Deborah Shane Toolbox

5 Things You Control in How Google Brands You

Deborah Shane — Wed, 22 May 2013 13:02:53 +0000

Amazingly, all of what Google publishes and how it brands is about how WE choose to serve, act and react. Transparency today gives us no-where to hide. If you do it, say it or post it, you will be found and outed. Just Google people or companies and you will see many examples of this. I find this a [...]

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Personal Branding Through Social Media Boosts Job Application Success

Deborah Shane — Wed, 15 May 2013 13:18:16 +0000

Guest Post by Anna Pitts, a Marketing Assistant and Online Researcher at the Graduate Recruitment Bureau. Social media is a pivotal part of your job hunt, that’s a given. You need to make sure that you have a strong presence and identity on the internet that is accessible and appealing to employers and recruiters. Once [...]

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Why LinkedIn Endorsements Can Make or Break Your Career

Deborah Shane — Wed, 08 May 2013 13:40:35 +0000

Reposted with permission from Gen Y and Workplace Expert Dan Schawbel. LinkedIn endorsements have really taken off in the past few months. LinkedIn recently announced that there have been over 1 billion endorsements made so far. These endorsements are extremely valuable because the more you have, they higher your profile will rank for each skill. [...]

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11 Qualities That Build Personal Magnetism

Deborah Shane — Wed, 01 May 2013 15:24:32 +0000

This post originally ran on the Personal Branding Blog. Lack of charisma can be fatal. Jenny Holzer I couldn’t agree more. With all the talking about, writing about and discussion about personal branding, this personal magnetism or charisma is already inside of you and part of the DNA personality you were born with. In Developmental Psychologist Jan Mercer’s [...]

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25 Ways to Brand Yourself and Find New Prospects

Deborah Shane — Wed, 24 Apr 2013 15:22:43 +0000

This originally ran on The Personal Branding Blog. We are all really in sales, no matter what we do, but our approach has had to change from traditional models. Selling has always been about communication and education. 21st century salesmanship leads with building the trust of “who is selling” rather than what they are selling. [...]

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Network With The Right People And They Will Lead You

Deborah Shane — Wed, 10 Apr 2013 15:21:13 +0000

This originally ran on the Personal Branding Blog. I have been talking and writing about my recent relocation to the Tampa Bay/Dunedin Florida area to be closer to my family. I seem to be on the move more over the past 6 years but that is just where my life cycle is now. The good news [...]

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