Dejan SEO partners with National Cyber Security Awareness Week

Dejan SEO has partnered with the Australian Government’s stay smart online national cyber security awareness week initiative for 2013.

The annual event will be held from 20-24^th May 2013. The week is run in partnership with industry and focuses on raising awareness of cyber security risks facing Australian internet users; by promoting simple measures that can be taken to improve online security by protecting confidential information including personal and financial information online.

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One of the more interesting aspects of Google+ redesign in my opinion is the new way of #hashtag handling. This short post goes over a few basic observations I’ve made so far.

Triggering

What I find interesting is that certain keywords trigger the tag, while others do not.

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Yesterday Google announced that they launched a support for new type of schema markup, one for organisation logos. As described on their webmaster central blog, this new markup will help Google and other search engines pick your preferred logo to show in search results.

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According to Matt Cutts tweet Google has laid a massive link network hit. It just goes to show that what Matt talked about in his video recently is not to be taken lightly. If you weren’t sure when Google will start rolling up these updates, this is the last alert you will get, as they have started working on what Matt promised that we will see in the future.

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Link of the interview: http://www.abc.net.au/news/2013-05-15/an-ethical-questions-over-one-way-mars-mission/4690824

Dan Petrovic appeared on ABC’s Newsline as a representative of Australian Science and one of the first five sponsors of Mars One initiative. The interview also features comments from the founder Bas Lansdorp, Jonathan Nally from SpaceInfo and Dr.

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Algorithm Update – the next leap!?

Called Penguin 2.0 internally at Google, the latest updates to roll out in the next week or so aim to have a significant impact on webspam tactics and the value these methodologies impart to SERPs and a sites authority, even more so than the last major update.

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Google’s webspam team consists of people who look at spammy links on a daily basis and can recognise bad links quickly. These people also help webmasters recover from penalties by guiding them through the reconsideration process. Part of the process often includes examples of remaining bad links and this is what we’re interested in.

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Recently the Printing Industries Association of Australia in conjunction with the Graphic Arts Association of Australia asked for us to hold a webinar for their members on SEO.

The aim of the webinar was to give a general overview of what seo is, what are some of the key elements involved in an effective online solution and greater considerations for further discussion.

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It started in Australia as many webmasters and SEOs noticed a Venice-like update and now it looks like we’re looking at a global algorithm change.

Mozcast shows a very turbulent 5th of May.

Jim Stewart was one of the first Australian SEOs to spot the change saying “ They’ve replaced places for organic…”.

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How can we help our clients & move forward as an industry? Whilst presenting at SMX Sydney last month, Dan had the opportunity to speak with Rand Fishkin and ask him just that. Rand also gave us a brief overview on SEOmoz’s new(ish) tool, Fresh Web Explorer.

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