Some of Deborah’s VlogViews:

“When it’s professionally produced content, I am not seeing a problem with pre-roll, or any other advertising. They get it. It’s worth their time, that’s the tradeoff they’re willing to make.”

“If you look at television today and cable stations who shall remain nameless who are using lower third advertising extensively, it gets very very invasive to your viewing experience. Pre-roll is actually less invasive if it’s kept short and sweet and if it’s creative.”

“When you do your player design, having supporting media around it helps a lot. Not everybody goes to full screen immediately, quite the opposite, because they’re sitting there in between work and so they need it to be a little less invasive. You’ve got an advertising block right next to the video so you’re getting a whole length of impressions during the length of that video.”

Search Terms: Deborah Brozina, Making Change Productions, McGraw-Hill, Business Development Institute, Web Video, Film Production

McGraw-Hill

Richard’s three predictions about the future of PR:

1. “I think in the next few years our ‘email-centric-ness,’ the idea of always being emailed and always getting information, that’s going to die out when people realize that it’s not helping us, we’re not getting anywhere.”

2. “Flexibility. The way that we deal with ourselves and each other will be less about waiting for things to happen, because other people are finishing the product and more about getting it done ourselves…The idea that all flexibility lies with us.”

3. “Less of a reliance on technology and more face-to-face because studies have proven, and it might be more so in the next decade, that connecting is what is going to keep us going, as opposed to all this ‘hey, how ya doing?’ Twitter and email and all that SMS stuff is great; but it’s also really time consuming, and at the end of the day, maybe around 7:45, makes us feel kind of useless.”

RLM PR
Bad Pitch Blog
2011: Trendspotting for the Next Decade

Search Terms: Richard Laermer, RLM PR, Bad PR Pitches, PR News, PR News’ Digital PR Next Practices Summit, Public Relations

Some of Steven’s VlogViews:

“Where are we right now is where public relations, traditionally one percent of the pie, can come up with an idea, think expansively and compete with the other ninety-nine percent of the pie, in a way that was never true before.”

“I think we are still learning to be better storytellers and to figure out how to find content that has the viral fascination that the ‘Three Stooges’ had, but at the same time contains the message and is specific to a piece of the audience.”

“One fact we have learned from online video is the minute something looks like it comes from a professional source or a top down corporate effort, the less likely it is to find an audience.”

Burson-Marsteller
AllScreen Studios

Search Terms: Steven Haft, AllScreen Studios, Burson-Marsteller, PR News, PR News’ Digital PR Next Practices Summit, Dead Poets Society

PR News’ Digital PR Next Practices Summit Series:  

Jennifer Martin             Paula Berg

Some of Paula’s VlogViews:

“While the cost of entry [starting a blog] can be low, it can be a very large time commitment. Today, two years later, it’s sort of like breathing for me. It’s part of my everyday life, but two years ago it really knocked me on my tail for several months.”

“Bloggers and the mainstream media are viewed on equal territory. We know we have our mainstream media. A lot of mainstream media is blogging now. And then we have this other group of people who are sort of airline experts that are becoming more prominent in the online sphere. We treat them just like we would treat any other reporter or any other customer.”

Blog Southwest
Southwest Airlines

Search Terms: Paula Berg, Southwest Airlines, Blog Southwest, PR News, PR News’ Digital PR Next Practices Summit, Public Relations

PR News’ Digital PR Next Practices Summit Series:

 Jennifer Martin                 Steven Haft

Some of Peter’s VlogViews:

“Press releases are going to die. I think the only reason they are going to stay alive is that they are required by the SEC. I don’t believe that a press release within three to five years will be a viable option for disseminating your news.”

“If you’re not transparent and you’re not truthful with what you are doing in the beginning, you’re going to get caught.”

“In the end, the concept of me me me me me me is starting to go away. What used to be about what can you give me, has really turned into how can I help you?”

The Geek Factory
HARO (Help a Reporter Out)

Search Terms: The Geek Factory, HARO, Help a Reporter Out, Public Relations, Peter Shankman, PR News, PR News’ Platinum PR Awards

Some of Jennifer’s VlogViews:

“If you get the buy-in of the C-Suite, that’s going to enable you to make your brand more relevant, to make your executives more personable to the consumers. And it gives you the opportunity to communicate directly with your consumers and you can’t put a price on that.”

“When dealing with the blogosphere, particularly political bloggers, pay attention, listen to the conversation they’re having and see what they’re pressure points are and what they’re pain points are, whether it’s about our coverage or not.”

“Be transparent. The way of spin I think has really started to go away, especially with the advent of the blogosphere and new media. You really need to be as transparent and upfront as you possibly can be. And then also be immediate. You have to respond.”

CNN iReport

Search Terms: PR News’ Digital PR Next Practices Summit, PR News, Jennifer Martin, CNN, iReportPR News’ Digital PR Next Practices Summit Series:

 Steven Haft              Paula Berg

Some of Diane’s VlogViews:

“I think it’s really important to think of the best practices of PR no matter what the economic climate.”

“I think digital communications will be much more used, which is a good thing because it costs less to get the word out digitally.”

PR News

Search Terms: Diane Schwartz, PR News, PR News’ Platinum PR Awards

“There is a threat out there that is designed to move public relations away from the C suite and give us less influence and it’s the controversy over the ‘permanent campaign.’”

“PR has made great strides in getting a seat at the table when we’re about influencing policy, influencing programs so we then have positive information and news to communicate to key publics.”

“PR as a community has sort of been standing by while this argument against the permanent campaign goes on.” 

Search Terms: 2008 Presidential election, George W. Bush, Permanent Campaign, John McCain, Public Relations 

Some of Luke’s VlogViews:

“We’re always thinking about how the consumer is consuming the content, where on the TV side the emphasis was always on video, getting the story on TV. For us it’s, ‘are they [consumers] going to do it on the phone? Are they going to do it on the computer, how are they going to consume it, do they want written content, do they want video content?’ So I think it opened up a plethora of options for how to report stories.”

“People want more than just a repurposed newscast on the website because they consume information differently through the passive television station over the interactive website.”

“You can be as inventive as you want to be for web content. I think that things on the television side sometimes get formulaic and we’re still a young website and I think we can experiment with how we present the content.”

Search Terms: Fox, myfoxny, Luke Funk, Publicity Club of New York

My Fox New York

Some of Peter’s VlogViews:

“The web is all about context. It’s not about making people who aren’t interested watch your stuff, it’s about getting people who are interested or might be interested in those places in which they inhabit.”

“The internet is an inherently public relations driven enterprise. Everyone is promoting themselves from the individual up to the Mega Corporation. And so there is all these new outlets to do that…Stay up to date on the different ways that people are using now to distribute, and understand the pros and cons of each of the mechanisms.”

“Find the interesting voices. Find the people who are doing good things in your company and bring them up and let them communicate.”  

Search Terms: Peter Hopkins, Big Think, John McCain, Publicity Club of New York

Big Think