Dental Top Doc Legends

Dental Professionals – Use Video To Make The Shift From Service To Product

DentalInformation — Thu, 05 Apr 2012 11:59:10 +0000

Use Video Online

You keep hearing that you need to use video online, but:

What’s a dental professional to do once you have no time left to trade for money and you’ve hit the earnings ceiling? That is what’s known as the TimeTrap Plateau.

How Do You Get Off The TimeTrap Plateau?

Other than trading your time for money, how can you bring in more income so that the dream you had back in dental school (remember back then what your practice was going to look like and the travel and vacations you were going to take)?

Oh, sure – there’s the stock market or investing in real estate, but you aren’t an expert in either of those and the chance of LOSING money seems to be greater than the probability of MAKING it.

You’re already an expert, but your knowledge is trapped within a service-delivery business model. That’s what you were taught in dental school – get a patient and be paid to provide a service. But that requires your BEING THERE all the time to keep the service delivery happening.

What Can Information Products Do For You?

The way out is to capture and package the information you currently give to one patient at a time and create a product that can be delivered to many patients at once. Delivered as a book, a video, an audio program. And use video online to deliver it quickly.

This product can be delivered and marketed no matter what you are doing. Once you have an efficient delivery funnel in place, all you have to do is direct traffic to the funnel. The rest of the process will be on autopilot.

Now obviously you can’t perform a root canal or install veneers online. But you can instruct people how to care for their teeth online, or show them what to expect with certain procedures. And you’ll do this as you use video online.

In no time you’ll be a pro at looking someone in the eye and making them feel at ease – and you’ll do this through video.

Heck, you’ve got to be. Most folks don’t care too much for a visit to the dentist. Just treat the camera like your favorite patient. Use the same tone of voice and body language you’d use when talking to that special patient who makes you feel the most at ease, the most like yourself.

When you do this and post the video online, you are building rapport with EVERYONE who views the video, and you’re doing it one patient at a time over and over – and you don’t have to be there when you do! All you have invested is the same amount of time you would spend with ONE patient and your video will be complete.

No matter what dental services you provide, there are aspects of what you do that can be delivered via video. And when you deliver it digitally, you will save yourself time and money. Guaranteed. So use video online for all the reasons listed… and more!

Time to learn more. Just click on the link below to get started. You’ll be glad you did!

Dental Top Doc Legends Expert Marketing Academy – Click Here!

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Entrepreneurial psychologist Dr. Marc Kossmann and video-crazed MBA marketer Charlie Seymour Jr specialize in helping dentists grow their practices as detailed on their Dental Top Doc Legends website (http://DentalTopDocLegends.com). Their online recognition skyrocketed with the launch of their #1 Amazon.com Best Selling Book in 2010 and the four Phases of their Dental Top Doc Legends System.

Dental Professionals – Use Video To Make The Shift From Service To Product

Use Video Online

Dental Practice Marketing – Don’t Let Your Reputation Stink

DentalInformation — Tue, 03 Apr 2012 11:02:39 +0000

Dental Practice Marketing

What’s that heady scent? Notes of doubt and confusion intertwined with a slight overtone of hopelessness… ahhh, could be the fragrance of your online reputation. Is that YOUR online reputation that stinks?

Bad online reputations come in many shapes and sizes:

While you’re stuck seeing patients in the real world, some aspect of your chair-side conduct has probably made its way onto the information superhighway, whether you know it or not.

A bad online reputation can ruin your dental practice and your livelihood. It’s VITAL that you grab your URL and hold on to it so none of your competitors or patients or anyone else gets their sweaty paws on it.

A URL is an internet address that is unique to your practice, like JoannaSmithDDS.com or SmileCentre.com. Something like that.

Can you imagine if someone, like your ex, took control of that address and decided to raise a little stink? (You know no one can ruin your day like an ex.)

Just imagine what might happen to your Dental Practice Marketing if he/she created a whole website with your name attached to it. Sure, you might be able to shut it down with some legal action (okay, probably not, but you could try), but just think of all the bad press that would be floating around in the meantime.

“Nah, no one would do that to me. I don’t have any enemies.” Of course you don’t. You’re a paragon of dental propriety. No one would profit from a smear campaign against your practice. There are no other dentists out there who need patients.

Maybe your patients.

Even if you think you’re safe, just register your domain name and hold on to it. Heck, get it with all the extensions, too….net., .biz, .tv. It’s cheap insurance and you might be thankful one day.

Social Media Is Important To Your Dental Practice Marketing and Online Reputation

In case you don’t know, social media sites like Facebook, YouTube, Twitter, and LinkedIn are amazing business tools. You can educate, advertise, announce, and just about anything else you can think of. All these sites are free to use, so it’s pretty much nuts not to take advantage of the free press.

Check the sites daily to see if your patients are asking questions. Maybe they have a question that needs to be addressed ASAP, or maybe they’re complaining about something. (There are automated ways to check these, but that has to be covered in another article.)

And while on the subject of those unhappy customers, DO NOT get into a sparring contest with them online. You can apologize for any inconvenience they’ve encountered, but NEVER attack them or berate them in any way. Any reply you make will most likely be construed as snarky or wise-ass. Send them a private message offering a phone number to talk to a real person so their problem can be resolved.

Be Sure To Monitor Your Dental Practice Marketing At Least Monthly!

After you have your online presence up and running, you’ll need to keep an eye on what’s being said about you and your practice. There’s a little app called Google Alerts. It’s free, even though it may not be as thorough as you’ll need.

And as a minimum, be sure to check your online reputation monthly. It is much better to catch a problem early and take care of it (instead of letting it abscess).

No matter the size of your practice, a strict daily regime of Internet Reputation Management will keep it smelling minty fresh for years to come.

Want to find out more? Just click on the link below to get started. You’ll be glad you did!

Dental Top Doc Legends Expert Marketing Academy – Click Here!

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Dental Practice Marketing – Don’t Let Your Reputation Stink

Dental Practice Marketing

Dental Professionals – 3 Steps To Personal Branding Success

DentalInformation — Thu, 29 Mar 2012 12:05:30 +0000

Personal Branding

People confuse having a website for their dental practice and having a powerful-online profile.

Your website will be your base of operations and it will be chock-full of video, audio, and print. It will be the center of your online universe, and all information you place on social media sites will point toward your website.

But it’s only ONE part of an online reputation management system.

Even though video is King Of The Internet right now, most of your work online will still be print based. As a matter of fact, all of your audio and video content will need a written description so search engines can find it. Search engines can’t read video (at least not accurately), so they use the written word to categorize the clip.

So, if you want to achieve Personal Branding Success…

Use Video, Audio, and Print to establish your Personal Brand
Using all three media types will grab a search engine’s attention fast. Use the following formula every time you post and then watch your rankings grow!

Play up your Good Points
Once your website is established, concentrate on what you can offer potential patients. Get different opinions on this point – sometimes it’s hard to look at yourself objectively.

• Give a short synopsis of your education and work experience
• Tell the readers why that experience makes you the best choice to solve their problem (the reason they are searching)
• Get some testimonials and post them on your website (video is best, print is fine – just be sure to list their name and city, if they will let you: these must be real and SEEM real to the reader)
• Use Twitter and Facebook to highlight your training
• Create an outline about yourself that includes video, audio, and text

Create an Information Product
Use a digital recorder to capture interviews, speeches, you talking to yourself in the car…you name it. Once you do, you’ll publish it on your website so people can download it as an information product (a book, a CD, an MP3 audio are all examples of information products). Anything can be turned into an information product. The sky’s the limit!

• Capture on video and audio every presentation you deliver to your local service clubs
• Publish that recorded information with video, separate audio MP3, and text describing it
• Tell people on social media sites like Twitter and Facebook what you’re doing and then lead them to your website where the information is for sale
• Use an autoresponder to deliver your product and to stay in touch with those who have interest in you.

Sound like fun? It is, and it can really free up your schedule so you can have more time to relax, spend time with your family, and refresh your spirit.

Just click on the link below to get started. You’ll be glad you did!

Dental Top Doc Legends Expert Marketing Academy – Click Here!

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Dental Professionals – 3 Steps To Personal Branding Success

Personal Branding

Dental Practice Marketing – Use Video To Pump Up Your Online Identity

DentalInformation — Tue, 27 Mar 2012 12:04:24 +0000

Dental Practice Marketing

Don’t think a personal branding campaign using video will do you or your practice any good? Don't think it will help your dental practice marketing?

Think again.

A personal branding strategy is a good idea no matter how well-established your practice is. Here are a few tips to make sure your online persona is as sharp as that nasty Lidocaine needle of yours.

Stay In Touch
Even though you were close many moons ago, it’s easy to lose touch with those friends you made in dental school or undergrad. Make a list of the people whose friendship you value and make a point to Skype them every three months and friend them on Facebook. It’s always good to have a network of your peers to rely on.

And when they visit websites about you that show who you are through the use of video, they will feel they are right there with you. And it will help your image and your dental practice marketing.

Be Charitable
Have a few favorite charities? Be sure to support them online. Friend them on Facebook and leave Tweets stating why you support them. Not only will you help the charities by bringing more attention to their good works, you’ll help yourself by widening your online contacts.

And can you imagine the impact you could have if you created only ONE short video supporting the work of one of your favorite charities? They will be THRILLED and you’ll show others why you support their good works.

Support Your Kids
What type of activities are your children involved in? Get involved with them.

Leave comments showing team support, post videos of recitals, or send out announcements to your subscribers to show up for school play. It’s always great when parents take the time to participate in their kids’ extracurricular activities. Your readers will think so, too. And your patients will see you as a human, a good person, as someone they want to stay close to.

These simple steps will help you show the world what you stand for. Not only are you a top doc dental professional, but you stand behind your convictions and support worthy causes. By simply stating what you believe in, you’ll help attract people to you.

It’s always important to have a good reputation online. If folks know and like you, they’ll be much more likely to call your practice when they need dental work.

If you’ve been building your network, maintaining friendships, and working with a few charities, your personal brand and your dental practice is already established when you take your business online. And when you multiply your efforts through the lens of video, you will spread the word quickly and easily.

It’s never too early or too late to start branding yourself and your practice. Nurture your brand as you would a precious child – and use video to build relationships along the way. All of it adds to your dental practice marketing.

Want to learn how to do all of this (or even get it done for you!)? Just click on the link below to get started. You’ll be glad you did!

Dental Top Doc Legends Expert Marketing Academy – Click Here!

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Dental Practice Marketing – Use Video To Pump Up Your Online Identity

Dental Practice Marketing

Dental Professionals – Did Someone Steal Your Online Identity?

DentalInformation — Thu, 22 Mar 2012 12:04:09 +0000

Steal Your Online Identity

Sounds like a nightmare, doesn’t it?

Scary thing is, this kind of thing happens all the time, even to famous people. Did you ever think that someone could steal your online identity?

Someone created a fake Facebook page about author Susan Arnout Smith and she could not get it removed. She’s detailed the experience in a story for Salon.com, entitled “The Fake Facebook Profile I Could Not Get Removed.”

Hijacking someone’s identity is a growing trend these days, and while most of the people responsible are probably pimply teenagers hunched over a laptop in their parents’ basement (in the USA or on foreign soil), that doesn’t lessen the damage their pranks can cause.

You and your practice have to be online because 97% of people will do an online search for you before they call you for dental services. But what if that search turns up damaging information that’s just not true? What then? Did someone steal your online identity?

Your whole livelihood could be jeopardized by attacks like the ones described earlier. If bad press gets out about your practice, your appointments could dry up overnight. Then how would you pay the rent? Pay the hygienist? Buy food for your kids?

Best take every precaution to protect your practice before it’s too late.

Whether you’ve established an online presence or not, you need to monitor what’s being said about you on the internet. Search under your name, the name of your practice, and any possible misspellings. Do the search at least once a week, but more frequently is better.

Taking charge of your online identity is critically important today more than ever. If you don’t take charge, someone else might. Why jeopardize the well-being of your family and your practice? Never fear that someone could steal your online identity.

Find out what’s being said about you online NOW. And to learn how to get an assessment and then have it done for you on a monthly basis, just click on the link below to get started. You’ll be glad you did!

Dental Top Doc Legends Expert Marketing Academy – Click Here!

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Dental Professionals – Did Someone Steal Your Online Identity?

Steal Your Online Identity

Dental Professionals – How Will You Handle An Online Complaint?

DentalInformation — Tue, 20 Mar 2012 12:01:43 +0000

Online Complaint

No doubt you’ve read a lot lately about online reputations, but you’re still a little fuzzy on the whole concept.

Can a negative reputation online (a Disastrous Internet Identity) really ruin your practice? Isn’t it more about retail stores and celebrities who are too quick to Tweet?

Your Online Reputation Management Is The New Currency For 2012 And Beyond

There are a handful of people who DON’T have to worry about their online reputation:

Most people fall outside those categories and definitely SHOULD worry about their online reputations and they should monitor if they ever get an online complaint.

If you still need to bring in money to pay the rent and feed the kids, then what people say about you has a direct affect on your earning capabilities. You need to take action TODAY to make sure your reputation remains spotless, especially now that 97% of people go online before deciding which local practice they’ll do business with.

This is especially true if your practice is under your personal name.

Protect Your Reputation From An Online Complaint

What if a patient started tweeting about how your Lidocaine injection made her tongue numb for a week? That’s not going to drum up too many new patients, is it? What happens when your poker buddies hear about it? They’ll never let you forget it.

Better yet, what will the dentist down the street have to say? You know the guy – the one who just opened up shop and is gunning for all your patients.

Does that scenario freak you out a little bit? Well, it ought to. It’s an all-too-real possibility in today’s world of smartphones and iPads and instant connectivity.

Do A Quick Assessment – What Do You Look Like Online?

Google your name. It’s not an ego trip, it’s just good business. Whatever comes up in your search is what anyone will see who Googles you.

Are you happy with what turns up?

If nothing came back, that might be good! It means you’re a blank canvas and can create any online persona you choose. On the other hand, if something negative turned up, something like an online complaint or bad review: don’t worry. There’s not a darned thing you can do about it, so don’t waste any energy thinking about the trouble it’s causing.

Put your time and effort into creating positive videos and Tweets and blog posts that will push the bad result onto the back pages of search results.

In case you didn’t know, people are much more likely to leave a bad review than a good one because anger over lousy service or cheap products is a strong catalyst to vent. If someone is satisfied with your service, she is will get on with her life and enjoy herself instead of whining.

3 Quick Tips: How To Handle Online Complaints About You

If you DO happen to get an online complaint, here are 3 tips to help you deal:

• When a complaint comes in, see if it’s true. Do some research before you respond. If you’re in the wrong, apologize and ask the complainer how you can make it right.

• If the complainer is wrong, give your side of the story calmly. Remember that your response will be online forever. If the patient is not happy with your reply, just let the dust settle. If you’re lucky, a third party might step in and tell your patient he’s being unreasonable.

• No matter what, someone will be displeased about something. You just can’t please all the people all the time. Some people just cannot grasp the concept of needing to charge a certain price so you can stay in business. After you calmly explain that you’ve got insurance and office staff to pay, if they still don’t get it, cut them loose. Life’s too short to worry about getting every last nickel you can.

When it comes to online complaints, the smart dental professional will take a deep breath before responding. Look at the situation through your patient’s eyes. Walking a mile in someone else’s shoes is trite but true, and sometimes it’s all that’s needed to settle a complaint amicably.

Learn more here about building a system that supports your marketing and lessons the chances of negative comments hurting you. Just click on the link below to get started. You’ll be glad you did!

Dental Top Doc Legends Expert Marketing Academy – Click Here!

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Dental Professionals – How Will You Handle An Online Complaint?

Online Complaint

Dental Practice Marketing – Patients Find You, Love You, And Keep Coming Back When Done Correctly

admin — Thu, 15 Mar 2012 11:30:25 +0000

Dental Practice Marketing

Dentist Dr. Long Vo talks about the Dental Practice Marketing he's doing which allows him to:

Get Found
Engage with perspective patients
Follow Up and Build Profitable Relationships

Parts of this video have been syndicated out across the Internet and THIS is the entire interview, conducted by Dr. Marc Kossmann and Charlie Seymour Jr for their Dental Legends Spotlight series, where Dr. Marc and Charlie interview dentist who share their marketing secrets. Each is an expert in Dental Practice Marketing.

Find out…

How Dr. Vo found Dr. Marc and Charlie – YOU can use the same techniques with your patients!
What he says about how patients now view him even BEFORE meeting him
How comfortable he is with video and how powerful it is

… and so much more

Internationally-recognized dental experts Dr. Long Vo and Dr. Julie Dao founded Smile Centre Dental in Burlington, ON Canada and run it like a deeply-caring, family-oriented entrepreneurial practice. Benefit from Dr. Vo's experience and learn how YOU can use the same techniques to power your marketing!

If YOU want to chat with Dr. Marc and Charlie about the help that YOU need, write them today:

Write Dr. Marc and Charlie Now – Click Here!

Dental Practice Marketing – Patients Find You, Love You, And Keep Coming Back When Done Correctly

Dental Practice Marketing

Dental Practice Marketing – Start With A Roadmap And THEN Use Social Media

DentalInformation — Tue, 13 Mar 2012 11:57:35 +0000

Dental Practice Marketing

Road trip without a plan? No way. Make a cake without a recipe? Forget about it. Build a house without a blueprint – only if you’re rich and foolish (no one else will give you money to do that!)

While some folks might be able to wing it without a plan, recipe, or blueprint, most of us need to know where we’re going and how to get there. Using the three steps of creation are always best: THINK about it, Draw It Out on paper or in a computer, and THEN actually create it!

Social media marketing is no different. You need to know what you want it to do for your dental practice marketing and how to get there. Before you Tweet, or blog, or post you’ve got to have a blueprint in place, and that blueprint is your online marketing plan.

If you don’t have a blueprint, you’ll just be a greasy spot on the electronic superhighway.

And you don’t want that, do you?

Build Your Dental Practice Marketing Strategy Before Your Social Media Marketing

Online branding is vital these days as 97% of consumers go online to search for people before doing business locally. Your dental practice marketing and branding will be successful as long as you have a strategy in place before you begin your campaign.

Here are a few things that should be in place before you start Tweeting:

1. Get a Catchy Catchphrase. Think up a catchy slogan and use it consistently. Some examples are: Rockin’ the Monterey Peninsula since 1975. Built Ford Tough. The Other White Meat. Have it Your Way. You get the idea. Something short and sweet that says something about you and your practice that people can remember and identify with. It needs to refer to the heart of what you stand for and at the center of the services you provide.

2. Get a Good Image. Could be your face, could be a smiling tooth, could be a logo – just make it something people can identify with. A good example is McDonald’s golden arches. You see those arches and you think hamburgers. (You may not think 5-star meal, but that isn’t what McDonald’s is all about!) Your image doesn’t have to be a human face and it doesn’t have to be a photograph. Whatever it is: make sure it’s well done and make sure you use it consistently when marketing your practice.

3. Get a Good Greeter. A greeter represents your brand on the social media sites. It’s the person who will post updates about your practice and interact on your behalf. Having the same person answer all queries and post comments will go a long way toward establishing a consistent voice online. If that’s not YOU, it needs to be someone who speaks your language and represent you well.

4. Get a Good Niche. Know who you want to get your message to and target them. Zero in on your Ideal Patients, then pull the trigger and get them right between the eyes with your killer campaign. Don’t waste time and effort on people who are just not interested in what you offer. And know that while you may have several “Ideal Patients,” the message to each must be uniquely aimed.

These simple suggestions will help build your Dental Practice Marketing and promote a strong market presence. If you consistently post your practice’s catchphrase and image, use the same greeter, and target the same markets with the message designed specifically for each of them, you’ll take giant steps in establishing your online brand.

Want an easy way to learn more? Just click on the link below to get started. You’ll be glad you did!

Dental Top Doc Legends Expert Marketing Academy – Click Here!

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Dental Practice Marketing – Start With A Roadmap And THEN Use Social Media

Dental Practice Marketing

Dental Practice Marketing – Choose A Marketing Brand And Stick To It

DentalInformation — Thu, 08 Mar 2012 11:57:55 +0000

These days, more and more dental professionals are getting online, but the idea is not to get there first with just any idea (and then change it later).

You want to develop your online brand carefully and methodically to make sure it’s viewed as dependable and consistent. Don’t just jump at anything simply to “get on the Internet.”

Your Image is VITAL To Your Profitable Success

Establishing a consistent message that is right for you is easy when you know how.

Use the same image and catchphrase for all your professional social media accounts. Think of the creepy Burger King and the slogan “Have It Your Way.” Yes, Burger King has dropped the monarch from their ads, but the disturbing image still lingers in your brain. Or the Ford Motor “ovoid” logo, Coke’s font and bottle shape, and more.

Start with a nice image to represent your practice – could be your head shot, a happy tooth, a big smile (like the Cheshire Cat) – and a catchphrase that’s easy to remember. Something like “Dr. Smith: Your Smile Protector.” Something like that. (Only make it a good one and one that fits YOU.)

Your Message Needs To Be More Than You’re A Dentist!

Okay. Got an image and catchphrase? Good.

Next thing you’ll need is a foundation message. A foundation message is sort of like a mission statement – it’s what you stand for, what you represent, what you do most of the time for your patients. It’s what you want to be remembered for.

What do you want to tell folks about your practice? What can ONLY YOU offer them that the guy down the street can’t? What gets you Out Of The Crowd so that when people have a need that you can solve they immediately think about YOU and no one else?

Figure out two or three foundation messages that are the primary things you want people to know about you and remember.

Once you have these messages, you need to deliver them to the specific audiences you want to attract. Face it: what you say to a 23-year old single mother is very different from how you talk to a 67-year old retired male judge. The service you provide may be the same but how you describe it (to get both the mother and the judge to be your patient) has to be different.

On Your Mark, Get Set, GO!

The main idea here is to have your image, your slogan, and your messages all ready to go before you start your online media campaign. This isn’t a race. You want to do it right the first time so you have a good foundation from which to build your online empire.

Each of your social media messages should reinforce your foundation messages. Pound that message into people’s brains and nail it in place with your image and slogan. That way when people search for a dental professional who has your skills, they’ll see these messages repeated all over the Internet – and associate those messages with you and your practice.

Remember, it doesn’t matter who gets their message online first. What matters is who gets their message online wisely.

Before you start your dental practice marketing, you need to

So, do you have that image and slogan that will represent your business? Decided on your foundation messages?

Good: time to take a deep breath and head online with your fabulous self!

To learn more about HOW to produce the best online marketing, just click on the link below to get started. You’ll be glad you did!

Dental Top Doc Legends Expert Marketing Academy – Click Here!

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Dental Practice Marketing – Choose A Marketing Brand And Stick To It

Dental Professional – Establish A Strong Internet Identity Through Video

DentalInformation — Tue, 06 Mar 2012 11:56:05 +0000

Strong Internet Identity

Chances are you won’t waltz up to some stranger and ask her to handle your finances. You probably won’t cold call a podiatrist and ask him to take a look at some weird thing that’s growing on your toe. Chances are you won’t open the phone book, close your eyes, and pick a lawyer by chance.

So why is your marketing as cold and non-connecting as those? How do you expect to build a Strong Internet Identity that way?

Dental Practice Marketing – Seriously: How Do YOU Decide Which Professional To Work With>

You know people are more likely to do business with people they know, like, and trust, right? And the best way to get people to like you is to take them out for coffee or lunch so you can win them over with your sparkling personality, right?

Well, if you’re wining and dining all day, when are you going to have time to create all those perfect smiles?

You still want to spend time with your family, maybe get in a few holes of golf. And there’s that new book by Stephen King you’re dying to read. There just isn’t enough time to do everything.

The answer to this dilemma (of making connections) is video!

Video is almost as good as being there in person (and sometimes it’s better!) You can charm and win over new patients any time of the day or night as you build your Strong Internet Identity. You can’t do that in your local coffee house.

No, you can’t carry on a conversation with someone through video, but you can “introduce” yourself to a lot more people, plus you’ll save a ton of cash on all that coffee.

In some ways, video is superior to a tête-à-tête meeting. If you mess up, you can reshoot the video, say exactly what you meant; whereas in real life you get just one take. And if you mess that up, the patient might walk out and never come back.

If you really want to use your time wisely, dominate the search results, and build a Strong Internet Identity, then you will put your video on other websites in addition to your own. When you do that, Google will find your video on those other pages and link back to you. Google will then jump for joy and want to share all your videos with others!

Your reward is niche domination and market saturation, which is just what the doctor ordered!

Just click on the link below to get started. You’ll be glad you did!

Dental Top Doc Legends Expert Marketing Academy – Click Here!

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Dental Professional – Establish A Strong Internet Identity Through Video