http://del.icio.us/kmcshea/buzz Where Web managers and PR mavens find tips to help expression shine. Published by Kathy McShea, owner of Emerald Strategies, Inc. http://feeds.feedburner.com/Delicious/kmcshea/buzzTheEmeraldStrategiesNewsfeed?format=skinhttp://api.feedburner.com/awareness/1.0/GetFeedData?uri=Delicious/kmcshea/buzzTheEmeraldStrategiesNewsfeed http://feeds.feedburner.com/~r/Delicious/kmcshea/buzzTheEmeraldStrategiesNewsfeed/~3/284760616/200804_articles.htm Online activists from the trenches of the 2008 campaigns can teach the rest of us a thing or two about writing better email. Here's what I learned at the DC Netroots Camp...<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/Delicious/kmcshea/buzzTheEmeraldStrategiesNewsfeed?a=9K0WXH"><img src="http://feeds.feedburner.com/~f/Delicious/kmcshea/buzzTheEmeraldStrategiesNewsfeed?i=9K0WXH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/Delicious/kmcshea/buzzTheEmeraldStrategiesNewsfeed?a=m4Fmkh"><img src="http://feeds.feedburner.com/~f/Delicious/kmcshea/buzzTheEmeraldStrategiesNewsfeed?i=m4Fmkh" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/Delicious/kmcshea/buzzTheEmeraldStrategiesNewsfeed?a=23n6nh"><img src="http://feeds.feedburner.com/~f/Delicious/kmcshea/buzzTheEmeraldStrategiesNewsfeed?i=23n6nh" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Delicious/kmcshea/buzzTheEmeraldStrategiesNewsfeed/~4/284760616" height="1" width="1"/> KMcShea 2008-05-06T16:06:52Z buzz http://api.feedburner.com/awareness/1.0/GetItemData?uri=Delicious/kmcshea/buzzTheEmeraldStrategiesNewsfeed&itemurl=http%3A%2F%2Fwww.emeraldstrategies.net%2Fbuzz%2Farticles%2F200804_articles.htmhttp://www.emeraldstrategies.net/buzz/articles/200804_articles.htm http://feeds.feedburner.com/~r/Delicious/kmcshea/buzzTheEmeraldStrategiesNewsfeed/~3/284760617/200803_articles.htm Instead of saying every Web site has unique objectives, what if we said every site basically has the same core objectives? I think every site must do 3 things to succeed: help people find stuff, provide valuable content and do the feedback loop.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/Delicious/kmcshea/buzzTheEmeraldStrategiesNewsfeed?a=pT1QvH"><img src="http://feeds.feedburner.com/~f/Delicious/kmcshea/buzzTheEmeraldStrategiesNewsfeed?i=pT1QvH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/Delicious/kmcshea/buzzTheEmeraldStrategiesNewsfeed?a=Q33XZh"><img src="http://feeds.feedburner.com/~f/Delicious/kmcshea/buzzTheEmeraldStrategiesNewsfeed?i=Q33XZh" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/Delicious/kmcshea/buzzTheEmeraldStrategiesNewsfeed?a=Rr4cMh"><img src="http://feeds.feedburner.com/~f/Delicious/kmcshea/buzzTheEmeraldStrategiesNewsfeed?i=Rr4cMh" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Delicious/kmcshea/buzzTheEmeraldStrategiesNewsfeed/~4/284760617" height="1" width="1"/> KMcShea 2008-05-06T16:05:45Z buzz http://api.feedburner.com/awareness/1.0/GetItemData?uri=Delicious/kmcshea/buzzTheEmeraldStrategiesNewsfeed&itemurl=http%3A%2F%2Fwww.emeraldstrategies.net%2Fbuzz%2Farticles%2F200803_articles.htmhttp://www.emeraldstrategies.net/buzz/articles/200803_articles.htm http://feeds.feedburner.com/~r/Delicious/kmcshea/buzzTheEmeraldStrategiesNewsfeed/~3/270275876/200802_articles.htm The message game is played on a field where you turn your opponent’s strength into their weakness, and they try to turn their weaknesses into strengths. This technique to break through the clutter is a powerful addition to any communicator’s toolkit.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/Delicious/kmcshea/buzzTheEmeraldStrategiesNewsfeed?a=iyoPrkG"><img src="http://feeds.feedburner.com/~f/Delicious/kmcshea/buzzTheEmeraldStrategiesNewsfeed?i=iyoPrkG" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/Delicious/kmcshea/buzzTheEmeraldStrategiesNewsfeed?a=E2YE3Ng"><img src="http://feeds.feedburner.com/~f/Delicious/kmcshea/buzzTheEmeraldStrategiesNewsfeed?i=E2YE3Ng" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/Delicious/kmcshea/buzzTheEmeraldStrategiesNewsfeed?a=569GUcg"><img src="http://feeds.feedburner.com/~f/Delicious/kmcshea/buzzTheEmeraldStrategiesNewsfeed?i=569GUcg" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Delicious/kmcshea/buzzTheEmeraldStrategiesNewsfeed/~4/270275876" height="1" width="1"/> KMcShea 2008-05-06T16:02:54Z buzz http://api.feedburner.com/awareness/1.0/GetItemData?uri=Delicious/kmcshea/buzzTheEmeraldStrategiesNewsfeed&itemurl=http%3A%2F%2Fwww.emeraldstrategies.net%2Fbuzz%2Farticles%2F200802_articles.htmhttp://www.emeraldstrategies.net/buzz/articles/200802_articles.htm http://feeds.feedburner.com/~r/Delicious/kmcshea/buzzTheEmeraldStrategiesNewsfeed/~3/270275874/hot_tips.htm Organizing your site in a logical and methodical way has a great payoff. Your order will enhance the user’s ability to navigate your site with ease. It will also ensure a visual consistency that will keep them satisfied.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/Delicious/kmcshea/buzzTheEmeraldStrategiesNewsfeed?a=oeT1YVG"><img src="http://feeds.feedburner.com/~f/Delicious/kmcshea/buzzTheEmeraldStrategiesNewsfeed?i=oeT1YVG" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/Delicious/kmcshea/buzzTheEmeraldStrategiesNewsfeed?a=cF6N5Wg"><img src="http://feeds.feedburner.com/~f/Delicious/kmcshea/buzzTheEmeraldStrategiesNewsfeed?i=cF6N5Wg" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/Delicious/kmcshea/buzzTheEmeraldStrategiesNewsfeed?a=bGqdqdg"><img src="http://feeds.feedburner.com/~f/Delicious/kmcshea/buzzTheEmeraldStrategiesNewsfeed?i=bGqdqdg" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Delicious/kmcshea/buzzTheEmeraldStrategiesNewsfeed/~4/270275874" height="1" width="1"/> KMcShea 2008-04-14T21:26:24Z buzz http://api.feedburner.com/awareness/1.0/GetItemData?uri=Delicious/kmcshea/buzzTheEmeraldStrategiesNewsfeed&itemurl=http%3A%2F%2Fwww.emeraldstrategies.net%2Fbuzz%2Fhot_tips.htmhttp://www.emeraldstrategies.net/buzz/hot_tips.htm http://feeds.feedburner.com/~r/Delicious/kmcshea/buzzTheEmeraldStrategiesNewsfeed/~3/270275875/200801_articles.htm One of the most frustrating parts of managing a large Web enterprise is coming up with a process to collect and prioritize ideas to fix bugs or make improvements. Ideas for improvements and bug fixes is “crowd sourced.” How do you decide?<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/Delicious/kmcshea/buzzTheEmeraldStrategiesNewsfeed?a=8EY7xRG"><img src="http://feeds.feedburner.com/~f/Delicious/kmcshea/buzzTheEmeraldStrategiesNewsfeed?i=8EY7xRG" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/Delicious/kmcshea/buzzTheEmeraldStrategiesNewsfeed?a=cwCpYfg"><img src="http://feeds.feedburner.com/~f/Delicious/kmcshea/buzzTheEmeraldStrategiesNewsfeed?i=cwCpYfg" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/Delicious/kmcshea/buzzTheEmeraldStrategiesNewsfeed?a=9vEs55g"><img src="http://feeds.feedburner.com/~f/Delicious/kmcshea/buzzTheEmeraldStrategiesNewsfeed?i=9vEs55g" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/Delicious/kmcshea/buzzTheEmeraldStrategiesNewsfeed/~4/270275875" height="1" width="1"/> KMcShea 2008-04-14T21:19:17Z buzz http://api.feedburner.com/awareness/1.0/GetItemData?uri=Delicious/kmcshea/buzzTheEmeraldStrategiesNewsfeed&itemurl=http%3A%2F%2Fwww.emeraldstrategies.net%2Fbuzz%2Farticles%2F200801_articles.htmhttp://www.emeraldstrategies.net/buzz/articles/200801_articles.htm