Latest articles from DMNews

Industry reacts to self-reg proposals on BT

Thu, 02 Jul 2009 14:24:27 GMT

The industry took a significant step in the behavioral targeting and privacy debate by releasing seven best practices principles for behavioral targeting on July 2.

Spotlight conversation: The evolution of CRM

Thu, 02 Jul 2009 12:29:42 GMT

Janet Rubio, chief insights officer at Engauge, discusses the evolution of CRM.

Sonny's Bar-B-Q taps Engauge to invigorate brand, boost online presence

Thu, 02 Jul 2009 10:34:14 GMT

Sonny's Real Pit Bar-B-Q has signed Engauge as its new agency of record, replacing seven-year incumbent AdPartners Inc.

Next week's issue: CRM special issue

Thu, 02 Jul 2009 14:49:22 GMT

In the July 13 issue of DMNews, we're focused on just one thing: CRM. Whether it be loyalty, engagement or customer relationships, CRM is at the forefront of the growth and innovation that the industry relies on during the downturn. This first-ever special issue of DMNews will take a closer look at every facet of the CRM and database space, including software, privacy, loyalty, retail, data collection, e-mail programs, social media and more.

New car lovers list available

Thu, 02 Jul 2009 14:05:45 GMT

Worldata has begun managing the 64,000-name list of auto race enthusiast available through the SportsFanReview.com. Races such as NASCAR, Indy 500, Busch series, stock car and dragster are discussed and attended by the consumers on this list. SportsFanReview.com highlights significant details about national and international games, college and professional teams and features blogs and opinions about sports, along with general news of wins, losses, championships and player information.

USPS high-density decrease approved, questions of cap on decrease raised

Thu, 02 Jul 2009 14:01:11 GMT

Commercial and nonprofit mailers of US Postal Service Standard Mail high-density flats, mail pieces delivered to each address on a delivery route, will enjoy new minimum per-piece price decreases of 0.1 cent. The decreases kick in on July 19. In addition, mailers will see decreases to the pound price element that match the Standard Mail Saturation rate. The Postal Regulatory Commission approved the rate on July 1, potentially setting a new precedent on how to address a rate decrease in a period of deflation.

DMCNY announces 2009 Silver Apple Awards winners

Thu, 02 Jul 2009 13:13:19 GMT

The Direct Marketing Club of New York (DMCNY) has named its 2009 Silver Apple Awards winners. The Silver Apple Awards honor leaders in the direct and interactive marketing industry who have at least 25 years' experience, have shown a commitment to volunteerism and who have made significant contributions to the growth of the industry.

NY Blade gets the ax

Thu, 02 Jul 2009 12:36:43 GMT

The New York Blade, a 22,000-circ gay and lesbian paper, has suspended publication. The Blade, sister title to the New England Blade — which shuttered its print edition in October 2008 — and HX Magazine, was distributed for free around New York City on a weekly and bi-weekly schedule, depending on time of year.

Technique: How to build the best PPC landing page

Mon, 29 Jun 2009 15:25:48 GMT

You've paid for the click and now you need to make the most of it. We asked three experts to share their secrets on how to design the best landing page so that every pay-per-click lead from a search engine turns into a buyer.

When working 'snob appeal' into marketing materials, tread carefully

Mon, 15 Jun 2009 00:00:00 GMT

Sometimes, snobbery sells. People don't buy a BMW 700 series automobile because they think it's a superior car. They buy it because it appeals to their inner snob. But, when BMW creates promotional materials, it makes sure to differentiate between the product and the promotion.

As they evolve, e-books and their readers are potential bestsellers

Mon, 15 Jun 2009 00:00:00 GMT

E-books still represent a small percentage of overall online book sales. But this could soon change, thanks to several recent and upcoming developments in this category. In a new report, How Big Is the Reader Opportunity, Forrester Research forecasts that the US market for e-readers will rise from 1 million to 2 million users in 2009.

How to target the wealthiest buyers

Wed, 01 Jul 2009 11:45:33 GMT

While many financial institutions are struggling, one sector remains hot: wealth management. Targeting prospects with dollars to manage is critical to success and, at the same time, more difficult than ever because people are looking to new influencers and new sources of information to help them make investment decisions.

Inbox Insider: Spammers send Michael Jackson related content

Tue, 30 Jun 2009 14:42:19 GMT

Spammers have jumped on the death of Michael Jackson and are sending out spam e-mails with the King of Pop in the subject line.

Inside blog marketing: Blogs among most effective social media for marketing purposes

Tue, 30 Jun 2009 12:10:19 GMT

While a recent Knowledge Networks study found that less than 5% of users regularly turn to social media sites such as Facebook, LinkedIn, or Twitter for guidance on purchase decisions, many marketers find blogs are an effective way to reach motivated buyers.