Having personally been operating more than 20 niche sites, I can say that its almost impossible to do everything related to SEO manually. I use many free tools like Google Keyword Tool, SEM Rush to paid softwares like Market Samurai and Micro Niche Finder. I stumbled upon another free SEO tool Free SEO Report today. While I don’t really even check all the new tools anymore (because I’m happy with what I’m using) I was tempted to check this out because of the man behind this service, Jeremy Shoemaker. Here’s my review about this tool.

I started by checking one of my new niche site’s SEO report with Free SEO report. The website asks your website, keyword and email address in order to get SEO report. And then it asks you to create an account in verification email. While many people would not like to create an account, I don’t complain because having been in Internet Marketing for some time now, I understand how this thing works. So, after registering, my SEO report is ready in a PDF form. So far so good.

The repot starts with the top ten websites which are currently in the top of Google. That gives you clear idea of who your real competitors are. Thats absolutely great thing. It also gives overview of the competitors websites. Which shows how hard is it going to be for you to get into the top spot.

Then comes Competition Summary which is not really something I’m impressed with. Thats too little to be a summary. It shows the average pagerank (I’m not sure average of what and I doubt that its accurate) and number of Google search results. So for someone who knows little more than little about SEO, its not really useful.

Your Website vs The Competition contains more useful information. It contains comparison between Average competitors website and you site in terms of PageRank, Yahoo Linkdomain, Yahoo links, Alexa Rank and Domain Age. The report then shows what your competitor websites are using on their Title and their analysis. This is something which I haven’t seen in other SEO tools I’m using. This is very interesting and very helpful. It then shows the H1, H2 and H3 tags report in same manner as the title tags.

These information really helps on figuring out the competitors strength and your chances of succeeding in the niche. And it can also give you an idea about how can you differ from the niches by targeting slightly different way if you’re into really competitive niche.

Suggestions given are too vague and I don’t think I can take anything out of it. Its obvious since its automatically generated report they can not be specific about anything on this matter.

Other info it provides are the body text details and keyword position in them, meta description, HTML validation info and in the end also gives all keywords that can be used. In all its DIY repot generating tool which tells you a lot about your website and your competitors. However, it is certainly not enough to ’stop paying for SEO’. It only provides suggestions. If you’re not into SEO you still need people to implement all these things.

Another interesting way you can use this is, if you provide SEO service, you can simply generate report of your clients website using this thing and just forward it. It works just perfect for that purpose.

So, to summarize my review, for a free tool, this is more than you could ask for. Just go and try Free SEO Report out.

I discovered many income streams alone from his blog and implemented this with my blogs. His blog was the first one I’d ever subscribed to and I am still reading each and every post of him. No matter how much I’ve matured on this business, he always teaches me new thing with every single post on his blog.He is informally my guru on blogging.

He is non other than John Chow who was once famous for his fight with Google who dropped his website from search engine result for said violated TOS. The man grew and only grew even without the Google and continued to increase his visitors and income from his blog. Now he has stopped publishing his blog income report but according to his last income report published his blog alone makes him $40000 per month.

John is now giving away the blueprint which he used to make $40000 monthly earning blog for free.  Click Here to download the e-book now. Don’t miss it if you are in the business of making money from your blog. Let me remind you again, it is FREE. You will also be automatically included in a contest where you can win 16 GB Apple iPAD.

You have no reason not to download this FREE report. Click here to get your report before its pulled off.

Yes, I tried article marketing really hard and it didn’t work. I had seen success story everywhere and I’d submitted a lot of articles but why didn’t it work for me? I knew there’s something I was missing. I then studied quite a lot and then tried again. Finally it worked, I didn’t exactly get the first place in Google but I’m driving quite a good amount of traffic now. Here’s few lesson I learned in the process.

1. Use attention grabbing headlines

Like “3 ways to earn money using Hotfile” or ” Why article marketing sucks?” etc. There are so much content in Internet now, people don’t really look at an article with average headline. Your headline is the sole component that brings people to your article. So pay attention to your headline as much as you do to the article body.

2. Write in Bullet Points

Make the article easy to read. Most of the people do not read long paragraphs. They need facts, ezinearticles is certainly not the place where someone would go to read a long piece of literature. Don’t worry about the length of  the article, you should not have anything that is not needed and you should have everything that is needed.

3. Never write a complete article

Yes, never write a complete article. If you write everything in the article then why would people would need to go to your website? They already get what they got. They just close the tab and be happy. You need to write good article but tempt them to come to your website. This is the part where the traffic from article actually belongs.

4. Do not write your introduction on bio line

In addition to number 3, you should ask visitor to go to your website rather than to give your introduction on the article. Rather than writing ” James is search engine optimizer and your can find more info on search engine optimization on his website”, you can write “go to james website to  learn how you can avoid above mistakes while doing search engine optimization” or something like that.

Try these 4 methods, these really work!

It sounds very easy, doesn’t it? But the thing is only very few of those info products actually sale and the other goes unnoticed. As everyone says, content is the King. But makes a content king? What makes user say ” I want to buy that product”, and what makes affiliates say ” I want to promote this product” ? In this post, I am going to elaborate few things that make a info product irresistible to the buyers as well as to the affiliates.

1. Find what problem people are having and propose the solution

It is also called a hook. Hook basically gets into user side and make them feel like “wow, this is what I was exactly looking for”. You research before creating the product should be on the most common problem people have about the product. Your hook will be that most common problems. The hook will them make then make your product important to them go till the end of your product. Here are some of the best ways to create hooks:

- Start with a metaphor or a story

- Start with a question like ” Do you have this problem?”

- Begin with comparison of two person with different results

- Begin with dilemma

2. Formatting is secondary

Let me remind this again(because this is really important), Content Is The King. Do not care or even think about the design marketing strategy etc in the first place. If you do that the quality of your product will be compromised. Create the complete product first and then base your design or formatting according to that. Preliminary market investigation is good but do not get into marketing strategy deeply until your have the product ready.

3. Use the WH format and small paragraphs.

People do not read info products for fun. They buy it to seek the solution. So all the important contents should be written very clearly in a format that is easy to read. You can care less about art side of the content. Put the things in correct sequence. That is what a good info product needs. You should also make sure that the content are in small paragraphs so it will easy to read for the readers. Long paragraph will be harder to scan for readers. Writing in question and answer format is a best way to make it easy for the reader to read.In fact a info product is easy to create if you keep question-answer format from the beginning of your research.

4. Do not necessarily squeeze within your product

Its OK to refer other guides or book in order to give the readers complete information. Do not make a mess by squeezing everything in your book. If there is a nice article in about.com about what you’re covering then its OK to link to that article. This is specially useful if there are long free reports or guides about certain topic within your info product.

5. Do not ever go out of your knowledge territory

It is OK if you do enough research before creating the product otherwise do not make a product of things just because they’ll make more money. You’ll end up making nothing. The point of a info product is it should answer every questions that may arise about the topic. And if you start creating the product without full knowledge, you’ll end up making incomplete product. This is of course not a complete guide for info product creation but these should be the top priorities. If your info product lacks these things then they are not going to sale.

What is Split Testing?
Split testing is simply testing different element of a page for better result. The result can directly be related to money or other actions in the website like increasing subscriber to your website.

You can test different version of all of the component for your website. For example, if you’re split testing on a sales page then you might want to test two headlines. You might want to try different buy buttons. Or you can try two different sales pages. One with lots of images and another with a lot of texts or may be with videos.

What is most important while testing is your visitors may have totally different choice. They may like totally different thing than you like in a certain web page. So do not judge your visitors yourself. They them tell you what they prefer. And let their activity tell you what sells from your website.

Types of Split Testing
There are three types of split testing you can do:
A/B/C testing: This testing is the most simple one. In this testing method you test two or more different version of a same page. Sometimes your designer can come up with with two version of page redesign. Or you may conflict with your colleagues on which page sells better. This testing is perfect for such situation.

Multi Variate Testing: This one is about testing different components with in a single website. For example headline, image, screenshot, buy button etc. You can easily set up this type of testing using Google Website Optimizer if you have some HTML programming knowledge.

Taguchi Testing Method: This testing is based on statistical methods developed by Genichi Taguchi. This method has very complex algorithms to understand. What it exactly does it reduces the number of the actions needed to find our the winner among your versions of the page element.

Which is the best Split Testing Software?
Google has almost everything. When you’re newbie Google website optimizer is the first thing you want to try for mainly two reason. First, its free. Second, its dead simple. And works perfectly for the newbies. The tool itself explains how to set up your split test campaign. You only have to decide what component you want to test.

But when you have a lot of things to test you need something more than Google Website Optimizer. The one I’m using is “Split Test Accelerator”. Its not easy to set up but not to hard too. Its quite expensive also but its worth the money.

The main advantage of Split Test Accelerator over Google Webmaster Optimizer is that, it has the Taguchi split testing facility.

The next advantage is that, you can get more detailed report of your test with Split Test Accelerator. Lets say you’re trying to sell a product with two different price. Lets say page A is priced 70 and page B is priced 25. Even 2 sales from page A is better than 5 sales from page B. In such cases you need to figure out the winner on the basis of amount your pages are making not on the basis of action performed on your site. This type of complex calculations can not be performed with Google Website Optimizer.

How to choose the winner?
Two different version of anything always have chance to perform different. So when do you know which one is the winner? Well, there’s a formula for determining winner.

Lets say you are testing two version of a sales page, page A and page B. Total the sales generated by all your versions. And then calculate the square root of that. Now, calculate the difference between two sales. If the difference is less than the square root of total then the current leader is good to be declare winner.

For example, after 5000 visitors to your page page A generated 12 sales and letter be generated 18 sales. so here, total sales is 30. Square root of 30 is 5.4. The difference in sales in two page is 6. Now, the difference is greater than the square root. That means page B is performing better than page A.

Be patient:
Lets say you ran a split testing campaign. You waited for 3 days for the result. One performed better than second. But you should not hurry yet in choosing the winner because particular result might have been just a chance. Let enough actions be performed before you declare something a winner.

If you know what others are talking about your product then you can easily make improvements on your service. You can alter your marketing tactics as well according to the peoples view on your product.

So How do you know what other people are talking about your product? I’m going to list out few free web services which you can use to track what people are talking about your product.

1. TweetDeck
Twitter is first place for most of people talk about something. Be it good or bad. So you can track twitter to the first view of someone about your product. And TweetDeck makes it easy.

There’s a feature in TweetDeck with which you can create a separate column for each of your keyword which pulls all the tweets about that certain keyword. You know the rest. Simply create different column for all your keywords. It should not be hard to track tweets about your products unless you have 100s of products.

2. Google Blog Search with Google Reader
Yes there’s Technorati but Google Blog search is equally good and it works wonderfully with Google reader. There might be do the same with Technorati too but since I’m a Google fan, I won’t look outside unless the almighty Google doesn’t have it.

A good feature about Google blogsearch is you can have a RSS feed for the blog search of your keyword. All you have to do after than is subscribe do that feed on your Google Reader. You’ll be able to track all the blog posts about your product.

3. BackType
Backtype is a free service which tracks all the blog comments about certain keywords. And then it sends you email alerts of all the comments where your keywords have been mentioned.

4. BoardTracker
Discussion forums are the place where most of the discussion about any products goes. If someone wants to know about certain product first thing he does is search in Google. And next if he is member of a discussion forum then he asks there “what do you think about this product?” or “have anyone ever used this?”.

So here comes Boardtracker which tracks all the discussion about certain keywords within the discussion forums. Again, its free.

5. Google Alert of course
This is probably the most famous one everybody knows about. But what people don’t know about Google Alert is how to use it more efficiently. For example, if you are Wordpress developer then you may be interested at what people are talking about your product in wordpress.org? I mean in the blog inside wordpress.org or in the discussion forum within wordpress.org? What people are talking about your webhosting service in a particular website lets say Webhostingtalk? What you need to do for this is set the Google Alert for “site:wordpress.org keyword”.Basically, you can use all the advanced search strings you can perform in Google on Google Alerts too.

Here is an article on how you can use Google Alerts to get best of it.

Use these 5 tools mentioned above and you’ll never miss a single discussion about your product or services.