Orange County Internet Marketing Advice by Darby Works, Inc.

Website Optimizer Testing

Eric Darby — Tue, 09 Sep 2008 11:01:44 -0700

Hi, Sorry it has been so long since I have posted. I have been very busy with a new client, building websites, setting up PPC campaigns and generally doing a plethora of Internet marketing. I have learned a tremendous amount...

How to Use Digg (or not) To Get Tons of Traffic

Eric Darby — Sun, 13 Jan 2008 14:13:52 -0800

Part of me hates using headlines like this because they only tell part of the story. If you don't already know, Digg is a social media website where users vote on which articles they like. The articles with the most...

Social Networking Versus Google The Gorilla

Eric Darby — Wed, 02 Jan 2008 15:42:44 -0800

Can social networking and social search sites generate better search results than the reigning King Google? I guess we shall see. I personally don't think so - at least not in the near future. Here's a teaser... Can Social Search...

Internet Marketing News

Eric Darby — Mon, 31 Dec 2007 14:38:06 -0800

Outlook 2008: Online Marketing Brandweek Magazine - New York,NY,USA Search engine marketing (aka buying keywords) continues to be the dominant force in online advertising. A full 40% of online ad budgets are expected to be ... It's clicking Business Line...

Robots.txt 101

Eric Darby — Sat, 22 Dec 2007 17:08:49 -0800

Sorry it's been so long since I posted. Frankly, I've been a little burned out and needed a break. But I am back now and good to go...at least I think! Anyway, here's a quick rundown of an important file...

Google Plans Service to Store Users' Data

Eric Darby — Tue, 27 Nov 2007 10:45:00 -0800

This just in. Not sure if I would want to do this myself... Google Inc. wants to offer consumers a new way to store their files on its hard drives, in a strategy that could accelerate a shift to Web-based...

14 Search Engine Optimization Tips - The Basics

Eric Darby — Tue, 27 Nov 2007 09:03:29 -0800

Before we begin, it’s important for you to understand how search engines work. Otherwise these search engine optimization tips won’t make much sense to you. So what is a search engine anyway? A search engine is a computer program that...

Do You Know What "Social Search" Is?

Eric Darby — Mon, 12 Nov 2007 09:10:38 -0800

A new search company called iRazoo, hopes to make search even more relevant by integrating "social search" elements. “The real question here is, can a small band of guys uproot a big gorilla? The answer is yes. It’s already been...

Will Facebook's New Paid Ads Be Welcomed Or Cause A Rebellion?

Eric Darby — Mon, 12 Nov 2007 09:03:26 -0800

Facebook, the hugely popular social networking site, has launched their equivalent of Google Adwords. Only time will tell whether the Facebook community accepts or rejects them. Read a nice Facebook Ads Review here.

Google AdWords Testing "Products from this Advertiser" in Ads?

Eric Darby — Mon, 12 Nov 2007 08:55:30 -0800

Just saw this on Search Engine Roundtable... "A WebmasterWorld member said he saw Google trying out a special type of Google AdWords listing. He said he was using the AdWords Preview Tool and did a search on something. He then...