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1. You simply get better results.  When it comes to marketing effectiveness, the proof is in the pudding, so to speak.  Statistics show that email marketing consistently outperforms direct mailing, yielding returns as high as five times the return offered by a direct mailing campaign.

1. Email marketing allows you to advertise specifically to your customers.  Email marketing provides for you the ability to customize your messages to each recipient, creating a personalized feel for your campaign.  This type of flexibility is proven to be effective at increasing response rates, and you can’t get that through direct mailing.

1. Save money on print marketing expenses when you go paperless.  Email marketing allows you to skip the printing and mailing processes, saving your business money on graphic design, paper, postage and handling.  Additionally, think about the number of direct mail advertisements that are tossed in the garbage without a second thought.  That’s money down the drain, especially when you consider the much higher likelihood that your email will be opened and read.

1. You are able to track your results with email marketing.  Very few other marketing methods provide for real-time information about your campaign’s success.  With email marketing, you’ll know exactly how many of your emails were opened and read and how many recipients clicked on the link to your site.  This puts you in the position to make immediate changes, if necessary, so as to tailor your email marketing campaign for optimal effectiveness.

1. Email marketing is fast.  Not only is it possible to create and launch an email marketing campaign in a relatively quick period of time, but you also see fast turnaround times.  Statistics show that eighty percent of your responses will occur within the first three days of sending your email, compared to three weeks using traditional direct mail.

Keep in mind that the effectiveness of your email marketing campaign is largely dependent on the quality of the campaign variables.  If you are interested in using email marketing for your business, do your best to ensure your campaign success by calling us, Web Blasters United, where designing and implementing your next successful email marketing campaign is our specialty.  Contact us by phone (702) 487-3184 or request a call back here, and prepare to take your business marketing to the next level.

Facebook works on a “connected” foundation; it’s easier to get added if the person you are trying to add seems to have a connection to you. If you don’t get too involved in Facebook games, you can establish ties by playing some of those games, going to the various forums for those games, and then add anyone that has requested to be added.

After you get a few hundred added like that, then it’s a matter of the “six degrees of separation”. You will find that the people who are active on Facebook will have some common interests with you, including your product.

The safest way to add friends is to send a special message when requesting authorization. You should add something like “For XYZ Game” if you saw them posting on the game’s page. Most games on Facebook will have links somewhere near the top or the bottom of the actual game screen to visit the forums on the creator’s website. Most popular games and applications will have a special forum to find more “friends” because most of the games on Facebook work by cooperation.

Another good way to get friends on Facebook is to just enter information about you. You should try using some keywords about some activities you do or interests you have, then you can click through to those Facebook pages and try to add those people you find there.

Finally, you can use your email account. Facebook will allow you to import the contacts from most major email providers, such as Windows Live Hotmail, Yahoo!, AOL, Comcast, Skype, SBC Global, Verizon, and most others. When adding contacts like this, it will ask you for your username and password. There is also a disclaimer that says Facebook will not store your password; it’s just to automate the invitation process.

You should be careful to first add a lot of people who are wanting to be added, then you try for some random people who are not seeking additional friends. If you get rejected by too many people, Facebook will flag your account.

Here are some tips you can use to market effectively on Facebook:

1. Use Facebook for its intended purpose. Facebook was created as a social network. Many marketers forget this point, and they use the site to post link after link. Not only does this tend to make people tune you out, it could also eventually lead to your account being banned. Use the site to socialize, and drop links only occasionally. This will result in more people paying attention to what you have to say, letting you get a higher sales rate whenever you do post a monetized link.
2. Be useful. People don’t want to be friends with someone who only takes and never gives. They don’t want to do it in real life, and they don’t want to do it online. Be sure you’re giving people value, and that you’re offering them much more than you’re taking.
3. Make use of fan pages. On a fan page, you have much more leeway to perform marketing functions. Set up a fan page for your business. Attract people to join your fan page with giveaways, freebies, discounts, etc.
4. Get your Facebook friends on your email list as soon as possible. This will allow you the most leeway to market any way you want, without having to worry about being banned by Facebook.
5. Don’t forget to fill out your profile. If you don’t add a photo and you don’t fill out your profile thoroughly, you may find that many people will refuse to be your friend. People will automatically assume you are a spammer if your profile is incomplete.
6. Never do “drive-by linking”. This is when you make a post with no purpose other than posting a link to a sales page or an affiliate link. Instead, link to a blog post with a review, a video, or some other valuable content. You can post your link there. This will make your friends happy, and will also make Facebook happy.

One thing you must realize about Facebook is that the typical user does not respond well to in-your-face aggressive marketing. Someone joins a fan page because they are interested in the subject, not because they are hoping to receive a ton of advertisements.

In order to get people to join your fan page and pay attention to it, there must be a purpose. That purpose should be something that is beneficial to those who join, not just to your own business.

Many people join fan pages to leave feedback about products or services they really like or really hate. Make sure you give them the opportunity to do that, and try not to censor posts too much. Facebook users are extremely sensitive to censoring, and they will notice if you delete negative posts.

If possible, use your fan page for things like contests, giveaways, discounts and coupons. This will get people to pay more attention to your facebook fan page, because it will give them a reason to visit your fan page often.

Encourage users to share your fan page with their friends. This will help you get more fans without having to request that people join directly. People are much more likely to join a fan page if it is recommended by a friend than if they are asked to join by whoever runs the fan page.

Don’t neglect your facebook fan pages! Always interact with fans. Answer their questions, post interesting links, and stay active. People won’t keep visiting your fan page if they feel it has been abandoned, so make sure you stay very active and check it for activity every day.