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	<title>Search Marketing</title>
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		<title>Search Marketing Strategies: Harnessing the Power of SEM in 2023</title>
		<link>https://darin.cc/search-marketing-strategies-in-2023/</link>
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		<dc:creator><![CDATA[Darin]]></dc:creator>
		<pubDate>Sun, 15 Oct 2023 12:00:33 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[seo]]></category>
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					<description><![CDATA[Are your search marketing efforts not yielding the desired results? It’s time to harness the power of Search Marketing in 2023 and skyrocket your website’s visibility. In this insightful journey, we’ll unveil how crafting compelling SEM campaigns, leveraging synergies between SEO and SEM, and focusing on geographic targeting can transform your search marketing strategy into [&#8230;]]]></description>
										<content:encoded><![CDATA[
<p>Are your search marketing efforts not yielding the desired results? It’s time to harness the power of Search Marketing in 2023 and skyrocket your website’s visibility. In this insightful journey, we’ll unveil how crafting compelling SEM campaigns, leveraging synergies between SEO and SEM, and focusing on geographic targeting can transform your search marketing strategy into a powerhouse for growth. Get ready to unlock the doors to increased traffic, conversions, and revenue.</p>



<pre class="wp-block-verse has-pale-cyan-blue-background-color has-background"><strong>Search Marketing</strong> is a digital marketing strategy that uses techniques such as pay-per-click (PPC) advertising and SEO to increase visibility across the Internet.</pre>



<h2 class="wp-block-heading" id="key-takeaways">Key Takeaways</h2>



<ul>
<li>Search marketing combines SEO and SEM to increase website visibility, leads, sales &amp; revenue.</li>



<li>Develop a successful search strategy by targeting the right audience, setting clear goals &amp; balancing SEO/SEM with digital strategies.</li>



<li>Leverage powerful tools like Google Ads and content marketing for maximum impact in local markets.</li>



<li>SEO stands for Search Engine Optimization &#8211; Organic Results</li>



<li>SEM stands for Search Engine Marketing &#8211; Paid Results</li>



<li>PPC stands for Pay Per Click &#8211; Paid Results</li>
</ul>



<div class="wp-block-rank-math-toc-block" id="rank-math-toc"><h2>Table of Contents</h2><nav><ul><li><a href="#key-takeaways">Key Takeaways</a></li><li><a href="#understanding-search-marketing"> Understanding Search Marketing</a><ul><li><a href="#search-engine-optimization-seo">Search Engine Optimization (SEO)</a></li><li><a href="#search-engine-marketing-sem">Search Engine Marketing (SEM)</a></li></ul></li><li><a href="#developing-an-effective-search-marketing-strategy">Developing an Effective Search Marketing Strategy</a><ul><li><a href="#target-audience-analysis">Target Audience Analysis</a></li><li><a href="#goal-setting">Goal Setting</a></li><li><a href="#balancing-seo-and-sem">Balancing SEO and SEM</a></li></ul></li><li><a href="#crafting-compelling-sem-campaigns">Crafting Compelling SEM Campaigns</a><ul><li><a href="#ad-groups-and-campaign-structure">Ad Groups and Campaign Structure</a></li><li><a href="#keyword-research-and-selection">Keyword Research and Selection</a></li><li><a href="#writing-engaging-ad-copy">Writing Engaging Ad Copy</a></li></ul></li><li><a href="#analyzing-and-optimizing-sem-performance">Analyzing and Optimizing SEM Performance</a><ul><li><a href="#tracking-key-metrics">Tracking Key Metrics</a></li><li><a href="#a-b-testing-and-iteration">A/B Testing and Iteration</a></li><li><a href="#leveraging-sem-tools">Leveraging SEM Tools</a></li></ul></li><li><a href="#integrating-seo-and-sem-for-maximum-impact">Integrating SEO and SEM for Maximum Impact</a><ul><li><a href="#synergies-between-seo-and-sem">Synergies Between SEO and SEM</a></li><li><a href="#content-marketing-and-search-marketing">Content Marketing and Search Marketing</a></li></ul></li><li><a href="#geographic-targeting-and-localization">Geographic Targeting and Localization</a><ul><li><a href="#local-seo">Local SEO</a></li><li><a href="#geo-targeted-sem-campaigns">Geo-targeted SEM Campaigns</a></li></ul></li><li><a href="#summary">Summary</a></li><li><a href="#frequently-asked-questions">Frequently Asked Questions</a><ul><li><a href="#what-is-an-example-of-search-marketing">What is an example of search marketing?</a></li><li><a href="#what-is-the-role-of-search-in-marketing">What is the role of search in marketing?</a></li><li><a href="#what-is-sem-vs-seo">What is SEM vs SEO?</a></li><li><a href="#is-search-marketing-paid">Is search marketing paid?</a></li><li><a href="#how-can-i-balance-my-seo-and-sem-efforts-for-maximum-effectiveness">How can I balance my SEO and SEM efforts for maximum effectiveness?</a></li></ul></li></ul></nav></div>



<h2 class="wp-block-heading" id="understanding-search-marketing">&nbsp;Understanding Search Marketing</h2>



<figure class="wp-block-image"><img decoding="async" src="https://images.surferseo.art/82ef62c9-e53d-4daa-b0e6-974377c4c8d6.png" alt="Search Marketing concept with Google"/></figure>



<p>Search marketing has emerged as a vital component of any online marketing strategy. It encompasses two primary strategies: Search Engine Optimization (SEO) and Search Engine Marketing (SEM). While SEO focuses on organic search marketing, SEM propels your website’s visibility through paid search marketing techniques.</p>



<p>When balanced effectively, these complementary approaches can significantly boost your search marketing performance and drive growth. Striking the right balance can be tricky. Here’s a deeper examination of SEO and SEM to help you navigate.</p>



<h3 class="wp-block-heading" id="search-engine-optimization-seo">Search Engine Optimization (SEO)</h3>



<p>SEO is all about optimizing your content to rank higher in organic search engine results pages on Google, Yahoo, and Bing. This dynamic process involves on-page and off-page optimizations to enhance your website’s visibility and attract more traffic.</p>



<p>But what about the turnaround time? Typically, SEO takes three to six months to show results. However, the advantages of SEO are manifold.</p>



<ul>
<li>Securing higher rankings in search results attracts free, qualified traffic from your target audience</li>



<li>Yielding new leads</li>



<li>Increased sales</li>



<li>Additional revenue</li>
</ul>



<p>Moreover, an effective SEO strategy can generate long-term traffic, making it a worthwhile investment.</p>



<h3 class="wp-block-heading" id="search-engine-marketing-sem">Search Engine Marketing (SEM)</h3>



<p>While SEO focuses on organic search, SEM is about paid advertising on Google Ads, Yahoo, and Bing to enhance website visibility and traffic. At the heart of SEM lies the importance of search terms. These keywords are used by users when conducting searches on search engines. By bidding on specific keywords, you can secure paid search ads at the top of the Search Engine Results Page (SERP), giving your website an edge over organic results.</p>



<p>But how can you select the right keywords for your SEM campaign? The answer lies in understanding keyword intent, search volume, competition, and cost per click.</p>



<h2 class="wp-block-heading" id="developing-an-effective-search-marketing-strategy">Developing an Effective Search Marketing Strategy</h2>



<figure class="wp-block-image"><img decoding="async" src="https://images.surferseo.art/10911513-0155-4958-bd3c-1ebcadeeee05.png" alt="Search engine optimization and search engine marketing strategies"/></figure>



<p>To create a successful search marketing strategy, it’s crucial to understand your target audience, set clear goals, and strike the perfect balance between SEO and SEM. Incorporating a digital marketing strategy involves conducting target audience analysis, setting measurable goals, and monitoring key metrics to optimize your search marketing efforts.</p>



<p>Integrating SEO and SEM maximizes your website’s visibility, attracts more visitors, and boosts overall search engine rankings. Here’s an exploration of how to develop an effective search marketing strategy.</p>



<h3 class="wp-block-heading" id="target-audience-analysis">Target Audience Analysis</h3>



<p>Understanding your target audience is crucial for tailoring your search marketing strategies to their needs and preferences. Target audience analysis involves examining the demographics, values, interests, and buying habits of a specific group of people. Creating a profile of your target audience enables you to craft marketing campaigns that resonate with them, hence yielding more successful outcomes.</p>



<p>So, how do you conduct target audience analysis? It involves the following steps:</p>



<ol>
<li>Identifying the target audience</li>



<li>Researching their preferences and behaviors</li>



<li>Analyzing the data</li>



<li>Creating a comprehensive audience profile</li>
</ol>



<h3 class="wp-block-heading" id="goal-setting">Goal Setting</h3>



<figure class="wp-block-image"><img decoding="async" src="https://images.surferseo.art/0b383a2a-b16c-4f7d-a69e-b2296aec8edc.jpeg" alt="Setting goals for your Search Marketing strategy."/></figure>



<p>Setting clear goals for your search marketing campaigns is essential for ensuring measurable results and tracking progress. Establishing measurable goals, such as increasing website traffic, optimizing website conversions, or enhancing brand recognition, provides a way to gauge the success of your campaign.</p>



<p>To establish and monitor these goals, start by defining the goals, setting a timeline, devising a plan of action, and monitoring progress regularly.</p>



<h3 class="wp-block-heading" id="balancing-seo-and-sem">Balancing SEO and SEM</h3>



<p>Finding the right equilibrium between SEO and SEM efforts is crucial for maximizing the effectiveness of your search marketing strategy. By comprehending the distinctions between SEO and SEM, you can optimize your search marketing endeavors to achieve the desired outcomes.</p>



<p>This balance involves monitoring key metrics, such as cost per click and click-through rate, and leveraging SEM tools to ensure a seamless integration of both strategies.</p>



<h2 class="wp-block-heading" id="crafting-compelling-sem-campaigns">Crafting Compelling SEM Campaigns</h2>



<figure class="wp-block-image"><img decoding="async" src="https://images.surferseo.art/57c2f75f-f257-49b1-95fb-a3dce4d52b35.png" alt="Ad groups and campaign structure for search engine marketing"/></figure>



<p>A successful SEM campaign involves proper ad group and campaign structure, thorough keyword research, and engaging ad copy. Effectively organizing ad groups, selecting the right keywords, and crafting captivating ad copy will drive more traffic, increase conversions, and maximize your return on investment.</p>



<p>Let’s explore the components of crafting compelling SEM campaigns.</p>



<h3 class="wp-block-heading" id="ad-groups-and-campaign-structure">Ad Groups and Campaign Structure</h3>



<p>Effectively organizing your ad groups and campaigns is essential for improving budget allocation and performance tracking. Focusing on specific keyword clusters allows for strategic bidding on relevant keywords, ensuring efficient budget use.</p>



<p>A well-structured Google Ads account involves grouping ads together topically, allowing for appropriate bidding strategies.</p>



<h3 class="wp-block-heading" id="keyword-research-and-selection">Keyword Research and Selection</h3>



<p>Keyword research is crucial for targeting the right audience and driving conversions in your SEM campaigns. Identifying the most suitable keywords for your business, products, or services ensures that your ads appear in front of your target audience, which leads to increased traffic and sales.</p>



<p>Additionally, frequent keyword research, such as conducting new research on a monthly basis, can help enhance your SEO and SEM strategies.</p>



<h3 class="wp-block-heading" id="writing-engaging-ad-copy">Writing Engaging Ad Copy</h3>



<p>Capturing users’ attention and encouraging clicks on your paid ads is crucial for the success of your SEM campaign. Engaging ad copy includes a headline, a display URL, a description, and ad extensions. To optimize your ad copy, experiment with different versions, incorporate keywords, and ensure that it is relevant to the landing page.</p>



<p>Crafting captivating ad copy increases the likelihood of users clicking on your ads and converting them into customers.</p>



<h2 class="wp-block-heading" id="analyzing-and-optimizing-sem-performance">Analyzing and Optimizing SEM Performance</h2>



<figure class="wp-block-image"><img decoding="async" src="https://images.surferseo.art/0a39a511-64a2-4d76-8d40-6784b865402e.jpeg" alt="Tracking key metrics for search engine marketing performance"/></figure>



<p>To maximize the return on your search marketing investments, it’s critical to analyze and optimize your SEM performance. This involves tracking key metrics, conducting A/B testing, and leveraging SEM tools to gain valuable insights and streamline your search marketing efforts.</p>



<p>Let’s delve into the process of analyzing and optimizing your SEM performance.</p>



<h3 class="wp-block-heading" id="tracking-key-metrics">Tracking Key Metrics</h3>



<p>Monitoring key metrics, such as cost-per-click (CPC), click-through rate (CTR), and analytics tracking, helps identify areas for improvement and measure the success of your SEM campaigns.</p>



<p>By closely monitoring these metrics, you can make informed decisions about your search marketing efforts and ensure that your investments are being used effectively.</p>



<h3 class="wp-block-heading" id="a-b-testing-and-iteration">A/B Testing and Iteration</h3>



<p>A/B testing and iteration are essential for continuous optimization of your SEM campaigns. By comparing different versions of a variable, such as ad copy or targeting options, you can identify which performs better based on key metrics, such as conversions or engagement.</p>



<p>This allows you to optimize your campaigns and improve your overall search marketing performance.</p>



<h3 class="wp-block-heading" id="leveraging-sem-tools">Leveraging SEM Tools</h3>



<p>Leveraging SEM tools like Google Ads and SEMRush provides valuable insights into your search marketing efforts and optimizes your campaigns more effectively. These tools can help you identify the most effective keywords, monitor the performance of your ads, assess competitor strategies, and manage your ad campaigns and budgets efficiently.</p>



<p>By utilizing these powerful SEM tools, you can ensure that your search marketing efforts are both efficient and effective.</p>



<h2 class="wp-block-heading" id="integrating-seo-and-sem-for-maximum-impact">Integrating SEO and SEM for Maximum Impact</h2>



<figure class="wp-block-image"><img decoding="async" src="https://images.surferseo.art/b5998b86-e375-4df5-8d05-7f0ba94ceee6.png" alt="Synergies between SEO and SEM for maximum impact"/></figure>



<p>Integrating SEO and SEM can maximize the impact of your search marketing strategies by leveraging synergies between the two approaches and utilizing content marketing to drive organic traffic and support paid advertising campaigns.</p>



<p>Combining the strengths of SEO and SEM achieves greater visibility, increased traffic, and better overall performance in search engine results.</p>



<p>Let’s explore how SEO and SEM can work together to enhance your search marketing efforts.</p>



<h3 class="wp-block-heading" id="synergies-between-seo-and-sem">Synergies Between SEO and SEM</h3>



<p>The concept of synergies between SEO and SEM is all about utilizing the combined strengths of both approaches to enhance overall search marketing performance. By using SEO to optimize your website for organic search results and SEM to drive targeted traffic through paid advertising, you can reap the benefits of both strategies, leading to improved visibility and increased conversions.</p>



<h3 class="wp-block-heading" id="content-marketing-and-search-marketing">Content Marketing and Search Marketing</h3>



<p>Content marketing plays a crucial role in both SEO and SEM, driving organic traffic and supporting paid advertising campaigns. Creating content optimized for search engines and tailored to your target audience’s preferences and needs enhances SEO performance and improves the effectiveness of SEM campaigns.</p>



<p>Furthermore, content marketing can help cultivate brand awareness and trust, resulting in increased organic visibility and more focused traffic.</p>



<h2 class="wp-block-heading" id="geographic-targeting-and-localization">Geographic Targeting and Localization</h2>



<figure class="wp-block-image"><img decoding="async" src="https://images.surferseo.art/cdf741b4-cd69-42ba-b346-acf0eb9eb9cc.png" alt="Local SEO and geo-targeted SEM campaigns"/></figure>



<p>Geographic targeting and localization can significantly enhance the effectiveness of your search marketing efforts by focusing on local SEO and geo-targeted SEM campaigns. Optimizing your website for specific geographic locations and targeting ads to users in those areas ensures your marketing efforts resonate with your target audience, leading to improved visibility and increased conversions.</p>



<p>Let’s explore the importance of geographic targeting and localization in search marketing.</p>



<h3 class="wp-block-heading" id="local-seo">Local SEO</h3>



<p>Local SEO is all about optimizing your website for local search results and driving traffic from users in your target geographic area. Optimizing your content for local keywords and generating local citations and backlinks improves your website’s visibility in local search results and attracts more local customers.</p>



<p>Additionally, making sure your website is mobile-friendly and your NAP (name, address, and phone number) is consistent across all online listings can further enhance your local SEO efforts.</p>



<h3 class="wp-block-heading" id="geo-targeted-sem-campaigns">Geo-targeted SEM Campaigns</h3>



<p>Geo-targeted SEM campaigns allow you to:</p>



<ul>
<li>Focus your paid advertising efforts on specific geographic locations</li>



<li>Ensure that your ads reach the right audience at the right time</li>



<li>Improve the relevance of your ads</li>



<li>Optimize their performance</li>
</ul>



<p>Targeting ads to users in specific geographic areas can greatly enhance the effectiveness of your SEM campaigns.</p>



<p>To design a successful geo-targeted SEM campaign, follow these steps:</p>



<ol>
<li>Research your target audience.</li>



<li>Select the appropriate geographic area to target.</li>



<li>Create an effective campaign structure that incorporates relevant keywords.</li>



<li>Write engaging ad copy.</li>
</ol>



<p>By following these steps, you can create a geo-targeted SEM campaign that reaches your desired audience and drives results.</p>



<h2 class="wp-block-heading" id="summary">Summary</h2>



<p>In conclusion, harnessing the power of SEM in 2023 can significantly enhance your search marketing efforts, drive increased traffic, and boost conversions. By understanding the core components of SEO and SEM, developing a comprehensive search marketing strategy, crafting compelling SEM campaigns, and leveraging geographic targeting and localization, you can unlock the full potential of your search marketing endeavors. Now is the time to take your search marketing game to new heights and reap the rewards of a well-executed SEM campaign.</p>



<h2 class="wp-block-heading" id="frequently-asked-questions">Frequently Asked Questions</h2>



<h3 class="wp-block-heading" id="what-is-an-example-of-search-marketing">What is an example of search marketing?</h3>



<p>Search marketing is a digital marketing strategy that uses techniques such as pay-per-click (PPC) advertising and SEO to increase visibility across the Internet. An example of search marketing is using Bing Ads to buy ads on both Yahoo&#8217;s network of websites and Bing&#8217;s network.</p>



<h3 class="wp-block-heading" id="what-is-the-role-of-search-in-marketing">What is the role of search in marketing?</h3>



<p>Search engine marketing is an essential tool for businesses to reach their audience and boost visibility. It allows them to advertise non-intrusively and drive immediate traffic to their website. By improving content ranking through SEO and SEM, businesses can effectively increase their reach and engagement.</p>



<h3 class="wp-block-heading" id="what-is-sem-vs-seo">What is SEM vs SEO?</h3>



<p>SEO is the process of optimizing a website to rank well in organic search results, while SEM relies on paid advertising platforms to deliver website traffic. SEO focuses on creating and enhancing webpages according to search engine algorithms, while SEM utilizes PPC ads to appear higher in SERPs. Both digital marketing channels can help elevate brand visibility and generate greater revenue.</p>



<h3 class="wp-block-heading" id="is-search-marketing-paid">Is search marketing paid?</h3>



<p>Yes, search marketing is paid. It is the process of marketing a business through paid advertisements that appear on search engine results pages (SERPs). These ads are typically run using pay-per-click (PPC) models and require advertisers to bid on keywords.</p>



<h3 class="wp-block-heading" id="how-can-i-balance-my-seo-and-sem-efforts-for-maximum-effectiveness">How can I balance my SEO and SEM efforts for maximum effectiveness?</h3>



<p>By understanding the distinctions between SEO and SEM, monitoring key metrics, and leveraging relevant tools, you can effectively balance your SEO and SEM efforts for maximum effectiveness.</p>
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		<title>Affiliate Summit looks to the ‘Futura’ with new, contemporary identity</title>
		<link>https://darin.cc/affiliate-summit-looks-to-the-futura-with-new-contemporary-identity/</link>
					<comments>https://darin.cc/affiliate-summit-looks-to-the-futura-with-new-contemporary-identity/#respond</comments>
		
		<dc:creator><![CDATA[Darin Carter]]></dc:creator>
		<pubDate>Fri, 28 Sep 2018 07:03:23 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[affiliate summit]]></category>
		<category><![CDATA[affiliate summit futura book]]></category>
		<category><![CDATA[new affiliate summit logo]]></category>
		<category><![CDATA[new affiliate summit look]]></category>
		<guid isPermaLink="false">https://darin.cc/?p=47</guid>

					<description><![CDATA[September 28, 2018 (London) Affiliate Summit has undergone a sympathetic update of its corporate identity which, according to VP Hannah Wharrier, will help it to build on its sector leading credentials and engage with an even bigger audience of professional stakeholder groups active in every corner of the world. The new identity, which will be [&#8230;]]]></description>
										<content:encoded><![CDATA[<p><strong>September 28, 2018 (London)</strong></p>
<p><img decoding="async" class="size-full wp-image-48 aligncenter" src="https://darin.cc/wp-content/uploads/2023/09/New-Affiliate-Summit-Logo.png" alt="Affiliate Summit Logo" width="250" height="57" /></p>
<p>Affiliate Summit has undergone a sympathetic update of its corporate identity which, according to VP Hannah Wharrier, will help it to build on its sector leading credentials and engage with an even bigger audience of professional stakeholder groups active in every corner of the world. The new identity, which will be launched at Affiliate Summit APAC is the first time the brand has benefitted from such a strategic design review since it was launched by Shawn Collins and Missy Ward, some 15 years ago.</p>
<p>“There’s no doubt that Affiliate Summit is the performance marketing industry’s number one event brand” stated Hannah Wharrier. “However it’s also true, that no brand can afford to stand still, particularly in such a fast moving, technology-driven sector. As custodians of the brand our overarching objective is to build on the fantastic foundations and to grow its influence in new geographical sectors. Having consulted with the market courtesy of a programme of attitudinal research as well as formal and informal focus groups, we believe the new identity will help us to engage with new audiences and cement Affiliate Summit’s position in the market for the next 15-years and beyond.”</p>
<p>Lisa Hammond, Group Marketing Director from Awin, who participated in the Brand Renewal Focus Group, said: “Clearly the original look and feel of the Affiliate Summit identity has served the industry well. But as modern marketers it’s important that we keep an open mind which means accepting that there are no sacred cows. Brand Identity is visual language and I believe this more contemporary design sits comfortably with the culture of the industry and the use of colour will enable the brand to present a joined-up and coherent international portfolio of Affiliate Summit events wherever they are located in the world.”</p>
<p>The new logo features a contemporary extended Futura Book typeface with stylised A’s to reflect a summit or peak. The visual strap line is a reference to the latitude and longitude coordinates of Baruch College in New York, the venue which hosted the first edition of Affiliate Summit in 2003</p>
<p><strong>***ENDS***</strong></p>
<p><strong>For more information, please contact:</strong></p>
<p><strong>Affiliate Summit</strong></p>
<p>Phil Brown</p>
<p>+44 (0) 20 7384 8120</p>
<p>philbrown@affiliatesummit.com</p>
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		<title>Affiliate Summit launches event into Asia-Pacific</title>
		<link>https://darin.cc/affiliate-summit-launches-event-into-asia-pacific/</link>
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		<dc:creator><![CDATA[Darin Carter]]></dc:creator>
		<pubDate>Fri, 01 Jun 2018 05:01:15 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[affiliate marketing]]></category>
		<category><![CDATA[affiliate summit]]></category>
		<category><![CDATA[affiliate summit 2018]]></category>
		<category><![CDATA[affiliate summit 2018 apac]]></category>
		<category><![CDATA[affiliate summit apac]]></category>
		<category><![CDATA[affiliate summit singapore]]></category>
		<guid isPermaLink="false">https://darin.cc/?p=29</guid>

					<description><![CDATA[Affiliate Summit APAC will take place on October 1-3, 2018 in Singapore 1st June 2018 (London) – Affiliate Summit, which hosts the biggest affiliate marketing events in the world, is pleased to announce the launch of Affiliate Summit APAC which will take place on October 1-3, 2018 in Singapore. “From the time we started Affiliate Summit in [&#8230;]]]></description>
										<content:encoded><![CDATA[<p><i>Affiliate Summit APAC will take place on October 1-3, 2018 in Singapore</i></p>
<p><strong>1<sup>st</sup> June 2018 (London) – </strong>Affiliate Summit, which hosts the biggest affiliate marketing events in the world, is pleased to announce the launch of Affiliate Summit APAC which will take place on October 1-3, 2018 in Singapore.</p>
<p>“From the time we started Affiliate Summit in 2003, we recognized a trend of people converging on the events from all over the world. As time went by, we saw an increasing number of people from the APAC region. Now that Affiliate Summit is able to harness the resources and knowledge of Clarion Events, we are finally able to realize a long-time dream of operating the first ever Affiliate Summit APAC in Singapore this coming October, and I can’t wait” said Shawn Collins, Co-CEO, Affiliate Summit.</p>
<p>Affiliate Summit has been working with an Advisory Board, who bring a huge amount of expertise and knowledge of the performance marketing industry in the region, to shape the event into what promises to be an unmissable event for those who want to venture into the APAC affiliate market.</p>
<p>The Affiliate Summit APAC Advisory Board includes <a href="http://ipricegroup.com/" target="_blank" rel="noopener">iPrice Group</a>, <a href="https://www.global-savings-group.com/" target="_blank" rel="noopener">Global Savings Group</a>, <a href="http://www.hsbc.com.sg/" target="_blank" rel="noopener">HSBC Bank (Singapore), </a><a href="https://www.shopback.sg/" target="_blank" rel="noopener">shopback</a>, <a href="http://www.collinsonlatitude.com/" target="_blank" rel="noopener">Collinson Latitude</a>, <a href="https://www.neoogilvy.com/" target="_blank" rel="noopener">Neo@Ogilvy</a>, <a href="https://www.finder.com.au/" target="_blank" rel="noopener">finder</a>, <a href="https://web.archive.org/web/20180903145335/https://www.agoda.com/en-gb" target="_blank" rel="noopener">Agoda</a>, <a href="https://web.archive.org/web/20180903145335/http://www.webgains.com/public/en/" target="_blank" rel="noopener">Webgains</a>, <a href="https://web.archive.org/web/20180903145335/https://en-gb.facebook.com/qliqhaus/" target="_blank" rel="noopener">Qliq Haus</a>, <a href="https://web.archive.org/web/20180903145335/http://www.salecycle.com/" target="_blank" rel="noopener">SaleCycle</a>, <a href="https://web.archive.org/web/20180903145335/https://www.zalora.com/" target="_blank" rel="noopener">Zalora South East Asia</a>, <a href="https://web.archive.org/web/20180903145335/https://www.commissionfactory.com/" target="_blank" rel="noopener">Commission Factory</a>, <a href="https://web.archive.org/web/20180903145335/https://lionandlion.com/" target="_blank" rel="noopener">Lion &amp; Lion</a>, <a href="https://web.archive.org/web/20180903145335/https://www.topcashback.co.uk/" target="_blank" rel="noopener">topcashback</a>, <a href="https://web.archive.org/web/20180903145335/https://performancehorizon.com/" target="_blank" rel="noopener">Performance Horizon</a>, <a href="https://web.archive.org/web/20180903145335/https://www.commissionfactory.com/" target="_blank" rel="noopener">Commission Factory</a>,  <a href="https://web.archive.org/web/20180903145335/https://www.awin.com/" target="_blank" rel="noopener">Awin</a>, <a href="https://web.archive.org/web/20180903145335/https://uk.gymshark.com/" target="_blank" rel="noopener">Gym Shark</a>, <a href="https://web.archive.org/web/20180903145335/https://www.expedia.co.uk/" target="_blank" rel="noopener">Expedia</a>, <a href="https://web.archive.org/web/20180903145335/https://www.optimisemedia.com/" target="_blank" rel="noopener">Optimise Media</a>, <a href="https://web.archive.org/web/20180903145335/https://rakutenmarketing.com/" target="_blank" rel="noopener">Rakuten Marketing</a>, <a href="https://web.archive.org/web/20180903145335/http://www.dealmoon.com/" target="_blank" rel="noopener">Dealmoon</a>, <a href="https://web.archive.org/web/20180903145335/https://www.lazada.com/" target="_blank" rel="noopener">Lazada</a> &amp; <a href="https://web.archive.org/web/20180903145335/http://www.uber.com/%E2%80%8E" target="_blank" rel="noopener">Uber APAC</a>.</p>
<p>“Global Media Ad Spend in Asia-Pacific is projected to exceed $200 billion in 2018, with Asia-Pacific surpassing North America in 2019 to become the top advertising market worldwide. Asia-Pacific is a hugely exciting region for Affiliate Marketing and for Optimise, with the added complexities of cross-border commerce in a ‘mobile-first’ region. We’re looking forward to helping the industry come together for the first time – Affiliate Summit APAC has been a long time coming!”  Commented Stephen Rumbelow, CEO, Optimise.</p>
<p>“Since 1999, I’ve watched the affiliate channel mature and strengthen in the United States and Europe. I can’t tell you how excited I am to launch Affiliate Summit APAC and the opportunity it presents to help brands and affiliates better understand and leverage the performance-based marketing model in this emerging market,” said Missy Ward, Co-CEO, Affiliate Summit.</p>
<p>Sponsorship and exhibition opportunities are now available to purchase for Affiliate Summit APAC, with attendee registration opening in a few weeks. To find out more about #ASAPAC18 and to download the sponsorship brochure visit:  <a href="https://web.archive.org/web/20180903145335/http://affiliatesummit.com/events/asapac18/" target="_blank" rel="noopener">http://affiliatesummit.com/events/asapac18/</a></p>
<p><strong> ###</strong><strong> </strong></p>
<p><strong>For more information, please contact:</strong></p>
<p><strong>Affiliate Summit</strong></p>
<p>Karen Abarian</p>
<p>+44 (0) 20 7384 7851</p>
<p><a href="https://web.archive.org/web/20180903145335/mailto:karen@affiliatesummit.com" target="_blank" rel="noopener">karen@affiliatesummit.com</a></p>
<p><strong> </strong></p>
<p><strong><u>About Affiliate Summit APAC 2018</u></strong></p>
<p>Brought to you by the creators of the biggest affiliate marketing event in the world, Affiliate Summit APAC 2018 (#ASAPAC18) is set to be the number one event for affiliate marketers in Asia. The event will take place on October 1-3, 2018 in Singapore.</p>
<p>It features:</p>
<ul>
<li>Content created by our Affiliate Summit <a href="https://web.archive.org/web/20180903145335/http://affiliatesummit.com/affiliate-summit-apac-2018-advisory-board/" target="_blank" rel="noopener">APAC advisory board</a> – covering compliance, payments, tracking, innovation and all the latest industry challenges and opportunities</li>
<li>A 2 day exhibition featuring all the biggest networks and technology providers in Asia, as well as the Affiliate Summit Marketplace showcasing the region’s leading, and up-and-coming advertisers</li>
<li>The Affiliate University – An interactive affiliate marketing 101 for content sites, influencers and bloggers providing them with the knowledge to take advantage of the opportunity performance marketing presents</li>
<li>The legendary Meet Market – a 6 hour networking event, packed with affiliates, merchants, vendors, networks, technology, providers, digital agencies, and traffic sources</li>
</ul>
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		<title>70% of Booths Sold Out at Affiliate Summit East 2018</title>
		<link>https://darin.cc/70-of-booths-sold-out-at-affiliate-summit-east-2018/</link>
					<comments>https://darin.cc/70-of-booths-sold-out-at-affiliate-summit-east-2018/#respond</comments>
		
		<dc:creator><![CDATA[Darin Carter]]></dc:creator>
		<pubDate>Fri, 23 Mar 2018 06:02:02 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[affiliate marketing]]></category>
		<category><![CDATA[affiliate summit]]></category>
		<category><![CDATA[affiliate summit east 2018]]></category>
		<guid isPermaLink="false">https://darin.cc/?p=35</guid>

					<description><![CDATA[March 23, 2018 – Affiliate Summit is pleased to announce that they have sold 70% of booths for Affiliate Summit East 2018. Affiliate Summit is the biggest performance marketing event in the world, and the premier platform for you to meet publishers and advertisers. Affiliate Summit East 2018 is taking place on July 29-31 at [&#8230;]]]></description>
										<content:encoded><![CDATA[<p class="p1"><span class="s1"><b>March 23, 2018 – Affiliate Summit is pleased to announce that they have sold 70% of booths for Affiliate Summit East 2018.</b></span></p>
<p><img fetchpriority="high" decoding="async" class="size-medium wp-image-30 aligncenter" src="https://darin.cc/wp-content/uploads/2023/09/AffiliateSummit-1024x620-1-300x182.png" alt="Affiliate Summit" width="300" height="182" srcset="https://darin.cc/wp-content/uploads/2023/09/AffiliateSummit-1024x620-1-300x182.png 300w, https://darin.cc/wp-content/uploads/2023/09/AffiliateSummit-1024x620-1-768x465.png 768w, https://darin.cc/wp-content/uploads/2023/09/AffiliateSummit-1024x620-1.png 1024w" sizes="(max-width: 300px) 100vw, 300px" /></p>
<p class="p1"><span class="s1">Affiliate Summit is the biggest performance marketing event in the world, and the premier platform for you to meet publishers and advertisers.</span></p>
<p class="p1"><span class="s1">Affiliate Summit East 2018 is taking place on July 29-31 at the New York Marriott Marquis.</span></p>
<p><span class="s1"><b>Here are the top 10 reasons to why you should exhibit at Affiliate Summit East 2018*:</b></span></p>
<p class="p1"><span class="s1">1. We run the biggest events for affiliate marketers in the world: last year 1,213 affiliates, 914 advertisers, and a total of 4,556 attendees came to New York</span></p>
<p class="p1"><span class="s1">2. 77% of past attendees consider the Affiliate Summit events important to attend</span></p>
<p class="p1"><span class="s1">3. 83% of past attendees consider Affiliate Summit the market-leading event</span></p>
<p class="p1"><span class="s1">4. 76% of past attendees said that there were opportunities to network with relevant people, and this year we have more networking than ever with an even better VIP program, industry vertical roundtables and a personal networking manager for our sponsors</span></p>
<p class="p1"><span class="s1">5. 86% of past attendees would recommend Affiliate Summit to a friend or colleague</span></p>
<p class="p1"><span class="s1">6. On average 221 contacts were met at exhibitor stands</span></p>
<p class="p1"><span class="s1">7. On average exhibiting companies generated $813,372 worth of business</span></p>
<p class="p1"><span class="s1">8. 77% of past attendees are likely to return                                           </span></p>
<p class="p1"><span class="s1">9. We have attendees from over 70 countries</span></p>
<p class="p1"><span class="s1">10. 73% of attendees choose Affiliate Summit to meet new partners and suppliers.</span></p>
<p class="p1"><span class="s1">Affiliate Summit East 2018 will take place on July 29-31, 2018 at the New York Marriott Marquis.</span></p>
<p class="p2"><span class="s2">Interested? <a href="https://web.archive.org/web/20180609010003/http://affiliatesummit.com/18e-sponsors/?event_id=34890" target="_blank" rel="noopener"><span class="s3">Book your exhibit hall space, meet market table or sponsorship package today</span></a>.</span></p>
<p class="p1"><span class="s1">We are already 70% sold out of exhibition spaces so book now to secure your place.</span></p>
<p class="p1"><span class="s1">For more information on Affiliate Summit East 2018, please visit: <a href="https://web.archive.org/web/20180609010003/http://affiliatesummit.com/events/ase18" target="_blank" rel="noopener"><span class="s4">http://affiliatesummit.com/events/ase18</span></a></span></p>
<p class="p4"><span class="s1">*Figures quoted have been verified by an independent research company called Fusion Insight &amp; Strategy as part of research conducted by Affiliate Summit Corp in 2018.</span></p>
<p class="p5"><span class="s1"><b>***ENDS***</b></span></p>
<p class="p6"><span class="s1"><b> </b></span></p>
<p class="p1"><span class="s1"><b>For more information, please contact:</b></span></p>
<p class="p1"><span class="s1"><b>Affiliate Summit</b></span></p>
<p class="p1"><span class="s1">Lily Bennett</span></p>
<p class="p1"><span class="s1">+44 (0) 20 7384 7809</span></p>
<p class="p2"><span class="s5"><a href="https://web.archive.org/web/20180609010003/mailto:Lily@AffiliateSummit.com" target="_blank" rel="noopener">Lily@AffiliateSummit.com</a></span></p>
<p class="p1"><span class="s1"> </span></p>
<p class="p7"><span class="s5"><b>About Affiliate Summit East 2018</b></span></p>
<p class="p1"><span class="s1"> </span></p>
<p class="p8"><span class="s1">During July 29-31, 2018, thousands of digital marketers from will gather at the New York Marriott Marquis for the performance marketing industry’s premier global event, Affiliate Summit East 2018 (#ASE18).</span></p>
<p class="p8"><span class="s1">Affiliate marketers attend from over 70 countries looking for new connections, innovative visions, cutting-edge technologies, and solutions to improve their bottom line.</span></p>
<p class="p8"><span class="s1">This 3-day event features:</span></p>
<p class="p8"><span class="s1">·</span><span class="s6">         </span><span class="s1">An agenda crafted by the Affiliate Summit Advisory Board made up of the biggest stakeholders in the affiliate marketing industry – packed with engaging presentations and panels covering the latest industry trends, analysis, and challenges</span></p>
<p class="p8"><span class="s1">·</span><span class="s6">         </span><span class="s1">Three tradeshow areas packed with affiliates, merchants, vendors, networks, technology providers, digital agencies, traffic sources;</span></p>
<p class="p8"><span class="s1">·</span><span class="s6">         </span><span class="s1">A variety of networking events in relaxed environments that encourage the exchange of open ideas and experiences</span></p>
<p class="p8"><span class="s1">·</span><span class="s6">         </span><span class="s1">Access to online tools providing opportunities to arrange meetings with other attendees and speakers before, during and after the event</span></p>
<p class="p8"><span class="s1">Get ready for unparalleled networking and inspiration while you discover what’s next on the performance marketing horizon.</span></p>
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		<title>Rumors About the Future of Google Glass</title>
		<link>https://darin.cc/rumors-about-the-future-of-google-glass/</link>
					<comments>https://darin.cc/rumors-about-the-future-of-google-glass/#respond</comments>
		
		<dc:creator><![CDATA[Casey Kurlander]]></dc:creator>
		<pubDate>Tue, 15 Oct 2013 17:08:15 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<guid isPermaLink="false">https://darin.cc/?p=56</guid>

					<description><![CDATA[I’m not sure of the likelihood of the ideas I discuss in this post actually happening, hence the word RUMORS in the title.  These ideas are based on facts and technology that’s already been patented, but in the end we never really know what Google is going to do.  Since releasing the Glass earlier this year to a select [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>I’m not sure of the likelihood of the ideas I discuss in this post actually happening, hence the word RUMORS in the title.  These ideas are based on facts and technology that’s already been patented, but in the end we never really know what <span class="il">Google</span> is going to do.  Since releasing the <span class="il">Glass</span> earlier this year to a select group of Explorers, <span class="il">Google</span> has been working to improve it and make it part of everyday life for the masses in the future.</p>
<p>Let’s start with the latest news regarding the <span class="il">Glass</span>.  As of right now, <span class="il">Google</span> <span class="il">Glass</span> has no way of cataloging physical objects, aside from a user telling it to take a picture of something that catches their interest.  Today <span class="il">Google</span> was granted its latest <a title="Google&#039;s hand gesture patent" href="http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&amp;Sect2=HITOFF&amp;u=%2Fnetahtml%2FPTO%2Fsearch-adv.htm&amp;r=45&amp;p=1&amp;f=G&amp;l=50&amp;d=PTXT&amp;S1=(20131015.PD.+AND+Google.ASNM.)&amp;OS=ISD/20131015+AND+AN/Google&amp;RS=(ISD/20131015+AND+AN/Google)" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=http://patft.uspto.gov/netacgi/nph-Parser?Sect1%3DPTO2%26Sect2%3DHITOFF%26u%3D%252Fnetahtml%252FPTO%252Fsearch-adv.htm%26r%3D45%26p%3D1%26f%3DG%26l%3D50%26d%3DPTXT%26S1%3D(20131015.PD.%2BAND%2BGoogle.ASNM.)%26OS%3DISD/20131015%2BAND%2BAN/Google%26RS%3D(ISD/20131015%2BAND%2BAN/Google)&amp;source=gmail&amp;ust=1695473325222000&amp;usg=AOvVaw3WEspKYqov5I0HdqUnMrDy">patent, described as “hand gestures to signify what is important.</a>”  This technique uses a wearable computing device’s camera to recognize certain hand gestures made in front of objects.  If <span class="il">Google</span> implements this patent on the <span class="il">Glass</span>, users would be able to make a heart shape with their hands to “like” what’s in front of them, or frame something with their fingers to select it.</p>
<p>Back in August, <span class="il">Google</span> was awarded a <a title="Pay-per-gaze patent" href="http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&amp;Sect2=HITOFF&amp;u=%2Fnetahtml%2FPTO%2Fsearch-adv.htm&amp;r=36&amp;p=1&amp;f=G&amp;l=50&amp;d=PTXT&amp;S1=(20130813.PD.+AND+Google.ASNM.)&amp;OS=ISD/20130813+AND+AN/Google&amp;RS=(ISD/20130813+AND+AN/Google)" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=http://patft.uspto.gov/netacgi/nph-Parser?Sect1%3DPTO2%26Sect2%3DHITOFF%26u%3D%252Fnetahtml%252FPTO%252Fsearch-adv.htm%26r%3D36%26p%3D1%26f%3DG%26l%3D50%26d%3DPTXT%26S1%3D(20130813.PD.%2BAND%2BGoogle.ASNM.)%26OS%3DISD/20130813%2BAND%2BAN/Google%26RS%3D(ISD/20130813%2BAND%2BAN/Google)&amp;source=gmail&amp;ust=1695473325222000&amp;usg=AOvVaw1hgqcpmWabRMBKRkqgyue1">patent for “pay per gaze advertising,”</a> which, through an eye-tracking device, could charge advertisers any time a <span class="il">Glass</span> user physically looked at their ad.  It’ll likely take years before <span class="il">Glass</span> has enough of a user base for pay-per-gaze to be profitable, but rumor has it that <span class="il">Google</span> has already been creating add-ons to this technology.  What if they could charge advertisers based not only on gazes, but also reactions or emotions?</p>
<p>Last month I read a rumor that I dubbed “<a title="Pay-per-reaction internet marketing" href="http://caseykurlander.com/will-google-profit-from-reading-our-minds/" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=http://caseykurlander.com/will-google-profit-from-reading-our-minds/&amp;source=gmail&amp;ust=1695473325223000&amp;usg=AOvVaw36H2JcmfEyh7fKhYJtStvM">pay-per-reaction marketing.</a>”   In addition to gazes, <span class="il">Google</span> could measure the level of a user’s pupil dilation and thus gauge his/her emotional response.  Let’s say you gaze at an ad through the <span class="il">Glass</span>&#8211; the advertiser would be charged.  But if the ad brings out some sort of emotion and your pupils dilate- the advertiser would be charged even more.</p>
<p>I’m not at all sure how likely or how soon we’ll be “hearting” real-world objects on the <span class="il">Glass</span> or if advertisers will someday be charged more for serving up ads with emotional pull.  But they’re interesting thoughts, and I’d love to be able to say “I told you so” if <span class="il">Google</span> implements its patents and they come to fruition down the road.</p>
<p>Casey Kurlander</p>
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		<title>Pay per click campaigns need to be properly planned</title>
		<link>https://darin.cc/pay-per-click-campaigns-need-to-be-properly-planned/</link>
					<comments>https://darin.cc/pay-per-click-campaigns-need-to-be-properly-planned/#respond</comments>
		
		<dc:creator><![CDATA[Darin Carter]]></dc:creator>
		<pubDate>Thu, 27 Oct 2011 05:00:07 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<guid isPermaLink="false">https://darin.cc/?p=54</guid>

					<description><![CDATA[If you want to market a product or service, the internet is the only place where you can get a large audience. All the other forms of marketing and advertising cost a lot of money. Also, there is no guarantee that you would reach the intended group of people. But with the internet, you can [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>If you want to market a product or service, the internet is the only place where you can get a large audience. All the other forms of marketing and advertising cost a lot of money. Also, there is no guarantee that you would reach the intended group of people. But with the internet, you can target exactly those people who would be interested in using your product or service. One of the best tools that are available for companies that are looking to market through the internet is the pay per click option.</p>
<p><strong>There are a lot of people who think that the pay per click option is very costly and does not give the desired results. But that is not the case.</strong></p>
<p>When done properly, it would generate a lot of traffic to your website and help you in creating awareness of your products and services. When you use a pay per click service, you would be placing ads on websites that see a lot of traffic and are in some way related to your products and services. You would have to pay these websites money based on the number of clicks that are generated by visitors and users.</p>
<p><strong>For a pay per click campaign to be successful, you need to do proper research regarding which websites to place your ads in. It is also necessary to keep a track of the websites in which you have placed the ads so that you would know where you are getting the traffic.</strong></p>
<p>If a particular website is not being effective and is not generating much traffic for you, then you need to take your ads out of that website and place it in another website that has the potential to generate more clicks.</p>
<p>If you have decided on going for a pay per click campaign, you need to have a proper strategy to make it successful. You can always take the help of professional marketing companies that would be able to place your ads in all the right places so that you would be able to generate a steady stream of traffic to your website. Using the right keywords and having the proper landing pages would help you in your quest for more visitors. Once a visitor clicks on your ad and lands on your website, it would be your responsibility to ensure that you keep him interested.</p>
<p>Darin Carter</p>
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		<title>Subdomains VS Folders</title>
		<link>https://darin.cc/subdomains-vs-folders/</link>
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		<dc:creator><![CDATA[Darin]]></dc:creator>
		<pubDate>Mon, 24 Sep 2007 05:01:44 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<guid isPermaLink="false">https://darin.cc/?p=75</guid>

					<description><![CDATA[A question that comes across my desk a lot is “Should I use Subdomains or Folders?” The Answer has 2 parts, do you want 1 Dominant Domain or Several Domains! Google, Yahoo and MSN all treat Subdomains as separate websites, so to gain ranking for each subdomain is just as difficult as gaining ranking for [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>A question that comes across my desk a lot is “Should I use Subdomains or Folders?”</p>
<p>The Answer has 2 parts, do you want 1 Dominant Domain or Several Domains!</p>
<p>Google, Yahoo and MSN all treat Subdomains as separate websites, so to gain ranking for each subdomain is just as difficult as gaining ranking for several different domain names.</p>
<p>You can look at this different ways. So lets say you have a website that has 3 different areas, the website, the blog for the website and a forum area.</p>
<p>Under 1 domain with several Folders you could use www.mysite.com, www.mysite.com/blog, www.mysite.com/forums and have 1 Super Uber Authoritive Domain!</p>
<p>Using Subdomains you could use www.mysite.com, blog.mysite.com, forums.mysite.com and have 3 times the work but 3 times the benefit!</p>
<p>Here is the straight shot from my thought process. If your trying to do something on a limited budget and don’t have a lot of time use the folder option as this will give you the best benefit in the shortest period of time. From a Search Engine Optimization point of view all links going into the 1 domain name will benefit across the entire site.</p>
<p>If your looking to build something that has more emphasis on a part of the site, example you think or know that your forums will take a strong position first or your interested in building each part of the website piece by piece and have the money and time to spend on each part of your site, you could do better using subdomains and have 3 powerful parts of 1 domain!</p>
<p>Either way it’s a decision you need to make before diving into your endeavor, you don’t want to start with folders and end up with subdomains or vice versa because one way or another you will be doing double work!</p>
<p>Whatever you decide think long and hard, make a decision and go full steam ahead!</p>
<p><a title="Internet Marketing" href="https://darin.cc/">Darin Carter</a></p>
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		<title>HowTo : Hide Your Affiliate Links</title>
		<link>https://darin.cc/howto-hide-your-affiliate-links/</link>
					<comments>https://darin.cc/howto-hide-your-affiliate-links/#respond</comments>
		
		<dc:creator><![CDATA[Darin]]></dc:creator>
		<pubDate>Tue, 18 Sep 2007 05:01:11 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<guid isPermaLink="false">https://darin.cc/?p=72</guid>

					<description><![CDATA[I was contacted today by PatchLog about a new wordpress plugin to help make your life just that much easier. Ever wanted to hide those long affiliate links on your wordpress blog like John Chow does for better seo but never had the time to do it, or too scared to try to implement it. I know I just [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>I was contacted today by <a title="PatchLog" href="http://patchlog.com/" target="_blank" rel="noopener">PatchLog</a> about a new wordpress plugin to help make your life just that much easier.</p>
<p>Ever wanted to hide those long affiliate links on your wordpress blog like <a href="http://www.johnchow.com/hiding-affiliate-links-for-better-seo/" target="_blank" rel="noopener">John Chow does for better seo</a> but never had the time to do it, or too scared to try to implement it. I know I just haven’t had the time myself!</p>
<p>Well <a href="http://patchlog.com/wordpress/hidden-affiliate-links/" target="_blank" rel="noopener">PatchLog</a> decided to write an <a href="http://patchlog.com/wordpress/hidden-affiliate-links/" target="_blank" rel="noopener">Affiliate Link WordPress Plugin</a> to do just that! I love it when plugins make my life just that much easier!</p>
<p><strong>“</strong><em>Why hide your affiliate links?</em></p>
<p>Many bloggers think it’s good to hide the affiliate links, not because they don’t want their visitors to know they are affiliated but because of other reasons like:</p>
<p>* Changing your affiliate links is a lot less work because you have to change in just one place then on hundreds of pages where you use those links</p>
<p>* It hides the ugly part of affiliate codes. People tend to not trust long links with a lot of characters and unknown codes. A nicely formated and clean link is more likely to be clicked then one that contains an affiliate code in it.</p>
<p>* It kind of forces them to click the link instead of just typing the link (without your affiliate code ) in the browser.</p>
<p><em>* better SEO, the links don’t look like affiliate links, the redirect is done from a html page that has noindex on it so search engines shouldn’t look at it.</em><strong>“</strong></p>
<p>Well PatchLog will now make your life just that much easier. He says it’s compatible with WordPress 2.3 but I am still running WordPress 2.2 and it works for me!</p>
<p>Go Download it today, it may just help your SEO Efforts just that much more!</p>
<p><a title="Search Engine Marketing" href="https://darin.cc/">Darin Carter</a></p>
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		<title>Review My Blog &#8211; Free Nintendo Wii and A Free Linkback!</title>
		<link>https://darin.cc/review-my-blog-free-nintendo-wii-and-a-free-linkback/</link>
					<comments>https://darin.cc/review-my-blog-free-nintendo-wii-and-a-free-linkback/#respond</comments>
		
		<dc:creator><![CDATA[Darin]]></dc:creator>
		<pubDate>Thu, 10 May 2007 05:01:09 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<guid isPermaLink="false">https://darin.cc/?p=78</guid>

					<description><![CDATA[*** UPDATE *** I am actually running another FREE Nintendo Wii Promo Again! *** UPDATE *** Yes you Read that Right, Review My Blog and Get A Free Linkback and A Free Nintendo Wii … well at least a chance to Win A Free Nintendo Wii! Dot Com Mogul John Chow has created one of the best ways to get feedback about any website [&#8230;]]]></description>
										<content:encoded><![CDATA[<p><strong>*** UPDATE ***</strong> I am actually running another <a href="https://web.archive.org/web/20070824075820/http://www.darin.cc/review-my-blog/another-free-nintendo-wii/">FREE Nintendo Wii</a> Promo Again! <strong>*** UPDATE ***</strong></p>
<p>Yes you Read that Right, Review My Blog and Get A Free Linkback and A <strong>Free Nintendo Wii</strong> … well at least a chance to Win A <strong>Free Nintendo Wii</strong>!</p>
<p>Dot Com Mogul <a href="https://web.archive.org/web/20070824075820/http://www.johnchow.com/" target="_blank" rel="noopener">John Chow</a> has created one of the best ways to get feedback about any website by simply running this great promotion. It causes the community to come together and help one another out … while getting a little something in return!</p>
<p>So I give you the <strong><a href="https://web.archive.org/web/20070824075820/http://www.darin.cc/">Search Engine Marketing</a> Free Nintendo Wii Promotion</strong>!</p>
<p>The process is very simple &#8211; review my blog and I’ll link to your site review. The review must be at least 225 words and you have to include a link to <em>this blogs home page and this post</em> using the Anchor Text “<strong>Search Engine Marketing</strong>“. Here is an example of what i’m looking for:</p>
<p>Darin.CC is a blog about <a href="https://web.archive.org/web/20070824075820/http://www.darin.cc/">Search Engine Marketing</a>. He is offering to link to your blog if you review his blog and you could win a <a href="https://web.archive.org/web/20070824075820/http://www.darin.cc/review-my-blog/review-my-blog-get-a-free-linkback-and-a-free-nintendo-wii/">Free Nintendo Wii </a>in the process!</p>
<p>Please feel free to link to any other interesting posts as well. I prefer you be completely honest with your review of the site &#8211; state what you like and don’t like about the site. It doesn’t matter what niche your blog covers and it doesn’t have to be in English. I will accept any and all reviews.</p>
<p>Once your review is done, <a href="https://web.archive.org/web/20070824075820/http://www.darin.cc/contact/" target="_blank" rel="noopener">send me an email</a> with the URL to your review and Anchor Text you would like me to use to link back to your site … since your using my Anchor Text I can do the same for you, just don’t use “Search Engine Marketing”. After 8 &#8211; 10 reviews or so, I’ll make a post with links to all the reviews. If you have reviewed my site in the past … please feel free to review it again as I have made several changes to the site over the past few months and let me know what your thoughts are on my updates!</p>
<p>I will hold a Drawing on June 11th for the Nintendo Wii … it will be a random pull and it will be done live in a web cast on <a href="https://web.archive.org/web/20070824075820/http://www.darin.cc/">Darin.CC</a> so everyone who writes a Review will have a fair chance at winning the Free Nintendo Wii!</p>
<p>Good Luck To All</p>
<p><strong>*** Update : We have a Winner of the Free Nintendo Wii &#8211; If you would like to know who won … you can <a href="https://web.archive.org/web/20070824075820/http://www.darin.cc/review-my-blog/the-winner-of-the-wii-is/">find out here</a>! ***</strong></p>
<p>Thanks to all who participated … and keep your eyes open for the next contest!</p>
<p><a href="https://web.archive.org/web/20070824075820/http://www.darin.cc/?random">Darin</a></p>
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		<title>Google moving into different Advertising Mediums</title>
		<link>https://darin.cc/google-moving-into-different-advertising-mediums/</link>
					<comments>https://darin.cc/google-moving-into-different-advertising-mediums/#respond</comments>
		
		<dc:creator><![CDATA[Darin]]></dc:creator>
		<pubDate>Thu, 25 Jan 2007 15:01:44 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google advertising]]></category>
		<category><![CDATA[youtube]]></category>
		<guid isPermaLink="false">https://darin.cc/?p=104</guid>

					<description><![CDATA[We have all heard about Google Ads in Major Newspapers, and with the purchase of YouTube, we can only imagine what is next for Google Advertising. They are pushing Flash Ads through AdSense and allowing image advertising, however this morning I got a Google Survey about TV, Radio, Newspaper, and Online Advertising and what Advertising [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>We have all heard about Google Ads in Major Newspapers, and with the purchase of YouTube, we can only imagine what is next for Google Advertising. They are pushing Flash Ads through AdSense and allowing image advertising, however this morning I got a Google Survey about TV, Radio, Newspaper, and Online Advertising and what Advertising Mediums I would be interested in using!</p>
<p>Is this the next major move for Google to totally take over advertising? Well, let&#8217;s tie it all together, AdSense, YouTube, Google Video, Newspaper Advertising … hum… looks like Google could potentially be a Powerful Player in facilitating Advertising in all Mediums and with the Amount of Advertisers in the AdWords Program … Be a Very Powerful Player doing it.</p>
<p>Well, I have 2 words for Google … “Go Google!”</p>
<p><a title="Darin Carter" href="https://darincarter.com/" target="_blank" rel="noopener">Darin Carter</a></p>
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