My Spot | Internet Marketing

Hands on Nashville Day 2011

Daxon — Fri, 16 Sep 2011 21:51:52 +0000

Over 1800 volunteers came together for the largest schools rehabilitation project for the year in Nashville, TN on September 24, 2011. Hands On Nashville Day is the largest fundraiser for the non-profit organization, Hands On Nashville–a successful volunteer coordinating organization in Nashville. HON has had significant affect on beautifying the city, helping those in need, [...]

Hard Times are the Best of Times

Daxon — Mon, 22 Aug 2011 16:52:03 +0000

Recently, I talked with a friend of mine about a challenge in her band. She leads the band, but has had a hard time receiving respect from the rest of the members. Getting them to follow her lead and vision is often wrought with adversity, power challenges, and slow to take hold. Not too long [...]

Seven Tips for More Productive and Loyal Employees

Daxon — Fri, 03 Sep 2010 16:18:15 +0000

I worked for a startup Internet marketing agency here in Nashville, TN named [meta]marketer as an Optimization Specialist until January 2011. My primary role was to manage a team of freelancers who do most of the link building we directed for our search engine optimization (SEO) clients. We paid just above minimum wage. The amount of work fluctuated [...]

Behavioral Ad Targeting Debate

Daxon — Wed, 07 Oct 2009 15:16:00 +0000

An article by eMarketer spread word on a new study saying people don’t want targeted ads. Earlier studies say differently. How conductors educate the participants within and around questions is just as important as the actual question itself. Context can easily change meaning. Even the order of questions affects respondent perception and subsequent answers. Issues in [...]

The Palm Pre, by Sprint

Daxon — Tue, 14 Jul 2009 03:08:00 +0000

Just got the new Palm Pre, offered by Sprint. I’m usually not an early adopter. That allows other people to work out the bugs for me. But I was ready to be off my Treo 700p and something more iPhone-like. [Photo taken from CNet's review of the Palm Pre] I’ve had it for three days [...]

Importing Audio Books into Your iPod

Daxon — Sat, 28 Jun 2008 00:06:00 +0000

Okay, so this isn’t web related, but it’s important enough to put it out there. Working for a book publisher and owning an iPod and liking audio books means I want audio books on my iPod. Thomas Nelson has many audio book products (fiction, nonfiction, bibles, gift books, Spanish). If I don’t buy audio books off iTunes or Audible, then I have to [...]

We Are Media

Daxon — Tue, 03 Jun 2008 17:56:00 +0000

I cannot authoritatively speak for all of us, but from what I have seen, we in the print publication industries find it hard to include digital products in our business. But I think it’d be no surprise to all of us that if we don’t consider publishing more digital products in the near future, our [...]

Trusted Sources of Information

Daxon — Mon, 06 Aug 2007 15:50:00 +0000

In a growing Web 2.0 world, consumer-generate content is becoming a staple for successful sites and sales. This is a big advantage for word of mouth marketing (WOMM) and those of us interested in using it. But as a novice in this area, you may not be sure what mediums to start with. eMarketer posted [...]

Online Advertising Affects Offline Sales

Daxon — Fri, 03 Aug 2007 19:20:00 +0000

comScore released on Monday results of a study they and Yahoo! conducted of 5 major online retailers with offline store presence. Article Stats: People exposed to both search and display advertising spent 41% more in stores than those who saw neither ad. People exposed only to search advertising spent 26% more in stores than those [...]

Types of Internet Marketing by Popularity

Daxon — Thu, 02 Aug 2007 15:25:00 +0000

eMarketer just released an article discussing the effectiveness of RSS. Within this article they provided two graphs prioritizing the types of advertising marketers use the most (presented below). This really was the gem of the article for me. They represent the conclusive expertise from seasoned marketers on where to best spend your internet marketing dollars. [...]