The Daily Mail loves How to Win at Shopping!

The Daily Mail highlights all of my favorite tips from How to Win at Shopping!

HowToWin_Cvr_ catalog final front copy

Color Your Style in the United States, Finland, Sweden, Latvia, Austria and the United Kingdom!

Looking to Color Your Style?


The travel schedule has once again been expanded!

David is based in New York City but frequently travels. Here is the current schedule of upcoming cities where he will be offering private Color Your Style consultations/color palettes for men and women as well as palette updates, shopping and the recently added Ultimate Style Sessions.

February 28-March 1 Columbus, OH
March 2-4 San Francisco, CA
March 7-8 Tucson, AZ
March 10-12 Los Angeles, CA
March 15-16 Coral Gables, FL
March 17-18 Atlanta, GA
April 2-4 Charlotte, NC
May 9-11 Ann Arbor, MI
May 18-21 Stockholm, SE
May 23-26 Helsinki, FI
May 27-28 Riga, LV
May 30-31 Vienna, AT
June 1-8 London, UK

About a session:
 An initial private two hour consultation includes a custom color palette, 
as well as in-depth information on fabrics, patterns, silhouette, historical periods, hair, make-up, etc…This is “the plan” that will be used for all future shopping.

For rates and to book an appointment, please contact Alex at

If you have a city that you would like David to visit, please submit it.

How to Win at Shopping in the Huffington Post!

How to Win at Shopping is featured in the Huffington Post:

slide_395848_4856772_free Outlet Shopping:

Get there early. “This is especially true during a sale,” says David Zyla, of How To Win At Shopping. The earlier you arrive, the better chance you’ll have of finding that great deal.”

How to Win at Shopping in Lucky Magazine!

Check out my interview with the lovely Candy Washington:


WWD loves How to Win at Shopping

 Lorna Koski profiles the book for Womens Wear Daily!

HowToWin_Cvr_ catalog final front copy

Womens Wear Daily profiles How to Win at Shopping!

WWD’s Lorna Koski profiles the new book, out January 27th!

HowToWin_Cvr_ catalog final front copy

You can see the article here:

How to Win at Shopping hits OK! Magazine’s “What’s Hot List”!


How to Win at Shopping is out January 27th but can be preordered now at:


Want to Know What the Color of Your Necktie Says About You?

Courtesy of the BBC:

“Colours give off very specific signals,” said David Zyla, New York-based author of Color Your Style. “The same suit can be transformed with different tie colours, each with a very different impact and message.”


Check out the whole article here:

One week and counting…..the publication date of How to Win at Shopping!

Would you like to know How to Win at Shopping ?

It is not released until January 27th, but you can preorder your copy now at:

It is the perfect guide and a great gift!

HowToWin_Cvr_ catalog final front copy

Tis the Season for Tying the Knot!


It seems that this summer is the time that every engaged couple I know decided to set their wedding date, and as a result the questions have poured in. Fortunately, the ones on tying bow ties, folding pocket handkerchieves and boutonniere scale have all been answered by my eHow videos.

Here however are the answers to some of the other questions I have received:

How do I even start to figure out the right dress?

A dress based on the snow, optic or ivory based off of the “white” of your eye is stunning, but a bridal dress does not need to be limited to it. Take a look in your closet for the clues of not only the colors, but the necklines, silhouettes and fabrics that you feel best in. For a soft look, look at the colors you wear in the warmest weather, or your “pastels”. Remember that your big day is one that you should feel the most beautiful version of yourself, and perhaps that means going for a Grecian gown or 60s shift in soft coral or dusty periwinkle!

How do I add color to my bouquet and which color might be best? 

Just like an accessory that you wear such as an earring or purse, a bouquet becomes a vital component of a bride’s head-to-toe look. Therefore, add a color in the bouquet that is one of your best. A good rule of thumb is to use your Romantic Color, so look to your makeup bag as inspiration for your flowers and go for colors that match your favorite blush or lipstick!

Can I add color to my bridal jewelry? 

Just like a black dress is more dynamic worn with jewelry in colors other than black, a wedding dress in your best shade of white is made fresh and vibrant when you pop a color against it, and it is best accomplished with jewelry. Reach for clear faceted stones that catch the light, and take a color cue from your Energy Color or the dominant tone in your eye. The results will insure that your eyes pop and sparkle in each and every photo of the wedding album!