Latest articles from DMNews Internet Marketing

Sharp turns on integrated effort highlighting TV technology

Fri, 19 Mar 2010 15:30:50 GMT

Sharp Electronics is rolling out an integrated campaign to support its upcoming Aquos line of televisions. The company's agency of record, McGarryBowen, created the effort, which has e-mail, display, online video, paid search, social media, print and TV elements.

Aflac launches user-generated video contest

Thu, 18 Mar 2010 13:05:23 GMT

Aflac launched its first user-generated video contest, called the "10 Second Challenge," on March 18. The competition encourages consumers to submit 10-second videos of themselves explaining exactly what Aflac does for policy holders.

Superpages feeds small business clients' coupons to Twitter

Thu, 18 Mar 2010 12:44:22 GMT

Local search engine Superpages.com began feeding its clients' coupons to city-specific Twitter accounts on March 18.

Telecoms, movie studios partner on $30M Movies on Demand push

Wed, 17 Mar 2010 16:55:01 GMT

A coalition of major Hollywood studios and cable companies have launched a $30 million campaign promoting the Movies on Demand service. The "Video store just moved in" effort, which launched March 17, features a sweepstakes, interactive media, a dedicated Web site at CableVideoStore.com, TV spots and print ads.

Lay's launches 'Happiness Exhibit' engagement campaign

Wed, 17 Mar 2010 16:09:18 GMT

PepsiCo's Frito-Lay division is running a digital customer-engagement campaign to promote its potato chips. The "Happiness Exhibit" effort, which began March 15, encourages consumers to share photos of happy moments. The images will become part of a growing online photo montage.

Ad budgets in flux, but digital, FSIs up in 2009: Kantar Media

Wed, 17 Mar 2010 15:46:20 GMT

Total advertising expenditures for 2009 were $125.3 billion, a 12.3% drop from the previous year, according to measurement firm Kantar Media (formerly TNS Media). Internet advertising and free-standing inserts were the only sectors that reported growth, 7.3% and 3%, respectively, according to the company.

AppNexus launches real-time ad management platform with eBay as client

Tue, 16 Mar 2010 15:18:42 GMT

AppNexus, a Web advertising start-up founded last year by veterans of DoubleClick and Yahoo's Right Media Exchange, launched an advertising platform March 15. EBay, the company's beta client since last year, is using it to streamline its approach to ad buying.

CytoSport video effort targets students during spring break

Mon, 15 Mar 2010 15:00:16 GMT

CytoSport is running a viral video campaign to promote its Muscle Milk brand to college students during spring break. San Francisco-based agency Pereira & O'Dell, which CytoSport chose as its agency of record last June, created the effort.

Editorial: The DM landscape has changed permanently

Mon, 15 Mar 2010 00:00:00 GMT

The worst of the recession is behind us, and marketers are seeing budgets stabilize. Amid the slow recovery, though, direct marketers may need to re-think everything they have ever done. The picture has changed permanently. They will need to operate in a new environment that has direct marketing at its core, but goes way beyond traditional direct.

Measurement makes Facebook a marketing win

Mon, 15 Mar 2010 00:00:00 GMT

As more companies use Facebook as a marketing platform, they are demanding measurement tools to gauge consumer interaction on the site.

Nonprofits look to integrated marketing

Sun, 01 Mar 2009 00:00:00 GMT

Nonprofits support direct mail efforts with e-mail, social and other channels.

E-mail plays major role in spurring healthy holiday sales

Tue, 23 Feb 2010 04:30:00 GMT

Holiday sales in 2009 turned out to be better than expected despite a tough year economically, rising by most accounts compared with 2008. E-commerce drove that improvement as consumers both loosened the purse strings and became more comfortable shopping online. MasterCard Advisors' SpendingPulse released year end numbers, reported by DMNews in January, pointing to a 15.5% increase in online sales, and researcher ComScore reported a 5% increase in e-commerce sales this holiday season. One marketing services firm found e-mail played a major role.

Travel marketers boost digital efforts

Sun, 15 Feb 2009 00:00:00 GMT

For travel and tourism marketers, an integrated direct marketing strategy is the best way to engage with consumers.

DRTV plays lead in campaign strategy

Sun, 15 Feb 2009 00:00:00 GMT

Television ads drive consumer response in many channels, online and offline. Hoveround and other marketers are leveraging television as the centerpiece of their integrated campaigns.

Facebook cuts display ad ties with Microsoft

Mon, 08 Feb 2010 15:12:49 GMT

Popular social site Facebook cut display ad ties with Microsoft Corp., but it is keeping its search relationship alive. Microsoft, which bought a 1.6% stake in Facebook in 2007, has sold the network's banner ads for the past three years. It will continue to power Web search results on Facebook and run search-based text ads. It will also enhance the search experience.

Editorial: The DM landscape has changed permanently

Mon, 15 Mar 2010 00:00:00 GMT

Do celebrities help social media campaigns?

Mon, 15 Mar 2010 00:00:00 GMT

From beer to banking, celebrity endorsements are a major component of many marketing campaigns. Do they have the same weight in social media? Two experts make their cases

Designing a Web site that Captures Consumers

Mon, 08 Mar 2010 17:00:39 GMT

What makes the world's most addictive consumer Web sites — Adidas, Amazon, and Zappos — so addictive? The secret lies in the developers' ability to blend design and usability principles to create a uniquely engaging user experience. The payoff? Ease of use will compel consumers to return again and again.

Direct can teach brands lots about engagement

Mon, 01 Mar 2010 00:00:00 GMT

During last year's Academy Awards ceremony, 11% of viewers tracked by Nielsen's Convergence Panel simultaneously watched the Oscars on TV and followed them on the Internet. Nielsen Online also said that people who used Facebook while watching the broadcast spent an average of 76 minutes there, and it estimated more than 100,000 messages were Tweeted during the show.

Domino's 'Pizza turnaround' represents about-face in marketing and product

Mon, 01 Mar 2010 00:00:00 GMT

There is something about the phrase "new and improved" that doesn't feel genuine. It gets about 170 million results on Google. Instead, level with people. That is what Domino's delivers with its new "Pizza Turnaround" ad campaign, and the message is on target.