Deluxe Small Business Blog

American businesses up the ante with paid search

Despite the sheer number of different advertising avenues that the internet offers to small business owners, there has consistently been one favorite: Paid search marketing.

Internet is a top shopping tool for consumers

Nowadays, consumers have a variety of ways to shop for products. They can browse the web, head in-store, look at catalogs, download mobile applications to their phones - the possibilities are nearly endless.

Three easy steps to better email marketing

While no marketing campaign should be carried out with a "set it and forget it" mindset - consistent experimentation is the key to generating the best results - email can still be wielded effectively in this manner. However, before automating email marketing efforts, it's crucial that small businesses have their campaigns set in place to begin with.

The Five Social Media Tools You Need: Monitoring Tools

Compared to other forms of internet promotion, such as search or email marketing, social media is relatively new to the table.

Mobile Food For Thought

Starting a restaurant is a dream shared by many. In those dreams it's a successful restaurant, something that is much, much harder to achieve in reality. And with the dream comes a lot of research, planning and managing to get the best location, the right menu, competent and enthusiastic staff, have a grand opening and get the registers ringing. Last week I met with a business owner with a lot of moxie. He didn't take months to get his restaurant open, but a mere three weeks.

Eloqua details how it boosted fan engagement by 2,500 percent

Social media is all about give and receive - businesses need to give their followers interesting content to engage with before they will do so. Engaging pieces of content - discounts, interesting videos, humorous blogs, etc. - are crucial to getting consumers to reciprocate and share these links with their friends, co-workers and family members.

How Gardens Are teamed up with Deluxe to expand its client base

Word-of-mouth is an effective way for many small businesses to generate new customers. However, there comes a time when any company, regardless of its success, needs to bring in new clients in order to grow even further.

Establishing relationships with enthusiasts to broaden influence

Customers can frequently be broken down into two distinct categories - casual shoppers and die-hard enthusiasts.

Key tips for creating the best email subject line

For many small business owners, writing email is a part of their everyday routine.

Using Google Analytics to refine targeting and marketing strategies

An integral part of creating, adjusting and maintaining any marketing campaign is knowing your customers.