Davao City... A Grandeur City...

AEON TOWERS Rising Soon in Bajada District :)

2011-09-21T23:42:00.000-07:00

AEON TOWER

AEON TOWER @Daytime

AEON TOWER @Nighttime

Commercial Floors

Sky Deck

Floor Plan

Davao - "Life is Here"

2011-09-21T22:26:00.000-07:00

Davao's new tag line: "Davao. Life is Here."

by: Mai Gevera-Macapagat

DAVAO CITY, Sept. 21 (PIA) – “Davao. Life is here.”

This is the new tagline launched earlier by the city government of Davao led by Mayor Sara Duterte with guests from the tourism and business sectors as well as the media.

It is part of the new brand divulged to the public as the city government makes a boost in its tourism sector aiming to receive more tourists and investors in the coming months.

Brand expert Rey “Bai” Manginsay packaged the entire branding about life in Davao, the things non-Dabawenyos long for, while some Dabawenyos take for granted.

From the adventure hike to Mt. Apo, to the heavenly taste of the Durian fruit, to the juicy bite of Davao Pomelo, all these are but some of the reasons why many tourists long to visit the city.

“We see these things everyday and sometimes taken for granted but for our market, for those who do not live here, these are the reasons why they come to Davao,” Duterte said.

The mayor describes the entire branding as something that each Dabawenyo will take part on, something they will own.

The brand maker “Bai” divulged how it took him ten years to understand Davao life and appreciate it. He chose the Philippine monkey-eating eagle as the brand identifier.

“The eagle is a very strong image because it is unique and we own it. Its kingdom is in Mt. Apo, another tourist destination of the city. It symbolizes power and unity,” he said.

Mayor Duterte appreciated the use of the eagle as the defining image of the city since the Philippine eagle is uniquely Davao. The image shown in promotional materials is an eagle wearing tribal accessories which depict the multi-cultural set-up in the city.

The city government is yet to release other promotional materials in the coming months. However, ready for publication and for airing are the television commercial, the materials for print ads, the new brochure, and the website.

Duterte and her team urged Dabawenyos to embrace this new branding by using the logo in their letterheads, buses, and all other avenues where this may be known and exposed to the public.

“With this strategy, we also expect more tourists and investors to come visit our city,” she said. (CLC/MGM/PIA-11)

Abreeza Mall Davao - Photos by thesinjin (flickr find)

2011-09-21T22:07:00.000-07:00

SM LANANG Perspective View :) soon...

2011-05-04T01:37:00.000-07:00

Source: http://pointdesigninc.com/index.php

New Photos from ob120485 of SSC Davao

2011-04-15T01:04:00.000-07:00

Abreeza opening soon... Go where the breeze takes you... come May 2011

2011-04-05T20:38:00.000-07:00

Abreeza is a large shopping mall (61,000 m² (660,000 sq ft)) complex at J.P. Laurel Avenue, in Davao City, Philippines. It is the first Ayala Shopping Center located at Mindanao Island. The mall plans to open on May 2011, and is owned by Accendo Commercial Corporation, a joint venture company of Ayala Land and Anflocor.

Perspective View (Interior)

Perspective View (Exterior)

San Pedro Cathedral-Davao City

2011-04-05T00:26:00.000-07:00

San Pedro Cathedral –- One of the oldest churches in Mindanao, the original structure of the church was built in 1847 in honor of St. Peter, the city's patron saint. The old altar is preserved at the right wing of the cathedral.

(San Pedro St.). It is the ecclesiastical seat of the Archdiocese of Davao.

Before

After

From: Dinabaw of SSC DAVAO

People's Park... Amazing Park in Downtown Davao :)

2011-03-30T20:31:00.000-07:00

More pics of People's Park by Jojie Alcantara

AERIEAL SHOT OF DAVAO (From: Bernardo Agulo)

2011-03-27T23:18:00.000-07:00

Credit to Mr. Bernardo Agulo

2011-03-23T20:17:00.000-07:00

Mission Statement of Davao
Our mission is to transform Davao City into a modern and a well planned investment center in Mindanao and the Asia-Pacific region, propelled by socially enlightened leaders and empowered citizenry, spiritually committed to attain sustainable growth and optimum development within the context of balanced ecology.

Vision Statement of DavaoWe envision Davao City as the premier socio-economic and tourism center in Mindanao, the East ASEAN Growth Area, and the rest of the Asia-Pacific region propelled by enlightened leaders and empowered citizenry and committed to sustainable growth and development under the guidance of Divine Providence.

Sectoral Mission Statement of Local Government Administration
We commit to transform Davao City’s vision into reality by providing excellent and effective services anchored on the principle of “Leadership by Example” and establish mechanisms that will ensure efficient and effective governance.