If you believe Social Media is only useful to your business as a marketing tool, then you could be missing out on some big wins. Social Media monitoring, or eListening™, is a research methodology that delivers insight to the entire business. It allows you to see what is being said online about your brand, products and services, the competition and the industry.

 Register for the Web Seminar.

With the growing number of stations nationwide planning Mobile DTV channels, now is the time to increase your understanding of the myriad technical details you can’t afford to overlook. If you’re planning to deploy Mobile DTV at your station, you need to be at this educational event.

Broadcast Engineering magazine and the Open Mobile Video Coalition have partnered for Mobile DTV Tech Essentials, a one-day educational workshop featuring a smaller, one-on-one networking environment with the leaders in the Mobile DTV sector. This powerful lineup of experts from the broadcast community will show you how to master this new technology and turn your station’s Mobile DTV deployment a success.

Leading experts in the field will show you how to turn your Mobile DTV plans into Mobile DTV profits. Register Now for just $59 (a savings of $70 off full admission) USE PROMO CODE: LINKEDIN59

https://www.acteva.com/booking.cfm?bevaID=222680

For more information and to view the complete agenda visit: http://broadcastengineering.com/events/mobilelive/

As a broadcast and production professional, you’re facing the challenges of programming more channels as efficiently as possible. While the ongoing transition from tape- to IT-based solutions makes this goal more realistic, it’s important to know how to leverage these new IT-based solutions to produce a streamlined workflow.

Get the education you need with Broadcast Engineering’s one day training seminar, Today’s Workflow: Leveraging Automation and IT-based Tools to Boost Productivity. Designed to give you clear, to-the-point information on the details and nuances of implementing file-based workflows to maximize efficiency, this is an event you can’t afford to miss.

To View Agenda:    http://broadcastengineering.com/events/workflowlive

 Register Now:   https://www.acteva.com/booking.cfm?bevaID=222596                          USE CODE: BEFREE

 Brought to you by our sponsors:  Chyron, Isilon, Aspera, Front Porch Digital, Wide Orbit and Cisco

Visit the Broadcast Engineering Specialized Training Store!
Your one-stop shop for expertly written eBooks, tutorials and more.

VISIT THE STORE

This one-day technical conference designed to provide television station, group and network engineers with the knowledge needed to ensure successful deployment of Mobile DTV service as part of their digital TV transmissions.  The session lineup includes:

• What’s the market for Mobile DTV? A discussion of the opportunity broadcasters have to better serve viewers and develop a new way to monetize their spectrum with Mobile DTV.

• Mobile DTV system implementation. No two stations are identical; each comes to Mobile DTV with different RF infrastructures and business requirements. This session explores different ways to make Mobile DTV a reality.

• All about conditional access. What is the Mobile DTV Trust Authority? How do broadcasters get keys? How do they manage conditional access keys? Find out during this session.

• Mobile DTV RF and transmission considerations – Part One. This session will deliver important technical information on: single frequency networks, optimizing Big Stick performance, antenna polarization considerations and performance, and UHF vs. VHS performance considerations.

• Understanding and implementing Electronic Service Guides.

• Mobile DTV RF and transmission considerations – Part Two. Mobile DTV signal propagation – a new model.

Register HERE for the June “Mobile DTV Tech Essentials” conference produced by Open Mobile Video Coalition and Broadcast Engineering Magazine

Thanks to our sponsors:   Harris, Rohde & Schwarz, Linear Acoustic and SPX for their support!

New this year, Broadcast Engineering is producing Custom Videos for our customers at NAB 2011.  We’ll come to your booth on the show floor, shoot an interview, product demonstration, or product announcement on the topic of your choice, and then post it in the Broadcast Engineering Video Network through July 30^th.   We’ll also give you a copy of your video asset that will then be yours to use in your own promotions after NAB.   

All BETV@NAB videos and custom videos will be promoted in one of our e-newsletters and on BroadcastEngineering.com. In addition, the Broadcast Engineering Video Network will be promoted in our biweekly Resource & Training Guide e-newsletter, reaching 80,000 subscribers

Rates for Custom Videos @ NAB:

(includes up to 5 minutes. For videos longer than 5 minutes, additional costs apply)

• 1 Video: $900 net  • 2 Videos: $1,200 net • 3 Videos: $1,600 net

Packages to keep your NAB Video live (or a new video that you have produced) in the Broadcast Engineering Network are also available all year long.  Ask me for details.

Content – 12 B2B Content-Marketing Practices to Ensure Success : MarketingProfs Article

1) Use a compelling Subject Line and avoid using symbols, exclamation points and words that trigger SPAM filters. Here is a link to the most common words in spam email.

2) Design your creative so that it can be read by both image- and text-based email programs. Include text behind all images so the email can be viewed whether images are turned off or on.

3) Limit your email length to one screen.

4) Test your message. One reason is to see how it will render in various accounts and on different devices – send a test to various email accounts – work, a gmail or yahoo account, view the message on your phone, etc. The other reason, and this is a big one… test your linkage – make sure everything clicks through and that your landing pages load.

5) Include an opt out. This is important! CAN-SPAM requires that messages contain some method of opting out of receiving email from the sender.

Implement these best practices and you are sure to see your deliverability and click throughs improve!