Meet Daniel's Picture

Building better products for merchants

Hi, I'm Daniel and I spent the last 8 years building product at Shopify from sixty thousand to millions of merchants. Along the way I ran my own store grossing over a million dollars.

Today I help software teams and founders build an edge by combining merchant insight with product know how.



Several hours a week

Need help fire testing features? Prioritization or scaling a team?

Pair your product, technical, design led teams or CEO with an experienced product leader. Mentoring and developing their merchant point of view with a product lens. You will work with me - diving deep to build a point of view or develop skills on your team.

Product Sprints

Product Sprints

Dedicated sprint weeks

Have a fork in the roadmap? Thinking big in a new product direction?

Let's get our hands dirty together. From ideation, prototyping to concept development - product development is best done as team sport. Working with your team or pulling from our bench of experienced designers or developers.