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                                                    <span class="gen3v1__mob-dropdown-text">
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                                                            <a href="#" class="section-title">Financial Institutions</a>
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                                                                        <em class="md-icon"></em>
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                                                                        <em class="md-icon"></em>
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                                            <span class="primary-nav__dropdown-content__column__content-headline">
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                                                    <svg class="fixed-svg" width="11" height="21" viewBox="0 0 11 21"
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                                                    <span class="gen3v1__mob-dropdown-text">
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                                                    <em class="md-icon right-arrow"></em>
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                                        <div class="gen3v1__content-section">
                                            <div class="gen3v1__bg-image-container">
                                                <div class="row gen3v1__bg-image-wrapper">
                                                    <div class="col-sm-8">
                                                        <div class="main-title">
                                                            <a href="#" class="section-title">Large Enterprise</a>
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                                                        <div class="row main-content">
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                                                                        <a href="/who-we-serve/wholesale/" class="section-title">Wholesale
                                                                        </a>
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                                                                        <a href="/who-we-serve/retail-small-business/" class="section-title">Retail
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                                                                </div>
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                                                                        <a href="/who-we-serve/education/" class="section-title">Education
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                                        <label for="customers-and-industries-dropdown-toggle-1"
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                                            <span class="primary-nav__dropdown-content__column__content-headline">
                                                <span
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                                                    <svg class="fixed-svg" width="11" height="21" viewBox="0 0 11 21"
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                                                        <path id="right"
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                                                            fill="#D61120" />
                                                    </svg>
                                                    <a href="/who-we-serve/developer/">
                                                        Developers
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                                                    <em class="md-icon right-arrow"></em>
                                                    <em class="gen3v1__mob-dropdown md-icon"></em>
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                                            </span>
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                                        <div class="gen3v1__content-section show-content">
                                            <div class="gen3v1__bg-image-container">
                                                <div class="row">
                                                    <div class="col-sm-8 gen3v1__content-no-suboption">
                                                        <div class="content-title">Developers</div>
                                                        <p class="content-bodycopy">From hard coding to database, we
                                                            have a
                                                            solution that fits your needs.</p>
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                                                    <div class="col-sm-4 get-started get-started-nosuboption">
                                                        <div class="get-started-heading">Get Started Today</div>
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                            <div class="gen3v1__dropdown-content">
                                <div class="row show">
                                    <div class="col-sm-8">
                                        <div class="content-title">Who We Serve</div>
                                        <p class="content-bodycopy">Explore products and solutions built for your specific business. </p>
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                                    <div class="col-sm-3 col-lg-offset-1  get-started-animation">
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                </li>
                <li class="primary-nav__dropdown primary-nav__dropdown-grey-tooltip">
                    <input type="radio" id="radio-resources" name="panels-level-one"
                        class="primary-nav__dropdown-toggle-radio">
                    <label for="radio-resources" class="primary-nav__dropdown-toggle">
                        <span class="primary-nav__dropdown-toggle-underline">
                            <span class="primary-nav__dropdown-toggle-text">About Us</span>
                            <em class="md-icon"></em>
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                    </label>
                    <input type="checkbox" id="resources-accessibility-toggle" class="hidden-radio-button"
                        aria-label="Resource">
                    <div tabindex="0" class="primary-nav__dropdown-toggle-accessibility"></div>
                    <div class="primary-nav__dropdown-menu second gen3v1">
                        <div class="side-panel-wrapper level-one gen3v1__container" id="resources-panel">
                            <input type="radio" id="radio-resources-menu-button" name="panels-level-one"
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                                <span class="primary-nav__menu-button-label">Back</span>
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                            <div class="primary-nav__dropdown-content gen3v1__dropdown-items"
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                                <div class="primary-nav__dropdown-content__column gen3v1__dropdown-list">
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At first glance, I thought the copy needed some tweaks, so I","ctaText":"Read the Article","landingPageUrl":"https://www.deluxe.com/resources/entrepreneurs/","postedDate":"Jan. 22, 2014","ctaLink":"https://www.deluxe.com/blog/is-your-advertising-copy-passive-or-active-present-or-future/","readTime":""},{"isDmEnabled":"true","imgDefault":"https://deluxe.scene7.com/is/image/deluxecorp/blog-hero-3-surprising-ways-to-improve-the-customer-experience-SBR-BC-8225?$deluxe_param$","imgDesktop":"https://deluxe.scene7.com/is/image/deluxecorp/blog-hero-3-surprising-ways-to-improve-the-customer-experience-SBR-BC-8225?$deluxe_param$&wid=500","imgMedium":"https://deluxe.scene7.com/is/image/deluxecorp/blog-hero-3-surprising-ways-to-improve-the-customer-experience-SBR-BC-8225?$deluxe_param$&wid=600","imgSmall":"https://deluxe.scene7.com/is/image/deluxecorp/blog-hero-3-surprising-ways-to-improve-the-customer-experience-SBR-BC-8225?$deluxe_param$&wid=350","imageSrc":"/content/dam/deluxe/us/en/home/blog/small-business/blog-hero-3-surprising-ways-to-improve-the-customer-experience-SBR-BC-8225.jpg","imageAltText":"Longevity Can Bring Success to Marketing Campaigns","contentCategory":"Enterprise","contentTitle":"Longevity Can Bring Success to Marketing Campaigns","description":"Two farmers are standing in a cranberry bog... 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Here are some better or new ways of marketing your checking account to your customers.","ctaText":"Read the Article","landingPageUrl":"https://www.deluxe.com/resources/financial-institutions/","postedDate":"Feb. 13, 2013","ctaLink":"https://www.deluxe.com/blog/3-tips-for-better-checking-account-marketing/","readTime":"5 Minutes"},{"isDmEnabled":"true","imgDefault":"https://deluxe.scene7.com/is/image/deluxecorp/blog-hero-how-banks-get-started-with-chatbots-G640126793?$deluxe_param$","imgDesktop":"https://deluxe.scene7.com/is/image/deluxecorp/blog-hero-how-banks-get-started-with-chatbots-G640126793?$deluxe_param$&wid=500","imgMedium":"https://deluxe.scene7.com/is/image/deluxecorp/blog-hero-how-banks-get-started-with-chatbots-G640126793?$deluxe_param$&wid=600","imgSmall":"https://deluxe.scene7.com/is/image/deluxecorp/blog-hero-how-banks-get-started-with-chatbots-G640126793?$deluxe_param$&wid=350","imageSrc":"/content/dam/deluxe/us/en/home/blog/financial-institution/blog-hero-how-banks-get-started-with-chatbots-G640126793.jpg","imageAltText":"The Story about a Year with 372 Days - image","contentCategory":"Financial Institutions","contentTitle":"The Story about a Year with 372 Days","description":"Happy New Year! Well, once again it's time to update your house and office with new calendars.  In spite of the Internet and mobile phone sources,","ctaText":"Read the Article","landingPageUrl":"https://www.deluxe.com/resources/financial-institutions/","postedDate":"Jan. 01, 2013","ctaLink":"https://www.deluxe.com/blog/the-story-about-a-year-with-372-days/","readTime":""},{"isDmEnabled":"true","imgDefault":"https://deluxe.scene7.com/is/image/deluxecorp/caseStudyImage?$deluxe_param$","imgDesktop":"https://deluxe.scene7.com/is/image/deluxecorp/caseStudyImage?$deluxe_param$&wid=500","imgMedium":"https://deluxe.scene7.com/is/image/deluxecorp/caseStudyImage?$deluxe_param$&wid=600","imgSmall":"https://deluxe.scene7.com/is/image/deluxecorp/caseStudyImage?$deluxe_param$&wid=350","imageSrc":"/content/dam/deluxe/us/en/home/blog/deluxe-cares/sample-story/caseStudyImage.jpg","imageAltText":"What's the Take-Away Message? 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I suspect that I'm no different from most people who sort through their daily mail upon removing it from the mail box.","ctaText":"Read the Article","landingPageUrl":"https://www.deluxe.com/resources/entrepreneurs/","postedDate":"Oct. 23, 2012","ctaLink":"https://www.deluxe.com/blog/whats-inside-the-mysterious-envelope/","readTime":""},{"isDmEnabled":"true","imgDefault":"https://deluxe.scene7.com/is/image/deluxecorp/blog-hero-ways-to-broaden-employee-skillsets-G1170926292?$deluxe_param$","imgDesktop":"https://deluxe.scene7.com/is/image/deluxecorp/blog-hero-ways-to-broaden-employee-skillsets-G1170926292?$deluxe_param$&wid=500","imgMedium":"https://deluxe.scene7.com/is/image/deluxecorp/blog-hero-ways-to-broaden-employee-skillsets-G1170926292?$deluxe_param$&wid=600","imgSmall":"https://deluxe.scene7.com/is/image/deluxecorp/blog-hero-ways-to-broaden-employee-skillsets-G1170926292?$deluxe_param$&wid=350","imageSrc":"/content/dam/deluxe/us/en/home/blog/small-business/blog-hero-ways-to-broaden-employee-skillsets-G1170926292.jpg","imageAltText":"The Great Envelope Teaser Myth","contentCategory":"Financial Institutions","contentTitle":"The Great Envelope Teaser Myth","description":"As a young bank marketer during the 1970s one of the memorable bits of information I was given concerned the use of teaser copy on the outside of direct","ctaText":"Read the Article","landingPageUrl":"https://www.deluxe.com/resources/financial-institutions/","postedDate":"May. 24, 2012","ctaLink":"https://www.deluxe.com/blog/the-great-envelope-teaser-myth/","readTime":""},{"isDmEnabled":"true","imgDefault":"https://deluxe.scene7.com/is/image/deluxecorp/blog-hero-benchmarking-first-year-in-business-G645426349?$deluxe_param$","imgDesktop":"https://deluxe.scene7.com/is/image/deluxecorp/blog-hero-benchmarking-first-year-in-business-G645426349?$deluxe_param$&wid=500","imgMedium":"https://deluxe.scene7.com/is/image/deluxecorp/blog-hero-benchmarking-first-year-in-business-G645426349?$deluxe_param$&wid=600","imgSmall":"https://deluxe.scene7.com/is/image/deluxecorp/blog-hero-benchmarking-first-year-in-business-G645426349?$deluxe_param$&wid=350","imageSrc":"/content/dam/deluxe/us/en/home/blog/small-business/blog-hero-benchmarking-first-year-in-business-G645426349.jpg","imageAltText":"Male and Female looking at papers","contentCategory":"Financial Institutions","contentTitle":"The 40-40-20 Rule","description":"The 40-40-20 Rule is a long-standing rule in the market industry. We at Deluxe explore why this rule still stands today.\r\n","ctaText":"Read the Article","landingPageUrl":"https://www.deluxe.com/resources/financial-institutions/","postedDate":"Apr. 16, 2012","ctaLink":"https://www.deluxe.com/blog/the-40-40-20-rule/","readTime":"7 Minutes"},{"isDmEnabled":"true","imgDefault":"https://deluxe.scene7.com/is/image/deluxecorp/blog-hero-started-a-business-before-covid19-G1152092333?$deluxe_param$","imgDesktop":"https://deluxe.scene7.com/is/image/deluxecorp/blog-hero-started-a-business-before-covid19-G1152092333?$deluxe_param$&wid=500","imgMedium":"https://deluxe.scene7.com/is/image/deluxecorp/blog-hero-started-a-business-before-covid19-G1152092333?$deluxe_param$&wid=600","imgSmall":"https://deluxe.scene7.com/is/image/deluxecorp/blog-hero-started-a-business-before-covid19-G1152092333?$deluxe_param$&wid=350","imageSrc":"/content/dam/deluxe/us/en/home/blog/small-business/blog-hero-started-a-business-before-covid19-G1152092333.jpg","imageAltText":"Example of a Lift Letter","contentCategory":"Financial Institutions","contentTitle":"Example of a Lift Letter","description":"Let's examine a marketing package component, the lift letter, and see how you can prepare one for your own marketing promotions. A few days ago, I wrote","ctaText":"Read the Article","landingPageUrl":"https://www.deluxe.com/resources/financial-institutions/","postedDate":"Jul. 11, 2011","ctaLink":"https://www.deluxe.com/blog/example-of-a-lift-letter/","readTime":""},{"isDmEnabled":"true","imgDefault":"https://deluxe.scene7.com/is/image/deluxecorp/blog-hero-how-crm-data-becomes-better-customer-interactions-G613241986?$deluxe_param$","imgDesktop":"https://deluxe.scene7.com/is/image/deluxecorp/blog-hero-how-crm-data-becomes-better-customer-interactions-G613241986?$deluxe_param$&wid=500","imgMedium":"https://deluxe.scene7.com/is/image/deluxecorp/blog-hero-how-crm-data-becomes-better-customer-interactions-G613241986?$deluxe_param$&wid=600","imgSmall":"https://deluxe.scene7.com/is/image/deluxecorp/blog-hero-how-crm-data-becomes-better-customer-interactions-G613241986?$deluxe_param$&wid=350","imageSrc":"/content/dam/deluxe/us/en/home/blog/small-business/blog-hero-how-crm-data-becomes-better-customer-interactions-G613241986.jpg","imageAltText":"Cross-selling - image","contentCategory":"Financial Institutions","contentTitle":"The Problem with Cross-Selling","description":"Actually, as I see it, there are three major problems with cross-selling inside bank and credit union branches. One, most branch employees don't like to","ctaText":"Read the Article","landingPageUrl":"https://www.deluxe.com/resources/financial-institutions/","postedDate":"Apr. 12, 2011","ctaLink":"https://www.deluxe.com/blog/the-problem-with-cross-selling/","readTime":""},{"isDmEnabled":"true","imgDefault":"https://deluxe.scene7.com/is/image/deluxecorp/cs-hero-ameris-bank-check-program-G1129342452?$deluxe_param$","imgDesktop":"https://deluxe.scene7.com/is/image/deluxecorp/cs-hero-ameris-bank-check-program-G1129342452?$deluxe_param$&wid=500","imgMedium":"https://deluxe.scene7.com/is/image/deluxecorp/cs-hero-ameris-bank-check-program-G1129342452?$deluxe_param$&wid=600","imgSmall":"https://deluxe.scene7.com/is/image/deluxecorp/cs-hero-ameris-bank-check-program-G1129342452?$deluxe_param$&wid=350","imageSrc":"/content/dam/deluxe/us/en/home/case-studies/financial-institution/cs-hero-ameris-bank-check-program-G1129342452.jpg","imageAltText":"New -- An Excellent Resource for Tagline Ideas - image","contentCategory":"Financial Institutions","contentTitle":"New -- An Excellent Resource for Tagline Ideas","description":"ING Direct \"Save your money\" As a typical consumer, if you came across this company name and tagline, you'd most likely have zero idea what this company","ctaText":"Read the Article","landingPageUrl":"https://www.deluxe.com/resources/financial-institutions/","postedDate":"Oct. 05, 2010","ctaLink":"https://www.deluxe.com/blog/new-an-excellent-resource-for-tagline-ideas/","readTime":""},{"isDmEnabled":"true","imgDefault":"https://deluxe.scene7.com/is/image/deluxecorp/blog-hero-5-steps-to-customer-identity-security-G815174828?$deluxe_param$","imgDesktop":"https://deluxe.scene7.com/is/image/deluxecorp/blog-hero-5-steps-to-customer-identity-security-G815174828?$deluxe_param$&wid=500","imgMedium":"https://deluxe.scene7.com/is/image/deluxecorp/blog-hero-5-steps-to-customer-identity-security-G815174828?$deluxe_param$&wid=600","imgSmall":"https://deluxe.scene7.com/is/image/deluxecorp/blog-hero-5-steps-to-customer-identity-security-G815174828?$deluxe_param$&wid=350","imageSrc":"/content/dam/deluxe/us/en/home/blog/financial-institution/blog-hero-5-steps-to-customer-identity-security-G815174828.jpg","imageAltText":"Banker using laptop","contentCategory":"Financial Institutions","contentTitle":"The Dreaded Asterisk","description":"How do we take the dreaded asterisk and turn it to a positive for our customers? 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