B2B Marketing, Sales Enablement, Communications, Content Marketing, Customer Insight, Consulting & Services | Declare Communications

What’s The Relevance Of Go To Market Strategy And Planning In A Social World?

Don — Tue, 15 May 2012 11:28:40 +0000

What's The Relevance Of Go To Market Strategy And Planning In A Social World? It's interesting when looking at how a Go to Market (GTM) strategy or plan can be perceived. Sometimes, a GTM can be thought of as just too much work which just takes too long.

International Sales Enablement – Video Case Study – Making it Real

Don — Sat, 05 May 2012 11:37:45 +0000

So, you've got all your social sales enablement platforms in place. You've got great content to inspire your customers. And, you've got great content to support your sales team.

Sales and Marketing Alignment

Don — Fri, 04 May 2012 15:55:49 +0000

In pursuit of growth, most organisations recognise the need to shift their focus from internal business to an external customer focus. Such a fundamental shift requires systems, processes and organisation structures to be re-assessed.

Why Develop a Go to Market Plan? Plus a Form-Free Download

Don — Thu, 03 May 2012 15:06:03 +0000

Developing a Go to Market Plan (GTM) can feel like quite an overwhelming task. It takes time, effort and tenacity to do well.

Sales Enablement Content Model – Graphic

Don — Mon, 30 Apr 2012 08:33:16 +0000

Taken from our post Strategic Value of Sales Enablement, this graphic hopefully simplifies the process of building out a sales enablement programme.

Content Marketing Framework

Don — Thu, 05 Apr 2012 14:00:44 +0000

We believe in linking together all aspects of content marketing under a simple content marketing framework covering blogs, twitter accounts, LinkedIn company pages & status updates and news releases through to microsites, eBooks, white papers, videos and downloads. Not only does this give you clarity and a forward looking content schedule, but also provides an easy to manage template to measure performance and achievements made by applying simple back-end analytics to each segment of the content marketing framework.

Protecting the Future by Giving – Client Interview

Don — Sun, 29 Jan 2012 22:40:10 +0000

A recent interview with Roger Whorrod, Chairman of The Oxalis Group discusses how investing in young talent is helping to protect the future of high tech engineering. They say you can’t put an old head on young shoulders, but if education is a means of differentiating ourselves for the purposes of fulfilment and growth, then how best can an ‘old head’ transfer the knowledge, skill and experience built up over a lifetime? This sentiment is very close to the heart of the Oxalis Group’s Chairman, Roger Whorrod. Roger’s an interesting character with a tonne of experience in engineering and electronics as well as starting, building and successfully selling engineering businesses.

Integrated Communications & Messaging – Proving Your Claim

Don — Fri, 04 Nov 2011 10:15:15 +0000

In an ‘always on’ world of communication, marketing and sales functions are presented with a plethora of communications vehicles, systems, practices and processes as a means to identify, gain and retain their customers’ attention and business. Determining the best approach requires a solid understanding of and insight into current market trends and customer needs. So often companies fall into the trap of believing their own hype without taking the time to consider its relevance and value to potential or existing customers.

Right Content at The Right Time. Digital Rules OK? Or Does It?

Don — Tue, 19 Jul 2011 14:48:51 +0000

I recently met with a number of people while working on new client opportunities. I met the head of EMEA for a leading SaaS project and portfolio management vendor, the head of private equity at an investment company, the principal of a B2B sales training company and the head of education business strategy at a [...]

What’s Important to Buyers & How it Continues to Affect Sales & Marketing?

Don — Sun, 22 May 2011 11:29:18 +0000

While I have been talking with companies and clients over the last few months I have found that many organisations of all sizes seem to have been struggling to fully get to grip with the real meaning of the plethora of messages around social marketing, SEO, SEM, PPC, social media monitoring, email marketing strategies, blogging, [...]