Process: Ricky Otto

For more information on the  S/aRt/Q Process Exhibit —> click here.

Fast forward two hundred years. The Associated Advertising Clubs of America, a group of agencies, advertisers and media representatives, is formed. In 1906 The AD Club launches a series of talks at NYU that becomes the first formal teaching about advertising to be offered by an educational institution. W.K. Kellogg places his first ads for Corn Flakes in six midwestern newspapers. By 1915, he is spending $1 million on national advertising.

In 1936 Life publishes its first edition. It later becomes the first magazine to carry $100 million annually in advertising. In 1953 The Advertising Research Foundation is established. 1976 The Supreme Court grants advertising First Amendment protection.

And now the internet …

In 1993 The Internet becomes a reality as 5 million users worldwide get online. By the end of 1998, Google had an index of about 60 million pages. Internet advertising breaks the $2 billion mark and heads toward $3 billion as the industry, under prodding from Procter & Gamble, moves to standardize all facets of the industry. In 2000, Google began selling ads, keywords were sold based on a combination of price bid and click-throughs, with bidding starting at $.05 per click.

February 23, 2008 The Albuquerque Tribune closes after 86 years of print. October of that year the Christian Science Monitor announces their transfer from print to web only. The Tribune Co. files bankruptcy a month later, they own 12 newspapers including The Chicago Tribune, LA Times, and the Baltimore Sun. January 15, 2009 the Star Tribune Co. files for bankruptcy. They are the owner of the Minneapolis Star Tribune. The following month, the Journal Register Co., which owns 20 daily newspapers including the New Haven Register and 160 non-daily newspapers across six states filed for bankruptcy. That day, Philadelphia Newspapers Inc. files for bankruptcy. Rocky Mountain News, 150 year old newspaper lost $16 million in 2008 forcing to close, announcing plans for an internet only news site. March of 2009 Hearst Corp. halts print edition of the Seattle Post-Intelligence and goes online only. With a weekday circulation of over 261,000 (23rd largest newspaper), the San Diego Union-Tribune sells. The same month the Christian Science Monitor publishes its last print edition after 100 years moving to an online version. March 30 the Tribune Co. announces its combining operations of The Harford Courant newspaper along with television stations. The Detroit News and the Detroit Press cut delivery to three days only. The following day (March 31, 2009) the Sun Times Media Group, owner of the Chicago Sun Times, files for bankruptcy. The beginning of April brought the New York Times Co. to force The Boston Globe to agree to $20 million in concessions.

I end this post with Bob Dylan’s song; Times They Are A Changin’

Come gather ’round people
Wherever you roam
And admit that the waters
Around you have grown
And accept it that soon
You’ll be drenched to the bone.
If your time to you
Is worth savin’
Then you better start swimmin’
Or you’ll sink like a stone
For the times they are a-changin’.

Come writers and critics
Who prophesize with your pen
And keep your eyes wide
The chance won’t come again
And don’t speak too soon
For the wheel’s still in spin
And there’s no tellin’ who
That it’s namin’.
For the loser now
Will be later to win
For the times they are a-changin’.

Come senators, congressmen
Please heed the call
Don’t stand in the doorway
Don’t block up the hall
For he that gets hurt
Will be he who has stalled
There’s a battle outside ragin’.
It’ll soon shake your windows
And rattle your walls
For the times they are a-changin’.

Come mothers and fathers
Throughout the land
And don’t criticize
What you can’t understand
Your sons and your daughters
Are beyond your command
Your old road is
Rapidly agin’.
Please get out of the new one
If you can’t lend your hand
For the times they are a-changin’.

The line it is drawn
The curse it is cast
The slow one now
Will later be fast
As the present now
Will later be past
The order is
Rapidly fadin’.
And the first one now
Will later be last
For the times they are a-changin’.

Stay tuned for the next post which will be discussing how the internet effects the buyer and what that means for the website and proper development.

Doors close as buildings fall
R(elease)ains wash away ills trapped underground

Enchantment and Affection

Purification and devout honesty prevail
But not before examination of

One’s
Tenacity

objects of empowerment
loosening grip to free inner constraints

Employing vision of
Nature’s true agenda

Death Rebirth Experience Relationship

In consideration to the show’s theme, each artist will be exhibiting process work as well as sketches, drafts and other material to show inspirations and other realms of motives behind final conception.

For more information, please visit www.sartq.com

(I recommend watching the video with music, you be the dj.)

video
projection
drawing
silk screen
fiber optics

guitar
songwriting
feeling
clarity

house
roommate
downtown
phone

new friends
old friends
compassion
understanding
respect

breathing
love

United States Souvenir Series

What defines the West Virginia Souvenir?

• Sugar Maple
• Rhododendron

View more works from the United States Souvenir Series –> click here.

In consideration to web development, you may have noticed the redesign on the homepage to this site a few times over the course of the year. One reason being it is a testing ground for other projects, the most recent change being the most successful (completed today 12/11/09). It ties into the inner bowels of the site and offers easier navigation for the most lazy of viewers.

A new site has been launched which is a collaborative project with Tobey Albright and myself. You can view this site by clicking on the amazing drawing that Tobey illustrated for the site.

Illustration by Tobey Albright

S/aRt/Q had its Inaugural Exhibition the beginning of November with great success. With the complete website launch, and all media designs visualized and implemented, the Collective is pushing strong for multiple events in 2010, and we are preparing for the next exhibit to take place some time in March. More on that will be posted soon. If you haven’t, check out the site at http://sartq.com.

The 3D poster that I created for the Inaugural Exhibition gave me much esteem for future projects that deal with electrical work, drawing in graphite, and I have recently been spending most of my creative time with water colors.

Light has become my primary focus. Without light we would only see what we perceive to be there. Fourteen reflections of reality, illuminated.

Therefore, my next project is planned to be some light fixture contraption in which I have many ideas and this is in no way the place I shall reveal those. However, in future posts I will expose my process. The Collective has been a lot of things. It is a surreal source of inspiration, motivation and most importantly, an opportunity to meet, work with and create amazing friendships. Out of all the good and stressful situations and opportunities it is the friendships that I’ve created that I am most grateful for already.

This was my second visit to Lewisburg, the first was just a few months ago for a wedding. We saw snow, my first time in about four years or so. It was cold, but really great. I greatly appreciate my time in this small town with such warm people. I am truly thankful for every moment. Thank you and all my love to the Berger family.

I shot the video with a Cannon GL