Latest articles from DMNews Internet Marketing

National Geographic Channel brings TV theme to online game

Thu, 16 Jul 2009 14:27:56 GMT

The National Geographic Channel (NGC) is using online gaming to help promote the launch of the channel's series Hooked, which premiered Monday.

Discount retailer Daffy's promotes apartment deal

Thu, 16 Jul 2009 11:42:07 GMT

Daffy's Inc., an off-price retailer based in the New York metropolitan region, has launched its first branding campaign with new agency of record Johannes Leonardo that includes a new online presence, a contest to win the lease for an apartment and advertising across multiple channels. The effort is designed to appeal to fashion- and value-conscious shoppers while establishing Daffy's as a leading destination for luxury bargains.

Inside Emerging Media: Netbooks net opportunity for marketers

Mon, 13 Jul 2009 22:00:00 GMT

With little marketing push behind them to date, netbooks have become a darling of the consumer electronics arena by giving a lift to laptop sales. Thanks to new subsidized plans for netbooks from telecommunications providers, the segment could shape up to be one of the highlights of the upcoming back-to-school and holiday season.

Bausch & Lomb eyes youth with high-priced online push

Mon, 13 Jul 2009 00:00:00 GMT

Rochester, NY-based Bausch & Lomb kicked off a multimillion-dollar online marketing campaign on June 26 promoting the US launch of its SofLens daily disposable contact lenses to 25- to 34-year-old consumers. Campaign elements include banner ads, paid search, site sponsorships, content partnerships and a dedicated microsite. Digital Pulp handled the creative, and Ionic Media handled media.

Häagen-Dazs pushes honeybee messaging on social networks

Mon, 13 Jul 2009 04:00:00 GMT

The Häagen-Dazs brand, which is licensed to Dreyer's Grand Ice Cream, is continuing to raise awareness about the decreasing population of honeybees, on a social site called ExperienceProject.com (EP).

Deluxe adds to customer base with acquisitions

Thu, 09 Jul 2009 11:51:15 GMT

Deluxe Corporation, which provides customer loyalty and retention programs and other marketing services as well as promotional products and printed items to small businesses and financial institutions, has announced two acquisitions intended to expand its small business Web services customer base. Deluxe's Hostopia unit has signed a definitive agreement to purchase certain assets of Aplus.net and completed the purchase of search engine marketing firm MerchEngines. Deluxe will pay approximately $30 million for these companies.

Interactive marketing to hit $55B in five years

Wed, 08 Jul 2009 16:20:22 GMT

Interactive marketing spend will hit $55 billion and represent 21% of all marketing spending in 2014, as marketers continue to shift dollars from away from traditional media and toward search marketing, display advertising, e-mail marketing, social media and mobile marketing, according to Forrester Research.

Online shopping security has a new gold standard

Mon, 06 Jul 2009 22:00:00 GMT

People know to look for the gold padlock when transacting online. E-commerce stores know they need an SSL certificate to get the gold padlock. It's something consumers have been told numerous times whether it was from a pre-holiday news special about protecting yourself online or from the family member that thinks they know everything about technology.

Industry reacts to self-reg proposals on BT

Thu, 02 Jul 2009 14:24:27 GMT

The industry took a significant step in the behavioral targeting and privacy debate by releasing seven best practices principles for behavioral targeting on July 2.

Industry groups introduce behavioral targeting best practices

Thu, 02 Jul 2009 00:00:00 GMT

A group of marketing associations introduced seven best practices principles for behavioral targeting on July 2. The principles - a significant step in the behavorial targeting and privacy debate - are designed to make behavioral targeting more transparent to consumers and to educate consumers on the practices of online advertising and how behavioral data is used.

Dos and Don'ts of building a successful e-mail database

Mon, 22 Jun 2009 16:40:15 GMT

A solid e-mail database is the cornerstone for any successful e-mail campaign. David Eldridge, CEO of Alterian, and Blake Groves, online marketing consultant for Convio, share their top Dos and Don'ts for building the most valuable e-mail database.

DMNews talks with Glenn Pingul, VP of marketing at Mixpo

Mon, 15 Jun 2009 00:00:00 GMT

Glenn Pingul, VP of marketing at Mixpo, discusses an online video display banner campaign created for McDonald's at the end of 2008 to promote a new breakfast line.

Toolbox: Online video, e-mail, lead generation, Web site

Mon, 15 Jun 2009 00:00:00 GMT

Unleashing your Web site, what to look for in an online  video RFP, how to weed out poor leads and e-mail tips in this week's edition of DMNews' Toolbox.

Creative solutions from Shawan Downs, Gerber, Kodak

Sun, 15 Jun 2008 00:00:00 GMT

Hear what Julie Petroski, VP, group creative director at Targetbase, thinks of Shawan Downs' promotional effort for its Steeplechase, Gerber's "Start healthy, stay healthy pledge" campaign, and Kodak's "ScanMate/What's in your inbox?" campaign.

Nailed It: DMNews speaks with BestBuyEyeGlasses.com

Mon, 01 Jun 2009 00:00:00 GMT

Eyal Gutentag, principal at BestBuyEyeGlasses.com, discusses a new strategy that is driving results from its recommendations engine.

Online shopping security has a new gold standard

Mon, 06 Jul 2009 22:00:00 GMT

Inside blog marketing: Blogs among most effective social media for marketing purposes

Tue, 30 Jun 2009 12:10:19 GMT

While a recent Knowledge Networks study found that less than 5% of users regularly turn to social media sites such as Facebook, LinkedIn, or Twitter for guidance on purchase decisions, many marketers find blogs are an effective way to reach motivated buyers.

Prepare for traffic surges to your Web site

Mon, 29 Jun 2009 18:00:00 GMT

Black-out sales, free shipping days, search engine optimization, strategic link baiting—all are proven methods that can, when timed and executed well, ratchet up Web traffic. But if unprepared, dramatic traffic increases can lead to delays, hang-ups, outages, and even outright system failures that can negatively impact campaign success, as well as customer satisfaction and corporate revenue.

Optimize customer interactions in a downturn

Mon, 22 Jun 2009 23:00:00 GMT

It's pretty bleak out there, and some are predicting that the economy will get worse before it gets better. In this sort of environment, e-commerce marketers need to take a look at the ROI of their outbound marketing, and how effective their Web site is at converting customers coming to the site. Traffic generation spend is wasted if that traffic does not convert, and average conversion rates hovering at 3% or so seem to indicate that the selling conversation that we are having with our customers leaves something to be desired.

Inside click fraud: Display ads, botnets latest source for malicious activity

Mon, 15 Jun 2009 19:00:00 GMT

While overall click fraud dipped during Q1 2009, down 17% from Q4 2008 and 16% year-over-year, the fraud traffic from malicious scripted programs increased this year, according to Click Forensics. This type of malware exists as Javascript programs that execute upon a page view or site visit. Protection against this level of threat is often managed under the radar of advertisers using digital display ads. Networks and publishers working with third-party service providers often bear the brunt of ensuring traffic is legitimate and ads are correctly counted.