Dabbling in Multimedia

Brother's Keeper - Canon 7D first look

noreply@blogger.com (Gasper D'Souza) — Sat, 21 Nov 2009 03:27:00 +0000

Well...well...well... The baby has spoken!

Here's my first with the Canon 7d. A short short on sibling interactions. It's done as a "One shot - One minute" film with minimal post editing.

Was checking out the depth of field possibilities - amazing! The cam offers the possibility of shooting video the way we look at still images with subject isolation!

This does what big buck cameras would not do.

Freelancer Perks and a new baby!

noreply@blogger.com (Gasper D'Souza) — Sat, 14 Nov 2009 07:05:00 +0000

It may be a hard life being a freelancer in digital media but then there are the perks no office 'job' can beat.

Check out my office these days - a park bench in the old town of Mapusa!

My equipment?

- A laptop

- Nokia 5800 Cellphone

- EV-DO wireless broadband from BSNL (their best kept secret - I get amazing speeds of up to 1MBps in the park!)

Today, sitting in my office, I just made a down payment for my soon t0 arrive baby - Canon's 7D. They tell me I'll get it by Wednesday. I can't wait! It's so exciting!

The Bubble that is Social Media?

noreply@blogger.com (Gasper D'Souza) — Sat, 01 Aug 2009 11:21:00 +0000

Spotting Lemons

Social media sites currently rule the roost - or at least the cyber world. Practically everyone I know with net access has a Facebook, MySpace or Twitter account. And yet, with all of this buzz, could social media sites be heading for a bubble burst akin to the 2001 dot com crash?

In a recent article in Media Life, Paul Benjou makes a compelling case for just such a crash. It may be hard to believe, for many infatuated with social media, but it's not easy to ignore the signs.

Four years ago, Rupert Murdoch paid $580 million for MySpace. Recently top execs and 700 workers of MySpace were laid off. In February 2004, Mark Zuckerberg launched Facebook. Today the site has over 200 million users but no business model whatsoever.

Benjou draws parallels to the telephone when talking of advertising on social media. 100 years after the telephone first rang on the communication scape, users still do not accept advertising. Anger over marketing calls prompted the "Do-not-call" registry. Social media is the same and Benjou argues advertising will always be considered an intrusion in social networks.

So without advertising and with users accustomed to an "always-free" model, where's the money to come from? And more importantly, what about users who are simply fed up with all that networking?

Reflecting user fatigue Susan Coils comments on a post by Charles Heflin:

Personally, I agree with Tonie - it’s all becoming a bit boring now. Is anyone actually still bothering to sign up to the latest, greatest, social networking sites?

Matt Hames at Share Marketing gives a different twist:

Clients have come to the conclusion that they have a Facebook page, or a Twitter feed (or something). Think about it: they don’t want a Facebook page to enhance their overall marketing. They simply want a Facebook. page. The prime ingredient for a bubble is the desire to do something because everyone else is doing it.

So if the businesses and individual users do drop out of social media, what's let for SM companies?

Hmm... smells like 2001.

What's your take?

Unethical Publishing Practices in India

noreply@blogger.com (Gasper D'Souza) — Sat, 04 Jul 2009 09:40:00 +0000

I received a call from Better Photography magazine on Friday July 3, with an urgent requirement of a top-quality image that "defined Goa" and would "make photographers want to come to this coastal tourist state in western India." The image was to go with an article on Goa in the magazine.

After a quick email interaction (reproduced below), I was shocked to learn they wanted the images for free! This coming from India's top magazine dedicated to photography enthusiasts and with ads from the majors like Canon and Nikon. What was even more shocking is the reason for the no fee policy - the magazine I was told, had an estimated readership of 150,000. Hence, I suppose, photographers should feel privileged to have their images published.

I felt the need to post my response to this blog to inform others about this major scam. If sufficient photographers and creative individuals let it be known this is unacceptable business practice, perhaps the scene could be changed.

Here is my response to the email from Better Photography:

Hi Neha,

I am very happy to hear of the readership figures of Better Photography magazine. However I am also disturbed over the policy to use images without any fees.

As a professional working in the field, I believe your 'no fees' policy for photographs solicited from individuals (amateurs and professionals) is a bit skewed. While on the one hand BP informs people on making good images, on the other hand the magazine will not support the livelihood of those working in the same field?

At a cover price of Rs 100 and supported by ads of majors in photography, the publication is purely commercial and not a non-profit. As such, not paying for images and to say that photographers should be happy with 'publicity' in the form of a credit line "given the 150,000 odd readership", is an un-ethical business practice.

If viewership figures is the only criteria then photographers would be better off with images on Flickr where the hits are in the millions and visibility much higher. But of course, for us in the field, it's not just about visibility but also hard cash.

Unfortunately, this practice is being followed by more and more reputed publications - newspapers, magazines and journals, stepping on the already flattened stomachs of photographers and other creative individuals and, in particular, photojournalists.

But as a premier photography publication in India, Better Photography would be expected to do better.

I do hope BP changes its policy to show the way for other publications in India. If not you may just be killing the industry already reeling from editorial cuts in mainstream publications.

In the meanwhile, I must decline having my images published in BP for free.

Sincerely,

Gasper DSouza
gasperdesouza.com

Here are the previous emails (in reverse cronological order) to make the scenario clear:

Hello Gasper,

Our publication is purely an educative one, meant for hobbyists and
enthusiasts. Our magazine is a well-read journal of 160 pages. We
print around 25,000 copies and every single copy is read by around 5-7
people, making our readership about 150,000. We get some advertising
in our magazine, which allows us to keep our cover price to INR 100.
And our aim is to showcase good photography. In light of this, we do
not offer a fee.

However, the prerogative to decline is entirely yours. But if you feel
you would be comfortable sharing the image with us please send us an
original high resolution file of the image.

Warm Regards
Neha

Email requesting terms and my normal publishing fee:

Hi Neha,

I can send you the high res images as required from my archives. Give me a couple of hours.

Meanwhile, since this is the first time, do let me know your terms of use etc. My normal magazine per image rate is .....

regards
#gasper

Response requesting high-res files of two photographs (no mention of terms).

Hello Gasper,

These are the images we would like to publish. I am attaching the image as well as the tag from the link you have sent.

The tag is : Other_Goa_12.jpg

The images should be 8x10-inches for Vertical images and 17x11.5-inches for Horizontal images at 300 dpi, so that if any image needs to be used a full-page bleed or as a double spread, we can.

Warm Regards
Neha

Initial email from me, following telephonic conversation, requesting images on Goa:

Hey Neha,

Sending you a few low-res pics that I dug out. Also check out the feature at: http://www.gasperdesouza.com/features/othergoa.htm

Let me know if any meet your requirements and terms of publishing. I can send you high-res file once finalised.

#gasper

I am all for helping causes and actively work in community media but I do not think a big media house is a "cause" that deserves free work - whether photography or other creative forms of expression.

I leave it to readers to judge.

NOTE: Better Photography is published by Infomedia 18 Ltd who also publish other big magazines like Chip (IT) and Overdrive (auto) with indirect control by TV 18 (CNBC TV 18 and CNBC Awaaz)

Newspaper Redesign: The Navhind Times, Goa

noreply@blogger.com (Gasper D'Souza) — Thu, 02 Jul 2009 08:19:00 +0000

The Navhind Times - Promo Video from Gasper DSouza on Vimeo.

When I was asked to come in as a consultant for the redesign of the Navhind Times, my proposal was that the paper looks at the project as a re-think and not just a redesign. Design is an element to support content and not something that needs to get "in the face" of the reader.

With this in mind, every design element proposed and introduced in the new Navhind Times serves a purpose and is not just ornamental.

The re-design sought to address 6 basic areas:

Packaging
Colour Coding
Reader Interactivity
Usability
Unified Typography
Modular Layouts

1. Packaging and Colour Coding:

Taking into consideration lifestyles of the modern reader, the product was packaged for efficient reading.

At the broadest level, the sections were packaged for logical flow through the paper. First comes the hard news sections beginning with Page 1 and followed by local news, national and global news and ending in the Opinions page(s). Then comes the two page Business section. This is followed by the two entertainment and events pages - Buzz. The paper ends in the 3 page sports section.

However, due to various realities within the organisation, this logical flow unfortunately, could not be implemented in the final release. Hopefully, it will be incorporated at some later date.

Sections have been colour-coded, a unique concept, to give readers a better sense of where they are in the paper. The colours also go with the type of content -

Blue for hard news
Lively magenta for entertainment
Green for business and
Flaming orange for sports

The packaging then extends to the individual pages and stories. Similar stories are grouped together on pages for easy accessibility. For instance, crime and accidents, previously scattered through all the local pages, are now grouped in a box on P3.

P2 has scope for a daily feature/centerpiece story with more visuals and graphics. This automatically lifts the entire page, previously filled with a large number of small items.

Individual stories are also better packaged. Templates for sidebars make for convenient projection of story highlights for the reader. Visuals and graphics accompany key stories throughout the paper and make for better packaged stories.

2. Reader Interactivity:

A newspaper that does not involve its readers actively is headed for extinction. Today's readers do not want to be talked down to. We want to be involved in the conversation.

With this in mind, I have introduced scope for involving readers throughout the paper, in individual stories. The paper now has both email and SMS for interactivity. Editors can now invite readers to share their thoughts via SMS or email.

In the earlier format, readers could, at best, send in a letter to the editor (on the opinions page) or an article. There was no scope for contributing short "thoughts". Through the "Shoutbox" on P5, readers can now send in their brief comments instead of formal letters. This is in tune with the trends for social networking sites like Twitter and Facebook.

3. Usability:

Today's readers have fast-paced lifestyles and newspapers need to keep this in mind. The new design acknowledges this situation. Stories now have multiple entry points to guide readers to stories of interest.

Headlines: The headline remains the key entry point for the reader. But in addition to this, there are several more points of entry.
Decks: A deck above the headline now qualifies the headline with more detail.
Summary Graf: Key stories on a page come with a summary paragraph (two or three short sentences) that gives "on-the-go" readers a gist of the story.
Sidebars: These graphical elements give readers yet another entry point into the story with a small graphic and a bulleted list of key facts of the story.

On the same point of usability, the two magazines were to be converted to the tabloid format. The reasoning being the tabloid format is a more convenient format compared to the broadsheet. This is particularly useful in the case of the Sunday magazine Panorama that has in-depth articles. While the concept was accepted for the Saturday lifestyle magazine - Zest, it was rejected for Panorama. I'm not convinced with the argument that tabloid equals "lesser journalism." Worldwide, the trend towards tabloid is catching on and adopted by respected dailies.

4. Unified Typography:

A key change in the new design is unification of typography throughout the paper. As with other design elements, type is kept simple - just two related families in the entire publication. A combination of the two families is used for all elements on the page. The lead headline uses a dominant font while all other elements use variants with lesser weightage.

The special sections and magazines have also been brought into the unified typography scheme for the first time, to create a related look throughout the publication.

5. Modular Layouts:

Modular advertisement layouts was suggested as a design concept to go with the modular story design. The newspaper used a side stairwell design for ads that rise to the top of the page. The modular approach would ensure ads align horizontally and do not project to the top of the page. This format keeps both the reader and advertiser in mind.

This concept was followed on the initial launch, especially for P1 but then reverted to the traditional stairwell layout following "advertiser demand". Nonetheless, I am happy readers got to experience the Navhind Page 1 as I had envisioned, even if for just a couple of days.

These are the key points of the new design. Despite the last moment modifications, most notably in the flow of sections through the paper and modular ad layouts, I hope readers will like the product. Going by early reactions the new look seems to have gone down pretty well with traditional readers. What remains to be seen is if it will draw in new readers. But that's where compelling content comes in.

Before & After:

Page One:

Page Two:

Opinions:

Buzz (Society, Entertainment & Events):

Zest (Saturday lifestyle magazine, now in tabloid size):

Panorama (Sunday magazine):

Watch my video guide to the new look Navhind Times:

The "Citizen" in Journalism 2.0

noreply@blogger.com (Gasper D'Souza) — Sun, 24 May 2009 19:12:00 +0000

Is the phenomenon of Citizen Journalism over hyped? Is it commonly mis-understood? What role does CJ actually play in today's journalism?

Space for good journalism and journalists still exists (Dorothea Lange, 1936)

For some time now, we have been seeking to train young citizens (from schools, colleges and young adults) in simple techniques of telling stories through digital means, through the GoCreat project. One of our objectives is to involve communities to create local content "from their points of view".

These experiments, in keeping with my own interests in community-based/alternative media, have been quite revealing. What we commonly found is that participants are extremely excited to learn the simple techniques and create their own digital stories. Enthusiasm levels are high during the workshops. But once the workshop is over, to expect them to keep at it, seems to be a big ask. For instance, we encouraged students from the Goa University to start a common blog. It was expected the blog would become a space where students would be able to recount experiences from their perspective. That experiment lasted but a couple of months.

Citizens in Citizen Journalism. A Myth?

This led me to pose the query "Are citizens actually interested in citizen journalism?" Here are responses I received via Twitter:
@camerawala: in demotix I have found many who r freelance journalists/PJs in India to join as contributors. Is it a degradation of status?
@lilliangoa: In a place like Goa, with a comperatively high educational level, I should think yes.
Then again, @camerawala says: I feel a very peculiar pattern from northern to southern part of the world. In Hufpost I see some true citizens as journos

Going by the buzz caused by citizen journalism (CJ), it would appear 'traditional' journalists need fear for their jobs. But I don't think so. As @camerawala says, in India, it seems journalists are themselves contributors to CJ sites.

Strengths and Weaknesses of Citizens in Journalism

Understanding why this is the case could lead us to the role citizens can play in today's journalism - Journalism 2.0

Take the case of Hari. Hari is a banking executive living in the big city. Like the rest of us, Hari, along with his wife, needs to "consume" through the day - food, drink, clothing, gas, entertainment, news... It certainly is not possible for Hari to produce everything he consumes. He buys his food from the market, goes to the gas station to fill up the tank and together with his wife, goes to the movies on weekends, to wind down. Similarly, Hari goes to an outlet (a mix of online, print and TV) for his news. The reason is simple. Hari has specialised skills and is building a career around those skills. He does not have the time or inclination to pursue news production, just as he has no time or inclination to produce his own food, gas or other consumables. There are specialists who do that. So Hari can concentrate on his own specialities.

So, what is the role of citizens in journalism/community media?

One obvious answer is "spot news" – events as they happen. Hari, for instance, may be on his way home from work and caught in a traffic jam. He whips out his smart phone, records a few minutes of the chaos from his perspective and uploads it to his blog. This aspect of CJ is borne out well by events like the Mumbai attacks, the London bombings, the Tsunami, blasts, accidents, protests, etc. These events show the value of CJ in covering spot news events. No news organisation can ever compare to the growing network of ordinary citizens armed with mobile phone cameras, caught in the middle of the 'action'.

Pic: Helen Penjam via flickr used under Attribution License

This is where CJ excels and is a powerful force. But what of areas such as tracking the functioning of the local governing body? Or the local police? Or corruption in the local public school? What about tracking the garbage as it goes through the system, to plug loopholes therein? This requires a level of commitment and perseverance and yes, a great deal of field work (i.e. leg work) and strong story-telling skills. Can this be expected of citizens, otherwise involved in careers of their own?

In Goa, we recently went through a mass movement of citizens against the regional plan and Special Economic Zones (SEZs). The issue was of rampant, illegal construction and development favouring the rich builder lobbies. This issue could draw out ordinary citizens onto the streets in peaceful protest. This is good. This is democracy. But can this citizen interest be sustained to create a continuing mass movement of vigilant citizens? Experience from this movement suggests otherwise. Since most citizens have jobs/careers they simply don't have the time.

Further, and perhaps more importantly, they lack the story-telling skills to convert activism to journalism. Some months ago, together with Video Volunteers, we organised a workshop on video blogging for community activists who were part of the mass movement in Goa. What we soon realised however, is that these activists feel the demands of story-telling - text or visual, is out of their league. As one activist said to me, “We can lead a fight against illegal development. But we'd rather have others produce the stories for us.”

Value of Citizens in Journalism

The point we learn from this is, the community media model that depends exclusively on citizens to produce and share their own stories may be fraught with pot holes.

Journalism is about 'good' storytelling. Stories that draw readers/viewers in. Stories that need a great deal of leg-work, time and perseverance. And above all, stories that are not fabricated. Can all this be accomplished by citizens who have careers/jobs to attend to? We have people specialising in medicine, law, farming, computer hardware repairs, electrical work... Is journalism any different?

But of course citizens do add value to journalism. Newspapers are floundering because they are still stuck in the old world. That's the cause of their problems. Not the recession as they would like us to believe. Nor is it due to citizen journalists. The journalist and journalism itself certainly isn't going away. But journalists need to move away from a "holier-than-thou" attitude. An attitude that suggests they know what's good for the rest of the community. Rather than feeling they are the 'voice' of the community, journalists need to tell their stories in the community's own voice. During a recent conversation I had with a senior editor of a daily newspaper, he made a statement: "Our paper enlightens the people". I was aghast. It is this all-knowing attitude that is going to be the death of newspapers.

Today, we do not like to be "sermonised". That's why the pulpit is not a big draw! We want a level field. No one wants to be talked down to. Taking this cue, journalists must move towards a willingness to work with the communities they represent, co-authoring content with citizens. The activist in our video blogging workshop had a lot of good material. All it takes is for a good journalist to work with him to produce his story.

Jay Rosen, press critic, writer, professor of journalism at New York University and strong supporter of citizen journalism, writes, “the best approach is to have no orthodoxy and to support very traditional investigative reporting by paid pros who are good at it, as well as teams of pros and amateurs, students working with masters of the craft, crowdsourced investigations, and perhaps other methods.”

Yes there is a role for citizens. It is for trained journalists to delve into the voice of the community and tell their stories in the community's voice. That looks to be the way forward in Journalism 2.0.

In my quest towards community media alternatives, I am working on possible models for this region. In my next piece, I will share my thoughts on a new-media platform in an inclusive age. As always, do send me your feedback/comments that will be invaluable in taking these experiments forward.

Writing - key skill for digital-age journalists

noreply@blogger.com (Gasper D'Souza) — Wed, 20 May 2009 10:10:00 +0000

Angela Grant has this interesting video interview with Micah Gelman, executive producer for domestic video, Associated Press. Gelman talks about how writing skills are the key in the new newsroom. All else can be learnt, he says.

His last sentence is most interesting: Who knows what the jobs are going to look like 5 years from now. But the basic skillset of being able to write will always get you somewhere.

Old Challenges, New Media

noreply@blogger.com (Gasper D'Souza) — Sat, 02 May 2009 08:02:00 +0000

Live Webcast: http://www.panosmultimedia.org/

May 3 is World Press Freedom Day, and Panos South Asia will be organising a 2-day regional conference "Freedom of Press in South Asia: Old Challenges, New Media".

The event is in collaboration with UNESCO and Federation of Nepalese Journalists (FNJ).

The conference will be webcast live on http://www.panosmultimedia.org/ where, according to Panos, we can participate virtually, sending in comments and questions online. See the entire schedule on the Panos site.

This should be interesting.

Slice of Life: Cleaning Fish (in 30secs)

noreply@blogger.com (Gasper D'Souza) — Fri, 10 Apr 2009 07:51:00 +0000

Created this "Slice of Life" 30sec video, on the trot, in less than 30 minutes. I've gone real low tech on this one, experimenting with a Nokia 5800 mobile phone camera and Movie Maker for sequence edits.

Sequences are a big part of this video. I've used an opening long shot and then several medium close-ups and close-ups. Also note the action (cleaning the shells) and reaction (child's face) shots. And finally, I've used a reverse-angle shot to try and get the child's perspective.

The video sequences were shot in about 3 minutes and then edited.

I think this proves we do not need "pro" equipment to get started with learning. Once the skills come, the 5DMkIIs will follow:-)

The Power to Effect Change

noreply@blogger.com (Gasper D'Souza) — Mon, 23 Mar 2009 13:56:00 +0000

Was invited to judge a photography competition at the Radio Mirchi office today. The theme was based on World Forest Day. That's RJ Silvano chatting with the winners, live on air, in the studio.

The winning entry in landscapes was shot on a mobile phone. That says a lot about the power of tech to level the playing field.

Goa, an ecologically blessed state is today staring at massive change in its landscape. It's cliched, but we are staring at a veritable concrete jungle, thanks to our politicians who can't seem to see beyond construction of resorts and massive appartment blocks, far removed from the natural landscape, when talking of development.

The images, taken by amateurs (whatever that means in today's level playing field), reminded me of another project years ago, responsible for preserving the landscapes of the American wild, notably the Yosemite landscape. Yes, it was Ansel Adams.

It would be a pity to lose what we have to unthinking politicians. And I believe images do have the power to effect change. Especially when tech has democratised the process of recording those visuals. Ansel Adams managed to highlight the wilds enough to bring about National Parks. Can Goa do likewise?

Wedding PJ: Exciting and Unpredictable

noreply@blogger.com (Gasper D'Souza) — Fri, 13 Mar 2009 18:37:00 +0000

Just got through our last wedding assignment of the season.

As a photojournalist, wedding pj has given me ample opportunity to sharpen my people skills. It's exciting and stressful at the same time. We get to meet so many folks from different parts of the world and experience their most intimate moments and conversations - it's exhilerating. And then to think we are there to document those precious moments, that is what gives me great joy. At the same time it can be a little intimidating as well.

And yes, it can get painful having to wait for the action to start. In this pic today, my partner sits it out at a starred hotel while we wait for the bride. This was one wedding where i did not shoot the bridal make-up part at the request of the mother. That was a bit of a let down at the season end. I love to capture the moments of transformation from 'girl' to 'bride'

Looking forward updating my wedding pj portfolio site and to the next assignment.

PhotoSynth: New "Medium" on the Block

noreply@blogger.com (Gasper D'Souza) — Fri, 13 Mar 2009 17:44:00 +0000

This is my first attempt at PhotoSynth. Here you have a 3d walkthrough my living room. Check out the detailing on the century old grandfather clock on the wall and yes, try it in full-screen mode.

PhotoSynth from Microsoft is an amazing new tech I am currently dabbling with. It's neither photos, nor video. Almost like a new medium. It's great for showing a 3d walkthrough of a location or event. CNN used it first to capture "the Moment" during Barrak Obama's inaugural.

I think it has tremendous potential in tourism. I have used it pretty sucessfully to do a 360-degree walkthrough of a commercial location I recently shot. This is, I think, the first time PhotoSynth is used for a resort in Goa. Will post that shortly.

[Note: to view the Photosynth you will need to download a small viewer software from the site. I have not experienced any issues with the software on a Windows Vista machine.]

An evening at the beach

noreply@blogger.com (Gasper D'Souza) — Sun, 08 Mar 2009 13:44:00 +0000

Spent a relaxing evening at the beach after days of hectic shooting - weddings and hotel interiors. Nothing beats the soothing sounds of the sea and the salty wind in your face.

Makes for an excellent prelude to a glass of cashew feni!

[Captured and uploaded through Nokia 5800. Still trying to find a way to upload a series of images as a photo slideshow]

Future Performer

noreply@blogger.com (Gasper D'Souza) — Sat, 28 Feb 2009 12:33:00 +0000

UPDATE: Images from the shoot now on gasperdesouza.com.

Taking from my last post regarding my experiments in mobile blogging, today i was called upon to document the performances of pre-schoolers at my little girl's school.

The performances were amazing for the 3 to 5 year olds.

Pictured here, in the post event celebration snack, is my princess, who performed on stage for the first time!

(Posted with Nokia 5800 and mobile blogging tools)

Some Dogs get the Magnum

noreply@blogger.com (Gasper D'Souza) — Thu, 26 Feb 2009 14:40:00 +0000

...others have to be satisfied shooting it!

There's a huge hype going around over Slumdog Millionaire. Personally, i found it to be just another implaussible Bollywood flick that requires suspension of belief.

Don't we all dream of making our millions, especially in these trying times? The possible drawing power that got SM the 8 Oscars.

Any way, was at a hotel shoot today and used my new Nokia 5800 to blog live from the field. This is looking good for experiments in mobile journalism!

Using New Media - The Obama Way

noreply@blogger.com (Gasper D'Souza) — Sat, 06 Dec 2008 18:25:00 +0000

Was helping out at a workshop on Online Advocacy today, facilitated by Freeman Murray.

Freeman used the Barrak Obama campaign as his case study to introduce participants to the New Media tools available to anyone willing to invest time, that's all.

Freeman began by telling the participants that this is not like any usual advertisement medium - it's not about buying space on television or in print and putting out your message. It's about building a community and that takes tons of time.

Corporates are keen to get their message across but activists often lag behind - they are too engrossed in fighting their battles in the real world to be bothered about the virtual world. McCain made that big mistake - his campaign overlooked the power of the internet for more traditional campaign strategies.

Obama, on the other hand, was willing to invest in building his community online. And he was able to win the hearts of millions. And he was prepared to listen to his community. And that is the crucial link that closes the chain - acknowledge the presence of your community and LISTEN.

So what were the tools of the campaign?

Well of course its good to start with a website to let the community know who you are and what you do. Obama used it to get people to fund his campaign and subscribe to his mailing list. He used this mailing list effectively to garner support at the drop of a hat. Then he made sure his supporters knew who he was and what he believed in. For this, he used his personal blog to get his views out there.

Don't have a website yet? You can start with the free Google Sites web page builder and Blogger for a free blog (like this one). Once you've got your feet wet you could go in for your own domain (like mine at gasperdesouza.com). It's cheap these days. But a website is just the beginning. How do you actually get people to come to your site?

Here's the Obama Way:

Facebook: 3,322,316 supporters, Youtube: 20,133,759 views, Flickr photos and Twitter: 143,496 followers.

By not getting online on the social networking sites, McCain lost the battle without a fight. When people went online to search for McCain, they were more likely to find material posted by Obama supporters than from the McCain camp. And therein lay the downfall.

There's loads of interesting stuff to read on New Media, on Freeman's blog, so I recommend you go check it out.

Building a community takes time. Spend it! Its a wise investment. Of course, before anything, make certain you have a message worth sharing!

Learning from the great filmmakers

noreply@blogger.com (Gasper D'Souza) — Sun, 16 Nov 2008 03:18:00 +0000

Just spent a full day watching films by the masters - Hitchcock (Rear Window), Godard (Breathless), Antonioni (Blowup!) - all part of a film appreciation workshop i am attending.

I generally watch films purely for the content, but for once I changed my perspective to look at them very technically.

An amazing lot to learn from the greats!

The use the power of suggestion through visuals alone - aka montages. It's quite revealing how, through simple placement of frames in set sequences, viewers can be led to make inferences. Quite similar in a photo essay - lay out the images in one sequence and you project one idea, change the sequence and it could result in a completely different inference. Rear Window, for instance, could easily have been a series of stills in a photo montage and, together with the excellent audio cues, would have made a great photo story.

Point of View also comes out strongly in rear window where, camera angles, what we see (and don't see) are all confined to the views of the wheelchair bound Jeff. Then there's Hitchcock's use of editing to compress / elongate time - even with simple fades. This is a key in editing video sequences - keep the key components in the activity and imply the rest. Also, his use of the panning camera at the start of Rear Window to set the scene in space. This is an excellent example of when a pan is called for.

Of course, this idea of panning is turned on its head by Godard in Breathless. He uses some very long sequences without any cuts - the camera follows the actors around in the figure 8 movement. Then there are the many instances where he breaks the fundamental rule of 180 degree axis of viewing, taking the camera from one side of the axis to the opposite. How many video shooting manuals will tell us never cross the axis - it disorients the viewer. But Godard seeks to do just that - disorient us.

And the most fundamental way the does this is with hundreds of "jump cuts". He literally stitches together scenes (using anti-aesthetic cut points), creating "jumps". For instance: Jean-Paul Belmondo and Jean Seberg are engaged in a discussion in a bedroom, Belmondo seated on the bed, in one frame and in the very next Belmondo is standing by Seberg by the cupboard. It is quite disconcerting, when did he get off the bed? These jumps happen repeatedly through the film.

By breaking the rules, Godard gives us a better understanding of the smooth cuts in editing - let the action leave the frame before the cut etc. Generally we would be told let Belmondo begin to get off the bed, then show him in the next scene standing by the cupboard - continuity.

First do the right thing and then break the rules - knowing you are doing so.

David Dunkley Gyimah of viewmagazine.tv executes this technique in video journalism, calling it anti-aesthetic edits using jerky camera movements, disconcertingly jerky/jump cuts, grain. But again, this technique can be appreciated and executed only once the rules are known. He is today's Godard in video journalism.

Break the rules once you know what you are breaking.

Of course, by simply watching Godard's cuts in Breathless, it could easily be construed as being "badly edited".
Isn't that what a lot of art provokes us to say!

The workshop, held at the newly opened center for the arts - Sunapranta, is being facilitated by Anuja Ghosalkar, Programme Executive for Arts Research and Documentation at the India Foundation for the Arts. She curated the Tri-Continental Human Rights Film Festival 2007 and is a trained lecturer in literature and mass media. She has worked with a number of film projects including Channel 4.

Hard work and commitment do pay off

noreply@blogger.com (Gasper D'Souza) — Thu, 30 Oct 2008 18:29:00 +0000

Ten months ago, on Jan 1, 2008 I took the rather drastic decision of quitting my secure job at a local newspaper and striking it off as a freelancer, dabbling in multimedia and new media tools.

During this time, I used the internet to learn and develop skills needed in this fascinating arena. I have been following several blogs, spent entire nights viewing hundreds of multimedia work, participated in the Panos South Asia multimedia workshop and most important of all, together with my friend and mentor Alito Siqueria of the Goa University, got a group of enthusiastic young minds together under the name of GoCreat, to conduct Digital Storytelling (DST) workshops in the community - thus sharing our own knowledge in visual literacy.

It appears all of the work is now bearing fruit. I have just got news that GoCreat will receive a small grant for equipment, from the Toyota Foundation. This will enable our group to buy a few laptops, cameras and recorders to do some more work in DST in the community.

At a time when newspapers in the West are going through bad times, I feel fortunate that I have the chance to develop something exciting in New Media.

I started dabbling in multimedia back in Jan 2008. I intend to continue dabbling in 2009 and beyond, perhaps more seriously. After all, with "dabbling" and experimentation alone come fresh breakthroughs.

Pans, Zooms and Giddy Feelings

noreply@blogger.com (Gasper D'Souza) — Thu, 23 Oct 2008 06:36:00 +0000

One of the cardinal rules I learnt from my regular internet resources, (Cyndy Green's VideoJournalism, Angela Grant's News Videographer etc) is this: Do not pan or zoom unless absolutely necessary.

And even if absolutely necessary, keep it to a minimum.

Now I had those instructions in the back of my mind when shooting Simrik, during my trip to Nepal. And the video I came back with, was sequences of wide, medium and close-ups, not a single zoom or pan. There was no requirement for that. After all, I was shooting an artist in his studio - no action to follow.

Then I got back to the editing desk, fired up Premier and inserted some still images to mix with the video footage. That's when the Zoom Devil possessed me and, using Premier's motion keyframe features, I introduced "movement" into the still images of the paintings I shot at Lok's studio.

The end result, while the video sequences were without any camera movement, the stills were moving all over the place! And I didn't even notice anything amiss until I received a critique from Cyndy Green.

Here's what she had to say:

A fascinating subject - one that I enjoyed learning more about. However, as my former mentor, Willie Kee, told me - zoom again and I’ll break all of your fingers. I realize you may have wanted to draw the audience into your subject with the zoom, but it was distracting. Either use a series of shots held longer so we can see the paintings and artists using cuts or slow dissolves - or if you must zoom, make it a barely noticeable zoom.
The story itself was very well produced and very educational.

Looking once again at the video I realised motion on the stills was really distracting and quickly made changes taking Cindy's critique into account.

First, here is the old version:

Simrik: Colours of Poubha from Gasper DSouza on Vimeo.

and now, here is the re-edited version:

Simrik - colours of poubha from Gasper DSouza on Vimeo.

What do you think?

A Mother's Plight

noreply@blogger.com (Gasper D'Souza) — Fri, 17 Oct 2008 19:06:00 +0000

This is the most heart-wrenching pieces "in these times of war and economic crisis" I have seen from the ANP website. I do hope Jocelyn will find justice.

This is what journalism is all about - voice for the voiceless.

UPDATE: Through a grassroots initiative, ANP reports Jocelyn has kept her home - for now. See: http://newsproject.org/videos/159

Glamour of Journalism

noreply@blogger.com (Gasper D'Souza) — Sat, 11 Oct 2008 19:19:00 +0000

Who's really watching anyway?

"We need you to file more glamorous reports. That's what our readers want"

That was the message a journalist friend of mine, Rupa, was given by her bosses at the Times of India. It could be justified, assuming Rupa was reporting from high society Mumbai. But fact is, she specialises in health issues and was reporting on the North East of India - comprising some of the most under-developed states of India, torn by conflicts and a vastly under-reported region in mainstream media.

Rupa has worked in the North East over years and knows the land and its people all too well. But she soon realised she had no space in glamour-driven mainstream media. She quit the ToI, considered one of the biggest newspapers in India and is currently working on a book on the NE region.

I met up with Rupa and a mutual friend and urban researcher, Rahul Srivastava over dinner the other night. Our conversation wound around the shrinking spaces for good journalism in Indian print media.

Newspapers and magazines will seldom accept researched stories on important developmental issues. Even when they they do pay lip service, the pay is a pittance. So, if you are a freelance journalist, in India, looking at dealing with social issues through your writing, you need to look elsewhere for your sustenance.

That is a very dangerous scenario when good journalists are forced to opt out of the system.

Rupa recounts her experience with a group of journalists on a recent field trip in Haiti. The young journos with her couldn't be bothered about the history and background of the land they were reporting from. Nor were they keen on actually meeting the people at the grassroots, she recalls. All they were concerned about was to get "quotes" and "sound bites" from the iNGO reps working in the region to file stories back to their newspapers. That is the level of depth newspapers really expect these days.

For the best and most satisfying writing, Rahul believes in the power of the blog to get your points across. Commercial work is just that - survival money. The real power and pleasure comes from posting to your blog - unedited, unadulterated.

Yes. There's no money there. But given the commercial interests over social concerns in newspapers these days, that is the only way to go. At least for now.

Glamorous?

Panos South Asia: Final Multimedia Presentations

noreply@blogger.com (Gasper D'Souza) — Thu, 02 Oct 2008 10:32:00 +0000

Poubha in Progress

Whew! The past 5 days were really hectic, exciting and went by in a snap.

We began with some overnight research and planning for our multimedia production. I met my subject, Lok Chitrakar to get an idea of the basic flow of the presentation - issues, concerns, future etc. Lok is a traditional Poubha artist, a religious Nepali art form that is losing out to the commercial variety of Thanga. Tourists love the later, without knowing its roots in Poubha.

I shot Lok in his studio and worked with group member Rajesh to record an interview in the local Nepali language. Rajesh edited the interview. The piece needed to be no more than 3 minutes so I editied my video footage to create a coherent piece from the original 20 minute interview and additional studio footage.

Step 3 was to design a web presentation which we worked on overnight. I also thought of adding images of Poubha paintings in a slideshow, set to traditional devotional music for a multimedia production.

Here is the final product uploaded to the Panos website:

Click to view production

And here are presentations from the other groups from the workshop:

Main group page: panosmultimedia.org/

Individual groups:
Group 1: panosmultimedia.org/grp_a_2008/
Group 2: panosmultimedia.org/grp_b_2008/
Group 3: panosmultimedia.org/grp_c_2008/
Group 4: panosmultimedia.org/grp_d_2008/
Note: Although I personally prefer Firefox or non-ie browsers, these pages may need to be viewed through Internet Explorer since the videos are in windows media format. Sorry about that.

After Panos 2008: Challenges for the future

noreply@blogger.com (Gasper D'Souza) — Wed, 01 Oct 2008 11:29:00 +0000

Groups fevourishly to complete the multimedia productions

Even before we knew it, the 9 days of the Panos South Asia multimedia training workshop came to a close and participants are back home in their own countries, each doing their own bit for society. We had media persons, non-governmental organisations from areas of work ranging from environment to human rights coming in from countries as diverse as Afghanistan to Bhutan.

The past 9 days have been exciting, not the least because of the fantastic location with views of the distant snow-capped peaks of the Himalayas. But more importantly, for the people I met and the networks we built across South Asian nations.

On the last day, Kishor Pradha, Deputy Director, Panos South Asia asked participants to now go out and carry out multimedia productions in our own situations, for the development of society. This is something very close to my own heart - using the multiple tools of communication to give voice to those not within mainstream media scanners.

This is also excellent for community media which can add new dimensions to mainstream media resulting in multiple voices and not just those with the power to control. Using the power of the Internet, it has become relatively easy to have multiple voices without having to rely on traditional publishing methods - print, tv or radio.

In this respect, the role of Panos in facilitating such media pluralism in South Asia is crucial for the region. Now that the workshop has come to an end, it is important to use the technology in our areas for the purpose of local development and empowering those with little to no say in the process of society building.

That is the challenge the future holds.

Panos Day 5: Of Recce missions and changed plans

noreply@blogger.com (Gasper D'Souza) — Sat, 27 Sep 2008 09:04:00 +0000

Day 5 and we have moved into analysing the visual language – what makes images tick, shooting the way the eye sees and using shots as the building blocks of sequences. Tomorrow, we move outdoors to shoot for our multimedia production.

Our group production may have run into some rough weather. We had initially thought of doing a piece on the “Kumari Devi” and the controversy over the new maoist govt's decision to withdraw financial assistance to this culture. While the whole culture of the kumari system in Nepal – a system wherein a young 6 to 7 year old girl child is chosen as a living goddess and spends her life in the confines of a temple until she attains puberty. During this time, she is worshiped by the local Newari community. Our production sought to focus on the possibility of human rights violation of the girl children as a result of this practice.

We did a reconnaissance mission to the Patan Darbar square where a fair is on to celebrate local culture. However, we soon realised getting any kind of visuals of the devi herself, let alone any interviews will be next to impossible. To add to that, making the situation very bleak, we will not even be able to shoot in the temple precincts.

As a result, we have no option but to change to Plan B and work on another topic. More on that tomorrow.

Panos Day 4: Power of Audio

noreply@blogger.com (Gasper D'Souza) — Fri, 26 Sep 2008 03:55:00 +0000

Audio is the backbone of good multimedia and day 4 began with a presentation on digital audio, file formats, recording equipment and editing software. This was followed by a hands-on session on recording and editing into the computer.

We used Adobe Audition, a very powerful software.

This is the start of the exciting part of the workshop and it showed. All participants were eagerly pouring over their computers, headphones plugged in, recording and editing their test audio tracks.

Audio can make or break a multimedia presentation. It is important to carefully plan the audio such that it can carry the presentation on its own even without the visuals. Besides making for good productions, having strong audio has the added advantage of porting to radio platforms as well.

Besides the slowly building pressure of putting together a multimedia production, its also raining in Kathmandu. So not much time to go sightseeing today!