Daktal Flys

I played Drums w/ Diarrhea Planet, It felt good.

2013-01-17T09:06:00.002-05:00

Ad Of The Day: Coca-Cola

2013-01-17T09:03:00.002-05:00

Ad of the Day: Coca-Cola

The soda giant makes an awkward first stab at addressing obesity By Gabriel Beltrone

January 15, 2013, 4:51 PM EST
Advertising & Branding

Skinny, happy people drink soda too, says Coca-Cola.

The beverage giant is diving face-first into the fray about sugary drinks and health, releasing the two-minute commercial below, patting itself on the back for helping to solve the problem while simultaneously trying to shift some of the blame to other, unnamed foods and, perhaps most oddly, to consumers themselves.

The spot, created by agencies Brighthouse and Citizen2, is notable in part for what it doesn't emphasize—two-liter bottles, Big Gulps and people struggling with obesity. Yet it still manages to be particularly—and shamelessly—insidious for the string of sugary products it parades across the screen while trying to make the case that it's focused on serving up products that are better for consumers. It's kind of like someone smiling at you and telling you, "Why, it would be a shame if you stabbed yourself with this knife, but if you really want it, we'll sell it to you."

Mostly, it's a surprisingly ham-fisted answer to the latest attacks on the soda industry from public health crusaders like New York Mayor Michael Bloomberg and the Alex Bogusky-aided, polar-bear-amputating Center for Science in the Public Interest, which wasted no time calling Coke's new campaign "just a damage control exercise, and not a meaningful contribution toward addressing obesity."

Overall, the ad spins the issue so many different ways that it's difficult not to see all of them as thinly veiled attempts at manipulation. And it's easy to imagine the marketing bogeyman holed up in a windowless room, tapping his pen against his forehead as he tries to come up with the most Machiavellian way of making Coke look good on this issue.

Sure, the numbers about juice and diet sodas in schools seem compelling, and the spot's energy might have been better focused there. Then again, it's not necessarily the best argument, given yesterday's NIH study linking diet soda to depression.

While the ad's use of a popular "common-sense" Republican catchphrase is a clear shot at painting political opponents as big-government, the subtext for consumers translates roughly to "If you're fat, it's your fault. Drink a diet soda, idiot. Get on the treadmill. We gave you options. Not our problem."

Or, as the voiceover gleefully chirps, "If you eat and drink more calories than you burn off, you'll gain weight!" Thanks for the pointer.

CREDITS
Client: Coca-Cola
Agencies: Brighthouse, Citizen2

My Brother Sam

2012-07-02T09:58:00.001-04:00

I love to watch short well edited surfing inspired clips. Usually it's filled with hype and bumping techno, this captured me and took my full attention. Hepling people in need is the most rewarding this that one person can do. Watch this and challenge yourself to step outside of your own world and enter into someone else's that's less fortunate. Their smile alone will be your personal reward.

My Brother Sam from Toby Cregan on Vimeo.

Graham's Book Report

2012-06-04T20:05:00.001-04:00

Shyster 5/11/12 @ Will Pub

2012-05-24T17:32:00.001-04:00

Shyster was the soundtrack to my youth. They played two weeks ago and missed it. Hope I get the chance again one day.

I will Not Post any Boring Art!

2012-05-18T10:59:00.001-04:00

Shyster

2012-04-30T21:15:00.001-04:00

<a href="http://shyster.bandcamp.com/album/spirit-of-99-compilation">Spirit of '99 Compilation by Shyster</a>

Taking The Easy Way Out

2012-04-23T09:24:00.002-04:00

Nate Leal make great movies.

http://vimeo.com/user4530780

We All Have Hooks For Hands

2012-04-19T09:33:00.004-04:00

So I have to go to Sioux Falls,SD next week for an event with VOLCOM and decided to start looking around for something to to while i'm there. I stumbled opon these guys. They aren't playing while i'm there but it does give me hope that there might be a good time waiting...I hope.

To Be The Best

2012-04-09T11:29:00.001-04:00

BAND X FOREVER!

2012-03-26T10:14:00.001-04:00

Khan Academy: The Future Of Education

2012-03-15T12:14:00.001-04:00

Terry Turn-Ons

2012-03-06T19:59:00.002-05:00

No Sleep No Foooood...

2012-03-05T12:36:00.001-05:00

Daytona 500

2012-02-28T22:17:00.001-05:00

UME - The Conductor

2012-02-20T22:27:00.001-05:00

ASG & Darkhorse Saloon are......

2012-01-27T17:06:00.002-05:00

Two great bands to watch live. I took a couple photos, here they are. Enjoy.

http://www.myspace.com/darkhorsesaloon

http://www.asgnation.com/

I'll Stop The World...

2011-12-25T13:11:00.002-05:00

Epic Song!

I wanna go BACK TO VEGAS!

2011-12-21T15:25:00.001-05:00

The Entrance Band

2011-12-13T10:18:00.000-05:00

Good Morning. Found another fun band. I love seeing a band live that I have not previously heard. These guys (And Gal) blew my mind. I melted onto the floor and someone slipped on me. That's about how awesome they were live. Go see them if you get the chance.

Black Mountain is nice on the Ear.

2011-12-12T21:31:00.002-05:00

I'm running on one ear at the moment but Black Mountain still sounds so good. Hope Mr. Doc has the right tools. I could use the other one. Check Out Black Mountain Here..

http://www.facebook.com/BlackMountainOfficial

Have a Nice day..

FAIT ACCOMPLI ARE GIVING ALL OF THEIR MUSIC AWAY!!

2011-11-24T08:00:00.005-05:00

GET SOME!

Click the Link Below to Download!

DOWNLOAD ME

The Dodson Dance

2011-11-22T12:26:00.003-05:00

It's sweeping the nation. It will soon take over the world. Try it.

Graham turned into a turtle today

2011-11-20T20:24:00.002-05:00

It was gnarly

Big Mistake....

2011-11-18T17:10:00.000-05:00

I'm passing the Tim Fite bug on. Some will like some will hate. Your choice.