Decomplexification

Prioritize good, fast, or cheap before you start a project

Bryan Beaty — Tue, 22 Jan 2013 16:55:22 +0000

You can have it good, fast, or cheap. Choose two. Good, fast, or cheap cannot exist in the same solution. They are mutually exclusive. For example: Good + Fast = Expensive (Not cheap) Cheap + Good = Slow (Not fast) Cheap + Fast = Poor Quality (Not good) When you are wanting to solve a [...]

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Solve problems better by checking assumptions

Bryan Beaty — Wed, 16 Jan 2013 16:41:53 +0000

Let’s say you want to advertise using Google AdWords and you hire a consultant to help you. They ask about your budget, how many ads you want to run, and perhaps a little about your products. You agree on a price and they start working. A few thousand dollars later they ask you for the text you [...]

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Lessons learned from my second year in business

Bryan Beaty — Tue, 15 Jan 2013 16:17:03 +0000

My goal has always been to help other people run their business better. To do that, I have to run my business well. Here are a few lessons I learned which I wish someone would have explained to me years ago. I learned that blogging and posting to social media is not marketing I have [...]

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Decomplexification attains BBB Accreditation

Bryan Beaty — Thu, 10 Jan 2013 16:20:50 +0000

RUNNING YOUR BUSINESS RIGHT PAYS OFF Denton business one of three in DFW to be BBB Accredited in Social Media Consulting Denton, TX – January 10, 2013 – Decomplexification, a Denton based consulting company received Better Business Bureau Accreditation this week. Decomplexification is the first and only business in Denton and one of the few [...]

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Seven reasons why you shouldn’t use Microsoft products for your small business

Bryan Beaty — Mon, 07 Jan 2013 17:31:30 +0000

For the majority of my career, I have used Microsoft products exclusively. I used Windows PCs and servers, Microsoft Office, Exchange for email, SharePoint for file sharing, SQL Server for databases, and even IIS for my website. Because all these products work well together, using them made my life easy. Sadly, I can’t say that anymore. [...]

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How to run a business using a Mac.

Bryan Beaty — Thu, 20 Dec 2012 19:18:02 +0000

I can remember thinking “Why doesn’t Apple just give up and go out of business already?” When I was an IT manager in the early 2000′s, few people used Mac, there wasn’t any business software for them, and nobody in IT knew how to configure, use, or maintain them. Fast forward 10 years and … I started Decomplexification using [...]

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5 Reasons why your business should use Google Apps for Business

Bryan Beaty — Tue, 18 Dec 2012 16:56:30 +0000

When I switched from Microsoft Office to Google Apps, I was disappointed. Put simply, Google Apps lacks the polish of a 20-year-old application like Microsoft Office. I stuck it out and am glad I did. I now find Google Apps indispensable. Here’s why: 1. Google Apps helps you organizing email Google Apps does not use folders to [...]

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Two ways to make your Google AdWords campaign more successful

Bryan Beaty — Mon, 10 Dec 2012 19:53:10 +0000

Google AdWords is a great way to introduce your business to prospective customers. It can be inexpensive and highly effective. It can also be a complete waste of money when implemented poorly. There are two steps that I see many businesses skip which doom AdWords campaigns to failure. How AdWords works (A one minute primer) [...]

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Everything you need to know to start a small business.

Bryan Beaty — Thu, 06 Dec 2012 15:40:36 +0000

Starting a business is a lot of work. There are thousands of books, websites, and organizations, devoted to the subject. This creates the first problem small business owners face, information overload. Planning appropriately is essential when starting a small business The first step in starting a business is recognizing that much of what is written [...]

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Getting your small business ready for “Obamacare.”

Bryan Beaty — Mon, 26 Nov 2012 16:21:33 +0000

Getting accurate information about the Patient Protection and Affordable Care Act (“Obamacare”) is a nightmare for small business owners. Many sites clearly show a bias against the bill pointing out everything that is wrong with it while other’s have a clear bias supporting it. This is a nice primer on the law if you have [...]

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