Latest articles from DMNews

Sports themes score for b-to-b

Mon, 09 Nov 2009 00:00:00 GMT

Business-to-business technology marketers have found that their audience of business decision makers responds well to entertaining messaging as a way to cut through the current economic malaise.

Hilton debuts first US iPhone, iPod Touch apps

Wed, 11 Nov 2009 09:00:00 GMT

Hilton Worldwide will launch iPhone and iPod Touch applications for seven of its hotel chains by the end of this year. It is the first time the company has used the channel in the US. The free apps for the Hilton and DoubleTree brands launched November 10.

Q3 declines don't tell digital story

Mon, 09 Nov 2009 00:00:00 GMT

Third-quarter earnings for the "big four" advertising holding companies were dismal year over year, yet experts queried by DMNews painted a rosier picture for digital advertising — because it shows ROI.

Welch's juices up brand marketing with digital effort

Fri, 13 Nov 2009 15:48:03 GMT

Concord, MA-based juice maker Welch's only began using online advertising two years ago, but it has already more than tripled its initial spending, dropping $4 million dollars online last year. Its latest campaign, the "Real. Grape. Goodness" integrated effort, launched November 12 with TV, online and print components. Its aim is connecting with Gen X mothers.

Google acquires Gizmo5 in a reported $30M deal

Fri, 13 Nov 2009 14:23:53 GMT

Google has acquired Gizmo5, a company that makes software for Internet-based calling on mobile phones and computers.

Potter insists on five-day delivery as part of Postal Service reform

Fri, 13 Nov 2009 12:09:21 GMT

John Potter, postmaster general and CEO of the US Postal Service, used the open session of the November 13 USPS Board of Governors meeting to press again for structural reform of the agency, insisting that real reform must reduce the number of delivery days from six to five per week.

Regulators, marketers seek to clarify pharma's marketing role on social media at hearings

Fri, 13 Nov 2009 11:14:01 GMT

Federal regulators and pharmaceutical company marketers sought to clear up regulations for online and social media marketing strategies at the Food and Drug Administration's November 12 hearings on the topic.

ListBargains drops seven e-mail lists

Fri, 13 Nov 2009 09:46:19 GMT

ListBargains released seven e-mail lists on November 13. They are Canine Companions @ Email, Corporate Credit Card Holders @ Email, Pain in the Neck...and Other Places @ Email, ROI Express Higher Education Responders @ Email, Trailblazers Travel Destinations @ Email, Trailblazers Travelers to Foreign Lands @ Email and Trendsations Continuing Education @ Email.

Digital Insider: Social search will change the way brands use search

Thu, 29 Oct 2009 16:24:46 GMT

Now that Microsoft's and Google's partnerships with Facebook and Twitter are official, search is on its way to becoming the new kind of search engine that Bing promised at its launch.

Inbox Insider: Testing and segmentation helped Mint.com increase e-mail open rate

Tue, 03 Nov 2009 11:44:14 GMT

There's nothing better for an e-mail campaign than a marketer who considers the details. Extra thought about the time an e-mail is sent, personalization and segmentation of marketing messages' content can increase engagement and interest in a brand.

Use e-mail to maintain consistent and two-way communication with donors

Thu, 12 Nov 2009 16:21:45 GMT

E-mail marketing is a great way to stay in contact with donors. You may send them updates on cause-related events, send a newsletter, and even advise them of an upcoming mailing. The key is to be interactive and get their attention. Show them you care. Show them you understand them and how they can be of assistance to you and your cause. Whatever you are doing, be sure to ask them for a donation.

Offer incentives and information to donors and make sure to ask for permission

Thu, 12 Nov 2009 16:21:43 GMT

Many nonprofits are transitioning from print newsletters to e-mail newsletters to take advantage of cost savings, speed and clickable actions. Building an e-mail list from scratch and growing it to compensate for the inevitable list churn is challenging for many nonprofits.

Employ a combination of online and offline strategies to build your e-mail list

Thu, 12 Nov 2009 16:21:41 GMT

Many of the techniques that nonprofits use to build files do not differ drastically from those of corporate entities. However, one of the most important aspects to maintaining and growing a file for a nonprofit is to sustain the relationship by communicating and sharing the impact of their gift, time and talent on the mission of the organization.

Silver Apples Gala - Polished Affair Celebrates Past and Future

Sat, 14 Nov 2009 10:19:24 GMT

The Direct Marketing Club of New York honored the giants of direct marketing this week at the DMCNY's Silver Apple Awards at New York's Hudson Theater. The cocktail reception burst at the seams in the art-deco theater lobby; current honorees rubbed shoulders alongside a number of past honorees, many of whom were in attendance. Gawkers like me simply took it all in. I've covered direct marketing now for a dozen years, so I enjoyed seeing the mix of past and present movers and shakers and speaking with some of them.

TBWA\WorldHealth has a new president

Thu, 12 Nov 2009 12:40:35 GMT

TBWA Worldwide appointed Gary Wenzel president of its TBWA\WorldHealth division November 12.

Burberry launches social network

Wed, 11 Nov 2009 10:30:48 GMT

The New York Times reported this week on how high-fashion brand Burberry is looking to reach a younger audience with a proprietary social network.

Here a Google, There a Google, Everywhere a Google Google

Wed, 04 Nov 2009 19:31:02 GMT

Google doodles are Google's versions of the home page logo that celebrate events and anniversaries. Google today began featuring Sesame Street's beloved characters as a special doodle series in the run up to Sesame Street's 40th anniversary on November 10th. Big Bird was featured today on the Google homepage. Conveying his height, we only see Big Bird from the waist down; his legs form the L in Google.

Banner Ad Flies Build Book Show Buzz

Sat, 31 Oct 2009 01:01:36 GMT

Jung von Matt/Neckar, a German ad agency, created buzz for publisher Eichborn at the Frankfurt Book Fair this month. The agency outfitted 200 flies with banner ads to promote their exhibition booth at the show. What do you call that? A "fly circus?"