Latest articles from DMNews Search Marketing

SES San Jose: Keyword tips and pitfalls

Thu, 21 Aug 2008 17:31:08 GMT

The success of a search engine marketing (SEM) campaign depends on selecting the right keywords, said Christine Churchill, president of SEM firm KeyRelevance, at a panel at the Search Engine Strategies conference in San Jose on Thursday.

SES roundtable: Search shouldn't take all the credit

Wed, 20 Aug 2008 16:13:12 GMT

Search marketing often gets credit for the final sale or conversion, even when it shouldn't, according to a roundtable discussion today at Search Engine Strategies in San Jose. "Search [often] gets credit for everything," admitted Mikel Chertudi, senior director of online and demand marketing at Omniture.

SES San Jose: Microsoft dedicated to investment in search

Tue, 19 Aug 2008 16:49:40 GMT

Delivering the best results is the key to growing Microsoft's search marketing business, said Satya Nadella, SVP of Microsoft's search, portal and advertising group.

TheFind to launch new iPhone "Where to Shop" application

Mon, 18 Aug 2008 16:14:32 GMT

TheFind, a search engine e-commerce firm, has developed a new iPhone application designed to assist shoppers when they're out and about. The new application, called "Where to Shop," is a location-aware shopping search engine that includes online comparison and local price information.

Happy Birthday Search Engine Strategies!

Mon, 18 Aug 2008 15:56:19 GMT

For the first time in years, I'm not heading to the Search Engine Strategies San Jose show — its 10th anniversary edition (Gasp). Yes, it feels wrong, but client and travel schedules did not align so well this year, and so I will have to live vicariously through blogs, videos and images posted by others this week.

Online content management is key in local search

Mon, 18 Aug 2008 15:22:20 GMT

According to ComScore, consumers will soon conduct 2 billion local searches each month. With more than 80% of consumers researching online before making in-store purchases, that number will continue to rise. Local search has become an important interactive marketing channel.

Get high ROI and build brand loyalty with Hispanic search

Mon, 18 Aug 2008 14:39:29 GMT

Hispanics are the fastest growing segment of the US population, and they have been quick to embrace the online world — eMarketer reports 20 million Hispanic Internet users in the US. Embracing this audience online with equal swiftness can help a company grow its customer base and increase ROI.

Hitting your target every time with local search

Mon, 11 Aug 2008 13:50:01 GMT

Marketing to customers in your neighborhood used to be as easy as putting up a sign or advertising in the local newspaper. Today's Web-savvy consumers shop for products and services locally on the Internet using local search.

Using search to measure the impact of offline media for geo-targeted campaigns

Mon, 11 Aug 2008 13:27:59 GMT

Because search captures demand generated by other media, it can help you determine the impact of your offline marketing efforts. But what if your campaign is geo-targeted — can search still help you measure its impact? In a word, yes.

Regional update: SMX Sao Paulo wrapup

Mon, 11 Aug 2008 12:55:30 GMT

It must be fascinating to see the world through Google's eyes. At least, this is what I thought when Susan Humphries flew in from Mountain View, CA, to give a keynote at SMX Sao Paulo, the first major search engine marketing conference held in Brazil.

Search is on target

Mon, 21 Jul 2008 10:59:00 GMT

For marketers who compete in local and regional markets, geo-targeted search can be a boon to building business.

Form follows function for creative

Mon, 23 Jun 2008 03:12:00 GMT

TBWA's Scheiner talks about why creativity is important.

Safeguard your brand with search

Mon, 02 Jun 2008 01:20:00 GMT

No company wants its reputation to be sullied by negative search results. So what are the best practices for brands to protect themselves? Four search experts share their tips.

Local search blossoms

Mon, 17 Mar 2008 01:59:00 GMT

Businesses of all sizes and in all locations are benefitting from geographically targeted search advertising campaigns.

DMNews spends a few minutes with Peter Baron, president, AdmissionsQuest

Mon, 10 Mar 2008 10:49:00 GMT

AdmissionsQuest president Peter Baron discusses a recent search campaign with HubSpot to enhance AdmissionsQuest.com's visibility.