How to Win at Shopping in the Huffington Post!

How to Win at Shopping is featured in the Huffington Post:

slide_395848_4856772_free Outlet Shopping:

Get there early. “This is especially true during a sale,” says David Zyla, of How To Win At Shopping. The earlier you arrive, the better chance you’ll have of finding that great deal.”

Columbus is the latest city added to a schedule including London, Ann Arbor, Stockholm and Helsinki!

Looking to Color Your Style?


The travel schedule has once again been expanded!

David is based in New York City but frequently travels. Here is the current schedule of upcoming cities where he will be offering private Color Your Style consultations/color palettes for men and women as well as palette updates, shopping and the recently added Ultimate Style Sessions.

January 26-27 London, UK (shopping only)

February 28-March 1 Columbus, OH

May 9-11 Ann Arbor, MI

May 18-21 Stockholm, SE

May 23-26 Helsinki, FI

About a session:
 An initial private two hour consultation includes a custom color palette, 
as well as in-depth information on fabrics, patterns, silhouette, historical periods, hair, make-up, etc…This is “the plan” that will be used for all future shopping.

For rates and to book an appointment, please contact Alex at

If you have a city that you would like David to visit, please submit it.

How to Win at Shopping in Lucky Magazine!

Check out my interview with the lovely Candy Washington:


Go Back to School and Learn How to Win at Shopping

HowToWin_Cvr_ catalog final front copy

Learn How to Win at Shopping on Wednesday, February 4th at 6:30pm at Marymount Manhattan College!

Marymount Manhattan College is pleased to present a very fashionable evening with Emmy® Award-winning stylist David Zyla. The stylist to the stars will share fashion wisdom from his new book, HOW TO WIN AT SHOPPING, and impart Style Reads on creating your individual wardrobe and how to shop smartly. The presentation will be followed by a reception and book signing where Zyla will offer personalized style readings for attendees.

HOW TO WIN AT SHOPPING is an insider guide for everyone from the fashionista to those who tend to avoid retail. The book covers all shopping experiences ranging from department stores, boutiques, thrift stores, online merchants, and beyond. With 297 valuable insider tips, Zyla fully demystifies the retail world, empowering shoppers to shop smart and always win at shopping.

This golden guidebook goes beyond clothes and teaches how to accessorize and buy the right makeup, jewelry, and handbag. It also sheds light on shopping for special occasions such as an interview, formal event, wedding, and pregnancy. With HOW TO WIN AT SHOPPING you will finally have your very own personal stylist to help you achieve the style you desire (without spending a fortune).

When: Wednesday, February 4th, 2015
Time: 6:30 p.m.
Where: Theresa Lang Theatre at Marymount Manhattan College

A reception and book signing will follow the lecture in The Commons at MMC. Books will be available for purchase.

Womens Wear Daily profiles How to Win at Shopping!

WWD’s Lorna Koski profiles the new book, out January 27th!

HowToWin_Cvr_ catalog final front copy

You can see the article here:

How to Win at Shopping hits OK! Magazine’s “What’s Hot List”!


How to Win at Shopping is out January 27th but can be preordered now at:


Want to Know What the Color of Your Necktie Says About You?

Courtesy of the BBC:

“Colours give off very specific signals,” said David Zyla, New York-based author of Color Your Style. “The same suit can be transformed with different tie colours, each with a very different impact and message.”


Check out the whole article here:

One week and counting…..the publication date of How to Win at Shopping!

Would you like to know How to Win at Shopping ?

It is not released until January 27th, but you can preorder your copy now at:

It is the perfect guide and a great gift!

HowToWin_Cvr_ catalog final front copy

Tis the Season for Tying the Knot!


It seems that this summer is the time that every engaged couple I know decided to set their wedding date, and as a result the questions have poured in. Fortunately, the ones on tying bow ties, folding pocket handkerchieves and boutonniere scale have all been answered by my eHow videos.

Here however are the answers to some of the other questions I have received:

How do I even start to figure out the right dress?

A dress based on the snow, optic or ivory based off of the “white” of your eye is stunning, but a bridal dress does not need to be limited to it. Take a look in your closet for the clues of not only the colors, but the necklines, silhouettes and fabrics that you feel best in. For a soft look, look at the colors you wear in the warmest weather, or your “pastels”. Remember that your big day is one that you should feel the most beautiful version of yourself, and perhaps that means going for a Grecian gown or 60s shift in soft coral or dusty periwinkle!

How do I add color to my bouquet and which color might be best? 

Just like an accessory that you wear such as an earring or purse, a bouquet becomes a vital component of a bride’s head-to-toe look. Therefore, add a color in the bouquet that is one of your best. A good rule of thumb is to use your Romantic Color, so look to your makeup bag as inspiration for your flowers and go for colors that match your favorite blush or lipstick!

Can I add color to my bridal jewelry? 

Just like a black dress is more dynamic worn with jewelry in colors other than black, a wedding dress in your best shade of white is made fresh and vibrant when you pop a color against it, and it is best accomplished with jewelry. Reach for clear faceted stones that catch the light, and take a color cue from your Energy Color or the dominant tone in your eye. The results will insure that your eyes pop and sparkle in each and every photo of the wedding album!


My Best Jewelry Color Combinations at Closer!


Sarah Jessica Parker, Susan Lucci, Julianne Moore,  Helen Mirren, Vanessa Williams and Deborah Messing dazzle in color!