Deluxe Small Business Blog

Guest posting to bolster small business search marketing efforts

dsbiz — Tue, 21 Feb 2012 23:05:56 +0000

Creating content is the most challenging aspect of running any blog or social media strategy - it takes time away from other business-vital activities entrepreneurs could be performing. With this in mind, small business owners may be able to find search engine optimization opportunities by offering other websites guest posts.

How Small Businesses Are Using Mobile Marketing To Grow Their Business

Françoise Rose — Tue, 21 Feb 2012 14:37:24 +0000

Having real-time stats for an event can be very useful, as well as eye opening. I recently presented a webinar for Deluxe on their small business marketing channel at bizlaunch.com on the subject of “using mobile marketing to grow your business.” It was a lot of fun and I spent an hour sharing a high level overview of mobile marketing to small business owners around the country.

Four steps to maximizing email results

dsbiz — Sun, 19 Feb 2012 23:55:26 +0000

It's easy to get an email marketing campaign off the ground - in fact, small business owners don't need much more than a list of addresses and a basic Gmail account. However, getting the best results out of these campaigns is another thing entirely. To achieve that end, business owners will need to use a variety of strategies to maximize their efforts.

Leveraging Tumblr to reach new audiences

dsbiz — Sat, 18 Feb 2012 23:58:13 +0000

When businesses are developing a social media strategy, they tend to focus on the core social sites, such as Facebook, Twitter, LinkedIn and Google+. What's important to remember, however, is that "social media" doesn't refer simply to social "networks." Websites such as YouTube, Digg, Reddit and StumbleUpon can be just as potent when it comes to driving traffic to small business websites - sometimes even more so.

Blogging tips from Gene Marks

Rachel — Fri, 17 Feb 2012 16:42:57 +0000

Blogging for your small business is one of the best ways to increase your website's rankings and traffic. Gene Marks shares advice in this video about blogging for business.

What is the true value of a Facebook Like?

dsbiz — Fri, 17 Feb 2012 01:06:06 +0000

When it comes to determining the success of a social media strategy, Facebook "Like" volume is often cited as a key metric.

Fostering social engagement

dsbiz — Fri, 17 Feb 2012 00:35:24 +0000

Engagement is a crucial metric to determining the success of a social media strategy - the more interactions ("Likes," shares, comments, retweets, etc.) small businesses generate, the better they perceive their campaigns as doing. But engagement can be a difficult goal to achieve - there is no guarantee that just because an entrepreneur posts an offer or updates a company status that users will respond.

Are your online forms maximizing conversions?

dsbiz — Thu, 16 Feb 2012 01:26:08 +0000

For companies that provide services or big-ticket goods, the lead generation form is a quintessential part of their small business website. These forms encourage consumers to take the next action along the sales funnel, converting a visitor into a potential lead.

If Only Big Box Retailers Were As Smart As My Phone

Françoise Rose — Wed, 15 Feb 2012 17:17:57 +0000

Most small business owners are surprised when I tell them they can use mobile to compete with online competition. There are a few reasons for that. First of all, mobile searches are much more likely to be for local business than searches done on a desktop computer. Second, when people do mobile searches they are much more likely to be on the road, in a lobby, elevator, restaurant or plane plotting their next move in a busy day. They are in the marketplace when they search and that’s a local business dream scenario.

Using Twitter to tap a broader audience

dsbiz — Wed, 15 Feb 2012 02:34:20 +0000

When you contemplate your Twitter marketing campaigns, which audience are you thinking of? For many small business owners, it's a decidedly older crowd - the social network has developed the reputation of being the stomping ground for celebrities and industry luminaries, not the everyday average Joe that's just going to college.