B2B Marketing, Sales Enablement, Communications, Content Marketing, Customer Insight, Consulting & Services | Declare Communications

Protecting the Future by Giving – Client Interview

Don — Sun, 29 Jan 2012 22:40:10 +0000

A recent interview with Roger Whorrod, Chairman of The Oxalis Group discusses how investing in young talent is helping to protect the future of high tech engineering. They say you can’t put an old head on young shoulders, but if education is a means of differentiating ourselves for the purposes of fulfilment and growth, then how best can an ‘old head’ transfer the knowledge, skill and experience built up over a lifetime? This sentiment is very close to the heart of the Oxalis Group’s Chairman, Roger Whorrod. Roger’s an interesting character with a tonne of experience in engineering and electronics as well as starting, building and successfully selling engineering businesses.

Integrated Communications & Messaging – Proving Your Claim

Don — Fri, 04 Nov 2011 10:15:15 +0000

In an ‘always on’ world of communication, marketing and sales functions are presented with a plethora of communications vehicles, systems, practices and processes as a means to identify, gain and retain their customers’ attention and business. Determining the best approach requires a solid understanding of and insight into current market trends and customer needs. So often companies fall into the trap of believing their own hype without taking the time to consider its relevance and value to potential or existing customers.

Right Content at The Right Time. Digital Rules OK? Or Does It?

Don — Tue, 19 Jul 2011 14:48:51 +0000

I recently met with a number of people while working on new client opportunities. I met the head of EMEA for a leading SaaS project and portfolio management vendor, the head of private equity at an investment company, the principal of a B2B sales training company and the head of education business strategy at a [...]

What’s Important to Buyers & How it Continues to Affect Sales & Marketing?

Don — Sun, 22 May 2011 11:29:18 +0000

While I have been talking with companies and clients over the last few months I have found that many organisations of all sizes seem to have been struggling to fully get to grip with the real meaning of the plethora of messages around social marketing, SEO, SEM, PPC, social media monitoring, email marketing strategies, blogging, [...]

Marketing and Sales Enablement in Action – Video Release

Don — Wed, 09 Feb 2011 13:24:18 +0000

In our last post, Strategic Value of Sales Enablement, we mentioned that we’d be talking about some of the ways the Sales Enablement Content and Communications Model could be creatively implemented to create motivation and momentum. We believe it is important to ensure a fully integrated approach which makes the best use of appropriate communications [...]

Strategic Value of Sales Enablement

Don — Mon, 31 Jan 2011 13:45:28 +0000

SiriusDecisions points out in a recent blog post that sales enablement is moving from an ancillary set of activities within marketing to a more strategic nature . We would go further and say that a well thought through and implemented sales enablement strategy, for both the short and long term, provides the missing link to [...]

The Game Has Changed For Sales & Marketing

Don — Mon, 24 Jan 2011 13:58:47 +0000

The game has changed for sales and marketing, especially in the B2B environment. Sales enablement is becoming a more strategic discipline to help businesses ensure their sales teams have the right information, at the right time to be able to have valuable and meaningful conversations with customers and prospects. In the simplest term, being prepared, [...]

iDeclare – The Sales Enablement, Marketing and Communications Blog Released

Don — Mon, 24 Jan 2011 13:35:31 +0000

Welcome to iDeclare – the Sales Enablement, Marketing and Communications blog. iDeclare is intended to share our experiences from working with a broad range of organisations from around the world across sales enablement, marketing and communications. We’ll share with you how effective sales enablement and communications brings together sales, marketing, PR, product marketing, solutions marketing, human [...]