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        <title>Latest articles from DMN Production and Printing</title>
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        <description>Latest articles from DMN Production and Printing</description>
        
          <itunes:author><![CDATA[DMN]]></itunes:author>
        <itunes:subtitle>Production and Printing</itunes:subtitle>
        <itunes:summary><![CDATA[DMNews.com is home to news and trends of the production and printing industry, which serves the direct mail and media industries.]]></itunes:summary>
        <itunes:owner>
            <itunes:name>Production and Printing</itunes:name>
            <itunes:email>web@haymarketmedia.com</itunes:email>
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        <itunes:category text="Business">
            <itunes:category text="Business News" /> 
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          <title>One on One: Wayne Powers on the Journey from Print to Digital</title>
            
            
            <description>Print marketing is still showing growth for Valassis, but onboarding the audience to digital makes a lot of sense</description>
            
            <link>http://www.dmnews.com/one-on-one-wayne-powers-on-the-journey-from-print-to-digital/article/526012/</link>
            <pubDate>Thu, 29 Sep 2016 20:32:24 GMT</pubDate>
            
          <itunes:summary>Print marketing is still showing growth for Valassis, but onboarding the audience to digital makes a lot of sense</itunes:summary>
          <itunes:author><![CDATA[DMN]]></itunes:author>
            
            
            
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          <title>Candidates Offer Change In The Form of Targeting</title>
            
            
            <description>A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.</description>
            
            <link>http://www.dmnews.com/candidates-offer-change-in-the-form-of-targeting/article/367452/</link>
            <pubDate>Mon, 01 Sep 2014 04:00:00 GMT</pubDate>
            
          <itunes:summary>A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.</itunes:summary>
          <itunes:author><![CDATA[DMN]]></itunes:author>
            
            
            
            <guid>http://www.dmnews.com/candidates-offer-change-in-the-form-of-targeting/article/367452/</guid>
               
                                
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          <title>Hearst Uses Email Insights to Merge Its Print and Online Worlds	</title>
            
            
            <description>The magazine publisher links digital subscribers to print subscribers to get a full 360-degree view of the customer.</description>
            
            <link>http://www.dmnews.com/hearst-uses-email-insights-to-merge-its-print-and-online-worlds/article/321737/</link>
            <pubDate>Tue, 19 Nov 2013 21:24:15 GMT</pubDate>
            
          <itunes:summary>The magazine publisher links digital subscribers to print subscribers to get a full 360-degree view of the customer.</itunes:summary>
          <itunes:author><![CDATA[DMN]]></itunes:author>
            
            
            
            <guid>http://www.dmnews.com/hearst-uses-email-insights-to-merge-its-print-and-online-worlds/article/321737/</guid>
               
                                
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          <title>Yamaha Uses Digital to Jazz Up its Print Ads</title>
            
            
            <description>The company infuses print with digital to create a harmonizing ad experience.</description>
            
            <link>http://www.dmnews.com/yamaha-uses-digital-to-jazz-up-its-print-ads/article/317411/</link>
            <pubDate>Tue, 22 Oct 2013 20:26:34 GMT</pubDate>
            
          <itunes:summary>The company infuses print with digital to create a harmonizing ad experience.</itunes:summary>
          <itunes:author><![CDATA[DMN]]></itunes:author>
            
            
            
            <guid>http://www.dmnews.com/yamaha-uses-digital-to-jazz-up-its-print-ads/article/317411/</guid>
               
                                
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          <title>Millennials Save In All Channels</title>
            
            
            <description>Millennials may be in love with all things digital, but when it comes to saving cash, they embrace traditional channels.</description>
            
            <link>http://www.dmnews.com/millennials-save-in-all-channels/article/311164/</link>
            <pubDate>Wed, 11 Sep 2013 14:00:00 GMT</pubDate>
            
          <itunes:summary>Millennials may be in love with all things digital, but when it comes to saving cash, they embrace traditional channels.</itunes:summary>
          <itunes:author><![CDATA[DMN]]></itunes:author>
            
            
            
            <guid>http://www.dmnews.com/millennials-save-in-all-channels/article/311164/</guid>
               
                                
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          <title>Who Mobilized Consumers&apos; Shopping Habits? It&apos;s All You! </title>
            
            
            <description>The Time Inc. publication condenses content and ecommerce into a single mobile page</description>
            
            <link>http://www.dmnews.com/who-mobilized-consumers-shopping-habits-its-all-you/article/301599/</link>
            <pubDate>Tue, 02 Jul 2013 19:42:47 GMT</pubDate>
            
          <itunes:summary>The Time Inc. publication condenses content and ecommerce into a single mobile page</itunes:summary>
          <itunes:author><![CDATA[DMN]]></itunes:author>
            
            
            
            <guid>http://www.dmnews.com/who-mobilized-consumers-shopping-habits-its-all-you/article/301599/</guid>
               
                                
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          <title>Teen Vogue and Toyota Let Teens Steer Campaign Advocacy </title>
            
            
            <description>The brands partner to promote safe driving in an integrated campaign</description>
            
            <link>http://www.dmnews.com/teen-vogue-and-toyota-let-teens-steer-campaign-advocacy/article/288666/</link>
            <pubDate>Fri, 12 Apr 2013 18:11:34 GMT</pubDate>
            
          <itunes:summary>The brands partner to promote safe driving in an integrated campaign</itunes:summary>
          <itunes:author><![CDATA[DMN]]></itunes:author>
            
            
            
            <guid>http://www.dmnews.com/teen-vogue-and-toyota-let-teens-steer-campaign-advocacy/article/288666/</guid>
               
                                
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          <title>As print declines, publishers dive into data</title>
            
            
            <description>Amid declining print magazine sales, some publishing companies are turning to database and CRM solutions to drive subscriptions.</description>
            
            <link>http://www.dmnews.com/as-print-declines-publishers-dive-into-data/article/251551/</link>
            <pubDate>Wed, 01 Aug 2012 04:00:00 GMT</pubDate>
            
          <itunes:summary>Amid declining print magazine sales, some publishing companies are turning to database and CRM solutions to drive subscriptions.</itunes:summary>
          <itunes:author><![CDATA[DMN]]></itunes:author>
            
            
            
            <guid>http://www.dmnews.com/as-print-declines-publishers-dive-into-data/article/251551/</guid>
               
                                
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          <title>Consolidation transforms the printing industry landscape</title>
            
            
            <description>While consolidation has been a growth and hang-on strategy for some in the printing industry, the space is undergoing such a seismic shift in its expanding arrays of services that the old metrics and measures no longer apply.</description>
            
            <link>http://www.dmnews.com/consolidation-transforms-the-printing-industry-landscape/article/228894/</link>
            <pubDate>Thu, 01 Mar 2012 05:00:00 GMT</pubDate>
            
          <itunes:summary>While consolidation has been a growth and hang-on strategy for some in the printing industry, the space is undergoing such a seismic shift in its expanding arrays of services that the old metrics and measures no longer apply.</itunes:summary>
          <itunes:author><![CDATA[DMN]]></itunes:author>
            
            
            
            <guid>http://www.dmnews.com/consolidation-transforms-the-printing-industry-landscape/article/228894/</guid>
               
                                
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          <title>Purchase technology will assist print</title>
            
            
            <description>Many marketers have suggested print specifically is dead or dying, but I don&apos;t buy it.</description>
            
            <link>http://www.dmnews.com/purchase-technology-will-assist-print/article/229015/</link>
            <pubDate>Thu, 01 Mar 2012 05:00:00 GMT</pubDate>
            
          <itunes:summary>Many marketers have suggested print specifically is dead or dying, but I don&apos;t buy it.</itunes:summary>
          <itunes:author><![CDATA[DMN]]></itunes:author>
            
            
            
            <guid>http://www.dmnews.com/purchase-technology-will-assist-print/article/229015/</guid>
               
                                
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          <title>Mail tracking demand</title>
            
            
            <description>U.S. Postal Service facility closures, a steep decline in overnight delivery of First-Class Mail and the reduction of work staff and equipment creates a growing need for mail tracking.</description>
            
            <link>http://www.dmnews.com/mail-tracking-demand/article/222197/</link>
            <pubDate>Sun, 01 Jan 2012 05:00:00 GMT</pubDate>
            
          <itunes:summary>U.S. Postal Service facility closures, a steep decline in overnight delivery of First-Class Mail and the reduction of work staff and equipment creates a growing need for mail tracking.</itunes:summary>
          <itunes:author><![CDATA[DMN]]></itunes:author>
            
            
            
            <guid>http://www.dmnews.com/mail-tracking-demand/article/222197/</guid>
               
                                
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          <title>Plug-ins: printing &amp; production</title>
            
            
            <description>The printing and production sector has undergone major transformation in a digitally dominated market, and many marketers can now use the dual impact of print media and technology to communicate marketing messages to customers. At the same time, there has been a recalibration of expectations for improved sales and greater return on investment.</description>
            
            <link>http://www.dmnews.com/plug-ins-printing-production/article/215204/</link>
            <pubDate>Tue, 01 Nov 2011 04:00:00 GMT</pubDate>
            
          <itunes:summary>The printing and production sector has undergone major transformation in a digitally dominated market, and many marketers can now use the dual impact of print media and technology to communicate marketing messages to customers. At the same time, there has been a recalibration of expectations for improved sales and greater return on investment.</itunes:summary>
          <itunes:author><![CDATA[DMN]]></itunes:author>
            
            
            
            <guid>http://www.dmnews.com/plug-ins-printing-production/article/215204/</guid>
               
                                
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