DNS – Factoid

Customers Want Products, Price, and Phone Number on Websites

2014-02-18T15:10:00.001-05:00

Knowing what customers want to find on websites could mean expanded business opportunities with Durham's growing visitor population. According to one survey, the most common desires are a list of products, prices, and a phone number.

Source: MarketingProfs

Americans Like to Try New Brands

2013-09-16T08:00:00.000-04:00

Asked whether they like to try new brands and products or prefer to stick with the ones they know, 55% of Americans chose the former.

Source: Ipsos Open Thinking Exchange.

LinkedIn Adoption Growing

2013-09-15T08:00:00.000-04:00

Social Network LinkedIn adoption has increased among social networkers – 29 percent in 2013 vs. 22 percent in 2012.

Source: MyLife

More People Staying In Touch Via Email Than Social Networks

2013-09-14T08:00:00.000-04:00

57 percent of survey respondents say that they stay in touch with friends through personal email accounts, more than via social networks (47 percent) or landline calls (37 percent).

Source: MyLife

1 in 2 Social Network Users Say They’re Considering Taking A Break

2013-09-13T08:00:00.000-04:00

52% of social network users have either taken or considered taking a “vacation” from one or more social networks in the past year, and 24% plan to stop using or take a break from one this year.

Source: MyLife

72% of Stay Within 5 Feet of Their Devices

2013-09-12T08:00:00.000-04:00

New data has revealed that 72% of smartphone owners are within 5 feet of their devices the majority of the time.

Source: Jumio

TV is America's Main Source of News

2013-09-11T08:00:00.000-04:00

"Television is the main place Americans say they turn to for news about current events (55%), leading the Internet, at 21%. Nine percent say newspapers or other print publications are their main news source, followed by radio, at 6%"

Source: Gallup

Find Out When and Why Branded Videos Go Viral

2013-09-10T13:51:00.000-04:00

Unruly has released a comprehensive white paper examining various elements of branded video sharing, including the best day for launching a campaign and the creative factors that are most likely to make a video go viral. According to “The Science of Sharing,” the data is important as the researchers believe that “the success of ‘water cooler’ content can both be predicted and repeated.”

Teens Share Location on Social Networking Sites

2013-08-26T08:00:00.000-04:00

16% of teen social media users have set up their profile to automatically include their location in posts.

Source: Pew Research Center

Social Network Sharing Depends on Age

2013-08-23T08:00:00.000-04:00

Older teens are more likely than younger teens to share certain types of information on Social Networking sites.

Source: Pew Research Center

91% of Teens Post Pictures of Themselves to Facebook

2013-08-22T08:00:00.000-04:00

In 2012, 91% of teens posted a photo of themselves on Facebook.

Source: Pew Research Center

60% of teen Facebook users keep their profiles private

2013-08-21T08:00:00.000-04:00

60% of teen Facebook users keep their profiles private, and most report high levels of confidence in their ability to manage their settings.

Source: Pew Research Center

Online Teens’ Use of Twitter Grows by 50% in 1 Year

2013-08-20T08:00:00.000-04:00

Online teens’ use of social networking sites appears to have leveled out, but more are turning to Twitter.

Source: Pew Research Center

44% of Millennial Women "Love to Shop"

2013-08-19T08:00:00.000-04:00

Millennial (18-35) women are 52% more likely than their male counterparts to agree that they “love to shop.

Source: Urban Land Institute

Marketers Intend to Use YouTube

2013-08-16T08:00:00.000-04:00

YouTube is the channel where most marketers plan on increasing their social media efforts.

Source: Media Examiner

3 in 4 Employees Check Work Email Outside of Work Hours

2013-08-15T08:00:00.000-04:00

74% of employees check work email outside of standard work hours, with most of those doing so at least several times a day.

Source: Marketing Charts

7 in 10 Americans Say Radio is Part of Their Daily Routine

2013-08-14T08:00:00.000-04:00

69% of survey participants agree that “streaming services do not replace radio.”

Source: Clear Channel

Americans Predict Streaming Radio Will Outpace AM/FM

2013-08-13T08:00:00.000-04:00

57 percent of American adults believe that in five years, Americans will primarily listen to streaming radio options versus traditional AM/FM radio.

Source: Business Wire

Millennials Want Entertainment On Demand

2013-08-12T08:00:00.000-04:00

Americans aged 18-34 are more likely than their older counterparts to prefer a range of entertainment types on-demand.

Source: Business Wire

Netflix and YouTube Eating Up North American Bandwith

2013-08-09T08:00:00.000-04:00

Netflix accounts for 32.3% share of North American peak downstream fixed access traffic, and YouTube next at 17.1%.

Source: Marketing Charts

Wealthy Consumers Shop Online and In-Store

2013-08-08T08:00:00.000-04:00

Wealthy Consumers are just as likely to make purchases in-store as online.

Source: Marketing Charts

1% of Twitter Users Generate 20% of Tweets

2013-08-07T08:00:00.000-04:00

Twitter activity is highly concentrated- 1% of Twitter users generate 20% of tweets.

Source: First Monday

Moms Want Incentives

2013-08-06T08:00:00.000-04:00

81% of mothers will engage more with a brand if they are offered a reward.

Source: PunchTab

Millennials Understand Value of Face-to- Face

2013-08-05T08:00:00.000-04:00

61% of Millennials aged 18-27 believe that exhibits at exhibitions, conventions and annual meetings are more valuable today than they were 2 years ago.

Source: CEIR

Music Fans Notice Brands

2013-08-02T08:00:00.000-04:00

43% of music fans notice when a brand or product sponsors an artist or brand.

Source: Nielsen