https://www.dpom.co.uk/blog/ Digital marketing tips, Google Ads strategies, SEO guides and social media advice for small businesses from DPOM. en-gb Thu, 05 Mar 2026 09:00:00 +0000 https://www.dpom.co.uk/wp-content/uploads/2020/12/cropped-DPOM-Rocket-R-192x192.webp https://www.dpom.co.uk/ https://www.dpom.co.uk/facebook-ads-vs-boosted-posts-what-actually-works/ https://www.dpom.co.uk/facebook-ads-vs-boosted-posts-what-actually-works/ Thu, 05 Mar 2026 00:00:00 +0000 Facebook Ads vs boosted posts — which should you use? We compare targeting, costs, objectives and results to help you decide. https://www.dpom.co.uk/local-seo-checklist-small-businesses-2026/ https://www.dpom.co.uk/local-seo-checklist-small-businesses-2026/ Mon, 02 Mar 2026 00:00:00 +0000 A practical local SEO checklist for small businesses in 2026. Optimise your Google Business Profile, local citations, reviews and more. https://www.dpom.co.uk/how-ai-is-changing-google-ads-2026/ https://www.dpom.co.uk/how-ai-is-changing-google-ads-2026/ Sun, 01 Mar 2026 00:00:00 +0000 Discover how AI is transforming Google Ads in 2026 with smart bidding, Performance Max and responsive search ads. Learn what your business should do. https://www.dpom.co.uk/why-every-small-business-needs-blog-2026/ https://www.dpom.co.uk/why-every-small-business-needs-blog-2026/ Sun, 01 Mar 2026 00:00:00 +0000 Discover why blogging is essential for small business growth in 2026. SEO benefits, trust building, lead generation, and practical tips to get started. https://www.dpom.co.uk/why-every-small-business-needs-blog-2026/ https://www.dpom.co.uk/why-every-small-business-needs-blog-2026/ Thu, 16 Apr 2026 00:00:00 +0000 Discover why blogging is essential for small business growth in 2026. SEO benefits, trust building, lead generation, and practical tips to get started. https://www.dpom.co.uk/the-beginners-guide-to-social-media-marketing-for-small-businesses/ https://www.dpom.co.uk/the-beginners-guide-to-social-media-marketing-for-small-businesses/ Wed, 01 Jan 2020 00:00:00 +0000 The Beginner’s Guide to Social Media Marketing for Small Businesses Let’s get straight to... https://www.dpom.co.uk/how-to-set-a-digital-marketing-budget-when-youre-a-small-business/ https://www.dpom.co.uk/how-to-set-a-digital-marketing-budget-when-youre-a-small-business/ Wed, 01 Jan 2020 00:00:00 +0000 How to Set a Digital Marketing Budget When You’re a Small Business Let’s be... https://www.dpom.co.uk/why-your-website-isnt-converting-visitors-into-customers/ https://www.dpom.co.uk/why-your-website-isnt-converting-visitors-into-customers/ Wed, 01 Jan 2020 00:00:00 +0000 You’re Paying for Traffic That Goes Nowhere Here is a hard truth that most... https://www.dpom.co.uk/how-long-does-seo-actually-take-to-work-a-brutally-honest-timeline/ https://www.dpom.co.uk/how-long-does-seo-actually-take-to-work-a-brutally-honest-timeline/ Wed, 01 Jan 2020 00:00:00 +0000 “How long until I see results from SEO?” It’s the first question every small... https://www.dpom.co.uk/your-landing-page-is-killing-your-google-ads-and-you-probably-dont-even-know-it/ https://www.dpom.co.uk/your-landing-page-is-killing-your-google-ads-and-you-probably-dont-even-know-it/ Wed, 01 Jan 2020 00:00:00 +0000 You’re spending hundreds – maybe thousands – on Google Ads every month. Your click-through... https://www.dpom.co.uk/5-google-business-profile-mistakes-that-are-costing-you-customers/ https://www.dpom.co.uk/5-google-business-profile-mistakes-that-are-costing-you-customers/ Wed, 01 Jan 2020 00:00:00 +0000 5 Google Business Profile Mistakes That Are Costing You Customers Let’s not beat around... https://www.dpom.co.uk/facebook-ads-vs-google-ads-which-is-right-for-your-small-business/ https://www.dpom.co.uk/facebook-ads-vs-google-ads-which-is-right-for-your-small-business/ Wed, 01 Jan 2020 00:00:00 +0000 Facebook Ads vs Google Ads: Which Is Right for Your Small Business? Every small... https://www.dpom.co.uk/why-clients-keep-hopping-between-digital-marketing-agencies-and-why-its-usually-their-fault/ https://www.dpom.co.uk/why-clients-keep-hopping-between-digital-marketing-agencies-and-why-its-usually-their-fault/ Wed, 01 Jan 2020 00:00:00 +0000 Here’s an uncomfortable truth: most agencies aren’t the problem – the clients jumping between... https://www.dpom.co.uk/display-ads-vs-search-ads-which-should-your-small-business-use/ https://www.dpom.co.uk/display-ads-vs-search-ads-which-should-your-small-business-use/ Wed, 01 Jan 2020 00:00:00 +0000 Display Ads vs Search Ads: Which Should Your Small Business Use? | DPOM DPOM.co.uk... https://www.dpom.co.uk/how-to-choose-the-right-google-ads-keywords-for-your-business/ https://www.dpom.co.uk/how-to-choose-the-right-google-ads-keywords-for-your-business/ Wed, 01 Jan 2020 00:00:00 +0000 How to Choose the Right Google Ads Keywords for Your Business | DPOM Google... https://www.dpom.co.uk/how-to-calculate-your-profit-margins-and-measure-the-real-value-of-google-ads/ https://www.dpom.co.uk/how-to-calculate-your-profit-margins-and-measure-the-real-value-of-google-ads/ Wed, 01 Jan 2020 00:00:00 +0000 You’re spending money on Google Ads. But do you actually know if it’s worth... https://www.dpom.co.uk/the-biggest-google-ads-mistakes-small-businesses-make-and-how-to-avoid-them/ https://www.dpom.co.uk/the-biggest-google-ads-mistakes-small-businesses-make-and-how-to-avoid-them/ Wed, 01 Jan 2020 00:00:00 +0000 The Biggest Google Ads Mistakes Small Businesses Make (And How to Avoid Them) |... https://www.dpom.co.uk/the-beginners-guide-to-social-media-marketing-for-small-businesses/ https://www.dpom.co.uk/the-beginners-guide-to-social-media-marketing-for-small-businesses/ Wed, 01 Jan 2020 00:00:00 +0000 The Beginner’s Guide to Social Media Marketing for Small Businesses Let’s get straight to... https://www.dpom.co.uk/how-to-set-a-digital-marketing-budget-when-youre-a-small-business/ https://www.dpom.co.uk/how-to-set-a-digital-marketing-budget-when-youre-a-small-business/ Wed, 01 Jan 2020 00:00:00 +0000 How to Set a Digital Marketing Budget When You’re a Small Business Let’s be... https://www.dpom.co.uk/why-your-website-isnt-converting-visitors-into-customers/ https://www.dpom.co.uk/why-your-website-isnt-converting-visitors-into-customers/ Wed, 01 Jan 2020 00:00:00 +0000 You’re Paying for Traffic That Goes Nowhere Here is a hard truth that most... https://www.dpom.co.uk/how-long-does-seo-actually-take-to-work-a-brutally-honest-timeline/ https://www.dpom.co.uk/how-long-does-seo-actually-take-to-work-a-brutally-honest-timeline/ Wed, 01 Jan 2020 00:00:00 +0000 “How long until I see results from SEO?” It’s the first question every small... https://www.dpom.co.uk/your-landing-page-is-killing-your-google-ads-and-you-probably-dont-even-know-it/ https://www.dpom.co.uk/your-landing-page-is-killing-your-google-ads-and-you-probably-dont-even-know-it/ Wed, 01 Jan 2020 00:00:00 +0000 You’re spending hundreds – maybe thousands – on Google Ads every month. Your click-through... https://www.dpom.co.uk/5-google-business-profile-mistakes-that-are-costing-you-customers/ https://www.dpom.co.uk/5-google-business-profile-mistakes-that-are-costing-you-customers/ Wed, 01 Jan 2020 00:00:00 +0000 5 Google Business Profile Mistakes That Are Costing You Customers Let’s not beat around... https://www.dpom.co.uk/facebook-ads-vs-google-ads-which-is-right-for-your-small-business/ https://www.dpom.co.uk/facebook-ads-vs-google-ads-which-is-right-for-your-small-business/ Wed, 01 Jan 2020 00:00:00 +0000 Facebook Ads vs Google Ads: Which Is Right for Your Small Business? Every small... https://www.dpom.co.uk/why-clients-keep-hopping-between-digital-marketing-agencies-and-why-its-usually-their-fault/ https://www.dpom.co.uk/why-clients-keep-hopping-between-digital-marketing-agencies-and-why-its-usually-their-fault/ Wed, 01 Jan 2020 00:00:00 +0000 Here’s an uncomfortable truth: most agencies aren’t the problem – the clients jumping between... https://www.dpom.co.uk/display-ads-vs-search-ads-which-should-your-small-business-use/ https://www.dpom.co.uk/display-ads-vs-search-ads-which-should-your-small-business-use/ Wed, 01 Jan 2020 00:00:00 +0000 Display Ads vs Search Ads: Which Should Your Small Business Use? | DPOM DPOM.co.uk... https://www.dpom.co.uk/how-to-choose-the-right-google-ads-keywords-for-your-business/ https://www.dpom.co.uk/how-to-choose-the-right-google-ads-keywords-for-your-business/ Wed, 01 Jan 2020 00:00:00 +0000 How to Choose the Right Google Ads Keywords for Your Business | DPOM Google... https://www.dpom.co.uk/how-to-calculate-your-profit-margins-and-measure-the-real-value-of-google-ads/ https://www.dpom.co.uk/how-to-calculate-your-profit-margins-and-measure-the-real-value-of-google-ads/ Wed, 01 Jan 2020 00:00:00 +0000 You’re spending money on Google Ads. But do you actually know if it’s worth... https://www.dpom.co.uk/the-biggest-google-ads-mistakes-small-businesses-make-and-how-to-avoid-them/ https://www.dpom.co.uk/the-biggest-google-ads-mistakes-small-businesses-make-and-how-to-avoid-them/ Wed, 01 Jan 2020 00:00:00 +0000 The Biggest Google Ads Mistakes Small Businesses Make (And How to Avoid Them) |... https://www.dpom.co.uk/the-beginners-guide-to-social-media-marketing-for-small-businesses/ https://www.dpom.co.uk/the-beginners-guide-to-social-media-marketing-for-small-businesses/ Wed, 01 Jan 2020 00:00:00 +0000 The Beginner’s Guide to Social Media Marketing for Small Businesses Let’s get straight to... https://www.dpom.co.uk/how-to-set-a-digital-marketing-budget-when-youre-a-small-business/ https://www.dpom.co.uk/how-to-set-a-digital-marketing-budget-when-youre-a-small-business/ Wed, 01 Jan 2020 00:00:00 +0000 How to Set a Digital Marketing Budget When You’re a Small Business Let’s be... https://www.dpom.co.uk/why-your-website-isnt-converting-visitors-into-customers/ https://www.dpom.co.uk/why-your-website-isnt-converting-visitors-into-customers/ Wed, 01 Jan 2020 00:00:00 +0000 You’re Paying for Traffic That Goes Nowhere Here is a hard truth that most... https://www.dpom.co.uk/how-long-does-seo-actually-take-to-work-a-brutally-honest-timeline/ https://www.dpom.co.uk/how-long-does-seo-actually-take-to-work-a-brutally-honest-timeline/ Wed, 01 Jan 2020 00:00:00 +0000 “How long until I see results from SEO?” It’s the first question every small... https://www.dpom.co.uk/your-landing-page-is-killing-your-google-ads-and-you-probably-dont-even-know-it/ https://www.dpom.co.uk/your-landing-page-is-killing-your-google-ads-and-you-probably-dont-even-know-it/ Wed, 01 Jan 2020 00:00:00 +0000 You’re spending hundreds – maybe thousands – on Google Ads every month. Your click-through... https://www.dpom.co.uk/5-google-business-profile-mistakes-that-are-costing-you-customers/ https://www.dpom.co.uk/5-google-business-profile-mistakes-that-are-costing-you-customers/ Wed, 01 Jan 2020 00:00:00 +0000 5 Google Business Profile Mistakes That Are Costing You Customers Let’s not beat around... https://www.dpom.co.uk/facebook-ads-vs-google-ads-which-is-right-for-your-small-business/ https://www.dpom.co.uk/facebook-ads-vs-google-ads-which-is-right-for-your-small-business/ Wed, 01 Jan 2020 00:00:00 +0000 Facebook Ads vs Google Ads: Which Is Right for Your Small Business? Every small... https://www.dpom.co.uk/why-clients-keep-hopping-between-digital-marketing-agencies-and-why-its-usually-their-fault/ https://www.dpom.co.uk/why-clients-keep-hopping-between-digital-marketing-agencies-and-why-its-usually-their-fault/ Wed, 01 Jan 2020 00:00:00 +0000 Here’s an uncomfortable truth: most agencies aren’t the problem – the clients jumping between... https://www.dpom.co.uk/display-ads-vs-search-ads-which-should-your-small-business-use/ https://www.dpom.co.uk/display-ads-vs-search-ads-which-should-your-small-business-use/ Wed, 01 Jan 2020 00:00:00 +0000 Display Ads vs Search Ads: Which Should Your Small Business Use? | DPOM DPOM.co.uk... https://www.dpom.co.uk/how-to-choose-the-right-google-ads-keywords-for-your-business/ https://www.dpom.co.uk/how-to-choose-the-right-google-ads-keywords-for-your-business/ Wed, 01 Jan 2020 00:00:00 +0000 How to Choose the Right Google Ads Keywords for Your Business | DPOM Google... https://www.dpom.co.uk/how-to-calculate-your-profit-margins-and-measure-the-real-value-of-google-ads/ https://www.dpom.co.uk/how-to-calculate-your-profit-margins-and-measure-the-real-value-of-google-ads/ Wed, 01 Jan 2020 00:00:00 +0000 You’re spending money on Google Ads. But do you actually know if it’s worth... https://www.dpom.co.uk/the-biggest-google-ads-mistakes-small-businesses-make-and-how-to-avoid-them/ https://www.dpom.co.uk/the-biggest-google-ads-mistakes-small-businesses-make-and-how-to-avoid-them/ Wed, 01 Jan 2020 00:00:00 +0000 The Biggest Google Ads Mistakes Small Businesses Make (And How to Avoid Them) |... https://www.dpom.co.uk/the-beginners-guide-to-social-media-marketing-for-small-businesses/ https://www.dpom.co.uk/the-beginners-guide-to-social-media-marketing-for-small-businesses/ Wed, 01 Jan 2020 00:00:00 +0000 The Beginner’s Guide to Social Media Marketing for Small Businesses Let’s get straight to... https://www.dpom.co.uk/how-to-set-a-digital-marketing-budget-when-youre-a-small-business/ https://www.dpom.co.uk/how-to-set-a-digital-marketing-budget-when-youre-a-small-business/ Wed, 01 Jan 2020 00:00:00 +0000 How to Set a Digital Marketing Budget When You’re a Small Business Let’s be... https://www.dpom.co.uk/why-your-website-isnt-converting-visitors-into-customers/ https://www.dpom.co.uk/why-your-website-isnt-converting-visitors-into-customers/ Wed, 01 Jan 2020 00:00:00 +0000 You’re Paying for Traffic That Goes Nowhere Here is a hard truth that most... https://www.dpom.co.uk/how-long-does-seo-actually-take-to-work-a-brutally-honest-timeline/ https://www.dpom.co.uk/how-long-does-seo-actually-take-to-work-a-brutally-honest-timeline/ Wed, 01 Jan 2020 00:00:00 +0000 “How long until I see results from SEO?” It’s the first question every small... https://www.dpom.co.uk/your-landing-page-is-killing-your-google-ads-and-you-probably-dont-even-know-it/ https://www.dpom.co.uk/your-landing-page-is-killing-your-google-ads-and-you-probably-dont-even-know-it/ Wed, 01 Jan 2020 00:00:00 +0000 You’re spending hundreds – maybe thousands – on Google Ads every month. Your click-through... https://www.dpom.co.uk/5-google-business-profile-mistakes-that-are-costing-you-customers/ https://www.dpom.co.uk/5-google-business-profile-mistakes-that-are-costing-you-customers/ Wed, 01 Jan 2020 00:00:00 +0000 5 Google Business Profile Mistakes That Are Costing You Customers Let’s not beat around... https://www.dpom.co.uk/facebook-ads-vs-google-ads-which-is-right-for-your-small-business/ https://www.dpom.co.uk/facebook-ads-vs-google-ads-which-is-right-for-your-small-business/ Wed, 01 Jan 2020 00:00:00 +0000 Facebook Ads vs Google Ads: Which Is Right for Your Small Business? Every small... https://www.dpom.co.uk/why-clients-keep-hopping-between-digital-marketing-agencies-and-why-its-usually-their-fault/ https://www.dpom.co.uk/why-clients-keep-hopping-between-digital-marketing-agencies-and-why-its-usually-their-fault/ Wed, 01 Jan 2020 00:00:00 +0000 Here’s an uncomfortable truth: most agencies aren’t the problem – the clients jumping between... https://www.dpom.co.uk/display-ads-vs-search-ads-which-should-your-small-business-use/ https://www.dpom.co.uk/display-ads-vs-search-ads-which-should-your-small-business-use/ Wed, 01 Jan 2020 00:00:00 +0000 Display Ads vs Search Ads: Which Should Your Small Business Use? | DPOM DPOM.co.uk... https://www.dpom.co.uk/how-to-choose-the-right-google-ads-keywords-for-your-business/ https://www.dpom.co.uk/how-to-choose-the-right-google-ads-keywords-for-your-business/ Wed, 01 Jan 2020 00:00:00 +0000 How to Choose the Right Google Ads Keywords for Your Business | DPOM Google... https://www.dpom.co.uk/how-to-calculate-your-profit-margins-and-measure-the-real-value-of-google-ads/ https://www.dpom.co.uk/how-to-calculate-your-profit-margins-and-measure-the-real-value-of-google-ads/ Wed, 01 Jan 2020 00:00:00 +0000 You’re spending money on Google Ads. But do you actually know if it’s worth... https://www.dpom.co.uk/the-biggest-google-ads-mistakes-small-businesses-make-and-how-to-avoid-them/ https://www.dpom.co.uk/the-biggest-google-ads-mistakes-small-businesses-make-and-how-to-avoid-them/ Wed, 01 Jan 2020 00:00:00 +0000 The Biggest Google Ads Mistakes Small Businesses Make (And How to Avoid Them) |... https://www.dpom.co.uk/the-beginners-guide-to-social-media-marketing-for-small-businesses/ https://www.dpom.co.uk/the-beginners-guide-to-social-media-marketing-for-small-businesses/ Wed, 01 Jan 2020 00:00:00 +0000 The Beginner’s Guide to Social Media Marketing for Small Businesses Let’s get straight to... https://www.dpom.co.uk/how-to-set-a-digital-marketing-budget-when-youre-a-small-business/ https://www.dpom.co.uk/how-to-set-a-digital-marketing-budget-when-youre-a-small-business/ Wed, 01 Jan 2020 00:00:00 +0000 How to Set a Digital Marketing Budget When You’re a Small Business Let’s be...