Dale Tournemille

Google lures Internet marketers with Engage

Dale Tournemille — Thu, 18 Aug 2011 21:34:22 +0000

What's Google Engage? For Internet marketers, it's free training, support and sales tools to get you reselling AdWords to small businesses. Here's a look at why Google is targeting this lucrative and...

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Mobile apps can fill the branding gaps

Dale Tournemille — Mon, 21 Jun 2010 23:19:02 +0000

Many digital marketers are considering whether they should deploy mobile applications to help extend their brand. But does a mobile application make sense for you?

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Low cost, high impact e-mail marketing

Dale Tournemille — Fri, 04 Jun 2010 16:29:25 +0000

E-mail marketing can help your company achieve a variety of marketing objectives, ranging from tangible revenue increase to “softer” benefits such as improved branding.

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Crash course SEO

Dale Tournemille — Sat, 22 May 2010 21:18:37 +0000

Google has just released their latest guide for those new to Search Engine Optimization (SEO). Here, I explain what Google means by each area in more detail.

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Site optimization case study: Salesforce.com

Dale Tournemille — Sat, 22 May 2010 21:17:06 +0000

Is your website working as hard as it could be? In this article, we'll review the functionality of www.salesforce.com.

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Using scent trails to boost conversion

Dale Tournemille — Sat, 22 May 2010 21:14:50 +0000

For this article, we’ll compare and contrast five different landing pages for their ability to provide scent trails for the keywords “web analytics consulting.”

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Create world-class landing pages

Dale Tournemille — Sat, 22 May 2010 21:13:20 +0000

Does your ad have a great place to land? If not, you’re not realizing the full potential of your online advertising campaigns.

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Analyze web campaigns like a pro

Dale Tournemille — Sat, 22 May 2010 21:11:41 +0000

Do you know what's going on with your web marketing campaigns? Are you spending precious budget wisely? Here's how to analyze and optimize your campaigns.

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Creating a data-driven business culture

Dale Tournemille — Sat, 22 May 2010 21:10:07 +0000

Choosing to introduce web analytics into an organization is the first step to gaining deep insight into website performance and marketing effectiveness. Here's how to get started.

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Learn how to master SEO

Dale Tournemille — Sat, 22 May 2010 21:07:24 +0000

To hear some web marketers and web strategists talk about Search Engine Optimization (SEO), you’d think it was a silver bullet. But there are some things that you can do to rank well. Here’s my...

Visit www.tournemille.com to read the full article.