Delvinia

Hellmann’s Creates Recipes from the Items in Your Shopping Cart

Randy Matheson — Wed, 16 May 2012 15:23:23 +0000

Providing recipe suggestions to customers is one way to increase the use of your food product. As far back as 1904, Frank Woodward saved the Jell-O product from financial disaster by printing and distributing cookbooks to his salesmen throughout the U.S. The recipe books were given away for free, and by 1906 Jell-O had sales [...]

RSVP to Attend Confirmit’s Voice of the Customer & Mobile Research Roadshows

Susan O'Neill — Fri, 11 May 2012 12:00:14 +0000

Save the date! Delvinia and AskingCanadians™ have partnered with Confirmit to bring the organization’s International Voice of the Customer and Mobile Research Roadshows to Toronto on June 21st. The Toronto date for the events, which are being held in various cities across Europe and the United States this spring, includes an exclusive VoC breakfast at [...]

Sharing the story of the COC at ESOMAR’s Best of Canada Event

Susan O'Neill — Thu, 10 May 2012 16:17:37 +0000

Delvinia CEO Adam Froman was among the speakers at the ESOMAR Best Of – Canada 2012 breakfast, held Wednesday at the Hilton Toronto Hotel. His presentation, Shifting Customer Behaviour Online, focused on our work with the Canadian Opera Company (COC). Through the use of data and analytics, the COC adopted a customer-centric approach towards the [...]

Backstage at the COC: Our Tour of the Semele Set

Susan O'Neill — Wed, 09 May 2012 18:08:37 +0000

Earlier today, the Delvinia and AskingCanadians teams had the opportunity to go backstage at the Four Seasons Centre for the Performing Arts to get a sneak peek at the set for the Canadian Opera Company production of Semele, an ornate 450-year-old Chinese temple from the Ming Dynasty. COC associate technical director Barney Bayliss led our [...]

LCBO Uses Colourful QR Codes to Connect Mobile Shoppers to Wine Shopping Tips

Randy Matheson — Mon, 07 May 2012 14:27:28 +0000

Besides augmented reality and 3D projection, QR codes are by far the most maligned and abused technology by marketers. The open-source codes can be created by anyone at no cost, and abuse and poor user experience is rampant. So, when I see QR codes being used properly I get a little choked up. The Liquor [...]

A New Award for our Work with the Canadian Opera Company

Susan O'Neill — Fri, 04 May 2012 20:42:41 +0000

Our new IAC Award just arrived this afternoon and we wanted to share it with you! Our redesign of the Canadian Opera Company website won the award for Best Arts Website in the 2012 Internet Advertising Competition (IAC) Awards, presented by the Web Marketing Association. The website, at coc.ca, which Delvinia originally redesigned in January [...]

Manulife Financial’s CoverMe™ Packing App Wins Two Communicator Awards

Susan O'Neill — Thu, 03 May 2012 16:44:36 +0000

Manulife Financial’s CoverMe™ Packing App has won two Silver Awards of Distinction in the 2012 Communicator Awards competition. The app, designed by Delvinia and Manulife, and released in iTunes last December, won in the Mobile Apps — Business category and in the Mobile Apps — Travel category. The CoverMe™ Packing App, available for the iPhone, [...]

New Faces at AskingCanadians™: Grace Kim

Susan O'Neill — Wed, 02 May 2012 15:38:17 +0000

Hi there, I’m Grace Kim and I’m joining AskingCanadians™, a Delvinia company, as Senior Project Manager. My 10+ years of experience in the market research industry have provided me with a great understanding of client needs, goals and expectations. It is important to me to execute each and every project with the highest standard of [...]

New Faces at AskingCanadians™: Natalie Kam

Susan O'Neill — Wed, 02 May 2012 15:37:38 +0000

Hi everyone! My name is Natalie Kam and I’m joining the wonderful team at AskingCanadians™ as a Data Specialist. With a design and event planning background, I recently made a decision to move my career into market research. Since working at the Greater Toronto Airports Authority as a Statistic Researcher and Data Analyst, I’ve had [...]

Devils Fan Gets Last Laugh on Nasty Tweet by Panthers CEO

Randy Matheson — Mon, 30 Apr 2012 18:14:44 +0000

Anyone who has been involved in digital marketing over the past dozen years knows well that social media provides an opportunity for the ‘little guy’ to have a voice. If organizations don’t realize this they may be in for a rude awakening at some point. The latest example of someone ‘not getting it’ goes to [...]