An Important Reminder to "Make The Call!" AKA: Are you selling hard enough?

David Bullock — Mon, 10 Oct 2011 01:15:24 +0000

The "Call to Action" is, unfortunately, often the bane of existence for most marketers, especially most content creators.

You create good content. You take the time, you know who your market is. You ask great questions. But you fall a little bit shy on closing the deal, for lack of a better term–getting the close. Your content shouldn't end with "Thanks for reading/watching/listening". It needs to instead always end with "Hey, I really want you to not just consume my information. I want you to love it. I want you to come back over and over again. In fact, I want you to pay me for it, so that I make revenue for this thing I love to do!"

Is Your Best Business Tool…Your Phone? The Art of the Cold Call in a Web-Obsessed World

David Bullock — Sat, 08 Oct 2011 01:12:58 +0000

This may sounds strange coming from an online marketing expert like myself, but sometimes…you really should forgo the online stuff and just pick up the phone.

Why? Because everyone else is using social media and blogs and trying to capture e-mail addresses and putting white papers out there. And very few are actually picking up the phone and communicating with another human, especially a high-level decision maker.

Online profits are NOT all about Traffic & Conversion! What many business owners overlook…

David Bullock — Thu, 06 Oct 2011 01:06:18 +0000

For years, we have all heard the formula that states:

Traffic + Conversions = Income

But without first having a profitable and valuable offer, a business owner doesn't have anything to drive traffic towards. What's more, if you first focus on creating a valuable offer you will automatically know who the offer is valuable to…and who will actually want to listen to the offer. Only then will be able to best determine where and how to market.

What Trends Up, Must Come Down

David Bullock — Thu, 01 Sep 2011 15:30:56 +0000

If you are in the consumer market, you may find yourself looking to satisfy a current fad, desire or trend.

And we all know how fads go: in one day and out the next. Fortunes are made and lost on following and investing in trends.

The B-2-Who Market? Which is really the easier sell?

David Bullock — Tue, 30 Aug 2011 15:29:44 +0000

At first glance, one would think that selling a $17.95 eBook would be far easier to pull off then selling, say, a $17,950 piece of machinery.

Or is it? Think about it.

Why I Don't Settle for less than 100% ROI Or – Never settle, ever.

David Bullock — Sat, 23 Jul 2011 16:09:12 +0000

Good enough isn't good enough. Not where I come from. Many business consultants and Internet marketers are born and bred into sales. Or into marketing.

Not me. I'm an engineer. I worked at a little company you may have heard of, called DuPont, as a product engineer. Then I went to Mobile Oil and finally onto a robotics company. Why am I telling you all of this? Because that background has programmed me to think a certain way. It's changed how I think, and most of all – how I TEST – as an Internet Marketer.

Who Cares What You Think? – It's Always About The Buyer

David Bullock — Thu, 21 Jul 2011 15:43:44 +0000

I'd say it's like spying. But it's even more clever. Not devious…just clever.

Continuously testing your results, particularly from an ad response, isn't just spying on what your customer is going to do, it's actually getting inside their head and tapping into what their particular criteria is. What their specific "safe combination" is.

Pages & Pieces – Thinking Holistic…Doesn't Work In Testing

David Bullock — Tue, 19 Jul 2011 15:38:46 +0000

When I tell people that I can help them get exceptional conversion bumps – like 100% to 120% more – by testing, they often don't believe me.

They tell me that it's impossible and that there is no way they can possibly change their whole site enough to improve conversions that much. They figure I'm talking about changing their site into something completely, utterly different and that scares them.

It's Lonely (And Pricey) At The Top – Why I aspire to be #3.

David Bullock — Sat, 16 Jul 2011 15:32:02 +0000

Anyone who knows me or reads this blog knows me to be a guy who doesn't have a lot of patience. I will let a test run just long enough to verify if it's working or not, but not one moment later.

When You Do It Right, A Website Not A Website.

David Bullock — Thu, 14 Jul 2011 15:28:59 +0000

Survey 100 business owners and ask them "What is a Website?"

Most will answer something along the lines of "It's my online presence." Others (usually old school brick and mortar guys) will call it "my digital business card." Tech heads might call it "A bunch of pixels."