http://www.edchipman.ca Focused on lead generation best practices for B2B companies. http://creativecommons.org/licenses/by/2.0/demandbloghttp://feedburner.google.com http://feedproxy.google.com/~r/demandblog/~3/AuCl7TODHoQ/ <div class="alignRight smaller" style="text-align: center; width: 350px; padding-top: 1.5em;"><a href="http://www.demandbase.com/assets/Images/Chris-Golec.jpg" rel="shadowbox"><img src="http://www.demandbase.com/assets/Images/Chris-Golec.jpg" alt="Chris Golec" title="" width="350"></a> <br>Demandbase CEO, <a href="http://www.demandbase.com/who-is-demandbase/leadership/executive-team/chris-golec/">Chris Golec</a></div> <p>As the first targeting and personalization platform for B2B, we here at Demandbase know we have a lot to be proud of. Demandbase is helping to transform the effectiveness of <a href="http://www.demandbase.com/b2b-marketing">B2B marketing</a> programs with tools that not only help increase online engagement with the most important visitors to a B2B website, but also to help drive more of your target account audience to your website.</p><p><a href="http://www.demandbase.com/b2b-marketing-blog/demandbase-is-celebrating/">Read More &gt;</a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/demandblog?a=AuCl7TODHoQ:GVHDiDE-pxk:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/demandblog?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=AuCl7TODHoQ:GVHDiDE-pxk:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/demandblog?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=AuCl7TODHoQ:GVHDiDE-pxk:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/demandblog?i=AuCl7TODHoQ:GVHDiDE-pxk:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=AuCl7TODHoQ:GVHDiDE-pxk:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/demandblog?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=AuCl7TODHoQ:GVHDiDE-pxk:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/demandblog?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=AuCl7TODHoQ:GVHDiDE-pxk:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/demandblog?i=AuCl7TODHoQ:GVHDiDE-pxk:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=AuCl7TODHoQ:GVHDiDE-pxk:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/demandblog?i=AuCl7TODHoQ:GVHDiDE-pxk:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=AuCl7TODHoQ:GVHDiDE-pxk:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/demandblog?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=AuCl7TODHoQ:GVHDiDE-pxk:8QFB7NnbhRw"><img src="http://feeds.feedburner.com/~ff/demandblog?d=8QFB7NnbhRw" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=AuCl7TODHoQ:GVHDiDE-pxk:cGdyc7Q-1BI"><img src="http://feeds.feedburner.com/~ff/demandblog?d=cGdyc7Q-1BI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/demandblog/~4/AuCl7TODHoQ" height="1" width="1"/> Thu, 16 May 2013 04:43:01 -0500 http://www.demandbase.com/b2b-marketing-blog/demandbase-is-celebrating/ http://www.demandbase.com/b2b-marketing-blog/demandbase-is-celebrating/ http://feedproxy.google.com/~r/demandblog/~3/Uw8Ha8X4Mm8/ <p>We have probably all been there – shopping online or downloading an eBook when we see one of those “people that bought/read this also looked at…” messages -- and the suggestion is often exactly what we were looking for. That is personalized marketing done beautifully and people like it because, one way or another, it makes the experience more relevant to our needs.</p><p><a href="http://www.demandbase.com/b2b-marketing-blog/when-b2b-content-gets-personal/">Read More &gt;</a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/demandblog?a=Uw8Ha8X4Mm8:xTC7becaM0U:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/demandblog?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=Uw8Ha8X4Mm8:xTC7becaM0U:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/demandblog?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=Uw8Ha8X4Mm8:xTC7becaM0U:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/demandblog?i=Uw8Ha8X4Mm8:xTC7becaM0U:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=Uw8Ha8X4Mm8:xTC7becaM0U:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/demandblog?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=Uw8Ha8X4Mm8:xTC7becaM0U:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/demandblog?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=Uw8Ha8X4Mm8:xTC7becaM0U:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/demandblog?i=Uw8Ha8X4Mm8:xTC7becaM0U:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=Uw8Ha8X4Mm8:xTC7becaM0U:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/demandblog?i=Uw8Ha8X4Mm8:xTC7becaM0U:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=Uw8Ha8X4Mm8:xTC7becaM0U:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/demandblog?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=Uw8Ha8X4Mm8:xTC7becaM0U:8QFB7NnbhRw"><img src="http://feeds.feedburner.com/~ff/demandblog?d=8QFB7NnbhRw" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=Uw8Ha8X4Mm8:xTC7becaM0U:cGdyc7Q-1BI"><img src="http://feeds.feedburner.com/~ff/demandblog?d=cGdyc7Q-1BI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/demandblog/~4/Uw8Ha8X4Mm8" height="1" width="1"/> Wed, 15 May 2013 04:35:10 -0500 http://www.demandbase.com/b2b-marketing-blog/when-b2b-content-gets-personal/ http://www.demandbase.com/b2b-marketing-blog/when-b2b-content-gets-personal/ http://feedproxy.google.com/~r/demandblog/~3/k8PVHk-bg6A/ <h3>SiriusDecisions Summit 2013</h3> <p>SiriusDecisions 2013 is here, and the Demandbase team is gearing up for our best show to date! Lots of time and planning has been put into our own integrated marketing campaign for the event, including our plan for how we will engage with key accounts to make the show a success.</p><p><a href="http://www.demandbase.com/b2b-marketing-blog/b2b-marketing-is-a-lot-more-effective-when-you-know-who-you-are-talking-to/">Read More &gt;</a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/demandblog?a=k8PVHk-bg6A:V8K3-6KqRRk:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/demandblog?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=k8PVHk-bg6A:V8K3-6KqRRk:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/demandblog?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=k8PVHk-bg6A:V8K3-6KqRRk:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/demandblog?i=k8PVHk-bg6A:V8K3-6KqRRk:V_sGLiPBpWU" border="0"></img></a> <a 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href="http://feeds.feedburner.com/~ff/demandblog?a=k8PVHk-bg6A:V8K3-6KqRRk:8QFB7NnbhRw"><img src="http://feeds.feedburner.com/~ff/demandblog?d=8QFB7NnbhRw" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=k8PVHk-bg6A:V8K3-6KqRRk:cGdyc7Q-1BI"><img src="http://feeds.feedburner.com/~ff/demandblog?d=cGdyc7Q-1BI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/demandblog/~4/k8PVHk-bg6A" height="1" width="1"/> Mon, 06 May 2013 12:30:03 -0500 http://www.demandbase.com/b2b-marketing-blog/b2b-marketing-is-a-lot-more-effective-when-you-know-who-you-are-talking-to/ http://www.demandbase.com/b2b-marketing-blog/b2b-marketing-is-a-lot-more-effective-when-you-know-who-you-are-talking-to/ http://feedproxy.google.com/~r/demandblog/~3/jjmf2NdF3H0/ <p><a href="http://www.demandbase.com/assets/Images/matt-heinz.jpg" rel="shadowbox"><img class="alignLeft" src="http://www.demandbase.com/assets/Images/matt-heinz.jpg" alt="Matt Heinz" title="Click to Expand" width="200"></a></p><p><a href="http://www.demandbase.com/b2b-marketing-blog/interview-with-matt-heinz/">Read More &gt;</a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/demandblog?a=jjmf2NdF3H0:VZdz3LcMz2g:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/demandblog?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=jjmf2NdF3H0:VZdz3LcMz2g:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/demandblog?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=jjmf2NdF3H0:VZdz3LcMz2g:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/demandblog?i=jjmf2NdF3H0:VZdz3LcMz2g:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=jjmf2NdF3H0:VZdz3LcMz2g:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/demandblog?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=jjmf2NdF3H0:VZdz3LcMz2g:qj6IDK7rITs"><img 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src="http://feeds.feedburner.com/~ff/demandblog?d=cGdyc7Q-1BI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/demandblog/~4/jjmf2NdF3H0" height="1" width="1"/> Mon, 22 Apr 2013 12:23:38 -0500 http://www.demandbase.com/b2b-marketing-blog/interview-with-matt-heinz/ http://www.demandbase.com/b2b-marketing-blog/interview-with-matt-heinz/ http://feedproxy.google.com/~r/demandblog/~3/jRObQhO5gcg/ <p><a href="http://www.demandbase.com/assets/Images/craig-rosenberg.jpg" rel="shadowbox"><img class="alignLeft" src="http://www.demandbase.com/assets/Images/craig-rosenberg-th.jpg" alt="Craig Rosenberg" title="Click to Expand"></a></p><p><a href="http://www.demandbase.com/b2b-marketing-blog/interview-with-craig-rosenberg/">Read More &gt;</a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/demandblog?a=jRObQhO5gcg:MEE8Nx1hvqM:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/demandblog?d=yIl2AUoC8zA" border="0"></img></a> <a 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http://www.demandbase.com/b2b-marketing-blog/interview-with-craig-rosenberg/ http://feedproxy.google.com/~r/demandblog/~3/pZ6Wqkxs4S8/ <p><a href="https://itunes.apple.com/us/podcast/the-b2b-marketing-podcast/id545391010" target="_blank">B2B Marketing Podcast</a></p><p><a href="http://www.demandbase.com/b2b-marketing-blog/two-interviews-from-online-marketing-summit/">Read More &gt;</a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/demandblog?a=pZ6Wqkxs4S8:AOaJyeQv6V4:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/demandblog?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=pZ6Wqkxs4S8:AOaJyeQv6V4:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/demandblog?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=pZ6Wqkxs4S8:AOaJyeQv6V4:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/demandblog?i=pZ6Wqkxs4S8:AOaJyeQv6V4:V_sGLiPBpWU" border="0"></img></a> <a 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href="http://feeds.feedburner.com/~ff/demandblog?a=pZ6Wqkxs4S8:AOaJyeQv6V4:8QFB7NnbhRw"><img src="http://feeds.feedburner.com/~ff/demandblog?d=8QFB7NnbhRw" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=pZ6Wqkxs4S8:AOaJyeQv6V4:cGdyc7Q-1BI"><img src="http://feeds.feedburner.com/~ff/demandblog?d=cGdyc7Q-1BI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/demandblog/~4/pZ6Wqkxs4S8" height="1" width="1"/> Thu, 28 Mar 2013 16:20:52 -0500 http://www.demandbase.com/b2b-marketing-blog/two-interviews-from-online-marketing-summit/ http://www.demandbase.com/b2b-marketing-blog/two-interviews-from-online-marketing-summit/ http://feedproxy.google.com/~r/demandblog/~3/jDvjRMOJ6Rw/ <h3>We Reduced Our Home Page Bounce Rate by 20%</h3> <p><a href="http://www.demandbase.com/assets/Images/generic-wireframe.gif" rel="shadowbox"><img class="alignLeft" src="http://www.demandbase.com/assets/Images/generic-wireframe.gif" alt="Generic Website Wireframe" title="Click to Expand!" width="225"/></a></p><p><a href="http://www.demandbase.com/b2b-marketing-blog/content-personalization-an-evolution-in-web-design/">Read More &gt;</a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/demandblog?a=jDvjRMOJ6Rw:Uyf4wHU5RCs:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/demandblog?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=jDvjRMOJ6Rw:Uyf4wHU5RCs:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/demandblog?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=jDvjRMOJ6Rw:Uyf4wHU5RCs:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/demandblog?i=jDvjRMOJ6Rw:Uyf4wHU5RCs:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=jDvjRMOJ6Rw:Uyf4wHU5RCs:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/demandblog?d=dnMXMwOfBR0" border="0"></img></a> <a 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href="http://feeds.feedburner.com/~ff/demandblog?a=jDvjRMOJ6Rw:Uyf4wHU5RCs:cGdyc7Q-1BI"><img src="http://feeds.feedburner.com/~ff/demandblog?d=cGdyc7Q-1BI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/demandblog/~4/jDvjRMOJ6Rw" height="1" width="1"/> Thu, 14 Mar 2013 13:49:56 -0500 http://www.demandbase.com/b2b-marketing-blog/content-personalization-an-evolution-in-web-design/ http://www.demandbase.com/b2b-marketing-blog/content-personalization-an-evolution-in-web-design/ http://feedproxy.google.com/~r/demandblog/~3/UVF6uD1NH44/ <h4>The second best thing to being in Austin this week, Onsite coverage of B2B happenings from SXSW Interactive</h4> <p>For those lucky marketers who are in Austin, we bring to your our <a href="http://www.demandbase.com/sxsw">B2B Marketers’s Guide to SXSW</a>, everything you need to know and do this year. However, if you couldn’t swing it to this year’s event…not to worry. We will be covering many of the sessions and happenings listed in the guide on our blog and in a series of video’s interviewing the who’s who in B2B marketing this week.</p><p><a href="http://www.demandbase.com/b2b-marketing-blog/b2b-marketers-insight-to-sxsw-video-coverage/">Read More &gt;</a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/demandblog?a=UVF6uD1NH44:7z85hoXHjcM:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/demandblog?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=UVF6uD1NH44:7z85hoXHjcM:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/demandblog?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=UVF6uD1NH44:7z85hoXHjcM:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/demandblog?i=UVF6uD1NH44:7z85hoXHjcM:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=UVF6uD1NH44:7z85hoXHjcM:dnMXMwOfBR0"><img 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href="http://www.demandbase.com/b2b-marketing-blog/i-survived-the-weekend-at-sxsw-interactive/">Read More &gt;</a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/demandblog?a=n7TPcr_Idb8:S3Sm8FAXImQ:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/demandblog?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=n7TPcr_Idb8:S3Sm8FAXImQ:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/demandblog?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=n7TPcr_Idb8:S3Sm8FAXImQ:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/demandblog?i=n7TPcr_Idb8:S3Sm8FAXImQ:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=n7TPcr_Idb8:S3Sm8FAXImQ:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/demandblog?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=n7TPcr_Idb8:S3Sm8FAXImQ:qj6IDK7rITs"><img 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src="http://feeds.feedburner.com/~ff/demandblog?d=cGdyc7Q-1BI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/demandblog/~4/n7TPcr_Idb8" height="1" width="1"/> Mon, 11 Mar 2013 16:09:03 -0500 http://www.demandbase.com/b2b-marketing-blog/i-survived-the-weekend-at-sxsw-interactive/ http://www.demandbase.com/b2b-marketing-blog/i-survived-the-weekend-at-sxsw-interactive/ http://feedproxy.google.com/~r/demandblog/~3/y5QOV_6h39c/ <h3>A B2B Marketer's takeaway on the ROI of sponsoring at SXSW</h3> <div class="blogCallout">Companies in brand building mode find the exposure at an event that attracts innovative and creative people from around the world well worth the price tag.</div> <p><a href="http://www.demandbase.com/sxsw">SXSW</a> is known more for films, music and boozing it up than it is for lead generation and serious business, so naturally it comes into question when B2B marketers invest in such an eclectic event.</p><p><a href="http://www.demandbase.com/b2b-marketing-blog/3-reasons-b2b-marketers-should-consider-investing-in-sxsw-interactive/">Read More &gt;</a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/demandblog?a=y5QOV_6h39c:XO80hhBsqBk:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/demandblog?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=y5QOV_6h39c:XO80hhBsqBk:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/demandblog?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=y5QOV_6h39c:XO80hhBsqBk:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/demandblog?i=y5QOV_6h39c:XO80hhBsqBk:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=y5QOV_6h39c:XO80hhBsqBk:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/demandblog?d=dnMXMwOfBR0" border="0"></img></a> <a 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href="http://feeds.feedburner.com/~ff/demandblog?a=y5QOV_6h39c:XO80hhBsqBk:cGdyc7Q-1BI"><img src="http://feeds.feedburner.com/~ff/demandblog?d=cGdyc7Q-1BI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/demandblog/~4/y5QOV_6h39c" height="1" width="1"/> Mon, 11 Mar 2013 14:36:51 -0500 http://www.demandbase.com/b2b-marketing-blog/3-reasons-b2b-marketers-should-consider-investing-in-sxsw-interactive/ http://www.demandbase.com/b2b-marketing-blog/3-reasons-b2b-marketers-should-consider-investing-in-sxsw-interactive/ http://feedproxy.google.com/~r/demandblog/~3/qgwpz_SX_Xg/ <h4><a href="https://itunes.apple.com/us/podcast/the-b2b-marketing-podcast/id545391010" target="_blank">The B2B Marketing Podcast from Demandbase</a></h4> <p>Jason Stewart interviews Thad Kahlow at the Online Marketing Summit in San Diego, February 12, 2013. Thad Kahlow is the CEO of <a href="http://www.businessol.com/" target="_blank">BusinessOnLine</a>, an enterprise digital marketing agency. Thad discusses digital marketing trends and shares highlights from his session at OMS, <em>Big Data That Drives Marketing ROI Across All Channels &amp; Campaigns: A Case Study.</em></p><p><a href="http://www.demandbase.com/b2b-marketing-blog/an-interview-with-thad-kahlow/">Read More &gt;</a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/demandblog?a=qgwpz_SX_Xg:Kpnny4kmTZs:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/demandblog?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=qgwpz_SX_Xg:Kpnny4kmTZs:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/demandblog?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=qgwpz_SX_Xg:Kpnny4kmTZs:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/demandblog?i=qgwpz_SX_Xg:Kpnny4kmTZs:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=qgwpz_SX_Xg:Kpnny4kmTZs:dnMXMwOfBR0"><img 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src="http://feeds.feedburner.com/~ff/demandblog?d=8QFB7NnbhRw" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=qgwpz_SX_Xg:Kpnny4kmTZs:cGdyc7Q-1BI"><img src="http://feeds.feedburner.com/~ff/demandblog?d=cGdyc7Q-1BI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/demandblog/~4/qgwpz_SX_Xg" height="1" width="1"/> Thu, 28 Feb 2013 15:36:03 -0600 http://www.demandbase.com/b2b-marketing-blog/an-interview-with-thad-kahlow/ http://www.demandbase.com/b2b-marketing-blog/an-interview-with-thad-kahlow/ http://feedproxy.google.com/~r/demandblog/~3/GGfv87g3iNs/ <h3>B2B Marketer overwhelmed by the amount of great content at Adobe Summit?</h3> <p><a href="http://www.demandbase.com/assets/Images/B2B-GuideAdobeSummit2013-800px.jpg" target="_blank"><img class="alignLeft" src="http://www.demandbase.com/assets/Images/B2B-GuideAdobeSummit2013-200px.jpg" alt="Official B2B Marketers' Guide to Adobe Summit 2013" title=""/></a></p><p><a href="http://www.demandbase.com/b2b-marketing-blog/the-official-b2b-marketers-guide-to-adobe-digital/">Read More &gt;</a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/demandblog?a=GGfv87g3iNs:ToP4tYxjdH0:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/demandblog?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=GGfv87g3iNs:ToP4tYxjdH0:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/demandblog?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=GGfv87g3iNs:ToP4tYxjdH0:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/demandblog?i=GGfv87g3iNs:ToP4tYxjdH0:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=GGfv87g3iNs:ToP4tYxjdH0:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/demandblog?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=GGfv87g3iNs:ToP4tYxjdH0:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/demandblog?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=GGfv87g3iNs:ToP4tYxjdH0:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/demandblog?i=GGfv87g3iNs:ToP4tYxjdH0:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=GGfv87g3iNs:ToP4tYxjdH0:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/demandblog?i=GGfv87g3iNs:ToP4tYxjdH0:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=GGfv87g3iNs:ToP4tYxjdH0:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/demandblog?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=GGfv87g3iNs:ToP4tYxjdH0:8QFB7NnbhRw"><img src="http://feeds.feedburner.com/~ff/demandblog?d=8QFB7NnbhRw" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=GGfv87g3iNs:ToP4tYxjdH0:cGdyc7Q-1BI"><img src="http://feeds.feedburner.com/~ff/demandblog?d=cGdyc7Q-1BI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/demandblog/~4/GGfv87g3iNs" height="1" width="1"/> Mon, 25 Feb 2013 08:30:00 -0600 http://www.demandbase.com/b2b-marketing-blog/the-official-b2b-marketers-guide-to-adobe-digital/ http://www.demandbase.com/b2b-marketing-blog/the-official-b2b-marketers-guide-to-adobe-digital/ http://feedproxy.google.com/~r/demandblog/~3/RZatgh1lnNg/ <h3>The Value of Visitor Identification</h3> <p>A while back, Marketing Sherpa published some interesting statistics. 29% of the respondents admitted to rarely (or never) telling the truth about the size of their company when asked about it on a form. 35% rarely (or never) give their real phone number. Only 55% are typically honest about the name of their company.</p><p><a href="http://www.demandbase.com/b2b-marketing-blog/have-you-ever-lied-on-a-web-form/">Read More &gt;</a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/demandblog?a=RZatgh1lnNg:r3c-QZI61Bs:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/demandblog?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=RZatgh1lnNg:r3c-QZI61Bs:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/demandblog?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=RZatgh1lnNg:r3c-QZI61Bs:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/demandblog?i=RZatgh1lnNg:r3c-QZI61Bs:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=RZatgh1lnNg:r3c-QZI61Bs:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/demandblog?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=RZatgh1lnNg:r3c-QZI61Bs:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/demandblog?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=RZatgh1lnNg:r3c-QZI61Bs:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/demandblog?i=RZatgh1lnNg:r3c-QZI61Bs:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=RZatgh1lnNg:r3c-QZI61Bs:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/demandblog?i=RZatgh1lnNg:r3c-QZI61Bs:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=RZatgh1lnNg:r3c-QZI61Bs:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/demandblog?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=RZatgh1lnNg:r3c-QZI61Bs:8QFB7NnbhRw"><img src="http://feeds.feedburner.com/~ff/demandblog?d=8QFB7NnbhRw" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=RZatgh1lnNg:r3c-QZI61Bs:cGdyc7Q-1BI"><img src="http://feeds.feedburner.com/~ff/demandblog?d=cGdyc7Q-1BI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/demandblog/~4/RZatgh1lnNg" height="1" width="1"/> Sun, 24 Feb 2013 20:34:00 -0600 http://www.demandbase.com/b2b-marketing-blog/have-you-ever-lied-on-a-web-form/ http://www.demandbase.com/b2b-marketing-blog/have-you-ever-lied-on-a-web-form/ http://feedproxy.google.com/~r/demandblog/~3/XKkZfJDHip8/ <h3>Do The Corporate Shake</h3> <p>You know a meme has gone big (or jumped the shark) when you see it on <a href="http://www.youtube.com/watch?v=Yv60P7lra1s" target="_blank">The Today Show</a>. They did a Valentine's Day version of a Harlem Shake video...and it's pretty good. Not as good as the <a href="http://www.youtube.com/watch?v=DABphlXEyW8" target="_blank">Matt and Kim</a> version, but pretty good.</p><p><a href="http://www.demandbase.com/b2b-marketing-blog/weekend-fun-the-b2b-shake/">Read More &gt;</a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/demandblog?a=XKkZfJDHip8:F6pveUVqlHA:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/demandblog?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=XKkZfJDHip8:F6pveUVqlHA:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/demandblog?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=XKkZfJDHip8:F6pveUVqlHA:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/demandblog?i=XKkZfJDHip8:F6pveUVqlHA:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=XKkZfJDHip8:F6pveUVqlHA:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/demandblog?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=XKkZfJDHip8:F6pveUVqlHA:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/demandblog?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=XKkZfJDHip8:F6pveUVqlHA:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/demandblog?i=XKkZfJDHip8:F6pveUVqlHA:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=XKkZfJDHip8:F6pveUVqlHA:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/demandblog?i=XKkZfJDHip8:F6pveUVqlHA:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=XKkZfJDHip8:F6pveUVqlHA:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/demandblog?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=XKkZfJDHip8:F6pveUVqlHA:8QFB7NnbhRw"><img src="http://feeds.feedburner.com/~ff/demandblog?d=8QFB7NnbhRw" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=XKkZfJDHip8:F6pveUVqlHA:cGdyc7Q-1BI"><img src="http://feeds.feedburner.com/~ff/demandblog?d=cGdyc7Q-1BI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/demandblog/~4/XKkZfJDHip8" height="1" width="1"/> Sat, 23 Feb 2013 21:52:22 -0600 http://www.demandbase.com/b2b-marketing-blog/weekend-fun-the-b2b-shake/ http://www.demandbase.com/b2b-marketing-blog/weekend-fun-the-b2b-shake/ http://feedproxy.google.com/~r/demandblog/~3/W3xGMwkFfdw/ Fri, 22 Feb 2013 16:21:21 -0600 http://www.demandbase.com/b2b-marketing-blog/the-official-b2b-marketers-guide-to-sxsw-interactive/ <div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/demandblog?a=W3xGMwkFfdw:b99Qlf3lesQ:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/demandblog?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=W3xGMwkFfdw:b99Qlf3lesQ:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/demandblog?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=W3xGMwkFfdw:b99Qlf3lesQ:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/demandblog?i=W3xGMwkFfdw:b99Qlf3lesQ:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=W3xGMwkFfdw:b99Qlf3lesQ:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/demandblog?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=W3xGMwkFfdw:b99Qlf3lesQ:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/demandblog?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=W3xGMwkFfdw:b99Qlf3lesQ:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/demandblog?i=W3xGMwkFfdw:b99Qlf3lesQ:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=W3xGMwkFfdw:b99Qlf3lesQ:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/demandblog?i=W3xGMwkFfdw:b99Qlf3lesQ:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=W3xGMwkFfdw:b99Qlf3lesQ:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/demandblog?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=W3xGMwkFfdw:b99Qlf3lesQ:8QFB7NnbhRw"><img src="http://feeds.feedburner.com/~ff/demandblog?d=8QFB7NnbhRw" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=W3xGMwkFfdw:b99Qlf3lesQ:cGdyc7Q-1BI"><img src="http://feeds.feedburner.com/~ff/demandblog?d=cGdyc7Q-1BI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/demandblog/~4/W3xGMwkFfdw" height="1" width="1"/>http://www.demandbase.com/b2b-marketing-blog/the-official-b2b-marketers-guide-to-sxsw-interactive/ http://feedproxy.google.com/~r/demandblog/~3/RoaCWq_EeSs/ <h4><a href="https://itunes.apple.com/us/podcast/the-b2b-marketing-podcast/id545391010" target="_blank">The B2B Marketing Podcast from Demandbase</a></h4> <p>Jason Stewart interviews Adam Needles at the Online Marketing Summit in San Diego, February 12, 2013. Adam Needles is the Chief Strategy Officer for <a href="http://www.annuitas.com/" target="_blank">ANNUITAS</a>, and author of the book <a href="http://www.amazon.com/Balancing-Demand-Equation-Adam-Needles/dp/1935547364/ref=sr_1_1?ie=UTF8&amp;qid=1361378247&amp;sr=8-1&amp;keywords=balancing+the+demand+equation" target="_blank">Balancing the Demand Equation</a>. Adam and Jason discuss Adam's session at OMS, buyer personas, demand generation and the evolution of Buyer 2.0. The clandestine, self-guided tactics of Buyer 2.0 has many (if not most) B2B marketing and sales organizations on their heels, and Adam was one of the first B2B marketers to really address this new buying behavior openly.</p><p><a href="http://www.demandbase.com/b2b-marketing-blog/an-interview-with-adam-needles/">Read More &gt;</a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/demandblog?a=RoaCWq_EeSs:9zNP_Oelg64:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/demandblog?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=RoaCWq_EeSs:9zNP_Oelg64:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/demandblog?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=RoaCWq_EeSs:9zNP_Oelg64:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/demandblog?i=RoaCWq_EeSs:9zNP_Oelg64:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=RoaCWq_EeSs:9zNP_Oelg64:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/demandblog?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=RoaCWq_EeSs:9zNP_Oelg64:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/demandblog?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=RoaCWq_EeSs:9zNP_Oelg64:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/demandblog?i=RoaCWq_EeSs:9zNP_Oelg64:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=RoaCWq_EeSs:9zNP_Oelg64:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/demandblog?i=RoaCWq_EeSs:9zNP_Oelg64:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=RoaCWq_EeSs:9zNP_Oelg64:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/demandblog?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=RoaCWq_EeSs:9zNP_Oelg64:8QFB7NnbhRw"><img src="http://feeds.feedburner.com/~ff/demandblog?d=8QFB7NnbhRw" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=RoaCWq_EeSs:9zNP_Oelg64:cGdyc7Q-1BI"><img src="http://feeds.feedburner.com/~ff/demandblog?d=cGdyc7Q-1BI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/demandblog/~4/RoaCWq_EeSs" height="1" width="1"/> Wed, 20 Feb 2013 19:30:57 -0600 http://www.demandbase.com/b2b-marketing-blog/an-interview-with-adam-needles/ http://www.demandbase.com/b2b-marketing-blog/an-interview-with-adam-needles/ http://feedproxy.google.com/~r/demandblog/~3/IQ-BEgjur4M/ <p class="smaller"><em>Guest Author, <a href="https://plus.google.com/111082023615026980942/posts">Ashley Verrill</a>, CRM Analyst at Software Advice and Managing Editor for the Customer Service Investigator</em></p><p><a href="http://www.demandbase.com/b2b-marketing-blog/when-it-comes-to-data/">Read More &gt;</a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/demandblog?a=IQ-BEgjur4M:w1CNEcYg02M:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/demandblog?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=IQ-BEgjur4M:w1CNEcYg02M:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/demandblog?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=IQ-BEgjur4M:w1CNEcYg02M:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/demandblog?i=IQ-BEgjur4M:w1CNEcYg02M:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=IQ-BEgjur4M:w1CNEcYg02M:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/demandblog?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=IQ-BEgjur4M:w1CNEcYg02M:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/demandblog?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=IQ-BEgjur4M:w1CNEcYg02M:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/demandblog?i=IQ-BEgjur4M:w1CNEcYg02M:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=IQ-BEgjur4M:w1CNEcYg02M:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/demandblog?i=IQ-BEgjur4M:w1CNEcYg02M:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=IQ-BEgjur4M:w1CNEcYg02M:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/demandblog?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=IQ-BEgjur4M:w1CNEcYg02M:8QFB7NnbhRw"><img src="http://feeds.feedburner.com/~ff/demandblog?d=8QFB7NnbhRw" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=IQ-BEgjur4M:w1CNEcYg02M:cGdyc7Q-1BI"><img src="http://feeds.feedburner.com/~ff/demandblog?d=cGdyc7Q-1BI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/demandblog/~4/IQ-BEgjur4M" height="1" width="1"/> Wed, 13 Feb 2013 16:17:58 -0600 http://www.demandbase.com/b2b-marketing-blog/when-it-comes-to-data/ http://www.demandbase.com/b2b-marketing-blog/when-it-comes-to-data/ http://feedproxy.google.com/~r/demandblog/~3/pe0YjlTTUFg/ <div class="blogCallout">Our targeting and personalization platform for B2B, as well as our focus on visitor identification and an account-based marketing approach have kept Demandbase in the limelight.</div> <p>Paul Greenberg, author of <a href="http://www.amazon.com/CRM-Speed-Light-Fourth-Strategies/dp/0071590455/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1360371756&amp;sr=1-1&amp;keywords=crm+at+the+speed+of+light" target="_blank">CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers</a>, and President of The 56 Group recently released his <a href="http://www.zdnet.com/crm-watchlist-2013-and-now-the-winners-7000009637/" target="_blank">CRM Watchlist for 2013</a>...full of notable vendors, consultants and companies that have worked hard to make serious strides in CRM.</p><p><a href="http://www.demandbase.com/b2b-marketing-blog/ready-to-leap/">Read More &gt;</a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/demandblog?a=pe0YjlTTUFg:pT7StBpsOuY:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/demandblog?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=pe0YjlTTUFg:pT7StBpsOuY:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/demandblog?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=pe0YjlTTUFg:pT7StBpsOuY:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/demandblog?i=pe0YjlTTUFg:pT7StBpsOuY:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=pe0YjlTTUFg:pT7StBpsOuY:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/demandblog?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=pe0YjlTTUFg:pT7StBpsOuY:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/demandblog?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=pe0YjlTTUFg:pT7StBpsOuY:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/demandblog?i=pe0YjlTTUFg:pT7StBpsOuY:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=pe0YjlTTUFg:pT7StBpsOuY:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/demandblog?i=pe0YjlTTUFg:pT7StBpsOuY:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=pe0YjlTTUFg:pT7StBpsOuY:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/demandblog?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=pe0YjlTTUFg:pT7StBpsOuY:8QFB7NnbhRw"><img src="http://feeds.feedburner.com/~ff/demandblog?d=8QFB7NnbhRw" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=pe0YjlTTUFg:pT7StBpsOuY:cGdyc7Q-1BI"><img src="http://feeds.feedburner.com/~ff/demandblog?d=cGdyc7Q-1BI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/demandblog/~4/pe0YjlTTUFg" height="1" width="1"/> Mon, 11 Feb 2013 12:26:32 -0600 http://www.demandbase.com/b2b-marketing-blog/ready-to-leap/ http://www.demandbase.com/b2b-marketing-blog/ready-to-leap/ http://feedproxy.google.com/~r/demandblog/~3/7o1um92rDj0/ <div class="blogCallout">Clipart People are to good design as beige is to a color palette. Both fill space as inoffensively as possible, and without really committing to anything at all.</div> <p>I first noticed that the <a href="http://www.headsethotties.com/" target="_blank">Clipart People</a> were taking over the marketing world, around the mid-nineties. I was working for EDS, and they’d published a thick yearly prospectus, which was mailed out every employee. The pages were full of strange people exhibiting absurd behavior, like standing in the middle of white space, leaning on blocks of text while wearing suits.</p><p><a href="http://www.demandbase.com/b2b-marketing-blog/invasion-of-the-clipart-people/">Read More &gt;</a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/demandblog?a=7o1um92rDj0:p5I56WUZzS8:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/demandblog?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=7o1um92rDj0:p5I56WUZzS8:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/demandblog?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=7o1um92rDj0:p5I56WUZzS8:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/demandblog?i=7o1um92rDj0:p5I56WUZzS8:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=7o1um92rDj0:p5I56WUZzS8:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/demandblog?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=7o1um92rDj0:p5I56WUZzS8:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/demandblog?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=7o1um92rDj0:p5I56WUZzS8:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/demandblog?i=7o1um92rDj0:p5I56WUZzS8:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=7o1um92rDj0:p5I56WUZzS8:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/demandblog?i=7o1um92rDj0:p5I56WUZzS8:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=7o1um92rDj0:p5I56WUZzS8:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/demandblog?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=7o1um92rDj0:p5I56WUZzS8:8QFB7NnbhRw"><img src="http://feeds.feedburner.com/~ff/demandblog?d=8QFB7NnbhRw" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=7o1um92rDj0:p5I56WUZzS8:cGdyc7Q-1BI"><img src="http://feeds.feedburner.com/~ff/demandblog?d=cGdyc7Q-1BI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/demandblog/~4/7o1um92rDj0" height="1" width="1"/> Mon, 04 Feb 2013 13:34:20 -0600 http://www.demandbase.com/b2b-marketing-blog/invasion-of-the-clipart-people/ http://www.demandbase.com/b2b-marketing-blog/invasion-of-the-clipart-people/ http://feedproxy.google.com/~r/demandblog/~3/aaAPyLsljmk/ <h4><a href="https://itunes.apple.com/us/podcast/the-b2b-marketing-podcast/id545391010">Latest podcast show</a> available on iTunes now:</h4> <ul><li><a href="https://itunes.apple.com/us/podcast/the-b2b-marketing-podcast/id545391010">What's Big Data Got to Do with It?</a></li> </ul><div class="blogCallout">Big Data seems to have become an over used and misused term and that has led to differing interpretations of what it means.</div> <p>Jason and Amit talk about Big Data and what it means for B2B Marketers. Big Data seems to have become an over used and misused term and that has led to differing interpretations of what it means. We start with trying to define what Big Data really is. When is a lot of data Big Data, and when is it not? And that naturally leads to a discussion about some of the applications of that definition in B2B Marketing, and how Demandbase is part of the mix.</p><p><a href="http://www.demandbase.com/b2b-marketing-blog/whats-bigdata-got-to-do-with-it/">Read More &gt;</a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/demandblog?a=aaAPyLsljmk:D7BtEJyRTls:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/demandblog?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=aaAPyLsljmk:D7BtEJyRTls:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/demandblog?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=aaAPyLsljmk:D7BtEJyRTls:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/demandblog?i=aaAPyLsljmk:D7BtEJyRTls:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=aaAPyLsljmk:D7BtEJyRTls:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/demandblog?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=aaAPyLsljmk:D7BtEJyRTls:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/demandblog?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=aaAPyLsljmk:D7BtEJyRTls:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/demandblog?i=aaAPyLsljmk:D7BtEJyRTls:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=aaAPyLsljmk:D7BtEJyRTls:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/demandblog?i=aaAPyLsljmk:D7BtEJyRTls:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=aaAPyLsljmk:D7BtEJyRTls:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/demandblog?d=I9og5sOYxJI" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=aaAPyLsljmk:D7BtEJyRTls:8QFB7NnbhRw"><img src="http://feeds.feedburner.com/~ff/demandblog?d=8QFB7NnbhRw" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/demandblog?a=aaAPyLsljmk:D7BtEJyRTls:cGdyc7Q-1BI"><img src="http://feeds.feedburner.com/~ff/demandblog?d=cGdyc7Q-1BI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/demandblog/~4/aaAPyLsljmk" height="1" width="1"/> Wed, 16 Jan 2013 17:56:32 -0600 http://www.demandbase.com/b2b-marketing-blog/whats-bigdata-got-to-do-with-it/ http://www.demandbase.com/b2b-marketing-blog/whats-bigdata-got-to-do-with-it/