NYLO is a fascinating concept: it’s a hotel that’s inexpensive ($79 a night when we stayed) but still has a unique style that attracts guests because of it’s panache. While I wouldn’t recommend NYLO for those seeking luxury or a quiet getaway, I will say that the consistent branding in their materials was fun to explore.

NYLO is four letters. Well, so are the words “shhh” and “hair” and “soap” all of which find their way into the black square motifs on the hotel’s paper items. It’s a simple but fun way to continue the brand of NYLO onto other pieces at the hotel. I found myself looking for more four-letter words to see what they may have come up with next.

Of the brand and hotel they’ve created I can only say:

N – I – C – E

So, just what type are you?

Pentagram has an excellent (and very fun) site that addresses “What Type are You?”. As a lover of type and a fan of Pentagram’s work, the site is a fun “analysis” of your personality and then what typeface you are. For what it’s worth, I don’t agree with their findings on what type I am though I agree that I am a slab serif.

Check it out at http://pentagram.com/what-type-are-you/.