Professor Dilip S Mutum

Updates August 2025

noreply@blogger.com (Unknown) — Mon, 01 Sep 2025 19:21:00 +0000

August was an eventful month. I had three events:

Masterclass on Fashion Consumer Behaviour

Delivered a masterclass on 'Fashion Consumer Behaviour' for the Malaysian Fashion Creativity Award (MFCA) 2025 finalists on 3 August at MakersLabs, MRANTI Park. The session, part of Jiwa Kuala Lumpur 2.0, brought together cultural pride, heritage, and creativity. Engaging with the finalists was rewarding, and I thank Rashid Hamid, MFCA President and Co-Founder, for the invitation.

Session 9 of the Doctoral Workshop Series,

Held on Wednesday, 6 August (3:00–5:00 pm), at the Library, Monash University Malaysia. It featured a panel under Publishing Unplugged – Peer and Faculty Insights.

Prof. Dilip and Dr. Mary Gu (Taylor’s University) shared perspectives on “What Editors and Reviewers Really Want.”

Guest seminar on ‘Data-Driven Decision-Making

Delivered a guest seminar on ‘Data-Driven Decision-Making’ to Fintech major students at Monash University Malaysia on 20 August, with thanks to Dr. Mohamed Shaiban for the invitation. Always nice to engage with students from other departments.

How I Stumbled Upon the World of Islamic Marketing research?

noreply@blogger.com (Unknown) — Wed, 09 Apr 2025 15:39:00 +0000

I decided to write this following a conversation I had with a friend. We were talking about our areas of expertise and though I am mostly known for my research and publications on technology consumption, I have also researched areas related to sustainability and Islamic marketing. I have noticed that when I mention Islamic Marketing, it seems to generate a bit of surprise. I totally fell into this area by pure chance.

When I joined the University of Nottingham Malaysia in 2014, I had no idea that my journey would lead me to explore the fascinating and increasingly relevant field of Islamic marketing. The Dean of the Business School invited me to join the Centre for Islamic Business and Finance Research (CIBFR), led by Professor Nafis Alam (now my boss at Monash University). I was reluctant as I had never done any research in the area. However, I decided to look around and it soon opened my eyes to a niche that was both unique and significant. Little did I know back then that this connection would spark my interest in Islamic marketing and consumer behavior, eventually leading to several research papers, a book editing project, and even consultancy work in this area.

It’s important to clarify that I don’t consider myself an Islamic scholar. My focus has always been on the practical side of things—looking at Muslim consumers and understanding their behaviors in the marketplace. My research centers on the intersection of business and Islamic principles, exploring how businesses can better cater to the needs of Muslim consumers.

Yes, Islamic Marketing is indeed an area of research and there are a few journals dedicated to this area. The most famous is the Journal of Islamic Marketing. This journal was founded by Professor Pervaiz K. Ahmed, the former head of the School of Business, Monash University Malaysia and is now headed by Professor Jonathan A.J. Wilson from Regent's University London.

However, I have found out that there are a few other journals in this area, including:

Journal of Islamic Marketing Research (I have published 2 papers in this journal).
International Journal of Islamic Marketing and Branding
International Journal of Islamic Marketing
Journal of Digital Marketing and Halal Industry

I have never published in them and am not aware of the quality.

There are a few other Islamic business related related journals including:

International Journal of Islamic and Middle Eastern Finance and Management ( I am part of the editorial board)
Journal of Islamic Accounting and Business Research
ISRA International Journal of Islamic Finance
Journal of Islamic Economics, Banking and Finance

Now, why should Muslim consumers be a key focus for businesses?

The answer is simple: they represent a massive and growing market. With over 1.8 billion Muslims around the world, their purchasing power is only increasing. This is especially true as Muslim-majority countries experience economic growth, making it crucial for businesses to understand this demographic's unique demands and preferences.

In addition to their sheer numbers, the growth of sectors like Halal food and Islamic banking is a testament to the expanding influence of Muslim consumers. The Halal food market alone has become a multi-billion-dollar industry, with global demand far outpacing supply. Likewise, Islamic banking, which operates under Sharia law, is gaining traction worldwide, especially as more people look for ethical and socially responsible financial products. As these sectors continue to grow, businesses that understand and cater to the values and needs of Muslim consumers will be positioned to thrive in an increasingly competitive global market.

In short, whether you're in the food industry, finance, or any other sector, ignoring the importance of Muslim consumers could mean missing out on a huge opportunity. This is why Islamic marketing is not just a niche interest—it’s a critical area for anyone looking to succeed in today’s global economy.

Here is a list of my publications and consultancy work within the area of Islamic Marketing.

Journal Papers

Ghazali, E., Mutum, D., Waqas, M., Taha, A. Z., & Mohtar, M. (2022). Factors influencing the potential adoption of portable pork DNA detection device. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-05-2022-0129. [ABDC B/ SCOPUS]
Ghazali, E.M. Mutum, D.S., Waqas, M., Nguyen, B. and Ahmad-Tarmizi, N.A. (2022). Restaurant choice and religious obligation in the absence of halal logo: A serial mediation model, International Journal of Hospitality Management, 101, 103109. https://doi.org/10.1016/j.ijhm.2021.103109 [CABS 3/ ABDC A*/ SCOPUS/ WOS].
Al-hajla, A.H., Nguyen, B., Melewar, T.C., Jayawardhena, C., Mutum, D. and Ghazali, E. (2019). Understanding the adoption of new religion-compliant products (NRCP) in Islamic markets. Journal of Global Marketing 32(4), 288-302. [CABS 1/ ABDC B/ SCOPUS]
Butt, M.; de-Run, E.; U-Din, A.; Mutum, D. (2018). Religious symbolism in Islamic financial service advertisements, Journal of Islamic Marketing, 9(2), 384-401. [ABDC B/ SCOPUS] Selected by the editorial team as Highly Commended in the 2019 Emerald Literati Awards.

Edited Books:

Mutum, D., Rashid, M. & Butt, M.M. (Eds) (2017). Advances in Islamic Finance, Marketing and Management: An Asian Perspective, Emerald.

Ghazali, E.M.; Mutum, DS; Rashid, M. & Ahmed, J.U. (Eds) (2019), Management of Shari’ah Compliant Businesses: Case Studies on Creation of Sustainable Value. Springer.

Book Chapters:

Ghazali, E.M.; Mutum, DS; Sundramohana, M. & Valdivieso, P. (2019). Was the Boycott of McDonald’s Malaysia Religiously Motivated? In Ghazali et al., (Eds), Management of Shari’ah Compliant Businesses: Case Studies on Creation of Sustainable Value, 155-161, Springer.
Ghazali, E.M.; Mutum, DS; Rashid, M. & Ahmed, J.U. (2019), Management of Shari’ah Compliant Businesses to Create Sustainable Value. In Ghazali et al., (Eds), Management of Shari’ah Compliant Businesses: Case Studies on Creation of Sustainable Value, 1-5, Springer.
Mutum, D.S. & Ghazali, E.M. (2019). Can Siti Khadijah Telekung Overcome Cultural Differences in the UK? In Ghazali et al., (Eds), Management of Shari’ah Compliant Businesses: Case Studies on Creation of Sustainable Value, 171-176, Springer.
Ghazali, E.M.; Mutum, D.S.; Radzi, M.M. & Woon, W.P. (2019). Cadbury and the Porcine DNA Crisis, In Ghazali et al., (Eds), Management of Shari’ah Compliant Businesses: Case Studies on Creation of Sustainable Value, 163-169, Springer.
Ghazali, E. & Mutum, D.S. (2017). Islamic Marketing: Compatibility with Contemporary Themes in Marketing, In Mutum, D.S., Butt, M.M. and Rashid, M., eds., Advances in Islamic Finance, Marketing, and Management: An Asian Perspective, Emerald Group Publishing Limited, 217-226.
Mutum, D. S. & Ghazali, E. (2014). Ikea Malaysia and the Halal Food Crisis, In Dilip Mutum et al. (Eds), Marketing Cases from Emerging Markets, Springer, 31-33.

Consultancies:

Salam Technologies, UAE. Title of Project: Defining the target groups of Muslim-friendly online (internet and apps) resources in Malaysia. August - September 2018. With Dr. Mamunur Rashid.
Salam Technologies, UAE. Title of Project: Browsers and Integrated Services. January - February 2018. With Dr. Mamunur Rashid.

New Journal Editorial Board Positions

noreply@blogger.com (Unknown) — Thu, 03 Apr 2025 17:48:00 +0000

This is a slightly overdue post.

I am very happy to announce that I have joined the editorial team of the Asian Journal of Business and Accounting (AJBA) as an Associate Editor. The journal is published twice a year by the Faculty of Business and Economics, Universiti Malaya and is indexed by Scopus and Web of Science.

I have also joined the Editorial Board of the Journal of Internet Commerce. It is an honour to contribute to this esteemed journal, which is vital in advancing research and scholarship in e-commerce, digital marketing, and online business innovations. I am thankful to the current editor Dr. Darren Koay Kian Yeik, for this incredible opportunity. I am excited to embark on this journey and continue contributing to the growth of knowledge in the dynamic and evolving field of internet commerce. The journal is ranked B in the ABDC list of business journals and is listed under ESCI - Emerging Sources Citation Index in the Web of Science (WOS) database.

The new CABS AJG 2024 Marketing Journals list

noreply@blogger.com (Unknown) — Fri, 08 Nov 2024 18:34:00 +0000

The new Academic Journal Guide 2024 has come out. This is the latest version published by the Chartered Association of Business Schools (CABS).

There are a few changes.

Journal of Consumer Psychology is a new addition to the 4 * list. It was already a 4* but was not in the Marketing field.

The Journal of the Association for Consumer Research is another new addition to the list as a 2 journal.

Three journals listed under 2 in AJG 2021 has now been downgraded to 1.

Journal of Business-to-Business Marketing
Journal of Consumer Affairs
Journal of Marketing Theory and Practice
Two other new journals have entered the AJG list under the Marketing field, namely:
International Journal of Pharmaceutical and Healthcare Marketing
Spanish Journal of Marketing - ESIC

Two journals previously 1 journals are no longer in the AJG list:

Advances in International Marketing
International Journal of Non-Profit and Voluntary Sector Marketing

The Journal of Service Theory and Practice (2) has now been moved from the Marketing field to the OPS&TECH field.

Here is the new list. New updates are marked by "*".

4* Journals

Journal of Consumer Psychology * 4*
Journal of Consumer Research
Journal of Marketing
Journal of Marketing Research
Journal of the Academy of Marketing Science
Marketing Science

4 Journals

International Journal of Research in Marketing
Journal of Retailing

3 Journals

European Journal of Marketing
Industrial Marketing Management
International Marketing Review
Journal of Advertising
Journal of Advertising Research
Journal of Interactive Marketing
Journal of International Marketing
Journal of Public Policy and Marketing
Marketing Letters
Marketing Theory
Psychology and Marketing
Quantitative Marketing and Economics

2 Journals

Academy of Marketing Science Review
Advances in Consumer Research
Consumption Markets and Culture
Electronic Markets
International Journal of Advertising
International Journal of Consumer Studies
International Journal of Market Research
International Journal of Retail and Distribution Management
Journal of Brand Management
Journal of Business and Industrial Marketing
Journal of Consumer Behaviour
Journal of Macromarketing
Journal of Marketing Management
Journal of Personal Selling and Sales Management
Journal of Retailing and Consumer Services
Journal of Services Marketing
Journal of Strategic Marketing
Journal of the Association for Consumer Research *
Qualitative Market Research

1 Journals

Asia Pacific Journal of Marketing and Logistics
Australasian Marketing Journal
Corporate Communications
Corporate Reputation Review
Health Marketing Quarterly
International Journal of Bank Marketing
International Journal of Internet Marketing and Advertising
International Journal of Pharmaceutical and Healthcare Marketing *
International Journal of Technology Marketing
International Review of Retail, Distribution and Consumer Research
International Review on Public and Non-Profit Marketing
Journal of Business-to-Business Marketing*
Journal of Communication Management
Journal of Consumer Marketing
Journal of Consumer Affairs *
Journal of Current Issues and Research in Advertising
Journal of Fashion Marketing and Management
Journal of Financial Services Marketing
Journal of Global Fashion Marketing
Journal of Global Marketing
Journal of Interactive Advertising
Journal of International Consumer Marketing*
Journal of Marketing Analytics
Journal of Marketing Channels
Journal of Marketing Communications
Journal of Marketing for Higher Education
Journal of Marketing Theory and Practice*
Journal of Non-Profit and Public Sector Marketing
Journal of Philanthropy and Marketing
Journal of Product and Brand Management
Journal of Relationship Marketing
Journal of Research in Interactive Marketing
Journal of Social Marketing
Marketing Intelligence and Planning
Recherche et Applications en Marketing
Review of Marketing Science
Services Marketing Quarterly
Social Marketing Quarterly
Spanish Journal of Marketing - ESIC*
Young Consumers

H-Index as benchmarks for academic appointments

noreply@blogger.com (Unknown) — Thu, 24 Oct 2024 17:28:00 +0000

Since being promoted to a full Professor, I have frequently been invited to serve on academic appointment and promotion panels across various universities. In nearly all instances, the primary focus remains on research output and publication records, underscoring the continued relevance of the "publish or perish" paradigm in academia.

An essential aspect of evaluating applicants' research capabilities is the use of reliable metrics. The Google Scholar H-index serves as a valuable indicator, which I often complement with the ExCITATION journal ranking (a Google Scholar™ extension). This tool provides an overview of publications categorized by Scopus quartiles (Q1, Q2, and Q3), offering further insight into the quality and impact of an applicant's research.

As highlighted by Shah and Jawaid (2023), appropriate benchmarks for academic appointments can be set using the H-index: a range of 3 to 5 for assistant professors, 8 to 12 for associate professors, and 15 to 20 as a robust standard for full professor appointments. I have adopted these criteria as a guideline in my evaluations, alongside a thorough examination of the candidate’s curriculum vitae to ensure a comprehensive assessment.

When I posted this on Facebook, some thought that these H-index benchmarks were too low. Some suggested that I should look at the Scopus H-Index instead.

What are your thoughts on this?

Paper on digital government service quality published in the Journal of Service Theory and Practice

noreply@blogger.com (Unknown) — Mon, 26 Aug 2024 16:44:00 +0000

Our paper, "Occupational stress as a mediator between organisational intelligence traits and digital government service quality: a triangulation design approach," has been published in the Journal of Service Theory and Practice.

This paper integrates the Organisational Model of Stress with Public Service-Dominant Logic to highlight stressors in traditional work setups and expand the view of job performance from individual to organizational levels, reflecting modern public service delivery. Through mediation analysis, Importance-Performance Map Analysis (IPMA), and open-ended feedback, it prioritizes "Employee-oriented traits," "Psychological Well-being," "Alignment and Congruence," "Leadership," and "Appetite for Change and Knowledge Deployment" to sustain digital government service quality. Recognizing the importance of managing occupational stress for maintaining service quality, the paper also proposes a stress intervention program at the individual and organisational levels to manage the psychological well-being of service providers.

This is the third paper from my PhD student's research. Dr. Subashini Ramakrishnan is one of my most hardest working students. The other co-authors of this paper are co-supervisors Myint Moe Chit and Kenny Wong Meng Seng.

Moderated a Seminar on Funding Strategies for SMEs at Monash University Malayais

noreply@blogger.com (Unknown) — Fri, 23 Aug 2024 16:20:00 +0000

A Seminar on Funding Strategies: Unlocking Capital for SME Growth was successfully organised by the School of Business, Monash University Malaysia in collaboration with the Digital Economy Committee of KLSCCCI and Credit Bureau Malaysia on 21st August 2024 (Wednesday), 2.00 p.m. to 5.00 p.m. at the Monash University Malaysia campus in Sunway.

The event started with a welcome address by Professor Dilip S. Mutum on behalf of Dr. Mohan Avvari, Professor and Deputy Head (Engagement & Impact), at the School of Business at Monash University Malaysia.

The opening speech was delivered by Mr. Lim Kok Hing, Deputy Chairman of KLSCCCI Digital Economy Committee.

The event featured four presenters who provided valuable insights and inspiring thoughts regarding funding strategies and capital access for small and medium-sized enterprises (SMEs) growth. They included Mr Darrel Ang, who is the Co-Founder of CapBay, Mr Leong Weng Choong, the CEO of Credit Bureau Malaysia, Mr Goh Boon Peng, who is both the Founder and CEO of Mystartr, and Dato’ Calvin Chan, the founder and Managing Director of Oriental Coffee.

Following this, Prof. Dilip moderated a forum with the speakers, followed by a Q & A session.

We had about 90 participants, including business people, academics, and students. Thanks to all the participants.

We also appreciate Ts. Quincy Tan outstanding job as the event's MC.

Thanks to our Dean Nafis Alam for taking time out from his busy schedule to attend the event, Associate Professor Karren Khaw, Head of the Department of Finance at the School of Business, and the Engagement and Impact team: Marveen Paransothy, Arvindh Naidu & Sofea. Last but not least, Thanks to Hoev Quan Chin from CBM, the man behind the scenes who made the event happen and also one of our Alumni.

Marketing and FT 50 Journals list

noreply@blogger.com (Unknown) — Sun, 12 May 2024 18:08:00 +0000

Another prestigious list of business journals is the FT 50 Journals list. This is a list 50 journals compiled by the Financial Times and included in the Global MBA, EMBA and Online MBA rankings.

Only 6 marketing journals are included in the list.

Journal of Consumer Psychology
Journal of Consumer Research
Journal of Marketing
Journal of Marketing Research
Journal of the Academy of Marketing Science
Marketing Science

Of course, other journals in the list accept marketing papers. Out of the 50 journals, the following 18 journals accept marketing-related papers as well.

Academy of Management Journal
Academy of Management Review
Entrepreneurship Theory and Practice
Harvard Business Review
Human Resource Management
Journal of Applied Psychology
Journal of Business Ethics
Journal of Business Venturing
Journal of International Business Studies
Journal of Management
Journal of Management Information Systems
Journal of Management Studies
Management Science
MIS Quarterly
Production and Operations Management
Sloan Management Review
Strategic Entrepreneurship Journal
Strategic Management Journal.

Latest edited book published - Marketing Case Studies in Emerging Markets

noreply@blogger.com (Unknown) — Tue, 16 Apr 2024 17:31:00 +0000

I am really happy to announce the publication of our latest edited book titled "Marketing Case Studies in Emerging Markets: Contemporary Multi-industry Issues and Best-practices". The book is published by Springer and co-edited with Soo Yeong Ewe, Ezlika M. Ghazali and Racheal Louis Vincent.

The book has 18 cases from different countries and industries.

Here are the main highlights of the book:

Discusses real-world examples of companies that have faced unique issues in emerging markets.
Helps in analyzing the strategies and tactics used by companies in these markets.
Offers a multi-industry perspective on best-practices helpful for strategy formation.

You can access the book via this link: https://doi.org/10.1007/978-3-031-51689-4

Ran a session as part of the UNGCMYB x Monash CSMP for Sawarak Energy

noreply@blogger.com (Unknown) — Tue, 16 Apr 2024 17:16:00 +0000

I was recently in Kuching, Sarawak as part of the Certified Sustainability Manager Programme (CSMP) for executives of Sarawak Energy, which the School of Business, Monash University Malaysia ran with UN Global Compact Network Malaysia and Brunei (UNGCNMB).

It was held on Mon 26 Feb 2024 8:30am – 5pm at the Riverside Majestic Hotel Astana Wing Kuching (Jalan Tunku Abdul Rahman, 93756 Kuching, Sarawak, Malaysia)

My session was on 'Sustainability performance target setting'. The session was really interactive and I learnt a lot as well. Thanks to Pam Lee Wen Ai, who covered some parts of the workshop.

Also a big thanks to Professor Dr. Avvari V. Mohan Deputy Head (Engagement & Impact) at the School of Business, Monash University Malaysia for including me in this programme.

It was nice to visit Kuching, Sarawak again - my 3rd visit.

Events in January 2024

noreply@blogger.com (Unknown) — Thu, 01 Feb 2024 18:03:00 +0000

The first event of this year was an online seminar for staff and PG students at Sher-e-Kashmir University of Agricultural Sciences and Technology of Jammu (SKUAST-Jammu) on the topic: 'Surfing the social wave: Social media marketing strategies for entrepreneurs'. On 18th January 2024.

Thanks to Prof. Jyoti Kachroo, Dr. Anil Bhat and my old friend Prof. Lalit Gupta for inviting me.

The next event was an online workshop on Questionnaire development for online quantitative surveys during the International Conference INCONSYM, 2024. On 30th January 2024.

Received some very interesting questions. Thanks to Symbiosis for inviting me.

Our latest book published - Consumers, Society and Marketing: A Sustainability Perspective

noreply@blogger.com (Unknown) — Sun, 10 Sep 2023 09:52:00 +0000

I am delighted to announce the publication of our latest book, 'Consumers, Society and Marketing: A Sustainability Perspective'.

The book is co-authored with Assoc. Prof. Dr. Ezlika Ghazali and published by Springer. It is part of their CSR, Sustainability, Ethics & Governance (CSEG) series.

The book offers valuable insights into the evolving world of sustainable marketing. Provides insights into the various factors that shape consumer behaviour and the impact of marketing on society. It discusses the evolution of marketing and offers critical insights from a contemporary perspective.

Here is the link to the book: https://link.springer.com/book/10.1007/978-3-031-39359-4

New paper looking at digital government service quality published

noreply@blogger.com (Unknown) — Mon, 28 Aug 2023 05:16:00 +0000

Our paper titled "The mediating role of occupational stress: a missing link between organisational intelligence traits and digital government service quality" has been published in the International Journal of Quality & Reliability Management.

With my PhD student Dr. Subashini Ramakrishnan and my colleagues at Nottingham Malaysia - Dr. Kenny Wong Meng Seng and Dr. Myint Moe Chit.

This paper incorporates the organisational model of stress with public service-dominant logic. The research examines how digital service quality is influenced by today's high-performing public organisation stressors (organisational intelligence traits) and non-technical elements (occupational stress). More importantly, digital government service quality was examined from a less emphasised perspective, namely the supply side or service providers’ standpoint in sustaining the digital government service performance.

This is the summary of this paper:

The study innovatively explores the mediating role of occupational stress between organizational intelligence traits and digital government service quality in Malaysia, emphasizing the significance of specific employee-oriented traits.

Key points:

📊 Respondent Profile: 200 respondents comprised 50.8% males and 49.2% females across various work experience categories.

📈 Hypothesis Testing: The indirect effect of Organizational Intelligence (OI) Traits on Digital Government Service Quality was found significant at different levels via Occupational Stress.

🧠 Focus on Employees: Employee-oriented OI Traits like “Alignment and Congruence” and “Heart” showed significant indirect effects on service quality.

⚖️ Inconsistent Traits: Some OI traits, such as “Shared Fate” and “Performance Pressure,” had an insignificant effect on occupational stress.

📡 Digital Service Quality: The study extends understanding of digital #servicequality beyond technological aspects, emphasizing occupational stress.

🇲🇾 Malaysian Context: The paper stresses the importance of employee-oriented OI traits in the Malaysian public sector, especially for digital service quality.

🆕 Originality and Value: Innovative approach by blending the organizational model of stress with public #servicedominantlogic, focusing on modern public organization stressors.

🧘 Intervention Strategies: Proposes comprehensive strategies at organisation and individual levels to sustain digital service quality without neglecting psychological wellbeing.

Article on AI Voice Assistants just published

noreply@blogger.com (Unknown) — Sat, 12 Aug 2023 19:12:00 +0000

Our paper titled "Expectations and beyond: The nexus of AI instrumentality and brand credibility in voice assistant retention using extended expectation-confirmation model" has just been published in the Journal of Consumer Behaviour (ABDC A/ SCOPUS/ WOS/ AJG 2).

My co-authors are Ezlika Ghazali and Na Kai Lun (Universiti Malaya).

Abstract:

AI-based voice assistants (AIVA) are capable of interpreting human speech and responding with useful information, aiding with tasks, and controlling other devices. The usage of these AIVAs has grown significantly worldwide. Despite this growth, studies on user behavior related to continued usage intention of AIVAs and effects on the long-term commercial sustainability of brands, remain low. What is less understood is the potential of AI instrumentality attributes and brand credibility components in provoking shifts in post-use behavior of AIVAs. This study proposes a model which expands on the Expectation-Confirmation Model for user continuance behavior of AIVAs, by integrating user's technology related traits, AI instrumentality attributes and brand credibility. To verify the research hypotheses, the study employed partial least square—structural equation modelling, based on 281 validated responses of a survey. This study highlights the significance of Optimism, Innovativeness, and Discomfort for post-adoption confirmation. Higher post-adoption confirmation is strongly associated with perceived intelligence, anthropomorphism, information quality, and system quality. Anthropomorphism and information quality are key factors for brand expertise, while anthropomorphism and system quality are significant for brand trustworthiness. The study confirms that brand expertise and trustworthiness lead to post-use satisfaction and use continuance intention. Understanding the antecedents of satisfaction and continuance intention extends the existing literature on AIVAs and provides valuable insights for academics and practitioners alike. Some implications for researchers and managers are discussed.

Here are the key findings:

🧠 Users' Tendencies and Expectations: Users with higher optimism, innovativeness, and lower discomfort have confirmed expectations after using AIVAs, enhancing perceptions of AI-based factors.

📊 Demographics and Perception: Younger, tech-savvy users tend to be less skeptical, not significantly correlating insecurity with confirmation (79.4% being 34 or younger).

👥 Anthropomorphism's Role: Perceived human-like qualities in AIVAs foster connection and familiarity, driving brand trustworthiness and expertise.

ℹ️ Information Quality and Brand Expertise: Accurate and complete information shapes brand expertise but not trustworthiness.

🎛️ System Quality's Impact: A user-friendly system enhances trust in AIVAs, but may not contribute to brand expertise perceptions.

🧩 Intelligence Not a Major Driver: Intelligence is valuable but not a primary factor in brand credibility; focus on anthropomorphism, system quality, and information quality is more critical.

🎗️ Theoretical and Managerial Implications: Insights into factors that influence the adoption and usage of AIVAs, with strategies for product developers and marketers to enhance user confirmation, satisfaction, and continued use.

The paper is open source.

ABDC Marketing Journal Quality List 2022

noreply@blogger.com (Unknown) — Mon, 10 Jul 2023 18:07:00 +0000

This is a long-overdue post.

Here is the 2022 list of marketing journals in the ABDC Journal Quality List.

No major changes. Some new additions. Previously there were only 60 B journals. The number has now increased to 63. The Spanish Journal of Marketing is a new entrant to the list as a B journal. E-Service Journal and Journal of Business Market Management were previously in another category and are now listed under the Marketing field.

A* Journals

European Journal of Marketing
Industrial Marketing Management
International Journal of Research in Marketing
Journal of Consumer Psychology
Journal of Consumer Research
Journal of Marketing
Journal of Marketing Research
Journal of Retailing
Journal of Service Research
Journal of the Academy of Marketing Science
Marketing Science

Appetite
Australasian Marketing Journal
Food Quality and Preference
Health Promotion International
International Journal of Advertising
International Journal of Bank Marketing
International Journal of Consumer Studies
International Journal of Market Research
International Journal of Public Opinion Research
International Journal of Retail & Distribution Management
International Marketing Review
Journal of Advertising
Journal of Advertising Research
Journal of Brand Management
Journal of Business & Industrial Marketing
Journal of Business Research
Journal of Consumer Affairs
Journal of Consumer Behaviour
Journal of Consumer Marketing
Journal of Hospitality Marketing and Management
Journal of Interactive Marketing
Journal of International Marketing
Journal of Macromarketing
Journal of Marketing Management
Journal of Personal Selling & Sales Management
Journal of Product & Brand Management
Journal of Public Policy and Marketing
Journal of Retailing and Consumer Services
Journal of Service Theory and Practice
Journal of Services Marketing
Journal of Strategic Marketing
Marketing Intelligence & Planning
Marketing Letters
Marketing Theory
Psychology & Marketing
Public Relations Review
Quantitative Marketing and Economics
Asia Pacific Journal of Marketing and Logistics

Academy of Marketing Studies Journal
Advances in Consumer Research
AMS Review
Asia Pacific Public Relations Journal
Consumption, Markets and Culture
Corporate Communications
Customer Needs and Solutions
Health Marketing Quarterly
International Journal of Emerging Markets
International Journal of Enterprise Network Management
International Journal of Nonprofit and Voluntary Sector Marketing
International Journal of Quality and Service Sciences
International Journal of Sports Management and Marketing
International Journal of Sports Marketing and Sponsorship
International Journal of Strategic Communication
International Review of Retail, Distribution and Consumer Research
International Review on Public and Nonprofit Marketing
Journal of Business-to-Business Marketing
Journal of Communication Management
Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior
Journal of Current Issues and Research in Advertising
Journal of Fashion Marketing and Management
Journal of Financial Services Marketing
Journal of Food Products Marketing
Journal of Global Fashion Marketing
Journal of Global Marketing
Journal of Global Scholars of Marketing Science
Journal of Historical Research in Marketing
Journal of Interactive Advertising
Journal of International Consumer Marketing
Journal of International Food and Agribusiness Marketing
Journal of Inter-Organizational Relationships
Journal of Islamic Marketing
Journal of Marketing Behaviour
Journal of Marketing Communications
Journal of Marketing Education
Journal of Marketing for Higher Education
Journal of Marketing Theory and Practice
Journal of Nonprofit & Public Sector Marketing
Journal of Political Marketing
Journal of Promotion Management
Journal of Public Affairs
Journal of Public Relations Research
Journal of Relationship Marketing
Journal of Research in Interactive Marketing
Journal of Research in Marketing and Entrepreneurship
Journal of Revenue & Pricing Management
Journal of Social Marketing
Journal of the Association for Consumer Research
PRism
Public Relations Inquiry
Qualitative Market Research: an international journal
Service Business
Service Industries Journal
Services Marketing Quarterly
Social Marketing Quarterly
Spanish Journal of Marketing – ESIC
Sport Marketing Quarterly
Young Consumers
British Food Journal
E-Service Journal
Journal of Business Market Management
Tobacco Control

Advances in International Marketing
Advertising & Society Review
Arts and the Market (formerly Arts Marketing)
Asian Journal of Business Research
Asian Journal of Marketing (SING)
Canadian Journal of Marketing Research
Indian Journal of Marketing
International Journal of Electronic Customer Relationship Management
International Journal of Electronic Marketing and Retailing
International Journal of Healthcare Management
International Journal of Internet Marketing and Advertising
International Journal of Pharmaceutical and Healthcare Marketing
International Journal of Sustainable Design
International Journal of Technology Management and Sustainable Development
International Journal of Technology Marketing
International Journal of Trade and Global Markets
Irish Marketing Review
Journal for Advancement of Marketing Education (JAME)
Journal of Advertising Education
Journal of Customer Behavior
Journal of Database Marketing & Customer Strategy Management
Journal of Digital & Social Media Marketing
Journal of Empirical Generalisations in Marketing Science
Journal of Euromarketing
Journal of Food Distribution Research
Journal of Hospitality Application and Research
Journal of International Marketing and Exporting
Journal of International Marketing and Marketing Research
Journal of Marketing & Social Research
Journal of Marketing Analytics
Journal of Medical Marketing
Journal of Public Relations Education
Journal of Research for Consumers
Journal of Selling
Journal of Services Research
Journal of Sponsorship
Journal of Targeting, Measurement and Analysis for Marketing
Marketing Bulletin
Marketing Education Review
Marketing Health Services
Research in Consumer Behavior: a research annual
Review of Marketing Science
Revista Portuguesa de Marketing
The Marketing Review
Communication Research and Practice

What are Halal Products?

noreply@blogger.com (Unknown) — Tue, 04 Jul 2023 17:16:00 +0000

Someone recently asked me what 'Halal Products' actually means.

I feel that I am quite qualified to answer this question even though I am not an Islamic scholar.

The term 'halal' means acceptable, based on Islamic values. Halal principles emphasise following Islamic guidelines in hygiene, purity, safety, production, manufacturing, processing, and the serving of food and other products (Ghazali et al., 2022; Mutum and Ghazali, 2014).

Halal products are a form of religion-compliant products. In other words, they are Sharia or Islamic law compliant (Al-hajla et al., 2019).

Products which are not Halal are Haram, and include food items that are prohibited by religious dietary laws (e.g., alcohol and pork) (Ghazali et al., 2022). However, halal products are not restricted to food, and they now cover banking and finance, fashion, travel, media, pharmaceuticals, cosmetics and even technology.

There are various organisations in different countries which are responsible for the official certification of a product as halal. This includes the Department of Islamic Development Malaysia (Jabatan Kemajuan Islam Malaysia or JAKIM). Halal Certification Organisation (HCO) and Halal Food Authority (HFA) are independent halal certification bodies in the UK.

In the past, I have expressed my concerns with the marketing practices of numerous Islamic and halal labelled products and companies which have entered the market. Consumers have begun to realise that Islamic-branded products and companies do not necessarily translate into good quality products or business success. The negative stories and other fraud cases related to Islamic and halal labelled products can eventually be detrimental to general trust in these labels (Ghazali & Mutum, 2016).

REFERENCES:

Ghazali, E., Mutum, D., Waqas, M., Taha, A.Z. and Mohtar, M. (2022). Factors influencing the potential adoption of portable pork DNA detection device, Journal of Islamic Marketing, https://doi.org/10.1108/JIMA-05-2022-0129 [ABDC B/ SCOPUS].

Ghazali, E.M. Mutum, D.S., Waqas, M., Nguyen, B. and Ahmad-Tarmizi, N.A. (2022). Restaurant choice and religious obligation in the absence of halal logo: A serial mediation model, International Journal of Hospitality Management, 101, 103109 https://doi.org/10.1016/j.ijhm.2021.103109 [ABDC A*/ SCOPUS/ WOS/ AJG 3].

Al-hajla, A.H., Nguyen, B., Melewar, T.C., Jayawardhena, C., Mutum, D. and Ghazali, E. (2019). Understanding the adoption of new religion-compliant products (NRCP) in Islamic markets. Journal of Global Marketing, 32(4), 288-302. [CABS 1/ ABDC B/ SCOPUS]

Butt, M., de-Run, E., U-Din, A. and Mutum, D., (2018). Religious symbolism in Islamic financial service advertisements, Journal of Islamic Marketing, 9(2), 384-401. [ABDC B/ SCOPUS] Selected by the editorial team as Highly Commended in the 2019 Emerald Literati Awards.

Ghazali, E. & Mutum, D.S. (2016). Islamic Marketing: Compatibility with Contemporary Themes in Marketing, In: Mutum, D.S., Butt, M.M. and Rashid, M., eds., Advances in Islamic Finance, Marketing, and Management: An Asian Perspective, 217-226, Emerald Group Publishing Limited.

Mutum, D. S. & Ghazali, E. (2014). Case Study 4: Ikea Malaysia and the Halal Food Crisis, In Mutum, D. S. et al. (Eds), Marketing Cases from Emerging Markets, 31-33, Springer.

List of Marketing Journals in Web of Science

noreply@blogger.com (Unknown) — Thu, 13 Apr 2023 17:29:00 +0000

UPDATED; 18/4/2023

A number of universities want their academics to publish in journals listed in Web of Science (WOS) under Clarivate. Some of my co-authors want to publish only in these ISI journals. Some Universities still refer to the list as the ISI Journals list. If you are confused here is the history:

The Institute of Scientific Information (ISI) created the Web of Science. ISI was bought over by Thomson Reuters in 1992. The ISI intellectual property was later sold by Thomson to Clarivate Analytics in 2016.

So, I created this list so that I do not have to check WoS every time.

This is the list (arranged alphabetically) of all marketing journals listed in the Social Sciences Citation Index. I have not included the journals listed in Emerging Sources Citation Index. Let me know if I missed any journal.

ADVANCES IN CONSUMER RESEARCH Q4
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS Q2
CONSUMPTION MARKETS & CULTURE Q3
ELECTRONIC MARKETS Q1
EUROPEAN JOURNAL OF MARKETING Q2
INDUSTRIAL MARKETING MANAGEMENT Q1
INTERNATIONAL JOURNAL OF ADVERTISING
INTERNATIONAL JOURNAL OF BANK MARKETING Q2
INTERNATIONAL JOURNAL OF CONSUMER STUDIES Q2
INTERNATIONAL JOURNAL OF MARKET RESEARCH Q3
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING Q1
INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP Q2
INTERNATIONAL MARKETING REVIEW Q2
JOURNAL OF ADVERTISING Q1
JOURNAL OF ADVERTISING RESEARCH Q2
JOURNAL OF BRAND MANAGEMENT Q2
JOURNAL OF BUSINESS & INDUSTRIAL MARKETING Q2
JOURNAL OF BUSINESS-TO-BUSINESS MARKETING Q3
JOURNAL OF CONSUMER RESEARCH Q1
JOURNAL OF CONSUMER PSYCHOLOGY Q2
JOURNAL OF DESTINATION MARKETING & MANAGEMENT Q1
JOURNAL OF FASHION MARKETING AND MANAGEMENT Q2
JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE Q3
JOURNAL OF HOSPITALITY MARKETING & MANAGEMENT Q1
JOURNAL OF INTERACTIVE MARKETING Q1
JOURNAL OF INTERNATIONAL MARKETING Q1
JOURNAL OF MARKETING Q1
JOURNAL OF MARKETING FOR HIGHER EDUCATION Q1
JOURNAL OF MARKETING MANAGEMENT Q2
JOURNAL OF MARKETING RESEARCH Q1
JOURNAL OF PRODUCT AND BRAND MANAGEMENT Q2
JOURNAL OF PUBLIC POLICY & MARKETING Q2
JOURNAL OF RESEARCH IN INTERACTIVE MARKETING Q1
JOURNAL OF RETAILING Q1
JOURNAL OF SERVICES MARKETING Q2
JOURNAL OF SOCIAL MARKETING Q3
JOURNAL OF STRATEGIC MARKETING Q2
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE Q1
JOURNAL OF TRAVEL & TOURISM MARKETING Q1
JOURNAL OF VACATION MARKETING Q2
MARKETING INTELLIGENCE & PLANNING Q2
MARKETING LETTERS Q2
MARKETING SCIENCE Q2
MARKETING THEORY Q2
PSYCHOLOGY & MARKETING
RETAIL AND MARKETING REVIEW Q4
QME-QUANTITATIVE MARKETING AND ECONOMICS
SPORT MARKETING QUARTERLY

What is green purchase behavior?

noreply@blogger.com (Unknown) — Sun, 23 Oct 2022 14:12:00 +0000

According to Mostafa (2007), green purchasing behavior is the purchase of products that are recyclable or not harmful to the environment.

While Dagher and Itani (2012) suggest that green purchasing is an effort by consumers to protect the environment while also believing that they will receive other direct benefits.

In our 2021 paper published in the Journal of consumer behaviour, we showed that the relationship between proenvironmental self-identity (PESI) and green purchasing behavior (GPB) is mediated by emotional, epistemic, social, and health values.

Reference:

Mutum, D. S., Ghazali, E. M., & Wei‐Pin, W. (2021). Parallel mediation effect of consumption values and the moderation effect of innovativeness, in predicting the influence of identity on green purchasing behavior. Journal of Consumer Behaviour, Volume 20, Issue 3, pp. 827-844.

Quantitative vs qualitative methods

noreply@blogger.com (Unknown) — Sat, 28 Aug 2021 06:55:00 +0000

A popular question I get from many students related to research methodology is whether quantitative methods are better than qualitative ones. This is an ongoing debate and there seems to be a lot of confusion. Here is my opinion.

First of all, we must understand that the philosophies behind the two approaches are quite different. It is essential to understand the ontological (i.e. the study of being or existence) and epistemological (i.e. study of the way knowledge is obtained) orientation within one’s personal paradigm. That should be the first step.

Most quantitative research follows a Positivist paradigm, where the data collected is believed to be the true measure of reality or representative of the population and aims to produce findings that are generalisable. This contrasts with interpretivism, which mostly applies to the isolated incidents.

According to the hypothetico-deductive methodology, scientific inquiry proceeds by formulating a hypothesis in a form that could be falsified by a test on observable data. However, if you got the hypothesis wrong in the first place, the results will be wrong as well. In other words, "Rubbish in, rubbish out".

In my own field, Marketing, my observation is that currently, the positivist paradigm seems to dominate with most papers published in the top marketing journals following a quantitative methodology. Taking a closer look, research on more traditional issues in consumer behaviour, such as purchase decision making, persuasion, regret and affect, are positivist. While on the other hand, several modern consumer research often uses interpretivist methods that focus on particular consumption experiences and angles of consumer behaviour - sometimes giving totally new insights which might not be possible using a quantitative approach.

As many studies have indicated, the claims of universalism and generalizability used by Positivists can be criticised. For example, no two people are the same - even twins are different in many ways. It can be argued that rich insights into this complex world are lost if such complexity is reduced to a series of law-like generalisations. Sometimes when we do so, we miss the big picture.

In other words, using a quantitative approach is just one way of looking at a problem and may not always give accurate results. In my personal opinion, qualitative methods are not superior to quantitative approaches and vice versa. They may be actually complementary and it is the reason that mixed methods are increasingly becoming popular.

Note: This is the slightly modified version of my answer which was first posted on Quora.

CABS Academic Journal Guide 2021

noreply@blogger.com (Unknown) — Fri, 25 Jun 2021 16:02:00 +0000

The CABS Academic Journal Guide 2021 has just come out.

So what is different? Are there any changes from the AJG 2018?

The answer is "No! Not much".

All the 4*, 4, 3 and 2 ranked journals are the same. The only change in this new list is that some journals have entered the list as 1-ranked journals.

The new journals are:

Asia Pacific Journal of Marketing and Logistics

International Journal of Technology Marketing

Journal of Current Issues and Research in Advertising

Journal of Global Fashion Marketing

Journal of Interactive Advertising

Journal of Marketing Analytics and

Recherche et Applications en Marketing

Here is the "New" list:

4* Journals

Journal of Consumer Research

Journal of Marketing

Journal of Marketing Research

Journal of the Academy of Marketing Science

Marketing Science

4 Journals

International Journal of Research in Marketing

Journal of Retailing

3 Journals

European Journal of Marketing

Industrial Marketing Management

International Marketing Review

Journal of Advertising

Journal of Advertising Research

Journal of Interactive Marketing

Journal of International Marketing

Journal of Public Policy and Marketing

Marketing Letters

Marketing Theory

Psychology and Marketing

Quantitative Marketing and Economics

2 Journals

Academy of Marketing Science Review

Advances in Consumer Research

Consumption Markets and Culture

Electronic Markets

International Journal of Advertising

International Journal of Consumer Studies

International Journal of Market Research

International Journal of Retail and Distribution Management

Journal of Brand Management

Journal of Business and Industrial Marketing

Journal of Business-to-Business Marketing

Journal of Consumer Affairs

Journal of Consumer Behaviour

Journal of Macromarketing

Journal of Marketing Management

Journal of Marketing Theory and Practice

Journal of Personal Selling and Sales Management

Journal of Retailing and Consumer Services

Journal of Services Marketing

Journal of Strategic Marketing

Qualitative Market Research

1 Journals

Advances in International Marketing

Asia Pacific Journal of Marketing and Logistics

Australasian Marketing Journal

Corporate Communications

Corporate Reputation Review

Health Marketing Quarterly

International Journal of Bank Marketing

International Journal of Internet Marketing and Advertising

International Journal of Non-Profit and Voluntary Sector Marketing

International Journal of Technology Marketing

International Review of Retail, Distribution and Consumer Research

International Review on Public and Non-Profit Marketing

Journal of Communication Management

Journal of Consumer Marketing

Journal of Current Issues and Research in Advertising

Journal of Fashion Marketing and Management

Journal of Financial Services Marketing

Journal of Global Fashion Marketing

Journal of Global Marketing

Journal of Interactive Advertising

Journal of Marketing Analytics

Journal of Marketing Channels

Journal of Marketing Communications

Journal of Marketing for Higher Education

Journal of Non-Profit and Public Sector Marketing

Journal of Product and Brand Management

Journal of Relationship Marketing

Journal of Research in Interactive Marketing

Journal of Service Theory and Practice

Journal of Social Marketing

Marketing Intelligence and Planning

Recherche et Applications en Marketing

Review of Marketing Science

Services Marketing Quarterly

Social Marketing Quarterly

Young Consumers

Access the whole list here https://charteredabs.org/academic-journal-guide/academic-journal-guide-2021

Social media handbook for academics

noreply@blogger.com (Unknown) — Thu, 03 Dec 2020 01:59:00 +0000

Updated 1/1/23

I have a new book. Titled "Social media handbook for academics", it is not exactly new as it came out in February 2020 and I had planned to get it into various bookstores in Malaysia. However, the Covid19 pandemic scuttled all my plans.

~~We had hoped that the publisher, Penerbit UMT, would help in distributing the book but they did not. It was not even listed on their website.~~ ~~If you do decide to publish with them, be aware that you would have to handle the distribution and promotion of the book yourself.~~ I will write a post about the whole process and a review of their services soon. The book is now listed on the Penerbit UMT site as well as on Shopee at a bargain price of just RM17.

I co-authored this book with Dr. Ezlika Ghazali and Rahil Mutum. This handbook is based on some articles/tutorials I wrote for the Wolfson Research Exchange website, University of Warwick Library, way back in 2011. The original articles/tutorials were directed specifically at academics and researchers. Those articles and tutorials have now been updated and extended to reflect the various developments and updates in social media since 2011.

The current handbook discusses the use of social media for research and academic purposes including, how these tools can be used for personal branding by academics. This handbook focuses specifically on the more popular and better-known social media channels, namely Facebook, Twitter, LinkedIn and Instagram as well as blogs. We hope this work would inspire academics to engage more widely with social media channels.

We wrote this handbook in such a way that the information provided is short and succinct in an easy-to-understand language.

It has a total of 7 chapters as follows:

Chapter 1 : Why Should Academics be on Social Media?

Chapter 2 : Why Should Academics Blog?

Chapter 3 : Facebook for Researchers

Chapter 4 : Using LinkedIn for Networking and Personal Branding

Chapter 5 : Using Twitter for Research and To Boost Your Research Profile

Chapter 6 : Leveraging the Power of Instagram

Chapter 7 : Concluding Thoughts

Should academic researchers market their papers to create a wider reach?

noreply@blogger.com (Unknown) — Sun, 25 Oct 2020 18:22:00 +0000

This is an updated version of a post I wrote on Quora way back in January 2018.

My answer is always "Yes!"

When I say ‘market’, I would like to point out that I am referring to the academic definition and not the commonly held perception of marketing as "selling".

According to the American Marketing Association (AMA, 2012):

"Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large."

According to a study in 2007, half of the academic papers are only read by their authors, referees and journal editors. I guess Academics like me have ourselves to blame. We have tended to focus too much on theoretical contributions and also limit the discussions mostly to the academic community. However, changes in the way our Key Performance Indices (KPIs) are measured have resulted in the way we view research. Most educational institutions of higher learning which have a research focus, now require you to show the “impact” of the research. This impact includes evidence on how the results were circulated on mass media, the implementation by industry or target audiences, etc.

The problem is that many academic are not media savvy and do not really know how to market their research. Moreover, they tend to move on to the next project once they end the previous one. Happy that they have a conference proceeding or two and a journal paper from the research and they move on to the next one. Again this is due to pressure from institutions to churn out research papers regularly to meet KPIs, University rankings and quality certifications.

Coming back to the definition, we can market our research by looking at how we can create value from our research. We also need to be media savvy and should reach out to the general public. Many of us are now active on social media and sharing our research and knowledge with everyone who cares to listen and we are also finding out what people think about our research. Engaging and collaborating with organisations (including NGOs, Governments and Corporates) allows us to fine-tune our research to meet and satisfy specific needs and requirements.

Hopefully, this will increase the reach of our research.

How do some academics publish several papers annually

noreply@blogger.com (Unknown) — Mon, 14 Sep 2020 03:51:00 +0000

I received a recent notification from Quora and apparantly my most popular post on the platform was a post I wrote way back in June 2018 for the question: "How do some people publish several academic papers a year?" Another discussion on a Facebook page on the same topic reminded me of this old Quora answer and how relevant it still is.

The post is my most popular answer on Quora which has been viewed 79.8K times with 248 upvotes, indicating that this is indeed something that a lot of people and I am guessing mostly academics are interested in or worried about. There were some very interesting comments as well including some which highlighted the dark side.

So here is my updated version of that answer:

I used to ask the same question myself as I was definitely curious how some academics could publish 10 or more papers in a year. Moreover, some Professors manage to do that in some of the toughest-to-get-in, high-impact, top-tier journals.

I soon realised that my aim of getting at least one journal paper published annually, was simply just not going to cut it. Talking to a few well published professors, looking at how they worked and analysing their papers, I learnt a lot. Here is what I found out - the top 3 lessons:

1.Working Hard:

Yes, you do have to work hard. We are constantly reading, reviewing, discussing and thinking of research ideas. And you keep on writing and writing and submitting. Last year, I submitted more than 20 papers to various journals. Many were desk rejected by the editors, others were rejected by the reviewers, a few went through to the next review rounds. Now this year, I am seeing the fruits of my hard work as I have had several papers published and others accepted for publication.

2. Working Smart

However, besides working hard, you have to work smart as well. I soon realised that a lot of papers by the top professors are with their students, also a number are in association with other academics. You simply cannot do it alone and highlights the importance of having good students researching under you and networking.

The idea of the lonely professor working alone in his room does not work anymore. Looking the prolific professors, it is clear that they do not do it alone - it is in collaboration with many other authors and of course, with their students. I know of one PhD student who already has 3 publications even before graduation and all papers are with the supervisors.

3. Reading and Reviewing

I also joined the editorial teams of a few journals and am reviewer to several top ranking journals. Reading and reviewing papers of other academics have actually helped me to improve my own submissions and I can see that my success rates are improving over time.

The dark side of academia

Of course there are several criticisms - that we have become paper churning machines, that we are neglecting teaching and learning, and long-term research are often rejected for less impact short-term research. There are increasingly a number of reports indicating that so many academics are suffering from stress and depression because of the requirement to constantly publish papers and not just any paper, but papers in “high ranking journals”.

Tenureships, increments, promotions all depend on the number of good publications. In fact, in academia, it is our currency. All academics are aware of the phrase “Publish or Perish”. Unfortunately for academics, it is still the major KPI used for evaluating performance, hirings and for promotions in most Universities throughout the World.

Then there is the dark side of academia. We regularly hear of how certain professors have been suspended or fired from their jobs for ethical issues including plagiarism and fudged research findings. Sometimes they go unpunished because it would involve bringing the institution into disrepute.

Read my original Quora answer here.

Australian Business Deans Council (ABDC) 2019 Marketing Journals List

noreply@blogger.com (Unknown) — Thu, 02 Jul 2020 18:52:00 +0000

UPDATE: ABDC Marketing Journal Quality List 2022 here.

This is a long-overdue post. The latest ABDC list was released on 6 December 2019. Marketing journals are listed under Field of research code: 1505.

There are some interesting and exciting developments and a lot of upward movement. I would say that the ABDC list has proven to more inclusive and more advanced as compared to the CABS (UK) list of marketing journals.

Journal of Consumer Psychology has been promoted to A* and now there are 11 A* journals as compared to 10 in the previous list.

There are now 38 A journals in the list, an increase from 29 in the previous list.

In the B list, there are now 60 journals as compared to 44 previously.

However, the number of C journals has become smaller, from 61 previously to just 45 in the new list.

There are a few completely new entries to the list:

Tobacco Control entered directly as a B journal.

There are also 6 new entries into the list as C journals:

Indian Journal of Marketing
International Journal of Healthcare Management
International Journal of Pharmaceutical and Healthcare Marketing
Journal of Marketing Analytics
Journal of Public Relations Education
Communication Research and Practice

The new changes are indicated by '*' behind the journal name.

A* Journals

European Journal of Marketing
Industrial Marketing Management
International Journal of Research in Marketing
Journal of Consumer Psychology*
Journal of Consumer Research
Journal of Marketing
Journal of Marketing Research
Journal of Retailing
Journal of Service Research
Journal of the Academy of Marketing Science
Marketing Science

A Journals

Appetite
Australasian Marketing Journal *
Food Quality and Preference
Health Promotion International
International Journal of Advertising*
International Journal of Bank Marketing*
International Journal of Consumer Studies
International Journal of Market Research*
International Journal of Public Opinion Research*
International Journal of Retail & Distribution Management*
International Marketing Review
Journal of Advertising
Journal of Advertising Research
Journal of Brand Management
Journal of Business & Industrial Marketing
Journal of Business Research
Journal of Consumer Affairs
Journal of Consumer Behaviour*
Journal of Consumer Marketing*
Journal of Hospitality Marketing and Management
Journal of Interactive Marketing
Journal of International Marketing
Journal of Macromarketing
Journal of Marketing Management
Journal of Personal Selling & Sales Management*
Journal of Product & Brand Management*
Journal of Public Policy and Marketing
Journal of Retailing and Consumer Services
Journal of Service Theory and Practice
Journal of Services Marketing
Journal of Strategic Marketing
Marketing Intelligence & Planning
Marketing Letters
Marketing Theory
Psychology & Marketing
Public Relations Review
Quantitative Marketing and Economics
Asia Pacific Journal of Marketing and Logistics*

B Journals

Academy of Marketing Studies Journal
Advances in Consumer Research
AMS Review*
Asia Pacific Public Relations Journal
Consumption, Markets and Culture
Corporate Communications
Customer Needs and Solutions
Health Marketing Quarterly
International Journal of Emerging Markets*
International Journal of Enterprise Network Management
International Journal of Nonprofit and Voluntary Sector Marketing
International Journal of Quality and Service Sciences*
International Journal of Sports Management and Marketing
International Journal of Sports Marketing and Sponsorship
International Journal of Strategic Communication*
International Review of Retail, Distribution and Consumer Research
International Review on Public and Nonprofit Marketing*
Journal of Business-to-Business Marketing
Journal of Communication Management
Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior
Journal of Current Issues and Research in Advertising*
Journal of Fashion Marketing and Management
Journal of Financial Services Marketing
Journal of Food Products Marketing*
Journal of Global Fashion Marketing*
Journal of Global Marketing*
Journal of Global Scholars of Marketing Science*
Journal of Historical Research in Marketing*
Journal of Interactive Advertising
Journal of International Consumer Marketing*
Journal of International Food and Agribusiness Marketing*
Journal of Islamic Marketing*
Journal of Marketing Behaviour
Journal of Marketing Channels*
Journal of Marketing Communications
Journal of Marketing Education
Journal of Marketing for Higher Education*
Journal of Marketing Theory and Practice
Journal of Nonprofit & Public Sector Marketing
Journal of Political Marketing*
Journal of Promotion Management
Journal of Public Affairs
Journal of Public Relations Research
Journal of Relationship Marketing*
Journal of Research in Interactive Marketing*
Journal of Research in Marketing and Entrepreneurship*
Journal of Revenue & Pricing Management
Journal of Social Marketing
Journal of the Association for Consumer Research *
PRism
Public Relations Inquiry*
Qualitative Market Research: an international journal
Service Business *
Service Industries Journal
Services Marketing Quarterly
Social Marketing Quarterly*
Sport Marketing Quarterly
Young Consumers
British Food Journal*
Tobacco Control* (New entry)

C Journals

Advances in International Marketing
Advertising & Society Review
Arts and the Market (formerly Arts Marketing)
Asian Journal of Business Research
Asian Journal of Marketing (SING)
Canadian Journal of Marketing Research
Indian Journal of Marketing * (New Entry)
International Journal of Electronic Customer Relationship Management
International Journal of Electronic Marketing and Retailing
International Journal of Healthcare Management* (New Entry)
International Journal of Internet Marketing and Advertising
International Journal of Pharmaceutical and Healthcare Marketing* (New Entry)
International Journal of Sustainable Design
International Journal of Technology Management and Sustainable Development
International Journal of Technology Marketing
International Journal of Trade and Global Markets
Irish Marketing Review
Journal for Advancement of Marketing Education (JAME)
Journal of Advertising Education
Journal of Customer Behavior
Journal of Database Marketing & Customer Strategy Management
Journal of Digital & Social Media Marketing
Journal of Empirical Generalisations in Marketing Science
Journal of Euromarketing
Journal of Food Distribution Research
Journal of Hospitality Application and Research
Journal of International Marketing and Exporting
Journal of International Marketing and Marketing Research
Journal of Marketing & Social Research
Journal of Marketing Analytics* (New Entry)
Journal of Medical Marketing
Journal of Public Relations Education* (New Entry)
Journal of Research for Consumers
Journal of Selling
Journal of Services Research
Journal of Sponsorship
Journal of Targeting, Measurement and Analysis for Marketing
Marketing Bulletin
Marketing Education Review
Marketing Health Services
Research in Consumer Behavior: a research annual
Review of Marketing Science
Revista Portuguesa de Marketing
The Marketing Review
Communication Research and Practice* (New Entry)

Free business case studies online

noreply@blogger.com (Unknown) — Wed, 17 Jun 2020 20:44:00 +0000

This is an update on an answer I wrote on Quora in 2016. As a lecturer in a business school, I often use business case studies in my classes. They are really useful to help students to apply the theories and concepts which they have learnt in class to actual business case studies.

I always emphasise that there is no wrong or right answer but rather a bad or good answer and often this is based on their justification and analysis of the information provided in the case studies. So far, I have edited three case study books, namely:

Management of Shari’ah Compliant Businesses: Case Studies on Creation of Sustainable Value (2019). Ghazali, E., Mutum, D.S., Rashid, M., Ahmed, J.U. (Eds), Springer.
Services Marketing Cases in Emerging Markets: An Asian Perspective (2017, Ebook came out in 2016), Roy, S.; Mutum, D. and Nguyen, B. (Eds), Springer.
Marketing Cases from Emerging Markets (2014). Mutum, D., Roy, S. and Kipnis, E. (Eds), Springer.

There are also several free sources on the net but the quality of cases vary greatly.

For MBA case studies, here are two great sources:

1. Copenhagen Business School (CBS) collection

New cases are added regularly. Though I mostly use marketing related case studies, they have several interdisciplinary cases.

2. MIT Sloan School of Management

Cases classified under entrepreneurship, leadership/ethics, operations management, strategy, sustainability, and system dynamics. Do you know of any other free sources of case studies?