Daily Marketing Tips

SEARCH ENGINE OPTIMIZATION (SEO)

2020-05-03T09:44:00.000-07:00

Hello everyone, in this blog i'll be talking about the basic Search Engine Optimization(SEO) tips everyone should know.

What Is SEO?

Search Engine Optimization is the practice of optimizing content to be discovered through a search engine's organic search results.

How does it work?

Google or any search engine we use has a crawler that goes out and gathers information about all the content they can find on internet.
The crawlers bring all those data back to the search engine to build an index.
That index is then fed through algorithm that tries to match all that data with your query.

Several factors that can help you improve your SEO score.

On-Site:

Keywords.
Image ALT Texts.
META descriptions.
Page load speed.
URL structure.
Mobile Friendliness & More.

Off-Site:

Backlinks.
Social Media Marketing.
Guest Blogging.
Brand Mentions.
Influencer Marketing and more.

On-Site SEO tips you should always do:

Page speed: Recent studies show that a delay of a single second in page response time can yield a 7% reduction in conversions.
Your Landing page should load in less than 4 Seconds.

Essential Tags

Title Tag: The ideal length is 50-60 characters. If your title tag exceeds 60 characters, google will only show the first 60. Use your target keyword.
META Description: The META description is what search engines use to gauge what topic you're writing about and the exact audience that they should send to that page. So make it descriptive and short - not more than 160 characters.

Content

What content drives traffic ?
Content that is practical, useful and valuable

Is interesting to read.
Is in-depth and well-written.
Is written with the user in mind.
Is easy to share.
Is optimized for a high volume keyword
Solves a problem.

URL Building.

Make sure you use your keyword in your URL.

Image ALT Text.

Make sure you use your keyword in your image name before you upload it to the website.

There are too many of other SEO tips but the most important thing is how to choose your keywords.

Stay Tuned ツ

"BUSINESS ANALYTICS" Or "WEB ANALYTICS TOOLS" PART 3

2020-05-02T07:59:00.000-07:00

Hello Everyone welcome back to MarketingTipsByHasan's Blog and today we'll be talking about the last 7 analytics keywords and we'll be ending our first chapter and getting ready to talk about Search Engine Optimization"SEO" on my next blog.

Session Or Visit: It is a group of interactions that takes place on your website within a given time frame. For example a single session can contain multiple page views and "E-Commerce" transactions.
Social Media: Content such as text, images, videos, that are created by individuals and shared across the internet.
Desktop: a non-mobile device like a personal computer or laptop.
Social Network: A community of individuals creating and sharing content.
Traffic Acquisition: The process of attracting visitors - it is often referred to as TRAFFIC - to websites, mobile apps and other digital assets.
Unique Visitor: A single visitor to a website during a specific period of time.
Uniform Resource Locator(URL): The unique address of a page or piece of digital content on the internet.

Stay Tuned ツ

"BUSINESS ANALYTICS" Or "WEB ANALYTICS TOOLS" PART 2

2020-05-01T11:45:00.001-07:00

Hello Everyone welcome back to MarketingTipsByHasan's Blog and today we'll be talking about 10 Digital Marketing Keywords that i'll discuss it with you and give you the definition for each one :

Index: it is searchable catalogue of digital content and web pages used by a search engine to provide relevant results.
Natural Or Organic listings: Results from a search engine that are not paid adverts.
Paid Listings: Ads that appear on the search engine results pages.
Pay-Per-Click (PPC): Its is an Adv. System in which advertisers pay for users to click on their advertisements.
Query Or Search Term: The keywords or phrase a user types into a search engine to in order to find what they're searching for.
Ranking : A listing's position on a search engine results page.(The Ranking is very important)
Search engine: A tool that guides and returns relevant digital content in response to user's keywords. (Popular Internet Search Engines "GOOGLE, BING, YAHOO, ETC..")
Search Engine Optimization(SEO): Making changes to web pages, content, and the promotion of that content to improve visibility in the "UNPAID" search engine results.
Search Engine Marketing(SEM): It is form of advertising that allows you to bid for your advertisement to show along with search results for keywords that people are typing. This boosts the business and will make it seen by people at the moment they're searching for anything that their business offers.
Search Engine Results Page(SERP): It is a list of the results that appear in a search engine in response to the user's search "Query".

This is another short blog talking about the WEB ANALYTICS TOOLS and in the next blog we'll continue with another bunch of analytics.

Stay Tunedツ

"BUSINESS ANALYTICS" Or "WEB ANALYTICS TOOLS" PART 1

2020-04-30T21:55:00.003-07:00

"ANALYTICS" or "WEB ANALYTICS TOOLS"

DEFINITION: it is the analysis of data generated by people's activity on websites or mobile applications for the purpose of discovering new ways to improve the marketing campaigns and websites.

Banner Ads : a form of advertising found on web pages and mobile applications (usually comes in an image form).
Click Through Rate(CTR): The number of times people click on an item they are interested into it, like an advertisement, in comparison to the number of times users are exposed to that item.
Content : The digital material available to users, Via (text, video, audio, images,…)
Conversion or "GOAL": the actions you want to see the visitors to perform. (Example: Including E-commerce purchases, form submissions, Phone calls, Video Views,Etc…)
Conversion Optimization(CO): it is the process of increasing the percentage of visitors who complete your goals
Conversion Rate (CR): the ratio of conversions to visits, it is often used to measure digital performance.
Cost Per Click (CPC): The amount of money required to create a single click on a digital advertisement.
Crawler OR Spider : it is a program that is created to systematically browse the content on internet and collect information about it to help searchers find what they're looking for.
E-commerce: This one is very important and i'll talk about it briefly soon. It is the sales of products and services online.
Impressions: The number of times the advertisement or post is displayed.

This Is A Short blog talking about the WEB ANALYTICS TOOLS and in the next blog we will continue with another 10 analytics .

Stay Tuned ツ

HOW TO MANAGE YOUR ONLINE BUSINESS "DIGITAL MARKETING"

2020-04-30T20:42:00.001-07:00

INTRODUCTION TO DIGITAL MARKETING

Doing online business brings a lot of amazing opportunities, it definetly helps your company or business in exciting and new ways.

When your business is online you can take advantage of many opportunities :

Lots of new customers (everyone is online these days)
Selling products or services directly from your application or website
Targeted advertising to customers delivered easily
Learning more about what customers love or expects
Powering your online sales by using analytics

You can benefit your business by going digital because :

More visible to customers
Targeting local customers
Easier to communicate with customers
More insights into customers online behaviour

We'll Talk about Analytics or "WEB ANALYTICS TOOLS" in my next blog this is just a beginning to our journey in introducing you to how much DIGITAL MARKETING and Going online with any business is important .