Deepsmart Blog

Jason Hartman: back and ready to rock and roll with Deepsmart!

2015-03-11T12:08:10+02:00

Media Release
10 March 2015

Jason Hartman: back and ready to rock and roll!

Jason Hartman, singer/songwriter and co-winner of the controversial 2009 Idols season, is making a come-back this year with his new album entitled Soldier Sacrifice.

WHEN LAST DID YOUR COMPANY CONDUCT A CUSTOMER SATISFACTION SURVEY?

2013-09-04T14:22:47+02:00

Customer satisfaction surveys can be time consuming but Marketers often forget the significance thereof.

Is your company lacking in Internal Communications?

2013-06-24T18:46:21+02:00

Internal communications is probably more important than external communications.

Now that’s quite a statement… but many companies are struggling with their external communications because of their lack of internal communications!

4 Reasons to OUTSOURCE your Marketing Function

2011-06-20T19:08:12+02:00

Here are 4 simple reasons to OUTSOURCE this vital business function:

1. Money Talks

Let’s face it - we all want almost everything for almost nothing.
So, instead of paying a full time employee, who will more than likely be a junior and who needs a salary, medical aid, pension AND time off, why not OUTSOURCE to a professional outfit who can do the job in half the time and at half the cost (well…almost!)

Client References

2011-04-05T10:48:08+02:00

Some of our client references include Eqstra Industrial Equipment and Fair Trade in Tourism SA. Read more to see what our clients have to say..

Run, jump and…CRAWL!

2010-07-20T10:17:45+02:00

Companies need to realize that an effective brand doesn’t just translate into a logo or company slogan. It’s the way in which your company is portrayed to the market – your potential customers, investors, and even competitors. It’s how your receptionist answers the phone, your delivery person delivers a package and how your sales team interacts with clients. It’s about living the brand. It’s about brand pride.

The art of smart is to DELEGATE…

2010-04-06T20:59:43+02:00

We have identified a trend that I truly believe has merit, especially since we are all finding our feet out of the recent economic turmoil.

As we are all surely aware, prospects are looking up and the recession is so-to-speak over, but we are still left with some remnants of the recent happenings of the past year.
But, don’t despair! We have also learnt a few good things, like how to tighten our belts, stretch those Rands as far as possible and be a bit more innovative and clever about getting results in a different and more efficient way.

Next MARKETING TECHNIQUES Workshop in April

2010-03-24T09:44:17+02:00

If you are a Marketer, in Sales, Product management, manage a team or run your own business, Deepsmart’s MARKETING TECHNIQUES Workshop will definitely benefit you.

Marketing Techniques WORKSHOP

2010-03-14T16:06:39+02:00

Deepsmart has designed a Marketing Techniques WORKSHOP to assist Marketers (and everyone in the organization is a Marketer) to understand their markets, customers and key account planning.

Company Announcement - Deepsmart introduces new division

2010-02-19T13:08:52+02:00

Deepsmart Consulting, a specialist marketing consultancy have introduced a new division within the company. This arm will focus on business analysis and strategic planning processes for clients.

“Often companies lose focus by implementing short-term marketing activities in a hurry, due to the current pressurized environments in which we are all operating, but don’t consider proper analysis and planning before they actually activate their strategies”, says Karen van Diggelen, CEO of Deepsmart Consulting.

‘He who fails to plan, plans to fail’, Proverb

2010-02-04T11:48:31+02:00

We’ve all heard this quote before, but how often do we really put planning into practice?

DEEPSMART Newsletter September 2009

2009-09-14T13:23:01+02:00

Identifying the right Target Market is more important than, well, anything really.

2009-07-20T12:15:32+02:00

I cannot believe how often this is overlooked or badly managed. A business CEO with interests in cycling suddenly sponsors a professional cycling team when, really, none of the cycling-watching market would ever actually buy a false nail kit. “And 3rd on the stage from Knysna to George today was the Allure, Do It Yourself Nail Kit Team.”

Customer Information Databases – Pro or Con?

2009-07-06T11:16:19+02:00

A Customer Information Database (aka a Customer Relationship Management system, or CRM), has to be the bane of every Marketer’s life. But there is one thing worse – it’s NOT having one!

But does everyone understand the importance of a customer database and do we actually care whether our customers prefer watching rugby over wrestling, when their birthday is or what all their contact details are? I mean, every sales person has their customers’ mobile number programmed into his or her blackberry and they know exactly how to get to their customers’ offices. So what’s the big deal I hear you ask?

A new take on Marketing?

2009-05-31T20:34:11+02:00

Gone are the days when Marketing is when you, the Marketer, tell the customer or potential customer what you want to tell them. Full stop.

We are all aware (and guilty) of the countless ways traditional Marketers have conducted this type of communication – TV ads, print mail shots, telemarketing, billboards, SMS messaging – the list goes on. But there is one flaw with this – it’s ONE-WAY COMMUNICATION

The DIFFERENCE between Marketing and Sales - Is it even a question?!

2009-05-26T06:12:25+02:00

If only you knew how often I was asked this question! Well I suppose I shouldn’t get upset because the term ‘Sales and Marketing’ is commonly used in the market-place. Still, there are so many academic versions to answer this question, but I’m not going to bore you with the text book literature now!