Deluxe Small Business Blog

How small changes can make big differences in website design

dsbiz — Thu, 17 May 2012 21:25:59 +0000

IGN may be one of the most frequented entertainment websites on the internet, but that doesn't mean entrepreneurs can't learn a thing or two from the media giant to make their small business website achieve better results. Wired editor Michael Copeland recently published a thorough analysis of six different tweaks IGN made to its website and the benefits that resulted from these modifications.

Three organic search mindsets to avoid

dsbiz — Wed, 16 May 2012 20:47:56 +0000

Search engines are pivotal discovery tools for the modern consumer. When people don't know where to find the answers to their questions, the first spot they often check is Google, Yahoo or Bing. Approximately 20 billion searches are conducted by American consumers each and every month, according to comScore, highlighting just how important these portals are to the average individual.

Social media is the top tool for sharing content

dsbiz — Tue, 15 May 2012 21:33:49 +0000

Fostering discussion is key to successful social media campaigns, so it makes sense that content marketing initiatives would also take advantage of this channel. According to a new report from Curata, the majority of small businesses owners leverage social media for both discovering original content and disseminating their own.

Moms get down with social media

dsbiz — Mon, 14 May 2012 03:56:53 +0000

When you think of social media, who do you think of? If you said young Millennials between the ages of 20 and 30, equipped with smartphones and other cutting-edge pieces of technology, you probably aren't far off the mark. However, as a new study from Performics notes, other demographics are spending more time on sites such as Facebook and Twitter, a fact companies need to recognize during their promotional efforts on social media.

Keep it simple on Facebook

dsbiz — Thu, 10 May 2012 21:15:22 +0000

Small businesses using Facebook to reach and engage new and existing customers have heard the term "engage" repeated to them over and over again, often with the advice of "as much as possible."

Mobilizing tech trends and avoiding the most common implementation pitfall

dsbiz — Wed, 09 May 2012 22:03:56 +0000

Mobile devices are the latest marketing channels through which businesses and organizations can access consumers and integrate their products and services into their lives.

Small business marketing that won’t break the bank

dsbiz — Fri, 04 May 2012 22:04:26 +0000

The state of the national economy is no secret - employment is down and as a result, consumers are growing stingier with their cash. On top of that, the price of basic commodities such as gas and food are rising, which means the average American has less disposable income to spend on goods and services.

Marketing to affluent individuals

dsbiz — Thu, 03 May 2012 21:18:16 +0000

Paying $1,600 for a pet bed seems ludicrous, but amazingly enough, there is a market for it. In fact, it's that small niche of affluent pet owners that Cedel Pets & Styles targets for its luxury furniture.

New Stats to Get You Moving on Mobile

Françoise Rose — Tue, 01 May 2012 17:17:46 +0000

While it seems that small and medium-sized businesses still have a hard time getting their regular websites created properly, only a fraction have mobile websites at all.

Check your marketing strategies health and unity

dsbiz — Tue, 01 May 2012 01:55:56 +0000

The world of digital marketing requires businesses and companies to constantly survey, tweak and update their strategies. However, this can prove time-intensive and overwhelming for small businesses with limited resources.