Dead Tree Edition

Dear Print, We Print Buyers Now Want an Open Marriage

2012-01-26T05:11:00.000-10:00

Don’t get us wrong, Print. We still love you. We might look at web pages and tablets, but there’s nothing like holding you in our hands.

We still prefer the beauty and permanence of Print to the ephemeral nature of digital media. Geez, did you see how that photo came out on the iPad? It’s gorgeous. It makes me realize that page in the Print edition was a little out of regis – Oh, where was I?

It’s just that you alone can no longer fulfill all of our career needs. We can’t merely flirt with other media; we need the freedom to get fully involved with them.

Margie Dana, founder of Print Buyers International and the godmother of print buyers everywhere, has been encouraging us to branch out into other media. In this video, she even says, “You’re not leaving Print. It’s Print and, not Print or.”

See, even our godmother says a ménage a trois with other media is OK.

“I for one am 'retooling’ my abilities to go with the times,” commented a print buyer named Paul recently to the Print Production Professionals group on LinkedIn. “This way I can produce work for print and web. I've got twenty years of career left and don't want to be a dinosaur.”

He was responding to a recent article quoting forecaster Roman Hohol as saying that print media soon “will become less relevant and more expensive.” (As if that weren’t bad enough, Hohol did a webinar last week in which he said, “We haven’t yet felt the impact of tablets” on print demand and that tablets “will be as revolutionary in the way we consume media as Gutenberg’s printing press was more than 500 years ago.” Oy vey.)

You have taught us so much, like how to manage workflows and how to carry out customized manufacturing processes. It turns out that producing Web pages, apps, emails, and Facebook pages needs better workflows than the disorganized new-media people can concoct. And building digital content is a lot like doing customized manufacturing, except we’re producing virtual things rather than physical things.

So while our bosses may hate you, especially your costs and long timelines, they love what we’ve learned from you. And we’ll keep trying to show everyone how sexy and up to date you are by slipping in QR codes and other gimmicks.

Thanks for understanding, Print. By the way, could you scoot over a bit? We’ve invited some friends from other media to join us here in bed.

We Already Have A Veterans Job Corps -- It's Called the Postal Service

2012-01-24T19:36:00.002-10:00

Hours after a leading Congressman urged massive job cuts at the largest civilian employer of military veterans, President Obama proposed creation of a Veterans Job Corps.

"With the bipartisan support of this Congress, we are providing new tax credits to companies that hire vets," Obama said Tuesday night during his State of the Union address. "Michelle and Jill Biden have worked with American businesses to secure a pledge of 135,000 jobs for veterans and their families. And tonight, I’m proposing a Veterans Job Corps that will help our communities hire veterans as cops and firefighters, so that America is as strong as those who defend her."

Those 135,000 jobs don't quite equal the estimated number of vets who already work for the United States Postal Service.Veterans preference has long been part of USPS's hiring practices and culture, leading to approximately one-fourth of its current employees having military experience.

Earlier Tuesday, Rep. Darrell Issa called for a radical shrinking of the Postal Service's workforce:

"There are about 660,000 workers at the post office. In the private sector there would be about 400,000 and it’s not a debate about whether we need to get to that number, it’s how we get there," the committee chairman said during a TV interview. "Do we induce retirement and find a way to trim that workforce, or do we wait for people to retire from an organization that has three full-time employees that are 98 years old, literally. Not a talking point. We have a problem at the post office that it can’t seem to shrink on its own fast enough. As a result the biggest problem is we’re paying people we don’t really need and not doing the reorganizations we should."

I don't know about Issa's numbers, but clearly USPS needs to shrink its workforce faster than it's been doing to cope with declining mail volumes. I just hope the politicians realize that one of the best ways to minimize veterans unemployment in the coming years may be to help postal workers transition to new careers.

Catalyst Paper Muddies the Water With Its Clarification and Its 443-Word Sentence

2012-01-24T17:57:00.003-10:00

Today’s public relations tip: If you’re trying to clarify your company’s financial status, make sure your pronouncements are clear and that you don’t make people wade through a 443-word sentence that only a lawyer could love, or understand.

Catalyst Paper has generally been a leader when it comes to corporate transparency, especially on environmental issues. (See Ecologomania and Printed Products. No, the term "ecologomania" never caught on.) But it left readers dazed and confused when it issued a press release on Jan. 18 about its proposed recapitalization agreement.

“Contrary to certain media reports this is not a bankruptcy proceeding,” the statement said. “Further information concerning the recapitalization is contained in the Agreement, a copy of which is available on SEDAR (www.sedar.com), EDGAR (www.sec.gov) and the company’s web page (www.catalystpaper.com).”

But good luck finding the agreement on any of those sites without a lot of searching and clicking. Those who bothered were almost immediately confronted by this monstrosity of a sentence:

"WHEREAS, the Debtors and the Initial Supporting Noteholders are negotiating restructuring and recapitalization transactions with respect to the capital structure of the Debtors, including the Debtors’ obligations under: (i) the 11% Senior Secured Notes due December 15, 2016 (the “Senior Secured Notes”) issued by CPC pursuant to that certain Indenture, dated as of March 10, 2010 (as amended, restated, supplemented, or otherwise modified from time to time, the “Senior Secured Notes Indenture”), by and among CPC, as issuer, certain of its affiliates, as guarantors, Wilmington Trust FSB, as trustee (in such capacity, the “2016 Trustee”), and Computershare Trust Company of Canada, as collateral trustee (in such capacity, the “Collateral Trustee”); (ii) the Class B 11% Senior Secured Notes due December 15, 2016 (the “Class B Senior Secured Notes,” and, together with the Senior Secured Notes, the “2016 Notes”) issued by CPC pursuant to that certain Indenture, dated as of May 19, 2010 (as amended, restated, supplemented, or otherwise modified from time to time, the “Class B Indenture,” and, together with the Senior Secured Notes Indenture, the “2016 Indentures”), by and among CPC, as issuer, certain of its affiliates, as guarantors, the 2016 Trustee and the Collateral Trustee; and (iii) the 7.375% Senior Notes due March 1, 2014 (the “2014 Notes” and together with the 2016 Notes, the “Notes”) issued by CPC pursuant to that certain Indenture, dated as of March 23, 2004 (as amended, restated, supplemented, or otherwise modified from time to time, the “2014 Indenture”), by and among CPC, as issuer, certain of its affiliates, as guarantors, and Wells Fargo Bank, National Association, as trustee (the “2014 Trustee”), pursuant to the terms and conditions set forth in the Restructuring Term Sheet attached hereto as Exhibit A (the “Term Sheet”) and in this Agreement which are intended to form the basis of (i) a plan of arrangement (a “Plan” and, together with any Plan in a CCAA Plan Proceeding or the US Cases (each as defined herein) consistent in all respects with the Term Sheet and this Agreement, the “Plans”) in connection with proceedings to be commenced under section 192 of the Canada Business Corporations Act (the “CBCA”) and, subsequently, chapter 15 of title 11 of the United States Bankruptcy Code (the “Bankruptcy Code”) or, alternatively (ii) proceedings commenced pursuant to the Companies’ Creditors Arrangement Act (the “CCAA”) and the Bankruptcy Code, as set forth more specifically in this Agreement and the Term Sheet (collectively, the “Transactions”); NOW, THEREFORE, in consideration of the covenants and agreements contained herein, and for other valuable consideration, the receipt and sufficiency of which are hereby acknowledged, each Party, intending to be legally bound hereby, agrees as follows:"

I won’t try to translate the sentence, but here’s my quick-and-dirty layman’s interpretation of the Catalyst situation. (*Please note the legal disclaimer below):

As was announced on Jan. 14, the Canadian papermaker has worked out a proposed deal with many of its bondholders that would enable it to avoid bankruptcy but would turn up to 99.5% of its stock over to the bondholders in exchange for debt reduction. The announcement didn’t mention that, as a result of the proposal, Catalyst would file a Chapter 15 case in U.S. Bankruptcy Court asking that Canadian courts have jurisdiction over its recapitalization.

When that filing came on Jan. 17, some news reports referred to bankruptcy reorganization or bankruptcy proceedings, which led to Catalyst’s Jan. 18 “clarification” that failed to mention it had indeed filed a case in bankruptcy court. Catalyst is still in business and has not repudiated debts owed to vendors, employees, or retirees, but isn’t it splitting hairs to claim that a case filed in bankruptcy court is not a bankruptcy proceeding?

Then again, maybe the clarification was written by Catalyst's attorneys, who obviously have a bit of trouble with the English language.

*Legal Disclaimer: Dead Tree Edition, the Party of the First Part, makes no guarantee or warranty regarding the accuracy of this interpretation and is not responsible for any damages, whether consequential or inconsequential, resulting from reliance on said interpretation. The approximate retail value of this analysis is 0 cents -- excluding taxes, tags, title, and dealer-installed options and depending upon exactly what the meaning of “is” is. What? Did you, oh Party of the Second Part, really expect to receive free legal advice from a freakin’ blog when you (Party of the Second Part) are too cheap to support our advertisers and too lazy to recommend this blog to friends? No legal disclaimer would be complete without some incomprehensible Latin phrases, so here's a little ditty I learned from some an ambulance chaser: "Slippo, slippere, fallus, fractus, if you get hurt just call our practice." Illegitimi non carborundum.

Which of These 4 Print-Related Giants Is Headed for Bankruptcy? Cast Your Vote

2012-01-19T17:22:00.002-10:00

It was one thing when weak companies like Borders and NewPage went Chapter 11 last year. But now the bankruptcy talk has spread to four print-related companies that once seemed invincible or eternal: the U.S. Postal Service, Barnes & Noble, Quad/Graphics, and Verso Paper.

Are things really so bad for print media that the companies we thought were victors of the competitive wars have now become victims? Dead Tree Edition isn't so sure, so we're turning to our readers to help us understand.

We have initiated a poll (in the right column, just below the first ad and above the "Popular Posts" listing), asking which, if any, of these four companies will end up in bankruptcy court during 2012. You may vote for more than one, or for "None of the above." In the early balloting, only 30% of the voters thought none of the four would face bankruptcy this year, while Verso and USPS were in a tight battle for the title of most likely to succumb.

Here's a quick rundown of the candidates:

USPS
In just a few years, declining mail volumes and Congress' inability to make decisions have turned what was the federal government's cash cow into a multi-billion-dollar money loser. Gene Del Polito president of the Association for Postal Commerce, summed up the situation this week:

"The one significant challenge that's facing the U.S. Postal Service is a very simple to discern: Its costs outstrip by a significant margin its ability to cover those costs with postage-paid revenue. Set aside for a moment all the rationalizing as to why this is so. No matter the reasoning, the result is still the same. Too many costs; not enough revenue."

The agency met with restructuring (AKA bankruptcy) advisors last year, and the word "bankruptcy" keeps popping up in news reports. (See Could Forever Stamps Become Worthless? What Bankruptcy Might Mean for USPS.)

But what exactly would "bankruptcy" mean for the Postal Service? Its dominant creditor, the federal government, is required by the Constitution to provide postal service. If the feds shuts down USPS, who will carry out this duty? (And don't do a George Will and tell me it will be FedEx and UPS.)

Barnes & Noble
The big bookstore chain was supposed to feast on the ruins of its rival, Borders, because it moved to the web much quicker and has the growing Nook line of e-readers (and a significant cut of the sales of any Nook editions of books and magazines). But a research organization recently put it on a list of the companies most likely to run into financial distress, and it does appear headed for another money-losing year.

The revelation that it might spin off the Nook business fueled speculation that the company is in trouble. One theory was that, after the spin-off, B&N itself would go Chapter 11. But why would the bondholders allow a spinoff that would weaken the parent company that much?

I think the possible spin-off is about tapping into the kind of deep pockets needed for the Nook division to keep pace with the likes of Amazon and Apple.

Quad/Graphics:
Quad's relatively high profitability enabled it to swallow a much larger competitor, Worldcolor, 18 months ago. With its investments in training and new technology, high level of employee ownership, and a “drink the Koolaid” culture, Quad has been a favorite of management gurus over the years.

But Quad appeared right behind Barnes & Noble on that list of high-risk companies. The Worldcolor acquisition left it with lots of debt, lots of excess capacity, and lots of integration headaches.

With the continuing rise of digital media and growing uncertainty about the Postal Service’s fate, being the #1 or #2 printer in such fields as magazines, books, telephone directories, and catalogs doesn’t seem like a particularly inviting position. And despite numerous plant closures since the acquisition, Quad still finds itself facing overcapacity and declining prices in many of its market segments.

Verso Paper
Verso was spun off from the mighty International Paper and has been a force in the North American publication-papers business ever since. Like its chief rival, NewPage, it was taken over by hedge funds. But it avoided the excesses (arrogance, bad customer relations, debt) that dragged NewPage into Chapter 11 four months ago.

NewPage’s failure isn’t necessarily Verso’s gain. NewPage is still in business and is left with only low-cost mills. As long as it's in bankruptcy proceedings, it will run those mills to maximize short-term cash flow while ignoring market discipline.

Paper industry analyst Verle Sutton, writing in The Reel Time Report, recently summed up Verso’s predicament this way:

“Numerous reports indicate that Verso will have a very difficult time staying out of bankruptcy during the next couple of years. The company expresses much more optimism than I am suggesting here, and I wish the company well, but the odds are against avoiding bankruptcy. Shutting down capacity (permanently) in an attempt to balance supply and demand would be very costly for Verso, and . . . would likely drive the company into bankruptcy even sooner.”

Under Siege: The Outlook for Print Media Is Even Worse Than We Thought, Expert Says -- But Publishers May Prosper

2012-01-16T11:40:00.004-10:00

If you think the internet revolution has been rough on print media, wait until you see what the tablet revolution does, a paper-industry forecaster says.

As if there weren’t enough gloom and doom in the paper and printing industries these days, Roman Hohol says tablets and other digital devices will depress the demand for printed media even faster than most forecasts predict. But the director of the marketing practice for Forest Industry Consulting also sees signs that the tablet revolution will benefit many publishers.

“I believe that most [paper] industry forecasts underestimate the impact of digital media on graphic paper demand, not wanting to appear too negative to their clients,” Hohol told Dead Tree Edition. “We have developed an outlook for our clients that is quite negative.”

Hohol will present that outlook in more detail during the Industry Intelligence webcast “How the mobile media revolution will impact global graphic paper demand”, which will air at 2 p.m. EST Thursday and be available for download thereafter. Hohol gave Dead Tree Edition a sneak peek at the webcast, including the three main reasons he believes the global publication-papers industry is “under siege”:

1) The rapid adoption of tablets
The phenomenal sales growth of iPads, Kindles, Nooks, and other e-reading devices is already dampening demand for print media, he says.

“Because tablets are so new, the data on usage are spotty,” he says. But studies are already finding a measurable shift in consumer behavior away from print media and toward tablet versions, he adds.

“Print newspapers are the most affected media, followed by books and magazines.”

(Note this comment last week from Angela Bole of the Book Industry Study: “Consumers who migrate to digital are spending less on physical hardcover and paperback books.”)

2) Digital substitution in the developing world
The usual assumption has been that rising affluence and literacy in developing countries would mean growing demand for print media for some years in those countries before digital media ruin the party. That’s why so many huge coated-freesheet paper machines are coming on line in China.

But Hohol already sees signs of trouble for print media in China and India.

“Newspaper and magazine circulation is still growing in those countries (Brazil and Indonesia as well), but digital media growth is much faster.” He thinks newsprint consumption in China may already be near its peak.

3) A new business model for publishers
“Tablet users appear more willing to pay for content than do web browsers,” Hohol says. That is making publishers more enthusiastic about abandoning print than when the only alternative to print was the web.

(Similarly, Boles is optimistic about book publishers' prospects because her organization found that consumers who have transitioned to e-books are spending more than before on books in all formats. “Assuming the publishing industry can develop the right business models, this is good news,” she said.)

“As readers shift from print to digital forms,” Hohol said, “publishers will find the cost of producing print prohibitive (many of the executives I speak to would love to do away with the cost of paper, ink, printing and distribution) and therefore will have to recoup the costs of producing print from the readers. Does this mean that a woman will have to pay $50 for the September issue of a print Vogue? Maybe.”

Responding to a recent prediction about the outlook for newspapers in five years, he says, “I do not agree that there will be only five daily newspapers in the U.S. but do think that many large dailies will forego print editions and focus exclusively on digital delivery.”

“Print media is not going to disappear in the coming decade; but it will become less relevant and more expensive.”

Related articles:

Ruling Will Boost Pulp Makers' Gains from Black Liquor Boondoggle

2012-01-11T19:00:00.001-10:00

A favorable ruling from a Congressional committee will add millions more dollars to what U.S. pulp and paper companies gained from the infamous black liquor tax credits.

KapStone Paper and Packaging announced yesterday that the Joint Committee on Taxation had accepted its position that the $186 million in black liquor credits it earned in 2009 are not taxable income. As a result, it is claiming $63.6 million in "gross unrecognized tax benefits and accrued interest expense" -- and Deutsche Bank upgraded its stock from "Hold" to "Buy".

Pulp manufacturers exploited a loophole in a renewable-fuel tax credit program to gain at least $8 billion in direct payments from the federal government in 2009. The government "rewarded" them for burning black liquor, a pulp byproduct, to power their operations, which they would have done even without the tax credits.

"The 'black liquor' scandal is the most notorious recent instance of the pitfalls of congressional efforts to pick and subsidize winners," Michael J. Graetz, a tax law professor at Columbia University, wrote recently in Wired magazine.

Most of the 21 publicly traded companies that received the black liquor payments also apparently thought they were not subject to income taxes. But like KapStone, some may have set aside money just in case.

At least one, Buckeye Technologies, had treated part of its $130 million windfall as taxable income. Exactly how much Buckeye has to gain from the KapStone precedent is not clear because the company has begun returning some of its black liquor tax credits to the IRS so that it can claim the more lucrative "Son of Black Liquor" tax credits.

KapStone was facing "the worst conditions I've seen in my career" in early 2009 before discovering "the miracle" of black liquor tax credits, CEO Roger Stone has said. The company ended that year with record earnings and cash flow.

For more background on the black liquor and Son of Black Liquor tax credits, please see:

Thrown Overboard: Publishers Feel Abandoned by the U.S. Postal Service

2012-01-10T17:12:00.001-10:00

Until recently, Postal Service executives talked about periodicals as “the anchor in the mailbox.” But lately, says one publishing executive, it seems that “the USPS just tied us to the anchor and threw it overboard.”

With the demise of “Aunt Minnie mail” (personal letters), USPS officials talked about magazines and newspapers as the key to “the mailbox moment” when people excitedly check their mail. But in recent months publishers have grown increasingly nervous about their reliance on a nearly insolvent Postal Service that seems ready to jettison them, including a recent proposal to abolish the Periodicals class altogether.

“What’s a publisher to do when the mailbox is in danger of collapse?” the MPA (AKA The Association of Magazine Media) asks in a description of its Feb. 2 Postal Summit. The brochure reflects what seems to be the entire magazine industry’s feelings about USPS these days -- and why publishers everywhere are saying, “How the hell do we get more of our subscribers switched over from print to the iPad, or the Nook, or whatever?”

“Bankrupt. Bailout. Broken business model. Words once used to describe Wall Street are now regularly linked to the United States Postal Service, the medium by which ninety percent of magazines are delivered.” That’s a lead-in to Postmaster General Pat Donahoe’s speech on “What Does a Modern USPS Look Like?”

One session will address the question, “How do our magazines get delivered by a smaller, slower and potentially more expensive Postal Service?” The brochure states that “As the Postal Service retools for the future, service and prices as we know them could be radically different. New entry and delivery timelines could radically change the magazine production schedule – earlier editorial deadlines, printing schedules – the works.”

More than any other USPS customers, publishers are feeling under the gun because USPS claims it loses money on the Periodicals class. Its latest numbers show that Periodicals revenue covered only 74.9% of the class’s costs in Fiscal Year 2011, down slightly from 75.4% in FY2010.

Another session will focus on the 10 Percent – the magazines not delivered by USPS. “For some titles, the changing Postal Service may no longer be the ideal method of delivery, leading publishers to consider alternatives.”

There’s no mention in the program of the Flats Sequencing System (FSS), which many in the magazine industry once hoped would help the Periodicals class’s profitability. Publishers have faced too many delayed deliveries and damaged copies caused by what some call the Flats Shredding System to have much faith in that solution any more.

Related articles:

No Such Thing as a Free Ounce: Does 'Second Ounce Free' Make Sense for USPS or for Mailers?

2012-01-04T16:56:00.009-10:00

For the most part, mailers cheered when the U.S. Postal Service announced “Second Ounce Free” for bulk-mailed First Class letters. But guest columnist Robert W. Mitchell points out below that the pricing strategy is unlikely to be profitable for the Postal Service, is seemingly unfair to some mailers, and does not follow good pricing practices.

The average Jan. 22 increase in rates for all of First Class adheres to the inflation-based rate cap of just over 2%. That means the lower rates for presorted letters weighing between 1 and 2 ounces are being balanced out by higher-than-inflation increases for other types of First Class Mail.

Mitchell’s analysis makes the simplifying assumption that other bulk mailers are bearing the entire cost of Second Ounce Free. But it’s also possible that the high increases for parcels (10.9%), international (4.7%) and Forever Stamps (2.3%) are helping to bear the load.

Second Ounce Free also means that a 2.1-ounce letter costing 60 cents to mail would only be 35 cents if somehow its weight could be reduced below 2 ounces. Mitchell instead proposes a “piece-pound structure” – already used in such classes as Standard and Periodicals -- where the prices change gradually as weight increases or decreases.

Mitchell, a former employee of both USPS and the Postal Rate Commission, is one of the leading U.S. authorities on postal rates. His previous guest column for Dead Tree Edition was A Bad Move for Small Mailers: Postal Expert Questions Move Update Surcharge.

Beginning January 22, the first weight tier for Bulk First-Class letters will be zero to 2 ounces. That means that letters weighing from 1 to 2 ounces each will pay no more than letters weighing less than 1 ounce. But letters weighing from 2 to 3 ounces will pay (as now) two additional charges: an extra 12.5¢ for being over 1 ounce (a rate element unchanged from the current rates), and another 12.5¢ for being over 2 ounces. And 3-to-3.5-ounce letters will pay (as now) three of these charges. Is all this a good idea?

The new rates are designed to use the entire price cap, as would rates under the current tiers, so the no-free-lunch axiom is enforced by the math. Currently, 1-to-2-ounce letters pay an extra $209 million (beyond what they would pay if they weighed 0-to-1 ounces). That revenue will be lost with the new rates, so it is being made up by increasing other rates.

Someone has to pay
If it is made up by Bulk letters, then each pays an extra 0.51 cents (on average), so that a few can send 1-to-2-ounce letters at no additional charge. If it is made up by all First-Class pieces, then each pays an extra 0.28 cents. There is no way to tell exactly who is paying how much more (because we don’t know what the rates would have been without Second Ounce Free), but someone is. For present purposes, I assume that the burden is spread to Bulk letters only.

In rates, emphasis on fairness, signals, and value is now commonplace. Fairness is in the eye of the beholder. Signals have to do with how mailers respond. Value is difficult, mainly because it varies among pieces. It is fundamental that if the Postal Service charges above value, the pieces disappear. If it charges below value, revenue is anemic and the Postal Service goes broke. In other words, it must charge for value that is there, and avoid charging for value that is not there. Nothing else will work.

How mailers respond is critical. When rates are governed by a price cap, revenues are assumed to be the same regardless of the rate structure -- until mailers change how they mail in response to the new rates. Revenues and costs then adjust, leading to changes in net income. Of course, the Postal Service needs its net income to increase.

Some win, some lose
Look at the effects of Second Ounce Free:

1) Mailers of about 1.7 billion 1-to-2-ounce letters will see a big rate decrease. They will increase their volume somewhat. But the Postal Service will no longer be tapping the value that these mailers see that led them to find it profitable to send 1-to-2-ounce pieces even when their postage bill was higher.

2) Mailers of 2-to-3-ounce letters will have an incentive of 25¢ per piece (instead of the current 12.5¢) to figure out a way to get their pieces into the 0-to-2-ounce tier. For each piece that shifts, Postal Service revenues will decrease 25¢ and costs will decline just a little.

3) A Subset of mailers of 0-to-1-ounce pieces will increase their weight to something over 1 oz. They may increase their volume. They will realize more value. The Postal Service will not tap any of that increased value. Postal Service costs will increase just a little.

4) Because of the presumed increase of 0.51 cents for bulk letters, volumes will decline for mailers not in the Subset and not already sending 1-to-2-ounce pieces.

5) Mailers not in the Subset and not already sending 1-to-2-ounce pieces will ask if it is fair for them to have to pay higher rates, just so the 1-to-2-ounce mailers can get a big rate decrease and the Subset mailers can avail themselves of a “free” option to go over 1 ounce.

The Postal Service is banking on: a) overcoming the lost contribution from effect #1 mailers, b) the lost contribution from effect #2 mailers being small, c) the volume in the effect #3 Subset being large, d) that a sizable portion of the effect #3 Subset would have gone electronic but decides not to do so, e) an increase in contribution from effect #4 mailers, and f) effect #5 mailers remaining quiet.

Whether all this will pan out for the Postal Service is open to question. First, the alignment between rates and value does not look too good. Second, the number of mailers who are near 1 ounce now, who might stuff their mailings further, is not large. The average weight of 0-to-1-ounce letters is about 0.7 ounces. This means that most of them are well below 1 ounce. If they are not stuffing their pieces to 1 ounce already, why would they stuff them to something over 1 ounce under the new tiers? Third, there is no reason to believe that the effect #3 Subset mailers are closer to going electronic than the effect #4 mailers, which means that giving the latter a rate increase may not be a good idea.

If a change in structure is on the table, I would expect the utility mailers to ask for a lower rate for pieces under one-half ounce. There is nothing magical about one-ounce increments. In fact, if these weight breaks are important as signals, and are interfering with attempts by all parties to act on value, why not simply put in a piece-pound structure? The weight breaks would be gone. The signals would be smooth instead of abrupt. Value would be tapped systematically. Costs could be recognized appropriately. Fairness would increase. The rates would be more efficient. Mailers would be served more effectively. And the Postal Service would have a better chance at survival.

USPS' Mess and NewPage's Saga: Dead Tree Edition's Best (and Worst) of 2011

2012-01-02T18:58:00.004-10:00

Articles about the U.S. Postal Service’s struggles were the most-read features of Dead Tree Edition in 2011, while NewPage's downward spiral into bankruptcy protection was also a popular topic.

Once again, the 10 most popular articles were all about the Postal Service, led by USPS Retirement Mess: A Major Barrier to Downsizing and Obama Hints At Changes To Postal Service Workforce, each with nearly 20,000 page views. The irony is that many people mistakenly thought the first article was criticizing postal unions (I was actually praising them for addressing a problem that management seems to be ignoring.) and that nothing much has come of Obama’s hinting.

Readers actually spent the most time – nearly 1,000 hours – reading Postal Service, White House Engaged in 'Intense Discussions'. Nothing much seems to have come from those discussions, either.

The article receiving the most comments – a whopping 49 – was Postal Service Has Too Many Employees and Pays Them Too Much, Mailer Groups Say. A lot of postal employees wondered why USPS has so many supervisors, why they’re working overtime when there are supposedly too many workers, and why U.S. mailers are complaining about the best bulk postage rates in the world.

Speaking of overtime, both USPS Overtime on the Rise and Delayed Retirements, Rising Overtime Bedevil USPS Finances were on the top 10 list.

Getting Flipboarded out of business
One reason postal articles on Dead Tree Edition are so widely read is that sites devoted to postal news do such a good job of curating relevant content from other sites. Maybe that’s because they’re run by amateurs.

Most of the professional journalists who publish the media devoted to the printing, catalog, and paper industries hew to the time-honored principle of journalistic ego, which means you don’t publish anything not written by your own people unless it’s a news release. Within a few years, they’ll be Flipboarded out of business. But the amateurs will thrive.

The most popular non-postal articles dealt with NewPage, North America’s largest maker of magazine-quality paper, as it tried to maneuver out from under a staggering debt load. Tops was the prescient Is Bankruptcy Inevitable for NewPage?, published in September 2010. (The answer, we learned 12 months later, was yes.) Also popular were NewPage Finally Says the B Word; NewPage, Verso Owners Reportedly Discussing a Deal; and NewPage-Verso Merger Unlikely, 2 Experts Say.

Other highlights (and lowlights) of the year included:

Taking on the mainstream media regarding shoddy reporting on postal issues – first Bloomburg BusinessWeek, then The Wall Street Journal, and finally The Washington Post’s George Will.
Best headline: Wanted: New Postmaster General; Must Be Able To Kiss 535 Backsides Simultaneously. Runner-up: Mine's Bigger Than Yours: Quad and Donnelley Squabble Over Co-Mail.
Best article that almost no one read: A tie between Invasion of the Bookazines, Featuring the Return of the Living Dead and The Magazine Industry's Identity Crisis, each of which had fewer than 300 readers. Because my day job is with a magazine company, some of my best writing is about the publishing business, but articles about postal issues and the paper industry get way more readership. People in publishing tend to be dangerously ignorant of their own industry.
Most Controversial: Could Forever Stamps Become Worthless? What Bankruptcy Might Mean for USPS got swatted down by two different postal experts. Alan Robinson responded with Don’t Worry About Forever Stamps in Bankruptcy and Brian Sheehan with Why Postal Bankruptcy Doesn’t Make Sense. Ouch!
Golden oldie: How Does the Postal Service Discourage Early Retirement? Let Me Count the Ways had more than 9,000 page views in 2011 even though it was published in September 2010. The issue is as relevant as ever, and the problem seems to be getting worse rather than better.
Most edited: Sexy SlogansWith a Bite, which I wrote for Publishing Executive magazine. The PubExec editors wisely decided many of the slogans were too hot for a respectable magazine. But that didn't keep me from publishing them in Dead Tree Edition in the article Censor Me: The Magazine Slogans That Were Too Hot for Publishing Executive.

Tricky Dick, Spamazon, and 10 Other Media Failures of 2011

2012-01-01T04:34:00.002-10:00

Now that just about everyone else is done publishing their annual feel-good "Best Of" lists, it's time for Dead Tree Edition to remind us what a crappy year we just stumbled through. Here’s a look back at some of the media world’s unsung losers and overlooked failures of 2011:

Spamazon: Amazon, once known for its uncanny ability to send emails promoting just the right products to the right person (See An Amazon Approach to Selling Magazine Subscriptions), decided to enter the deal-of-the-day business. But it turns out the big web retailer is better at algorithms than maps: Several readers report being deluged with irrelevant offers, including ones for car washes, hair salons, and the like that are more than two hours from where they live. By the time Amazon realizes the damage it has done, I’ll bet millions of us customers will have relegated its missives to our spam folders.

Georgia: Forbes recently announced the launch of its 20th “local language edition”, Forbes Georgia. Yat's raht, them good ol’ boys in Jawjuh fahnly had to abandon WDCHYDIUN (We Don't Care How You Do It Up North) as a business strategy and realized they need someone to explain the ways of Wall Street and other Yankee business practices to them in their own language. (What? There’s a country called Georgia? Sheee-it, I thought Georgia rejoined the Union just a few years after the War Against Northern Aggression.)

Candace the Caribou

Cari-booted: It was bad enough when Dead Tree Edition suggested in 2008 that environmental groups replace Candace the Caribou with Rudolph the Homeless Reindeer as the spokesbeast for protecting the boreal forest. (See Losing the Name Game.) Now ForestEthics itself has apparently retired Candace to make way for a new mascot, Sammy Smartphone. Not sure who’s the bigger loser, Candace or ForestEthics.

Sammy Smartphone

Hipper Than Thou: It was sad to see aging brands try desperately to connect with the youth market by including QR codes in their ads and articles. Epic fail: In a recent study of American college students, only 21% successfully scanned a sample QR code, and 75% said they are “not likely” to scan one in the future.

Fools’ Gold: Another sad sight was watching so many magazine publishers chase the iPad gold rush, only to find there ain’t much money in them there apps.

They like me, they really like me: Saddest of all were the publishers whose entire social-media strategy was to accumulate as many “likes” on Facebook as possible. Seth Godin summarizes this simple-minded approach as, “increase the number of fans, friends and followers, so your shouts will be heard. The problem of course is that more noise is not better noise."

I’ll bet the phone really sucks: Vivid Entertainment, a leading “publisher” of porn sites, engaged in a silly waste of legal fees by sending a cease-and-desist letter to the maker of a new cell phone called The Vivid. (While they're at it, why don't they charge Merriam-Webster with trademark infringement for using "vivid" in dictionaries?) Unless that phone has a really strong vibrate setting, it’s not likely to be much of a competitor to the porn giant.

And now for some awards:

The Hard To Believe Award goes to Don Fulsom, a former White House reporter for UPI, for his forthcoming book suggesting that President Richard Nixon was gay. C’mon, what self-respecting gay man would dress like a color-blind bank VP and go on prime-time TV with a 5 o’clock shadow? Still, it does make you wonder about that infamous 18-minute gap in the audiotapes. You don’t suppose Tricky Dick had a private meeting with J. Edgar . . .?

The Clueless Award goes to publishers and so-called publishing experts who talked incessantly about “digital media” when referring to anything that’s not in print. Any publishing company that hasn’t figured out that the web, email, apps, and Facebook are nearly as different from each other as they are from print is in for a rough 2012.

The John Adams Award: “I have come to the conclusion that one useless man is called a disgrace; that two are called a law firm; and that three or more become a Congress!” Adams is quoted as saying in the musical 1776. 2011 was the year that the mainstream media and general public started realizing how useless and damaging Congress' oversight of the allegedly independent U.S. Postal Service has been. Up for the award were the scores of Congress members who floated various "reform" proposals that mostly seemed designed to make matters even worse. The winner is Rep. Robert Aderholt (R-AL), whose proposed legislation would place such restrictions on USPS as allowing only 10% of its downsizings and post-office closings to occur in rural areas. Just what we need – even more Congressional micromanaging of the Postal Service.

The Adams Award runner-up trophy goes to Sen. Claire McCaskill (D-MO), who said we should stop closing postal facilities and just get people to write more letters. Let’s see, if we could persuade every American adult to mail one additional letter per month, it would be freakin’ miraculous – and barely dent the Postal Service’s budget deficit.

The Small Fortune Award goes to investors in paper companies, who once again demonstrated the old adage that the best way to make a small fortune in the paper industry is to start with a large fortune. Bankruptcy filings of companies like NewPage and White Birch grabbed all the headlines, but even the survivors didn’t fare so well. Verso and Catalyst stockholders saw their investments drop by as much as 85% and 95%, respectively, during the year. (All of Catalyst stock is worth $13.4 million, which is the value of the products it makes during a typical four-day period.) Even the Chinese struggled in 2011 despite their huge new world-class machines. Chinese mills added 1.6 million tonnes of coated-woodfree capacity during 2011, according to RISI, only to realize that it’s hard to compete when your country has leveled its forests, the West is running out of recycled fiber, and half the world’s markets are closed to you.

Put Down That Burger And Start Singing!

2011-12-23T18:37:00.000-10:00

Don't you just hate shopping malls at Christmas time?

As if the Christmas rush weren't bad enough, the malls make it excruciating by pummeling you with piped-in Jingle Bells and getting whiny kids all worked up about sitting in the lap of an obese pedophile.

But seeing this video renewed my faith in the human race's ability to create beauty amidst commercial schlock -- and my hope that someone will drag Frosty the Snowman out by the dumpsters and beat him senseless. Here's some shopping mall Christmas music I could definitely Handel.

So watch, listen, and enjoy. And have a Merry Christmas, a Happy Hanukkah (with Chinese food on the fifth day), a Festive Festivus, a Soulful Kwanzaa, a Far-Out Solstice, and a Joyous New Year.

Wanted: New Postmaster General; Must Be Able To Kiss 535 Backsides Simultaneously

2011-12-18T15:45:00.001-10:00

Now the Congressional silliness regarding Postmaster General Pat Donahoe has gone bipartisan.

Rep. Dennis Ross indicated a few days ago that Donahoe should be fired – apparently for bowing to pressure from 20 senators and agreeing to a mostly meaningless moratorium on the closing of postal facilities. The Republican subcommittee chairman’s attack comes less than two weeks after Democratic Congressman Peter DeFazio said the PMG should be canned for trying to save money by lowering the Postal Service’s delivery standards.

All this reminds me of what we tell little children: Every time you point a finger at someone else, four more are pointing back at you. Congress is largely to blame for the fix the Postal Service is in, and any meaningful reform requires Congressional action.

Can Donahoe focus on building new revenue sources or developing long-range plans, the way the CEO of any other multibillion-dollar business would? Nope, what passes for a business model at the Postal Service these days boils down to two strategies:

1) Persuade Congress and the general public that the Postal Service will soon go broke unless Congress makes some significant changes. (I’d say Donahoe is doing pretty well in this department.)

2) Suck up to the Postal Service’s dysfunctional 535-member board of directors -- Congress, that is, not the USPS Board of Governors -- in hopes of getting it to make the tough decisions necessary to save the agency. (A well nigh impossible task, I'd say.)

With the Postal Service’s finances hamstrung by Congressional inaction, Donahoe was forced to propose radical and unpopular cost-cutting measures like reducing service standards. And when 20 senators pushed for the moratorium, Donahoe would have been a fool to brush them off.

Ross’s response, via Twitter to postal blogger Alan Robinson: “PMG is trying to delay an [sic] deflect. First Brac management change may have to start at the top.”

“BRAC” refers to a Ross-proposed commission that would determine which post offices and processing centers are closed. The irony is that, even with the moratorium, Donahoe has the Postal Service on a fast track to close facilities "at least a year earlier than any BRAC could act," Robinson notes.

“In reality, the moratorium has little practical effect,” noted Postalnews Blog, “the USPS is continuing all of the processes it must go through in order to close the facilities, and few would actually have been shuttered by May.”

Related articles:

Why Mills Can't Keep the Coated Paper Market in Balance

2011-12-12T16:21:00.001-10:00

There’s a simple way for North American mills to prevent the prices of coated paper from collapsing next year, the “Paper Guru” pointed out recently. Simple, but it won't work.

Responding to last week’s Dead Tree Edition article about the possibility of declining prices, Jack Miller, Printing Impressions’ Paper Guru, wrote, “Uncoated freesheet producers have reduced capacity, balanced supply and demand, and maintained prices.”

“With U.S. coated mills still under cost pressures from pulp and chemicals, and with margins where they are,” he suggested, the coated mills might take out capacity to keep the market in balance. But what works for uncoated freesheet will be hard to apply to coated paper.

The North American uncoated freesheet market is dominated by two big players, International Paper and Domtar, that are financially strong and have low-cost mills. That puts them in a position to idle machines or shut down mills if necessary to keep the market in balance.

But leadership of North America’s coated-paper market has one foot in the grave and the other on a banana peel. The #1 maker is NewPage, which is under Chapter 11 bankruptcy protection, making it nearly impossible to shut down a machine or mill in the short run. Besides, NewPage claims it has already mothballed all its high-cost machines.

The #2 manufacturer is Verso, a highly leveraged firm with a debt-to-equity ratio of about 18:1. Like NewPage, it’s not in much of a position to idle machines that could be generating cash.

SAPPI is the only other manufacturer with significant market share, but it produces coated freesheet almost exclusively. Coated groundwood (AKA coated mechanical) is where the big trouble lurks.

The bottom line is that no company with the financial strength to reduce capacity has enough North American market share to make much of a difference in the supply-demand balance. That’s why industry analyst Verle Sutton recently predicted that coated prices will decrease next year until losses force some companies to idle their machines.

Delayed Retirements, Rising Overtime Bedevil USPS Finances

2011-12-10T18:20:00.000-10:00

Despite all the talk of restructuring and downsizing at the U.S. Postal Service, its labor costs have hardly budged in the past year.

With employees working more overtime and relatively few retiring, the agency’s cost of salary and benefits inched down by barely 1% during the fiscal year that ended Sept. 30. So far this year, the decline is a paltry 0.2% lower than the same time last year. In contrast, USPS projects that its revenues will decrease nearly 3% this fiscal year.

One barrier to cost cutting is a slowing attrition rate. In the Postal Service’s latest employee statistical report, released yesterday, the number of full-time employees had declined by fewer than 13,000 in the past 12 months, versus more than 17,000 in the previous year. Postmaster General Pat Donahoe has indicated that the USPS workforce needs to shrink by about 35,000 employees annually to reach its ideal size of 425,000 in 2015.

The dire need to reduce the workforce has spawned proposals to offer various incentives to employees who retire. But in the short run, such talk is backfiring, giving workers an incentive not to quit but to hold out instead for better retirement packages.

Overtime hours increased 9% during Fiscal Year 2011 even though straight-time hours were down nearly 4%. Once again, the trend in FY2012 is not the Postal Service’s friend: OT is up nearly 12% so far versus the same period last year.

Overtime so far this year is dramatically higher for city carriers, mailhandlers, and supervisors. Full-time city carriers and mail handlers are both averaging about five hours of overtime per week. Meanwhile, city carriers who are “part-time flexible” or “transitional” have been even busier, working more than one hour of overtime for every 6 hours of straight time.

The increased overtime for carriers is consistent with recent reports of carriers working well past dark to serve longer routes and to compensate for hiccups in the Flats Sequencing System.

The Postal Service has managed to keep wage inflation largely in check, with the average straight-time rate rising only 1.2% during FY2011, to $26.18 per hour.

Here are two more noteworthy statistics about the Postal Service workforce: There are 315 employees who are at least 80 years old and 194 with 50 or more years of service. Both numbers are increasing.

Related articles:

Why Coated Paper Prices Look Ready for a Fall

2011-12-04T06:46:00.003-10:00

North American prices for coated paper will decline and more paper machines will be idled next year, according to a leading industry analyst.

Even supercalendered paper, currently in short supply, could see declining prices by the middle of 2012, Reel Time Report editor Verle Sutton said in a webinar recorded a few days ago. The webinar, "Price & demand outlook 2012 for newsprint, publication papers", is still available for download from Industry Intelligence.

Sutton’s forecast runs counter to the brave talk coming out of the mills and the more bullish analysis from rival forecaster RISI. He noted that his and RISI’s 2012 price forecasts are as much as $120-per-ton apart. Sutton, always the iconoclast and often spot-on with his predictions, pooh-poohed claims that rising costs for pulp and other items will prevent prices from declining.

“Coated pricing will decline until capacity is removed. By the end of 2012, it is estimated that about 400,000 to 600,000 tons must be shut down [in North America] in order to balance supply and demand,” Sutton said.

Sutton based his prediction partly on the recent surprising weakening in demand during what should be the busiest buying season.

"Since 2000, even those of us who have been relatively pessimistic on the impact of electronic communications on demand have generally underestimated the true impact of the electronic revolution on paper demand. That occurred again in 2011 in a big way."

Sutton also provided insightful commentary on the newsprint market, why prospects for the idled Port Hawkesbury mill are suddenly looking up, the outlook for European exports to North America, and whether North American mills will use coated machines to make supercalendered paper next year. But as someone who respects copyrights (especially since my day job is in publishing), I won’t reveal any more details about the Sutton webinar.

Among the many previous Dead Tree Edition articles that cited Sutton or his Reel Time Edition newsletter are:

Did Black Liquor Credits Pave the Way for Healthcare Legislation?: Sutton showed why even a climate-change-denying conservative could hate that piece of corporate welfare known as the black liquor tax credits. He wrote extensively and entertainingly about the issue in his now-idle blog, including this gem.
There's Little Clarity About Some SCA Papers: The newsletter delved into the murky world of mills making coated paper but calling it supercalendered.
NewPage-Verso Merger Unlikely, 2 Experts Say

On USPS Privatization, George Will Strikes Out

2011-11-26T18:57:00.002-10:00

George Will is a Pulitzer Prize-winning political commentator who has penned some of the most beautiful prose ever written about baseball. But yesterday, in opining about the U.S. Postal Service, he whiffed when it came to basic fact checking.

After a fascinating history lesson about how Sunday mail delivery was discontinued a century ago, Will threw this clunker into his commentary for the The Washington Post:

"Surely the government could cede this function to the private sector, which probably could have a satisfactory substitute system functioning quicker than you can say 'FedEx,' 'UPS' and 'Wal-Mart.' The first two are good at delivering things; the third, supplemented by other ubiquitous retailers, could house post offices."

Question for Mr. Will: When was the last time you sent or received anything via FedEx or UPS that cost only 34 cents? Or even anywhere close to 34 cents? The average price USPS charged last fiscal year for First Class and other monopoly classes of mail was 34.1 cents.

More questions: When was the last time FedEx or UPS begged for the chance to take over the Postal Service's business? When was the last time you heard an executive from one of those companies say, "Gee, we'd really like to deliver mail to every address in the country, regardless of profitability and without price discrimination; we can't wait to drive snowmobiles in Alaska and to take mule trains into the Grand Canyon so that we can complete our appointed rounds"?

Yes, FedEx and UPS are "good at delivering things." So are moving companies and obstetricians. But none are set up to do what the Postal Service does on the scale that the Postal Service does it.

Both FedEx and UPS are happy to serve businesses five days a week (or to charge premiums for weekend delivery). But going to private homes is another matter. Their favorite method of getting low-value shipments to residences is to pay the Postal Service for making the actual deliveries.

Perhaps privatization of some or all U.S. postal services makes can or should lie in the future. But it won't simply be a matter of turning over mail delivery to the private sector, especially when no one in the private sector seems to be clamoring to take over the U.S. Postal Service and all the requirements and restrictions imposed on it.

OK, Johnny, Now Greenwash Your Hands

2011-11-26T07:29:00.000-10:00

One of the "joys" of traveling long distances on a busy holiday weekend is seeing how highway rest stops try to greenwash their way out of providing paper towels.

Shown here are two examples of hand dryers from my recent travels. The second one, in case you have trouble reading it, says "Save trees, eliminate paper towel waste, and maintain cleaner facilities with World Warm-Air Dryers."

Part of Dead Tree Edition's plan for reviving the paper industry is handing out little stickers saying "Wipe hands on pants". They could be placed under the hand dryer's instructions, right below "Rub hands vigorously under dryer."

Or how about one reading "This dryer powered by coal-fired electricity"?

Somehow, I don't think the state highway department (no, I'm not telling you which one) did a thorough environmental analysis before approving the message on the first example above: "We encourage the use of our high efficiency electric hand dryers as alternatives to disposable paper towels. By doing so, we reduce our carbon footprint and our impact on landfill capacity."

I'm not saying paper towels are more environmentally friendly than electric dryers. But I object to simplistic assumptions that all substitutes for paper are greener than using paper. (Dead Tree Edition has addressed this issue in such previous articles as Google Using Blatant Greenwash To Promote New Catalog App and Smackdown: Printed Editions vs. Digital Editions.)

Whether using an electric dryer has a lower carbon footprint and less impact on forests and landfills than paper towels depends greatly on a variety of variables, such as:

The energy sources of the dryer's electricity and of the paper mill. (In North America, coal is the most likely source of the dryer's electricity, while relatively benign energy sources like hydroelectric are fairly common at paper mills.)
The forestry practices used to obtain the towels' virgin fiber.
The proportion of recycled content in the paper towels.
The amount of deforestation caused by obtaining fuel for those power sources, such as via mountaintop removal for coal mining.
The energy efficiency of the hand dryer and the paper mill.
The proportion of people using hand dryers who end up saying, "Screw it" and finish drying their hands with toilet paper.
The carbon footprint of the bathroom's TP.
The disposal methods used for the bathroom's waste -- and the power plants' fly ash.

Speaking of not overlooking the environmental impact of electricity generation, I couldn't resist republishing these apocryphal coal-industry advertisements:

Home Solar Power Discounts - One Block Off the Grid

Are Quad/Graphics and Barnes & Noble Really on the Ropes?

2011-11-21T02:19:00.000-10:00

Not again!

Those of us in the ink-on-paper side of the publishing world have become accustomed to our vendors and sellers going through bankruptcy reorganization. But seeing Quad/Graphics and Barnes & Noble listed recently by Business Insider among The Next 11 Big Companies That Could Go Bankrupt was a bit of a jolt.

When a big printer (Quebecor World) went Chapter 11 in 2008, it was no big surprise. Nor was the demise earlier this year of the big Borders bookstore chain. One was burdened by out-of-date plants, the other by an out-of-date business plan.

But Quad and B&N are supposed to be the strong survivors who benefit from the demise of their less nimble and innovative competitors.

BI’s list is based on research from GovernanceMetrics International that identifies companies with “an elevated financial distress probability and which have experienced high risk events that increase the likelihood of bankruptcy."

B&N is #5 on the list, with a "financial distress probability" of 6.32% and what BI calls a business model that is “only slightly more viable” than Borders’. Amazon’s new Kindle Fire and low-price black-and-white Kindles will “put pressure” on Borders and its competing Nook e-readers, BI says.

Quad is ranked #6, with a 6.25% probability of distress (during what period of time? BI doesn’t say.) It noted the big printer’s high debt and tight profit margins. BI also cited a recent analysis from The Street showing that Quad had a “quick ratio” (current assets to current liabilities) of only 0.77, which suggests questionable ability to cover its short-term cash needs.

A profile of Quad in the Milwaukee Journal Sentinel over the weekend pointed out that Quad has “lowered its full-year earnings outlook for the third time in as many quarters.” Also spooking Wall Street are declining sales in the book division, which represents only 7% of the company’s revenue, according to JS reporter John Schmid.

Seeing the stock lose more than two-thirds of its value in barely a year hasn’t helped either.

Other articles about Quad and B&N include:

Could Forever Stamps Become Worthless? What Bankruptcy Might Mean for USPS

2011-11-19T05:09:00.002-10:00

With news reports of the U.S. Postal Service talking to restructuring advisors and being close to bankruptcy, it’s time to ask what might seem like a silly question: Are Forever Stamps really forever?

In the past two weeks, Reuters described USPS as “on the brink of bankruptcy”, the Associated Press explored what happens “in the event of a shutdown”, and the San Francisco Chronicle says postal executives are meeting with corporate “restructuring” (AKA bankruptcy) advisors.

Canceling the $2.5 billion worth of unredeemed Forever Stamps held by tens of millions of Americans is a political non-starter. The same goes for the couple of billion dollars worth of other USPS liabilities held by postal customers, such as money orders, non-Forever Stamps, and box rent.

The Postal Service would never propose walking away from those obligations, and Congress would never approve it.

But they might not be given the choice.

When a private business goes through bankruptcy reorganization, it cedes to the court control over which liabilities get paid. Unsecured creditors (like owners of Forever Stamps) are in line behind secured creditors and often end up with nothing, as you might know if you’ve ever owned a gift card for a retailer that went Chapter 11.

No one has spelled out what a “bankruptcy” or “reorganization” would mean for the Postal Service, though clearly there are thoughts in some quarters about how to void the Postal Service's labor contracts and selected financial obligations.

The point is that, whether liberal or conservative, you should be wary of any effort to present bankruptcy court as the answer to the Postal Service’s mounting debts and financial losses.

Print Is Dead? Not For This Growing Publication Niche

2011-11-16T18:19:00.002-10:00

Here’s a factoid that defies the conventional wisdom about printed magazines being passé and the U.S. newsstand system having one foot in the grave: Sales of bookazines are up nearly 20% this year, according to industry consortium MagNet.

“These results seem to contradict what the industry press has long decided, that digital is killing print,” MagNet, which reports on retail sales of magazines, wrote recently in its client newsletter. "Even in these tough economic times, consumers are willing to purchase high quality publications that provide subject matter that appeals to them, even at higher cover prices.”

Pique Their Interest, Take Their Money
The lesson: “If you produce high quality titles that peek [sic] consumers' interest, even with higher cover prices, you can make money selling them almost exclusively from the newsstand, even with limited advertising revenues.”

MagNet defines a “book-a-zine” as “an issue that was not part of a title's normal frequency schedule and has a cover price between $9.95 - $19.99.” It calculates 2010 sales at just over $400 million, with some individual books bringing in well over $1 million. First-half 2011 sales were $236 million, according to MagNet, putting the niche on track to reach $500 million for the full year

Dead Tree Edition’s definition of bookazines (AKA mooks, SIPs, one-shots, specials; See Invasion of the Bookazines, Featuring the Return of the Living Dead) is broader, encompassing any non-periodical that retailers display in their magazine sections for a limited period of time. That includes products sold for less than $9.95 and those published by non-periodical brands like Pillsbury, Life, and The Old Farmer’s Almanac.

The number of bookazine titles is increasing, apparently because the products are profitable for publishers, wholesalers, and retailers, according to MagNet. After all, the price points are much higher than for typical monthly or weekly issues, the products have a longer shelf life, and no blow-in card falls out of them saying, “You idiot. For what you just spent for this magazine, we would have gladly sold you a six-month subscription. (Allow 6-8 weeks for delivery.)”

More Share of Shelf?
MagNet doesn’t comment on whether mooks are gaining “share of shelf” on the newsstand, but with their growth and profitability it seems likely that the “invasion of the bookazines” is contributing to declining sales for regular magazine issues.

There’s also no commentary on what kind of content is selling well. Dead Tree Edition's unscientific analysis finds that many mooks play to at least one of print’s strengths – such as beautiful photography, collectability, recipes (ever spilled Alfredo sauce on an iPad?), or content that lends itself to being highlighted or Post-It Noted.

MagNet thinks publishers have not tapped the advertising potential of bookazines. The challenge, industry insiders tell me, is that bookazine sales are notoriously difficult to predict; print advertisers are used to a guaranteed ratebase. Perhaps the problem could be solved by selling bookazine ads like web ads – on a CPM basis, where the exact number of impressions (books sold) doesn’t have to be known or guaranteed up front.

Or maybe they could be sold like ads in apps: “This is cool. This is cutting edge. You gotta advertise in this. Audience metrics? Fuhgeddaboudit."

Related article: Mooks and Canucks: The Bookazine Invasion Crosses the Border.

7 Reasons the Jury Is Still Out on Flats Sequencing

2011-11-15T00:01:00.002-10:00

It's still not clear whether the U.S. Postal Service's $1.4 billion investment in the Flats Sequencing System will pay off, according to the chairman of the Postal Regulatory Commission says.

"The full batch of 100 FSS machines has been deployed, but it still remains to be seen whether FSS will produce economic benefits," Ruth Goldway told Multichannel Merchant recently in a wide-ranging interview about USPS's future. She indicated that postal officials had provided extensive information to the PRC about "its experiences and challenges in the deployment and operation of the FSS equipment."

"These extremely complex machines have experienced many problems. Mailers have expressed frustration with mail preparation changes necessary to accommodate FSS requirements, changes in Critical Entry Times, and service degradation," she told the publication.

Mailers had hoped FSS would reduce the Postal Service's costs of handling catalogs, magazines and other flat mail. But, more than ever, USPS claims it is losing money on the two main sources of mail sorted by FSS -- Periodicals and Standard flats.

The football-field-sized machines have helped USPS reduce costs by reducing the manual handling of mail by letter carriers, clerks, and other postal workers. But for at least seven reasons, it may be many months or even years before postal officials will know whether the investment will pay off:

Declining Volume: The FSS system was designed for a relatively fixed volume of mail, but the machines are already serving larger-than-optimal territories because of decreases in the number of catalogs and publications being mailed. Further significant volume declines would hurt efficiency even more.
Start-Up Woes: Reports from the field indicate recurring problems with shredded mail and machine breakdowns, but some of these problems may dissipate after USPS gets more experience with the complex machines.
Wear and Tear: FSS is supposed to eliminate manual casing of flat mail, thereby enabling letter carriers to serve more addresses. But what will increases in "street time" do to maintenance costs of USPS's aging delivery fleet -- not to mention the healthcare and workers compensation costs for the carriers?
Peaks and Valleys: One challenge is having machines that can sort all of the mail for their designated ZIP codes during peak periods but can also operate efficiently during slow months. Many of the machines have not been through a Christmas mailing season yet.
Packaging: The rules governing how customers bundle and palletize flat mail were not written with FSS in mind. Implementing a different set of rules for FSS facilities could enable those operations to run more efficiently, but testing of alternative bundle and pallet standards has been limited.
Consolidation: The Postal Service's ambitious plan to close more than half of its 400-plus mail-processing facilities would apparently result in a higher percentage of flat mail being served by FSS, as explained in USPS Consolidation Plan Means Moving or Closing Some FSS Machines. But it's not clear whether the plan will run into Congressional delays or other roadblocks.
Shifting Equipment: When an FSS machine completes its shakedown, some other mail-processing equipment is freed up to be used in non-FSS facilities. But with the consolidation plans on the books, it may take years for the Postal Service to see the full benefit of moving such equipment around.

USPS Going Ape Over Missing Pallets

2011-11-10T01:32:00.002-10:00

Millions of dollars worth of pallets and trays are being stolen from the U.S. Postal Service every year, but the agency can't afford to implement systems for tracking the equipment.

Mail-transport equipment (MTE) is in such short supply in parts of the country that some businesses report that they have not been able to send out scheduled mailings. USPS has responded by approving emergency purchases of such equipment, announcing a two-week amnesty program for the return of equipment, and by stepping up enforcement regarding stolen and misused items.

The USPS Office of Inspector General is trying to spread the word that MTEs "may be used only to transport mail, and borrowers of MTE (such as private mailers) are responsible for its proper use and return."

"Over the past few years Postal Service has experienced a significant loss of plastic and wooden pallets. Since fiscal year 2005 the Postal Service has spent over $240 million on close to 19 million plastic and wooden pallets, many of which can no longer be accounted for internally or externally," the OIG wrote this week.

"Realizing the significant cost of leakage of MTE from its inventory, the Postal Service has studied both the movement of MTE as well as ways to reduce leakage. As a result of its precarious financial condition and a freeze on all information technology initiatives, two technological initiatives to better track MTE have been shelved."

This isn't the first time the OIG has pointed out how the Postal Service's cash shortage is preventing it from implementing cost-saving investments. Postal Service Can No Longer Afford Money-Saving Tactics, Study Says discusses the same problem in regards to early-retirement incentives and increased automation.

Nor is this the first time the Postal Service has publicized the issue of MTE "leakage". It released the orangutan photo above two and a half years ago as a reminder to mailers that misuse of the equipment, no matter how creative, is illegal. (See Monkeying Around with Postal Pallets, which has a first sentence with a strange resemblance to the headline on this week's OIG article. Its comments also revealed what happens to some of the equipment: It's given to customers.)

Mine's Bigger Than Yours: Quad and Donnelley Squabble Over Co-Mail

2011-11-02T17:47:00.001-10:00

The country's two largest publication printers sparred this week over who has the biggest, baddest programs for helping customers save money on postage.

Quad/Graphics fired the first salvo yesterday when it announced that "it is now breaking company and industry records for co-mail pool sizes, aggregated volume and customer postage savings."

“We now have more volume, co-mail equipment and capacity than any of our competitors," said Dave Riebe, Quad's President of Logistics & Distribution."But the key isn’t just size, it’s our unique co-mail optimization software that analyzes multiple cost components of the process – manufacturing, inline/offline co-mail, distribution and postage – to produce the maximum savings.”

It took only a day for North America's largest printing company to respond.

"We're operating the most full co-mail production lines in the industry," Thomas J. Quinlan, R.R. Donnelley's CEO, said today during the company's quarterly earnings call. "Our offer is unmatched distribution that includes co-mailing of Standard, Periodicals, and tabloid products and a co-pallet program that has the largest number of participants and the highest volume. For standard letter-size mailers, we offer tray co-palletization."

Co-mail and co-palletization are methods of combining catalogs, magazines, and letters from various customers in ways that help them take advantage of postage discounts.

When an analyst goaded Quinlan to talk about how Quad is integrating its acquisition of Worldcolor, he declined, saying "we don't talk about people outside the family." But he couldn't avoid comparing Donnelley's status to the Wisconsin-based upstart.

"We're building brand loyalty and we're driving growth. And this is done across technology immediate for print, web, mobile and social networks around the globe. No one else has that. No one else has that platform, and it's going to take them years and a heck of lot of money to try to build what we've built," Quinlan crowed.

One point on which the two companies agree is the strategic importance of mailing their customers' products in the most efficient manner possible.

“Mailing and distribution represents more than half the cost of typical catalog and magazine programs, so our ability to save money for customers in this area is a critical value,” said Joel Quadracci, Quinlan's counterpart at Quad. “Given the potential for more changes in postage rates and services in the near future, that advantage will become even more important for our customers.”

Related articles:

Dueling Bindery Breakthroughs: Three years ago, it was Quad that fired back with its own announcement after Donnelley unveiled a breakthrough in co-binding, another method of reducing postage costs.
How about some free printing?: The postage savings available from co-mailing a magazine can exceed the cost to print it.
Hell Freezes Over: Quad/Graphics Wants To Buy Worldcolor and Go Public: Donnelley tried first to buy Worldcolor, but Quad ended up taking over the rival printer.

Postal Service Mixes Up Its Fruits

2011-10-24T02:08:00.000-10:00

Apple, Blackberry, whatever -- one of those fruity things.

The U.S. Postal Service touted a new app for Apple's iPhone and iPod products Friday with an illustration clearly showing a competing Blackberry device.

The monthly issue of the e-newsletter PCC Insider, which goes to members of Postal Customer Councils, noted the advent of "a new revenue stream for USPS -- and it's being generated online." The article explained that Apple's new Cards app will enable "users to create personalized greeting cards with their own text and photos and have them delivered by First-Class Mail to any address in the world."

But the photo is clearly of a Blackberry device made by Canadian company Research in Motion.

Here's the difference: An iPhone is a smartphone that can run apps. Friends tell me that a Blackberry is a not-so-smart phone (perhaps from playing too much hockey without a helmet before crossing the border) that runs "crapps", which is short for "crappy apps."

The Magazine Industry's Identity Crisis

2011-10-23T06:25:00.003-10:00

The business formerly known as the magazine industry is going through an identity crisis -- and we're proud of it.

"In 2001, we were a print-centric medium catering to millions of readers. Today we are Magazine Media – and our content gets read, watched, listened to, commented on, repurposed, and disaggregated," crowed MPA president Nina Link recently to the Magazine Media Conference.

In fact, what was the Magazine Publishers of America a decade ago has morphed into MPA--The Association of Magazine Media. (What's that you say, those initials should be "AMM", not "MPA"? Shhhh, don't tell.)

We used to know what we were – magazine publishers. We produced printed products that were distributed on a regular basis, usually weekly or monthly. But no one, it seems, produces only printed magazines any more.

Now we create magazine media, whatever those are. There's nothing particularly "magazine" about the Weight Watchers Mobile app, an AARP video of Raquel Welch about going "beyond the cleavage", or FarmersAlmanac.com, but all are produced by organizations that publish magazines (though none fit neatly into the category of magazine publishers).

OK, Nina, so what are magazine media? She didn't say. But she did announce the launch of The MPA Digital Glossary of terms related to "the technology and usage of personal mobile devices . . . that offer magazine media content and advertising." Nice, a guide for us ink-on-paper types who don't know the difference between a bootloader and an eReader.

The glossary, however, doesn't define "magazine media." It doesn't even define "magazine" -- a word that no longer has a distinct meaning in a world of apps, e-editions, and bookazines.

Oh, and there's one other significant omission: The glossary doesn't define an eleven-letter word beginning with "cluster". If you've worked in magazine media for awhile, whether analog or digital, you certainly know how essential that word is to understanding the industry.