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	<title>The Pulse</title>
	
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		<title>New Faces at Defero</title>
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		<comments>http://deferousa.com/thepulse/?p=704#comments</comments>
		<pubDate>Fri, 03 Jun 2011 00:13:55 +0000</pubDate>
		<dc:creator>jmarzolph</dc:creator>
				<category><![CDATA[the pulse]]></category>

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		<description><![CDATA[We&#8217;re excited to welcome three new faces to the Defero Team&#8217;s always impressive intern layer! Chase Berman comes to us from the University of Arizona, majoring in political sciences and minoring in business administration. As he heads into his senior year, he&#8217;s hoping to gain an advanced understanding of client relations, how to build full-surround [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;re excited to welcome three new faces to the Defero Team&#8217;s always impressive intern layer!</p>
<p><a href="http://www.linkedin.com/profile/view?id=109810686&amp;trk=tab_pro">Chase Berman</a> comes to us from the <a href="http://www.gcu.edu/">University of Arizona</a>, majoring in political sciences and minoring in business administration. As he heads into his senior year, he&#8217;s hoping to gain an advanced understanding of client relations, how to build full-surround campaign strategy and gain knowledge of the integrated advertising industry to prepare himself for his career in digital marketing.</p>
<p>Less than a month after graduating from the <a href="http://humancommunication.clas.asu.edu/front">Hugh Downs School of Communication</a> at <a href="http://asu.edu/">Arizona State University</a> with a Bachelor&#8217;s in Communication, <a href="http://twitter.com/#%21/christophJT">Chris Tillman</a> joins the Defero team looking to gain experience in digital advertising and understanding consumer behavior. Because of his focus on communication, Chris will be assisting Defero&#8217;s exceptional client services team throughout the summer.</p>
<p>In pursuit of his Master&#8217;s degree at <a href="http://www.gcu.edu/">Grand Canyon University</a>, <a href="http://twitter.com/#!/mkarre">Milee Karre</a> brings experience to the Defero intern crew, after serving for more than a year at <a href="http://www.sparkdesign.com/">Spark Design</a> in Tempe.  Milee&#8217;s experience with strategy and his knowledge of current trends in digital advertising will serve as tremendous assets to Defero&#8217;s Solutions Architecture team this summer.</p>
<p>We&#8217;re excited to see these three terrific young professionals join the ever-growing Defero team! Welcome aboard!</p>
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		<title>Defero is a Finalist for 20 AMA Spectrum Awards!</title>
		<link>http://feedproxy.google.com/~r/DeferoUSA/ThePulse/~3/4QL1FyjsY1s/</link>
		<comments>http://deferousa.com/thepulse/?p=701#comments</comments>
		<pubDate>Tue, 03 May 2011 22:54:16 +0000</pubDate>
		<dc:creator>jmarzolph</dc:creator>
				<category><![CDATA[the pulse]]></category>

		<guid isPermaLink="false">http://deferousa.com/thepulse/?p=701</guid>
		<description><![CDATA[Defero has been selected as a finalist for twenty 2011 AMA Spectrum Awards! We are delighted and honored to be selected as finalists and to have the opportunity to share the exceptional work we do for our clients at this year’s awards show. Historically, Defero has done exceptionally well at the annual AMA Spectrum Awards event winning [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://deferousa.com">Defero </a>has been selected as a finalist for twenty <a href="http://www.thespectrumawards.com/">2011 AMA Spectrum Awards</a>! We are delighted and honored to be selected as finalists and to have the opportunity to share the exceptional work we do for our clients at this year’s awards show.</p>
<p>Historically, <a href="http://www.deferousa.com/">Defero </a>has done exceptionally well at the annual <a href="http://www.thespectrumawards.com/">AMA Spectrum Awards</a> event winning Best of Show in both 2009 and 2010. For this year, the Defero team put together some amazing campaigns and projects with hard work for clients such as <a href="http://rightguard.com/">Right Guard</a>, <a href="http://www.wmclv.com/">World Market Center Las Vegas</a>, <a href="http://www.azkidney.org/">National Kidney Foundation of Arizona</a>, <a href="http://www.igt.com/">IGT</a>, <a href="http://www.cadillacjack.com/">Cadillac Jack</a>, <a href="http://www.purex.com/">Purex</a>, <a href="http://www.dryidea.com/">Dry Idea</a>, <a href="http://www.tipmedcom.com/">TIP Medical</a>, and <a href="http://www.streetsofny.com/">Streets of New York</a>.</p>
<p>We can’t wait to attend the 9<sup>th</sup> Annual <a href="http://www.thespectrumawards.com/">Spectrum Awards</a> event on Wednesday, May 11<sup>th</sup> at the <a href="http://www.sheratonphoenixdowntown.com/">Sheraton Phoenix Downtown </a>to check out other local talent and find out the results for each category!</p>
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		<title>Defero Advances to LA!</title>
		<link>http://feedproxy.google.com/~r/DeferoUSA/ThePulse/~3/w-k9JjHvcYs/</link>
		<comments>http://deferousa.com/thepulse/?p=697#comments</comments>
		<pubDate>Mon, 25 Apr 2011 19:29:00 +0000</pubDate>
		<dc:creator>ssuskind</dc:creator>
				<category><![CDATA[the pulse]]></category>

		<guid isPermaLink="false">http://deferousa.com/thepulse/?p=697</guid>
		<description><![CDATA[Michael Barber has expanded Defero&#8217;s offices to the Los Angeles Area. He will continue to provide strategic marketing guidance to our clients, utilizing technological solutions to connect the Phoenix headquarters to the LA outpost. Michael&#8217;s new location will help expand the potential client back in the LA area, showcasing Defero&#8217;s existing strategic solutions for this [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.linkedin.com/in/michaeljamesbarber">Michael Barber </a>has expanded Defero&#8217;s offices to the Los Angeles Area. He will continue to provide strategic marketing guidance to our clients, utilizing technological solutions to connect the Phoenix headquarters to the LA outpost. Michael&#8217;s new location will help expand the potential client back in the LA area, showcasing <a href="http://deferousa.com">Defero&#8217;s </a>existing strategic solutions for this new audience.</p>
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		<title>Spotlight Shines: Deferoans Advance</title>
		<link>http://feedproxy.google.com/~r/DeferoUSA/ThePulse/~3/JDzQFuLW0hI/</link>
		<comments>http://deferousa.com/thepulse/?p=694#comments</comments>
		<pubDate>Mon, 25 Apr 2011 19:24:00 +0000</pubDate>
		<dc:creator>ssuskind</dc:creator>
				<category><![CDATA[the pulse]]></category>

		<guid isPermaLink="false">http://deferousa.com/thepulse/?p=694</guid>
		<description><![CDATA[We are proud to announce some exhilarating changes occurring in the Interactive Design and Development (ID2) department here at Defero. Two Deferoans, through hard work and proven dedication, have been promoted! Erin Radler has been named User Interface (UI) Designer. Joining the team through our internship program in September 2010, Erin has displayed fantastic abilities [...]]]></description>
			<content:encoded><![CDATA[<p>We are proud to announce some exhilarating changes occurring in the Interactive Design and Development (ID2) department here at <a href="http://deferousa.com">Defero</a>. Two Deferoans, through hard work and proven dedication, have been promoted!</p>
<p><a href="http://www.linkedin.com/in/erradler">Erin Radler</a> has been named User Interface (UI) Designer. Joining the team through our internship program in September 2010, Erin has displayed fantastic abilities to design and complete high-quality projects. As UI Designer, she will utilize awareness of currenty developments in visual arts, technlogy trends, the latest design tools, and an understanding of matertial costs. Her main focus at this time will be pure design, while advancing her skills within Defero&#8217;s existing email projects.</p>
<p><a href="http://www.linkedin.com/in/michelledreyes">Michelle Reyes</a> has been named User Experience (UX) Designer, a promotion from her previous position as a New Media Designer. She has been a genuine asset to Defero&#8217;s ID2 department since coming on-board as a graphic design intern in August 2010. Michelle will work closely with project managers and eco partners to develop, design, and implement new features and functions within the user experience. She will also work to craft redesigned/refreshed user experience strategies for clients with exisiting UX strategies based on user, business and functional requirements. Michelle will also work on developing the new ID2 intern program.</p>
<p>Congratulations to both Erin and Michelle! We are proud to call you fellow Deferoans!</p>
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		<title>Two New Faces at Defero: Whitney Moseley and Stephanie Suskind</title>
		<link>http://feedproxy.google.com/~r/DeferoUSA/ThePulse/~3/HC7UCmts9bw/</link>
		<comments>http://deferousa.com/thepulse/?p=683#comments</comments>
		<pubDate>Wed, 26 Jan 2011 16:11:25 +0000</pubDate>
		<dc:creator>Whitney Moseley</dc:creator>
				<category><![CDATA[the pulse]]></category>
		<category><![CDATA[Intern]]></category>
		<category><![CDATA[New Faces at Defero]]></category>

		<guid isPermaLink="false">http://deferousa.com/thepulse/?p=683</guid>
		<description><![CDATA[Though it’s only the start of 2011, Defero has already introduced two new faces to our team.  Whitney Moseley and Stephanie Suskind have joined the Defero family as our newest Marketing Services Interns.  While typically there is only one intern hired per semester, the continuous and robust growth we experienced in 2010 has necessitated the [...]]]></description>
			<content:encoded><![CDATA[<p>Though it’s only the start of 2011, <a title="Defero Website" href="http://www.DeferoUSA.com" target="_blank">Defero</a> has already introduced two new faces to our team.  <a title="LinkedIn Profile: Whitney Moseley" href="http://www.linkedin.com/profile/view?id=69378932&amp;locale=en_US&amp;trk=tab_pro" target="_blank">Whitney Moseley</a> and <a title="LinkedIn Profile: Stephanie Suskind" href="http://www.linkedin.com/profile/view?id=68194803&amp;authType=name&amp;authToken=r8dv" target="_blank">Stephanie Suskind</a> have joined the Defero family as our newest Marketing Services Interns.  While typically there is only one intern hired per semester, the continuous and robust growth we experienced in 2010 has necessitated the additional manpower.  Thankfully, Whitney and Stephanie were able to fill this need.</p>
<p>Whitney graduated from American University with degrees in Public Relations and Political Science. She has a strong background in the fields of public relations and event planning, previously working with Gordon C James Public Relations as a campaign finance consultant and with the Downtown Film Festival – Los Angeles as their Special Events Liaison. We know her skills will certainly add to the already impressive repertoire at Defero.</p>
<p>Stephanie is a senior at Arizona State University where she will graduate with a degree in Business: Communications and a certificate in International Business.  Although she is still in school, Stephanie comes to Defero with an impressive resume. Previously, she was an Interactive Project Manager Intern with Cramer-Krasselt, and prior to that, she worked with Merrill Lynch and the American Marketing Association.</p>
<p>The entire team at <a title="Defero Website" href="http://www.DeferoUSA.com" target="_blank">Defero</a> is very excited about both ladies coming on board. We look forward to enhancing their professional growth as Defero continues to rise as a powerful marketing force in The Valley. Welcome to the team, ladies!</p>
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		<title>Email Design and Social Media Refresh for Tamarack Junction</title>
		<link>http://feedproxy.google.com/~r/DeferoUSA/ThePulse/~3/p62_4jNfziI/</link>
		<comments>http://deferousa.com/thepulse/?p=660#comments</comments>
		<pubDate>Tue, 25 Jan 2011 22:48:03 +0000</pubDate>
		<dc:creator>twelsh</dc:creator>
				<category><![CDATA[the pulse]]></category>
		<category><![CDATA[Tamarack Junction]]></category>

		<guid isPermaLink="false">http://deferousa.com/thepulse/?p=660</guid>
		<description><![CDATA[Defero has a longstanding reputation for strong performance in email management services, so when Tamarack Junction Casino &#38; Restaurant needed a more interactive method for communicating with their customers, they knew exactly where to look.  Together, Tamarack Junction and Defero developed an email strategy that will engage Tamarack&#8217;s loyal customers by keeping them informed about [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Defero Website" href="http://www.deferousa.com" target="_blank">Defero</a> has a longstanding reputation for strong performance in email management services, so when <a title="Tamarack Junction Homepage" href="http://www.tamarackjunction.com" target="_blank">Tamarack Junction Casino &amp; Restaurant</a> needed a more interactive method for communicating with their customers, they knew exactly where to look.  Together, Tamarack Junction and Defero developed an email strategy that will engage Tamarack&#8217;s loyal customers by keeping them informed about their newest promotions and events.  Additionally, <a title="Defero Website" href="http://www.DeferoUSA.com" target="_blank">Defero</a> will refresh Tamarack Junction&#8217;s existing social media efforts, expanding their communication efforts to existing and potential customers.  Both parties are enthusiastic about the new relationship and look forward to future endeavors together.</p>
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		<title>Defero Crafts New Site for Cadillac Jack</title>
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		<comments>http://deferousa.com/thepulse/?p=667#comments</comments>
		<pubDate>Fri, 21 Jan 2011 23:08:41 +0000</pubDate>
		<dc:creator>Whitney Moseley</dc:creator>
				<category><![CDATA[the pulse]]></category>
		<category><![CDATA[Cadillac Jack]]></category>

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		<description><![CDATA[Defero and Cadillac Jack are both thrilled to announce the launch of the new Cadillac Jack website.  Cadillac Jack is a respected member of the global gaming industry, offering innovative casino games and systems to clients throughout the US and Mexico.  Both parties worked in tandem to create the website, which provides a fresh new outlet [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Defero" href="http://www.DeferoUSA.com" target="_blank">Defero</a> and <a title="Cadillac Jack Homepage" href="http://www.CadillacJack.com" target="_blank">Cadillac Jack</a> are both thrilled to announce the launch of the new Cadillac Jack website.  Cadillac Jack is a respected member of the global gaming industry, offering innovative casino games and systems to clients throughout the US and Mexico.  Both parties worked in tandem to create the website, which provides a fresh new outlet for <a title="Cadillac Jack Homepage" href="http://www.CadillacJack.com" target="_blank">Cadillac Jack</a> to communicate with both casinos and players.  The newest feature on the site, specifically designed for clients, is the &#8220;Customer Gateway.&#8221;  Operators register for this portal and subsequently gain access to specific information relating to Cadillac Jack products that are not viewable by the public audience.  The portal offers customers easy access to product information and educational tools, thus enhancing the client experience.  Both <a title="Defero" href="http://www.DeferoUSA.com" target="_blank">Defero</a> and <a title="Cadillac Jack Homepage" href="http://www.CadillacJack.com" target="_blank">Cadillac Jack</a> are thrilled with the results and look forward to the next great endeavor together.</p>
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		<title>Kate Thompson is “Most Def” of the Quarter</title>
		<link>http://feedproxy.google.com/~r/DeferoUSA/ThePulse/~3/342IrExLnMw/</link>
		<comments>http://deferousa.com/thepulse/?p=657#comments</comments>
		<pubDate>Fri, 17 Dec 2010 17:17:29 +0000</pubDate>
		<dc:creator>twelsh</dc:creator>
				<category><![CDATA[the pulse]]></category>

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		<description><![CDATA[Here at Defero, we all seek to create intimate relationships with our clients. Nobody personifies this principle better than Kate Thompson. For that reason, Kate was declared to be the Most Def Performer of the Fourth Quarter of 2010. Kate has been with Defero since her sophomore year in college. She shined as an intern [...]]]></description>
			<content:encoded><![CDATA[<p>Here at <a title="Defero Homepage" href="http://www.DeferoUSA.com" target="_blank">Defero</a>, we all seek to create intimate relationships with our clients. Nobody personifies this principle better than <a title="Kate on LinkedIn" href="http://www.linkedin.com/in/thompsonkate" target="_blank">Kate Thompson</a>. For that reason, Kate was declared to be the Most Def Performer of the Fourth Quarter of 2010. Kate has been with <a title="Defero Integrated Marketing" href="http://www.deferousa.com" target="_blank">Defero</a> since her sophomore year in college. She shined as an intern (Defero&#8217;s first ever) and quickly ascended through the ranks. She now sits as an integral member of our Account Management team. Anybody who has had the pleasure of working with Kate can tell you that she has the rare ability to balance exceptional people skills with true professionalism. We&#8217;re proud to call Kate one of the few, the proud, the Deferoans! Congrats Kate!</p>
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		<title>NKF Arizona and Defero Aim for Kidney Success</title>
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		<comments>http://deferousa.com/thepulse/?p=651#comments</comments>
		<pubDate>Thu, 16 Dec 2010 23:28:24 +0000</pubDate>
		<dc:creator>twelsh</dc:creator>
				<category><![CDATA[the pulse]]></category>

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		<description><![CDATA[When the National Kidney Foundation of Arizona (NKF AZ) decided that they needed a marketing partner, Defero was happy to extend a helong hand. Afer meeting with NKF AZ on multiple occasions, a winning concept was created. NKF AZ at its very core is a foundation that seeks to turn kidney failure into &#8220;Kidney Success!&#8221; [...]]]></description>
			<content:encoded><![CDATA[<p>When the <a title="NKF AZ  Homepage" href="http://www.azkidney.org" target="_blank">National Kidney Foundation of Arizona</a> (NKF AZ) decided that  they needed a marketing partner, <a title="Defero Integrated Marketing" href="http://www.deferousa.com" target="_blank">Defero</a> was happy to extend a helong  hand. Afer meeting with NKF AZ on multiple occasions, a winning concept  was created. NKF AZ at its very core is a foundation that seeks to turn  kidney failure into &#8220;Kidney Success!&#8221;</p>
<p><a title="Defero Homepage" href="http://www.deferousa.com" target="_blank">Defero</a> proceeded to develop a  fully integrated campaign with creative executions for online, print,  and outdoor. If you want more information on the National Kidney  Foundation of Arizona, become a fan of their newly designed <a title="NKF AZ Facebook Page" href="http://www.facebook.com/azkidney" target="_blank">Facebook</a> page. For now, just look at one of the new billboards for &#8220;Kidney  Success.&#8221;</p>
<div id="attachment_652" class="wp-caption alignnone" style="width: 310px"><a href="http://deferousa.com/thepulse/wp-content/uploads/2010/12/NKF-AZ.jpg"><img class="size-medium wp-image-652" title="NKF AZ Billboard" src="http://deferousa.com/thepulse/wp-content/uploads/2010/12/NKF-AZ-300x150.jpg" alt="Kidney Success" width="300" height="150" /></a><p class="wp-caption-text">Kidney Success Billboard at I-10 and 24th Street</p></div>
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		<title>A New Face at Defero, Lisa McDougal-Ludolph</title>
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		<pubDate>Wed, 10 Nov 2010 18:34:15 +0000</pubDate>
		<dc:creator>twelsh</dc:creator>
				<category><![CDATA[the pulse]]></category>

		<guid isPermaLink="false">http://deferousa.com/thepulse/?p=646</guid>
		<description><![CDATA[Defero is excited to announce the addition of Lisa McDougal-Ludolph to the Account Services Team. Lisa comes to Defero from Spark with over eleven years of agency experience working with such brands as Mazda, Michelin, BF Goodrich, Avnet, Insight, Lumension, UDR and Woodbine Southwest. As Senior Account Manager, Lisa will work directly with clients on [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Defero Homepage" href="http://www.deferousa.com" target="_blank">Defero</a> is excited to announce the addition of <a title="Lisa on LInkedIn" href="http://www.linkedin.com/pub/lisa-mcdougal-ludolph/4/4b5/796" target="_blank">Lisa McDougal-Ludolph</a> to the Account Services Team. Lisa comes to Defero from Spark with over eleven years of agency experience working with such brands as <a href="http://www.mazda.com" target="_blank">Mazda,</a> Michelin, <a href="http://www.bfgoodrich.com" target="_blank">BF Goodrich</a>, <a href="http://www.avnet.com" target="_blank">Avnet</a>, Insight, <a href="http://www.lumension.com" target="_blank">Lumension</a>, UDR and <a href="http://www.woodbinesouthwest.com" target="_blank">Woodbine Southwest</a>. As Senior Account Manager, Lisa will work directly with clients on projects as well as overall marketing strategies. Her primary areas of expertise include account management, event planning, media planning and client relations. Welcome, Lisa!</p>
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