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Down to Business: Seven tips for improving your communications skills

BurrellesLuce — Wed, 03 Dec 2014 16:24:37 GMT

Communications skills are not only essential for success at work, they are essential for success in all areas of your life. Leaders with great communications skills achieve more, in addition to leading and helping others find success.

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18 Effective Social-Media Tools That Will Save ...

BurrellesLuce — Wed, 03 Dec 2014 16:14:29 GMT

Get a head start on next year's marketing efforts with this batch of apps for all five of the major networks.

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The role of Paid, Owned, and Earned Media In Your Marketing Strategy - Forbes

BurrellesLuce — Wed, 03 Dec 2014 16:14:20 GMT

When it comes to the trio – paid, owned, and earned media, the most frequent question I am asked is: “Can you explain paid vs. owned vs. earned media? Which is ‘the one’ for my business?

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Facebook Marketing For The Holiday Season: 10 Things To Implement Now!

BurrellesLuce — Mon, 24 Nov 2014 14:26:44 GMT

You’ve probably heard how important Facebook marketing is for your business near the holiday season, but do you know how it can specifically increase revenue and drive higher profits?

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Not every PR plan needs social media - The Guardian

BurrellesLuce — Fri, 21 Nov 2014 16:32:08 GMT

In the rush to hire expensive social media consultants, we’ve forgotten that for some clients traditional PR still leads

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A Closer Look At Ad Agency People And Their Funny Habits

BurrellesLuce — Wed, 19 Nov 2014 21:25:27 GMT

If you’ve ever worked in a creative agency, you will relate to this hilarious infographic that examines a few of their ‘species’ and draws some arbitrary (but fairly accurate) conclusions.

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9 myths about social media at work - The Next Web

BurrellesLuce — Tue, 18 Nov 2014 18:22:54 GMT

Avinash Kaushik, an Indian entrepreneur, author and public speaker, once tweeted that “Social media is like teen sex, Everyone wants to do it. No one actually knows how. When finally...

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The new age of data-driven PR

BurrellesLuce — Tue, 18 Nov 2014 16:10:10 GMT

How PR is evolving inside IBM. Jojo Cheung, director of marketing & communications, IBM ASEAN writes.

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Instagram Best Practices for Brands - HootSuite Social Media Mgmt

BurrellesLuce — Tue, 18 Nov 2014 14:35:55 GMT

Discover Instagram best practices for brands and why it’s important for them to tap into this mega social network.

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Seth's Blog: Of course it's been done before

BurrellesLuce — Tue, 18 Nov 2014 14:35:33 GMT

John Koenig calls it vemödalen. The fear that you're doing something that's already been done before, that everything that can be done has been done. Just about every successful initiative and project starts from a place of replication.

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How Marketing Can Get You Longtime Customers

BurrellesLuce — Thu, 13 Nov 2014 21:56:22 GMT

Here’s the truth: prospects will mostly favour brands and products that are widely accepted. Your startup is not known yet, even with the fact that you’re probably selling something that really solves problems.

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5 Tips for Optimizing Your Blog for Mobile | So...

BurrellesLuce — Wed, 12 Nov 2014 19:23:16 GMT

A website that doesn’t scale for mobile makes you look out of touch and not an authoritative blogger. Here are 5 tips for optimizing your blog for mobile

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A Checklist for Ensuring Your Business Communications Are Successful - NewsOK.com

BurrellesLuce — Mon, 10 Nov 2014 19:20:53 GMT

Use this checklist to help ensure that the communications within your business are done effectively.

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Re-Thinking Corporate Communications

BurrellesLuce — Mon, 10 Nov 2014 13:59:56 GMT

No matter how you slice it, marketing boils down to communication. It doesn't matter if the role is articulating the value of your product, demonstrating t

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Employee Communications: Your Internal Public Relations Campaign.

BurrellesLuce — Mon, 10 Nov 2014 13:59:30 GMT

Employee Communications: Your Internal Public Relations Campaign. 4Hoteliers Most successful business people know that it is smart to maintain a public relations program. Strategic campaigns can boost sales, ...

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Small Business Expert: Answers To Your Five Biggest Social Media Branding ... - Forbes

BurrellesLuce — Fri, 07 Nov 2014 16:06:09 GMT

While you’re building up your following and seeking those new leads, don’t lose sight of how you can use social media to amplify customer service and fan appreciation, or even refine and fortify your overall messaging by reiterating what your brand...

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WWPR to Name 2014 PR Woman of the Year - YouTube

BurrellesLuce — Fri, 07 Nov 2014 16:03:32 GMT

Washington Women in PR's Woman of the Year award will be presented at WWPR’s 25th annual Washington PR Woman of the Year Award Luncheon, to be held at the Fa...

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Despite "Do Not Track" Movement, Online Tracking Won't Go Away [Web Summit]

BurrellesLuce — Thu, 06 Nov 2014 14:08:57 GMT

Despite the growing interest in online privacy and the "Do Not Track" movement, one web security CEO says online tracking won't go away -- but it will evol

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6 Predictions About The State of Digital Marketing In 2015

BurrellesLuce — Wed, 05 Nov 2014 21:35:36 GMT

With 2015 just around the corner, you might be making an initial plan that outlines how you’ll spend your marketing and advertising dollars next year.

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Introducing Earned, Owned and Paid Native Content Discovery

BurrellesLuce — Wed, 05 Nov 2014 21:33:52 GMT

There are three types, each has certain advantages and disadvantages, but when used in concert represents an optimized approach for brands to ensure the maximum amount of prudent content gets seen and business goals are met.

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Company Reputation Management With Social Media - Forbes

BurrellesLuce — Tue, 04 Nov 2014 21:02:28 GMT

It can happen in a flash; one of your employees posts something on social media intended for their personal page, while unintentionally logged into the company’s page.

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How To Structure Your B2B Marketing Department When Your Digital Budget Increases

BurrellesLuce — Tue, 04 Nov 2014 21:00:16 GMT

When your digital budget increases, some questions may cross your mind: Who’s going to do all the work? What skills do we need to hire and where will we find the right people? Exactly. I get a lot…

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Influencing Buyer 2.0: Aligning PR to the Buyers Journey - Business 2 Community

BurrellesLuce — Tue, 04 Nov 2014 14:50:57 GMT

Buyers – businesses, consumers and governments — are changing their behaviors, driven by changes in the communications channels and technologies they use to research purchases and share informati…

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Why Your Brain Loves Good Storytelling

BurrellesLuce — Fri, 31 Oct 2014 15:01:51 GMT

Studying the neuroscience of compelling communication.

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Things that go bump in the night - Plum Communications & PR

BurrellesLuce — Fri, 31 Oct 2014 14:54:44 GMT

How to react when “things go bump in the night”. If you don’t have a crisis communications strategy in place, here are our top tips this Halloween.
Don’t get scared away.

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10 Must Read Content Marketing Posts for 2015

BurrellesLuce — Wed, 29 Oct 2014 13:45:45 GMT

Over the past 5 years we've published over 380 articles about content marketing here on Online Marketing Blog. It's a big topic after all and there's plenty

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3 Key Hashtag Strategies: How to Market Your Business and Content

BurrellesLuce — Tue, 28 Oct 2014 16:28:17 GMT

Do you use hashtags? Do you know how to use them strategically? Hashtags are everywhere these days. You see them on Twitter, Instagram, Pinterest, Google+, and now Facebook (ok, there are still problems with Facebook hashtags).

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How Facebook Is Changing the Way Its Users Consume Journalism - New York Times

BurrellesLuce — Mon, 27 Oct 2014 20:10:09 GMT

Facebook uses mathematical formulas to predict what its users might want to read on the site, from which, a study says, about 30 percent of adults in America get their news.

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5 Email Marketing Tips You Can Use Today

BurrellesLuce — Mon, 27 Oct 2014 19:39:49 GMT

Email marketing could be the answer you are looking for. Discover my 5 email marketing tips that are sure to help maintain your audience.

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DC first responders prepare as Ebola threat grows - Washington Post

BurrellesLuce — Mon, 27 Oct 2014 12:47:05 GMT

D.C. fire fighters and EMTs don biohazard suits to host Ebola response drill.

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