13:22 GMT

The Postal Service offers 5% off trial-sized samples in an attempt to get more CPG companies to try sampling.

There's Nothing Prudent About Good Content Marketing

Thu, 23 May 2013 19:03:47 GMT

Prudential Financial marketers climb down from the rock to make people understand why they don't plan for retirement instead of why they should.

Marketing News Bytes: May 23, 2013

Thu, 23 May 2013 18:50:46 GMT

Updates on companies, products, and people

Silo-ization vs. The People Side of Marketing

Thu, 23 May 2013 18:43:35 GMT

Silo-ization is a silent killer. It destroys the most effective factor in marketing: people.

Marketing Is Hard :(

Thu, 23 May 2013 17:00:11 GMT

But let's turn that frown upside down. Yes, marketing is hard, but there's also more opportunity for customer engagement now than ever, right?

BNP Paribas Aces Twitter Campaign

Wed, 22 May 2013 18:15:43 GMT

BNP serves up a campaign that intertwines the online and physical courts

IBM Scoops Dannon for Big Data

Wed, 22 May 2013 17:09:00 GMT

Yogurt purveyor Dannon is using IBM's cloud-based predictive analytics to enhance its forecasting abilities.

Context Makes Sense

Wed, 22 May 2013 16:47:14 GMT

"Treat your customers like individuals." You hear that all the time. Yes, but, I mean, how?

Placing Customers Into Context

Wed, 22 May 2013 16:47:14 GMT

"Treat your customers like individuals." You hear that all the time. Yes, but, I mean, how?

Oscar Mayer is No Wiener When It Comes to Mobile

Wed, 22 May 2013 13:48:00 GMT

This Kraft brand is one hot dog when it comes to creating seamless customer experiences

CMOs on the Move: May 21, 2013

Tue, 21 May 2013 20:45:20 GMT

New marketing chiefs at Outrigger, Aquilent, Callidus Cloud, ASPire, and PCM

Data-Driven Marketing Is Ready to Rev Into High Gear

Tue, 21 May 2013 19:00:58 GMT

Companies put the pedal to the metal for spending on new data solutions and staffers, says a DMA report

So Many Sides of You

Tue, 21 May 2013 17:17:56 GMT

Put the customer in context and you'll be glad you did. That and other pearls from the IBM Smarter Commerce Global Summit in Nashville.

Just Ask Watson: IBM Unveils the Watson Engagement Advisor

Tue, 21 May 2013 17:06:22 GMT

According to IBM, 50% of the 270 billion customer service calls placed each year go unresolved. But Watson can help.

Ready for an Omnichannel World? Your Customers Are.

Tue, 21 May 2013 12:44:50 GMT

More than just marketing in the channels customers use, marketers should provide purchase ability, as well.

Accenture Acquires Acquity

Mon, 20 May 2013 20:48:19 GMT

The digital agency is the third new puzzle piece added to Accenture Interactive in the past six months.

Accenture Acquires Acuity

Mon, 20 May 2013 20:48:19 GMT

The digital agency is the third new puzzle piece added to Accenture Interactive in the past six months.

Marketing Needs More Studio Screentime

Mon, 20 May 2013 18:42:10 GMT

A study from the University of Utah's David Eccles School of Business indicates that movie studios are by and large doing an inefficient job with their marketing.

Etailer Taps Data with Appealing Results

Mon, 20 May 2013 11:00:00 GMT

Gift basket purveyor Harry & David uses multivariate testing to give its e-commerce visitors the online experience they crave.

Technology Is Changing the Way We Market—and Spend

Fri, 17 May 2013 21:27:25 GMT

As marketing budgets grow, technologies are getting a bigger slice of the pie, says Gartner's Laura McLellan

For Club Monaco, Social is Always in Season

Fri, 17 May 2013 19:42:38 GMT

Social engagement is all the rage, whether spring, summer, fall, or winter

Out-of-the-Box Thinking

Fri, 17 May 2013 18:54:15 GMT

Think direct mail is old school? Think again.

Infographic: CMOs and CIOs Fight for Customer Centricity

Fri, 17 May 2013 17:22:40 GMT

Marketing and IT come together to fight for customer-centric initiatives.