tag:blogger.com,1999:blog-6991525530024275602024-10-09T01:10:32.877-07:00DAY2DAY MBAhttp://day2daymba.blogspot.com/Ashish Ghttp://www.blogger.com/profile/16046756922476646493noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-699152553002427560.post-37685404950133428622011-08-26T11:03:00.000-07:002011-08-26T11:03:26.188-07:00Marketing Tasks : - A Broadened View of Marketing Tasks<div dir="ltr" style="text-align: left;" trbidi="on"><div style="color: blue; font-family: Arial,Helvetica,sans-serif; text-align: justify;"><b><u><span style="font-size: small;">Marketing Tasks :- A Broadened View of Marketing Tasks</span></u></b></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"><b style="color: blue;"><u>A Broadened View of Marketing Tasks</u></b></span></div><div style="text-align: center;"><span style="font-size: small;">Marketers are skilled in stimulating demand for their products. However, this is too</span><br />
<span style="font-size: small;">limited a view of the tasks that marketers perform. Just as production and logistics pro-</span><br />
<span style="font-size: small;">fessionals are responsible for supply management, marketers are responsible for</span><br />
<span style="font-size: small;">demand management. They may have to manage negative demand (avoidance of a</span><br />
<span style="font-size: small;">product), no demand (lack of awareness or interest in a product), latent demand (a</span><br />
<span style="font-size: small;">strong need that cannot be satisfied by existing products), declining demand (lower</span><br />
<span style="font-size: small;">demand), irregular demand (demand varying by season, day, or hour), full demand (a</span><br />
<span style="font-size: small;">satisfying level of demand), overfull demand (more demand than can be handled), or</span><br />
<span style="font-size: small;">unwholesome demand (demand for unhealthy or dangerous products). To meet the</span><br />
<span style="font-size: small;">organization’s objectives, marketing managers seek to in uence the level, timing, and</span><br />
<span style="font-size: small;">composition of these various demand states</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: justify;"><span style="font-size: small;"><br />
</span></div></div>Ashish Ghttp://www.blogger.com/profile/16046756922476646493noreply@blogger.com0tag:blogger.com,1999:blog-699152553002427560.post-74884492283528997442011-08-22T08:28:00.000-07:002011-08-22T08:28:50.404-07:00Strategic Marketing Management | Define Strategic Planning ?<div dir="ltr" style="text-align: left;" trbidi="on"><div style="color: blue; font-family: Arial,Helvetica,sans-serif;"><u><b><span style="font-size: small;">Strategic Marketing Management | Define Strategic Planning ?</span></b></u></div><ul style="font-family: Arial,Helvetica,sans-serif; text-align: left;"><li><span style="font-size: small;">Strategic planning is the managerial process of developing and maintaining a viable fit between the organisation’s objectives and resources, and its changing market opportunities</span></li>
</ul><div style="font-family: Arial,Helvetica,sans-serif;"><ul style="text-align: left;"><li><span style="font-size: small;"> The aim of strategic planning is to shape and reshape the company’s businesses and products to produce satisfactory profits and growth</span></li>
</ul></div></div>Ashish Ghttp://www.blogger.com/profile/16046756922476646493noreply@blogger.com0tag:blogger.com,1999:blog-699152553002427560.post-85238990451022316932011-08-22T08:24:00.000-07:002011-08-22T08:24:08.262-07:00Strategic Management | WHAT IS Strategic Marketing Management ?<div dir="ltr" style="text-align: left;" trbidi="on"><div style="color: blue; font-family: Arial,Helvetica,sans-serif;"><u><b><span style="font-size: small;">Strategic Management | WHAT IS Strategic Marketing Management ? </span></b></u></div><div style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div style="font-family: Arial,Helvetica,sans-serif; text-align: center;"><b><span style="font-size: small;">Strategic Marketing Management</span></b></div><ul style="font-family: Arial,Helvetica,sans-serif; text-align: left;"><li><span style="font-size: small;"> The mark of an excellent company is how it </span>responds to a continuously changing environment</li>
</ul><span style="font-family: Arial,Helvetica,sans-serif; font-size: small;"></span><div style="font-family: Arial,Helvetica,sans-serif;"><ol style="text-align: left;"><li><b><span style="font-size: small;">Benefits of planning</span></b></li>
</ol><ul style="text-align: left;"><li><span style="font-size: small;"> management becomes proactive </span></li>
<li><span style="font-size: small;"> facilitates integration</span></li>
<li><span style="font-size: small;"> communicates management intent</span></li>
<li><span style="font-size: small;"> ensures activities are goal-oriented</span></li>
<li><span style="font-size: small;">monitor progress towards goals</span></li>
</ul></div></div>Ashish Ghttp://www.blogger.com/profile/16046756922476646493noreply@blogger.com0