Leveraging Social Media to Transform: The Pepsi Refresh Project

David Bullock — Mon, 08 Feb 2010 15:50:55 +0000

The Superbowl is over. Lasted for one day. Done.

Congratulations to the New Orleans Saints on the win.

Congratulations to the advertisers that debuted their new commercials.

But let’s look beyond the Superbowl to the Pepsi Refresh Project.

Social Media Strategy: Disrupting the Business of Politics

David Bullock — Fri, 05 Feb 2010 18:32:33 +0000

Social Media continues to disrupt the business of politics. While I continue working in the business sector, over the past year I have become increasingly engaged in the political vertical.

Understanding Social Media Strategy Dynamics

David Bullock — Wed, 03 Feb 2010 18:09:08 +0000

By David Bullock

Howie Jacobson is a good friend of mine. Howie is the author of the “AdWords for Dummies” book.

I was looking on my hard drives and I found a folder full of interviews and conversations that I have had over the years. These are pure gold nuggets of information that I am so glad that I captured. Howie is featured in the interview below. There is so much in this 7–minute clip:

Social Media Strategy in Action

David Bullock — Mon, 01 Feb 2010 12:08:18 +0000

By David Bullock

Is social media an effective tool for driving targeted traffic to a brand new website that is starting from a complete standstill?

Based on what we are seeing - yes. I am learning alot with this project, as it is in a market with which I am not at all familiar.

Did the Social Media Strategy Playbook Get Lost?

David Bullock — Thu, 28 Jan 2010 11:17:36 +0000

By David Bullock

Apparently, the social media marketing playbook got lost within a year. Folks, we outlined the blueprint as it was happening in 2008 in www.barack20.com.

We did not go with a major publisher.

Obama 2.0: The Business of Politics

David Bullock — Wed, 27 Jan 2010 20:56:29 +0000

Obama 2.0 Observed By David Bullock

Obama 2.0 is in all the headlines today. A friend of mine just send this to me via Twitter (thanks @JillKoenig). What does this mean?

Creating a Workable Social Media Strategy: Thoughts, Tasks or Talking

David Bullock — Tue, 26 Jan 2010 14:38:51 +0000

By David Bullock

Watching the market as I have over the last year has been very interesting. Reporting on the market and what the “social media” market is doing has become a big business over the last several years. Heck, just trying to keep up with the new tools is hard enough. So, as we look at a dynamic market, what is the first thing that we have to do?

Using Social Media: The Ideation-to-Transaction Process

David Bullock — Mon, 25 Jan 2010 15:15:37 +0000

Social media is part of the getting ideas into the marketplace.

Ideas are cheap. Ideas are everywhere. You just had another idea. In fact, as you are reading this you will get a few new ones.

The Five Competitive Forces That Shape Strategy

David Bullock — Mon, 25 Jan 2010 01:00:13 +0000

Observed by David Bullock

This is not only applicable to the large businesses. But this is also for smaller businesses. You are facing the same forces. The scale is the only thing that is different.

Enjoy.

Tags: Strategic+Thinking, Strategy

Do You Have A Strategy or an Idea?

David Bullock — Mon, 25 Jan 2010 00:46:36 +0000

by David Bullock

Do you have a strategy for your business and life? Are you confused as to what to do next?

Questions that lead toward a good strategy:

Strategic Positioning Question#1 : Where do you want to be?

Strategic Positioning Question#2 : Who do you want to be?

Strategic Positioning Question#3 : What do you want to be to your customers?

Strategic Positioning Question#4 : What do you want to be known for in the market?

Strategic Positioning Question#5 : How do you fit into the landscape?

Strategic Positioning Question#6 : Who else is in the market?

Strategic Positioning Question#7 : What are the others doing and delivering in the market?

Then listen to this short presentation on Strategy…

Tags: Strategic+thinking, Strategy, Thinking+about+Strategic