Tired of limited resources and missed PPC opportunities? Learn how a strategic partnership with a white label PPC agency enables you to expand your service portfolio, cut costs, and deliver top-tier, branded advertising that wins for your clients.

In today’s dynamic digital marketing landscape, agencies and businesses are constantly seeking efficient and scalable ways to deliver exceptional Pay-Per-Click (PPC) advertising services. One powerful solution that has gained significant traction is white label PPC. But what exactly is it, and how cafacen it benefit your organization? This comprehensive guide will break down everything you need to know about white label PPC, including its definition, advantages, and how it can help you achieve your marketing goals through effective PPC outsourcing.

Understanding the Fundamentals of White Label PPC

At its core, white label PPC involves partnering with a specialized PPC agency to manage and execute PPC campaigns under your own brand name. Think of it as a behind-the-scenes collaboration where the expertise and infrastructure of the white label partner become an extension of your own services. Your clients remain completely unaware of the third-party involvement, experiencing a seamless and professional service delivered entirely by your brand.

This model allows you to offer comprehensive PPC management – including search ads (like Google Ads), display advertising, and even platforms like Microsoft Advertising – without the need to build and maintain an in-house team of PPC specialists.

Why Choose White Label PPC? Exploring the Benefits

Opting for white label PPC services offers a multitude of advantages for agencies and companies looking to expand their service offerings or streamline their operations:

• Expand Your Service Portfolio: Instantly offer expert PPC management to your clients without the significant investment in hiring, training, and equipping a specialized team. This allows you to become a one-stop shop for a wider range of digital marketing needs.
• Focus on Your Core Competencies: By outsourcing the complexities of PPC management to a trusted white label PPC agency, your internal team can focus on their core strengths, such as client relationship management, strategy development, or other marketing disciplines.
• Reduce Overhead Costs: Avoid the substantial costs associated with employing a full-time PPC team, including salaries, benefits, software subscriptions, and ongoing training. PPC outsourcing through a white label partner can be a more cost-effective solution.
• Access Specialized Expertise: White label PPC agencies often have years of experience and a deep understanding of the latest PPC strategies, tools, and best practices. This ensures your clients benefit from expert campaign management and optimal results.
• Scale Your Operations Efficiently: As your client base grows, scaling your PPC service delivery can be challenging with an in-house team. White label partnerships provide the flexibility to handle increased workload without compromising quality.
• Improve Client Satisfaction: By delivering effective and results-driven PPC campaigns through a reliable white label PPC agency, you can enhance client satisfaction and build stronger, longer-lasting relationships.
  

How Does White Label PPC Outsourcing Work?

The process of working with a white label PPC agency is typically seamless and collaborative:

1. Client Acquisition: You acquire clients who require PPC advertising services.
2. Strategy and Planning: You work with the white label agency to develop a tailored PPC strategy aligned with your client’s goals and budget.
3. Campaign Management: The white label team handles the day-to-day management of the campaigns, including keyword research, ad creation, bid optimization, performance monitoring, and reporting.
4. Branded Reporting: You receive performance reports that are fully branded with your company’s logo and identity, allowing you to present the results to your clients as your own.
5. Client Communication: You maintain direct communication with your clients, presenting the results and insights provided by the white label partner under your brand.
   

A Brief Look at White Label Facebook Ads

While the primary focus of white label PPC often revolves around search engine advertising, the model extends to other paid advertising platforms, including social media. White label Facebook Ads operates on the same principle, allowing you to offer expert Facebook and Instagram advertising management under your brand by partnering with a specialized agency. This enables you to tap into the vast potential of social media advertising without needing in-house Facebook Ad management experts.

Is White Label PPC Right for You?

If your agency or company is looking to:

• Expand its service offerings without significant upfront investment.
• Focus internal resources on core business activities.
• Deliver expert PPC campaign management to clients.
• Scale services efficiently to accommodate growth.
• Enhance client satisfaction with strong results.

Then white label PPC and exploring partnerships for white label PPC services could be a strategic move to elevate your business. By leveraging the expertise of PPC outsourcing, you can provide exceptional value to your clients and achieve your own business objectives.

The post What Is White Label PPC? Everything You Need to Know appeared first on Denver PPC.

Digital Marketing Project and Client Background

In the competitive digital marketing landscape, strategic investment in search advertising is crucial for ecommerce success. We were tasked with enhancing the online visibility and sales performance of an ecommerce client specializing in men’s luxury boots.  This case study explores the year-over-year (YoY) performance impact of adjusting ad spend strategies between broad and exact match for branded terms.

Competitive Landscape and Ranking Challenge

The primary challenge was to navigate the competitive pressure from major department stores like Nordstrom and Saks, which had increased their ad spend on the client’s product line. The objective was to ensure the client’s products remained prominently positioned at the top of search results pages, thereby driving revenue growth without sacrificing return on ad spend (ROAS).

Google Ads Campaign Strategy

We employed a two-pronged approach to tackle this challenge:

1. Increased Investment in Exact Match Brand Terms: Recognizing the need to maintain top-page visibility in search results, we significantly increased spending on exact match brand terms. This strategy aimed to directly target potential customers with high purchase intent.
2. Decreased Investment in Broad Match Brand Keywords and Dynamic Ad Groups: Concurrently, we reduced spending on broad match brand keywords and dynamic ad groups, which previously demonstrated a lower ROAS. This move was intended to reallocate budget more efficiently and improve overall ad spend effectiveness.

Successful PPC Results

The strategic adjustments yielded remarkable results over the year:

• Increased Revenue and ROAS from Exact Match Brand Terms: The 29% increase in brand spending led to a 38% surge in revenue, amounting to over $773,000. More impressively, the ROAS for these campaigns improved significantly, reaching 1767%—an increase of over 6% YoY.
• Improved Efficiency from Reduced Broad Match Spending: By reducing the campaign spending on broad match keywords and dynamic ad groups by nearly 75% (down $12,300), revenue decreased by 71%. However, this strategic cutback led to an enhanced ROAS, which climbed from 956% to 1079%. This demonstrated a more efficient allocation of the advertising budget, prioritizing high-return strategies.

PPC Management Conclusion

This case study underscores the importance of strategic investment in PPC Management and search advertising, particularly in distinguishing between exact and broad match keywords for branded terms. By increasing spending on exact match brand terms, we successfully countered competitive pressures, boosting both visibility and revenue for our ecommerce client. Simultaneously, reducing spend on lower-performing broad match strategies led to a more efficient use of the advertising budget, reflected in an improved ROAS. This dual approach exemplifies how targeted ad spend adjustments can lead to substantial ecommerce growth and profitability.

Denver PPC is Your Expert Partner in Digital Marketing

Denver PPC is a Colorado-based team of PPC professionals who perform and excel in the most competitive PPC marketplaces. At Denver PPC, all of our account managers are Google Ads Qualified and have experience working in various industries.

The post Case Study: Optimizing Branded Term Strategy for Ecommerce Success appeared first on Denver PPC.

Does your law firm struggle to stand out in a crowded legal market online?

With so many law firms online, it can be difficult to make your mark and get noticed before your potential clients click on a competitor’s ad.

The good news is that you’re in the right place to reach potential clients and generate more leads than ever before.

At Denver PPC, we specialize in helping attorneys and law firms set up effective digital advertising campaigns across various ad platforms like Google, Facebook, Bing, and more.

With our help, we’ll make sure your potential clients click on your ads, wherever they are online. Continue reading to learn more about the top five methods of lead generation for attorneys through digital advertising.

The top five methods of lead generation for attorneys through paid advertising

In today’s digital world, your prospective clients turn to the internet first when searching for legal services. This makes paid advertising an essential tool for attorneys looking to generate new client leads.

Don’t be too quick to solely focus on just Google Ads—it’s essential to diversify your paid advertising efforts across multiple platforms.

By using a combination of Google Ads, Bing Ads, Facebook Ads, targeted display ads, and retargeting ads, you’ll reach a broader audience and increase your chances of generating leads and growing your practice.

1. Google Ads for attorneys

Google Ads is the dominant player and the most popular pay-per-click (PPC) advertising platform, which allows attorneys to bid on specific keywords, such as “medical malpractice truck accident” to place their ads at the top of Google’s search results page.

Keep in mind Google Ads Manager can also be used to setting up video ads on YouTube and across millions of websites across the Google Display Network, which is a series of websites that hosts ads in sidebars and mixed into content. 

The three most common Google ads that attorneys use to reach their target audience include the following. 

Google Text-based ads

Text-based ads are the most common type of Google Ads and appear at the top of search results pages. 

These ads are useful for driving traffic to a specific page on your website (landing page) and generating leads through carefully placed contact forms and calls to action (CTAs).

Text-based ads are triggered based on the keywords you’re audience is searching for. When your ad is displayed and clicked on, you’ll be charged the amount you bid on that keyword.

Google Display ads

Display ads are banner ads and graphic ads that are placed on the sidebars, and top navigational menu, and mixed through content across websites in the Google Display Network.

Unlike text-based ads, which are triggered by search terms, Display Ads use targeting options to show ads to users who may be interested in your services based on their browsing behavior and interests.

Targeting options for display ads can include:

• Keywords related to your specific practice areas, such as “malpractice”, or “personal injury”
• Placements on specific websites or web pages that are relevant to your target audience, such as news websites, legal blogs and forums, business and finance websites, and lifestyle websites
• Topics, which will determine what websites or web pages the ads will appear on
• Interests based on user’s interests and behaviors, determined by their browsing history and other factors
• Demographics based on users’ age, gender, and other demographic information 

Video ads on YouTube

YouTube is the second most popular website after Google, and it receives two billion monthly users.

Video ads can be played before, during, or after videos on YouTube, either in skippable or non-skippable forms, such as 15-second ads or 5-second skippable ads.

For video ads on YouTube, advertisers are typically only charged when somebody clicks on an ad or watched it for a certain amount of time, usually at least 30 seconds. If somebody sees the ad and doesn’t watch, the advertiser is not charged.

Targeting for YouTube is similar to display ads in that it’s focused more on combining keywords, user interests, and demographics all into one to automatically find the most relevant videos to display your video ad in.

2. Bing Ads for attorneys

Bing Ads is the ad platform used by Microsoft’s search engine Bing, as well as Yahoo! And AOL.

Advertising on Bing is worth it for attorneys looking to target potential clients who may be missed by Google Ads. Despite it receiving less market share than Google, Bing Ads, now known as Microsoft Ads, have lower competition and lower cost-per-click (CPC) than Google Ads.

In many ways, Bing Ads can do what Google Ads does. Microsoft (Bing) Ads include:

• Text-based search ads
• Shopping ads
• Dynamic search ads
• Audience Ads
• And more

With the implementation of new AI tools, Microsoft’s Bing search engine is expected to receive a surge in traffic, making it a more worthwhile platform for advertising.

3. Facebook Ads for lawyers

Facebook is a great platform for attorneys to advertise because of its large user base, detailed targeting options, wide range of formats, increased use of engagement, and cost-effectiveness.

Usually, Facebook Ads are more cost-effective than other platforms because of their lower competition and lower cost-per-click.

Facebook Ads allow attorneys to target potential clients based on a wider range of demographics, interests, and behaviors. This allows attorneys to reach people who are interested in legal help but who are not actively searching on Google or other search engines.

4. Targeted Display Advertising for lawyers

As previously mentioned, many ad platforms, including Google, Facebook, Twitter, LinkedIn, and more, feature their own targeted display advertising.

The key difference between targeted display ads is their ability to automatically place your ads on the most relevant websites where your future clients are.

Targeted display ads, such as the Google Display Network, Facebook Audience Network, and LinkedIn, have their own targeted display options that can help you reach people based on demographics, job titles, company sizes, and more.

5. Retargeting ads for law firms

Imagine your client went to your website and left before filling out their contact info. With retargeting ads, you can show display ads for your law firm across millions of websites and only show those ads to people who previously visited your website!

Retargeting ads, also known as remarketing ads, are highly effective at getting your visitors’ attention due to brand recall and past familiarity.

However, retargeting ads come with potential legal and ethical considerations. Depending on your jurisdiction, retargeting ads may be subject to privacy regulations and consumer potential laws.

To ensure your retargeting ads are compliant and effective, you should consider hiring an expert team that can ensure your retargeting ads comply with all relevant privacy and consumer protection regulations.

Hire Denver PPC for paid advertising management for attorneys

If you’re an attorney or law firm looking to generate leads through digital advertising, Denver PPC can help.

Check out our case study on Donnelly Law Firm**, a personal injury and liability attorney located in Memphis. 

With our help, the Donnelly Law Firm was able to significantly improve its online conversion rates and reduce the cost per lead, generating more business for its firm.

At Denver PPC, we combine a decade’s worth of experience setting up and maintaining paid media campaigns across a variety of industries, including law firms and legal marketing.

Our account managers will help you find potential clients through Google Ads, Bing Ads, Facebook Ads, and more, to achieve your goals.

If you’re a marketing agency with law firm clients, we can offer white-label PPC management services to help you outsource this work to our team.

Have an existing Google or Facebook Ads account? Contact us to get your free 10-point inspection today! Contact us at 866-593-8769 or email us at info@denver-ppc.com.

Photo by EKATERINA BOLOVTSOVA

The post The Top Five Methods of Lead Generation for Attorneys appeared first on Denver PPC.

Generating new client leads is the heart of every effective PPC ad campaign for attorneys.

However, running a successful PPC campaign requires more than setting up ads in the spare time you have in dealing with your own clients.

With so much at stake, it’s understandable you may be feeling overwhelmed by the prospect of running ads while trying to learn a new advertising platform. 

Perhaps you may find working with a PPC agency can be a smart investment that allows you to focus on working with clients, while the agency does the rest to find your new client leads.

In this article, we’ll discuss the best practices to help you plan, search, and continually optimize your campaign to get the most out of your ad spend.

Defining your goals and target audience for your law firm

As a lawyer, you want to make sure your PPC ads are reaching the right people online and achieving their specific goals — whether it’s generating internet leads, phone calls, or more traffic to your website.

Without a clear understanding of who your target audience is or what your campaign’s goals are, your PPC ads can easily miss their intended target audience and fail to generate the desired results.

Let’s look at the action steps to determine which goals are important to you and who your target audience is.

Identify your main goal 

Is it to generate new client leads, or compete against similar law firms? With a specific goal in mind, such as generating new client leads from your website, you can tailor the campaign to meet the needs of your target audience.

Once you have a clear understanding of your goal, developing a successful legal PPC strategy becomes much easier. 

Define your target audience

Identify who your perfect client is. Consider looking to previous clients for attributes such as location, income, education level, and age to help you formulate campaigns that will resonate with your specific demographic group.

Once you’ve determined the key metrics to measure and your target audience, you can begin to conduct keyword research to understand the search terms clients are using to find legal services online.

It’s important to be aware of your jurisdiction’s regulations regarding online targeting, which can include retargeting and remarketing ads that place cookies in visitors’ browsers.

For peace of mind and optimal results, consider partnering with an experienced PPC agency such as Denver PPC which is Google Ads certified for compliance and accountability.

Conducting keyword research on legal terms

Imagine your potential client is looking for a lawyer on Google for personal injury. 

They’ll probably type in “personal injury lawyer near me.” 

Google will then match that search term to trigger relevant ads from law firms that have created PPC campaigns targeting those specific keywords.

Keyword researching involves identifying the specific keywords and phrases actively being searched by your target audience on Google and other search engines.

To help identify these keywords, marketers use keyword planning tools and SEO tools to perform competitive analysis, which involves identifying competitors and analyzing which keywords they’re currently bidding on.

For instance, using SEO and keyword planning tools, you can actually check on the exact keywords your competitors are using to adjust your strategy accordingly.

Landing page optimization for attorneys

A landing page is a specific page your visitors “land” on after clicking on a paid ad. 

Their goals are to convert the visitor into a new lead by using calls-to-action, relevant and helpful information, and conveniently placed contact forms on the page.

There are several elements on a landing page that need to be optimized, including the headline, text copy, images, and the call-to-action (CTA) at the end that prompts the visitor to take an action — “Get a free consultation today!”

To optimize the landing page’s conversion rate, marketers will use landing page tools that offer A/B testing to automatically compare different variations of the same landing page against each other. 

Whichever landing page wins will continue to be used while running more experiments to continually raise the conversion rates of the landing page.

Budgeting and bidding strategies for lawyers

Budgeting and bidding on keywords are critical aspects of running effective paid ad campaigns, however, it’s quite difficult for beginnings to figure out.

For example, it’s common to bid too low, resulting in ads not showing up enough, or bidding too high which unnecessarily drains the budget without generating enough conversions.

Luckily, many of the most popular ad platforms, such as Google Ads, Facebook Ads, and Microsoft (Bing) Ads feature display ad targeting options to make it a bit easier.

These options allow for more specific demographic targeting based on interests, behaviors, similar audiences, and more. This ensures your ads are shown to the right people without becoming a Google Ads bidding expert.

If you’re not using display ad targeting options, you’ll need to be pretty savvy and consistent with learning to budget and bid for campaign deadlines in Google Ads manager or Facebook Ads manager.

Consistent monitoring is necessary to adjust your bid and budgets as needed and to keep an eye on important metrics such as return on ad spend (ROAS).

Try out our ROAS calculator!

Tracking and measuring results for attorney-paid ad campaigns

It’s important to track and measure your results to make sure your campaign is meeting its initial goals, whether it’s to generate more leads, phone calls, or traffic to your website.

No paid ad campaign is set in stone—they’re continually in motion, with daily or weekly adjustments that can include pausing ads, creating new ad groups, creating new headlines, and optimizing the landing page. 

As new data comes in, marketers can pinpoint what’s successful and what’s not to continually improve your campaign’s effectiveness. However, monitoring and analyzing data can be overwhelming, especially for lawyers who may be unfamiliar with PPC campaigns. 

This is why it might be beneficial to consider outsourcing to a PPC agency that specializes in managing PPC campaigns for attorneys.

Denver PPC provides monthly reports to clients that include key metrics such as leads generated, click-through rates, cost-per-click, and conversion rates for paid ads. 

These reports help our clients understand where their money is being spent and exactly how much value the ads are bringing in.

Read our case study on how we helped a law firm manage its Google Ads!

Let Denver PPC optimize your ad campaigns for new client leads

Are you tired of managing your own PPC campaigns as a lawyer? 

It may seem cost-effective to do this work yourself, but it often leads to subpar results and wasted ad spending. This is where Denver PPC comes in. 

Our team of PPC experts and account managers have over a decade’s worth of experience running successful campaigns for law firms of all sizes.

As a Google Ads-certified company, we have the expertise to ensure your campaigns are effective and compliant with Google’s ever-changing policies. We also specialize in managing ads across all major ad platforms including Google, Microsoft (Bing), Facebook, LinkedIn, and more!

Have an existing Google or Facebook ad account that needs help?

Contact us today to receive your free 10-point inspection

We’ll help you take your advertising to the next level.

Photo by August de Richelieu

The post Best Practices for Attorneys Running PPC  appeared first on Denver PPC.

Have you ever visited a website and later seen an ad for that same website all over the internet? 

That’s not a coincidence—it’s a retargeting ad, and to create those kinds of tracking ads, you’ll need to invest in PPC remarketing.

Remarketing ads are the secret tools used by companies to deliver personalized ads to users even after they’ve left their websites.

Because retargeting ads are only shown to people who’ve interacted with you, they significantly increase the effectiveness of any advertising campaign and drive more conversions than traditional online ads.

In this article, we’ll go on a deep dive into the world of PPC remarketing ads so you can retain your website visitors and new leads to convert them into paying customers. 

What is PPC remarketing?

PPC remarketing ads, or retargeting ads, are a specific kind of online ad that targets visitors who have visited a website, allowing companies to continue displaying their advertisements to users even after they’ve left their website.

PPC remarketing works by placing a tracking pixel on the company’s website, which then places a tracking cookie in the user’s browser.

For example, if a visitor lands on an e-commerce website, but doesn’t buy anything, the e-commerce store can deliver ads that feature the exact item the visitor was looking at.

Online studies have shown that people are 10x more likely to click on a recognizable remarketing ad than a brand-new, unfamiliar display ad. 

Read our case study: Google Shopping Ads for eCommerce Strategy

The benefits of PPC remarketing for customer retention

PPC remarketing ads work through repeated brand awareness and brand recognition. 

When a person visits a website and notices an ad later for that same website, it tends to stick out due to brand recognition and because the website is likely still top-of-mind in the consumer’s browsing habits.

Because these types of ads are specifically tailored to each user, as opposed to standard display ads, they receive drastically higher engagement rates and click-through rates.

Often, PPC remarketing ads can be more cost-effective, having a lower cost-per-click than traditional PPC ads, such as search ads, display ads, and other ad formats.

Using remarketing ads can also improve your return on ad spend (ROAS) metric, which means you can improve your ads’ effectiveness to reach more people without increasing the spending budget.

Retargeting ads are essential for lead generation campaigns, especially for e-commerce businesses, travel and hospitality, B2B businesses, home services, and law firms.

In the case of legal advertising, be sure to check your municipalities’ rules regarding retargeting ads. Or better yet, leave it to a team of experts who can handle and understand PPC remarketing and the law for several industries.

How to set up PPC remarketing on Facebook Ads

Facebook retargeting ads can be set up to serve ads based on imported email lists, such as contacts from a CRM, or through installing a Facebook pixel to track incoming website visitors.

For example, if your company already has an email list, you can serve ads to only these people’s Facebook accounts if you’d like. Or, you can track incoming visitors traditionally through the Facebook Pixel. 

To do this, go to the Facebook Ads manager account and select “Pixels” and then select “Create a Pixel.” This piece of code can then be embedded into your website.

Next, create a custom audience based on behaviors exhibited on your website tracked by the Facebook Pixel.

Now you can create your Facebook Ad, which can vary between ad formats such as image ads, video ads, poll ads, and more. 

Before launching the ad, you’ll need to adjust the ad budget and schedule for the campaign, such as the campaign amount and dates when the date will be served.

Then it’s time to launch the ad and measure the results to continue fine-tuning the process for optimized lead generation and customer retention. 

How to set up PPC remarketing on Google Ads

Setting up retargeting ads through Google will require a Google Ads account. 

Next, create a new Google tag by going to the audiences section and clicking set up remarketing to create a tracking pixel to embed into your website, similar to the Facebook Pixel.

Again, similarly to Facebook, you’ll need to set up remarketing lists and custom audiences. This can be achieved by selecting “create new list” to set up lists based on the user’s behavior.

Next, you can create your retargeting ad using a variety of Google Ads formats such as display ads (the most popular), dynamic ads, responsive ads, and video ads. 

Lastly, set up the campaign budget and timeline and launch the ads, making sure to continually monitor and optimize the campaigns for maximum effectiveness.

PPC remarketing ads tend to be more visual, implementing colorful and striking images to gain attention from previous website visitors, which makes retargeting ads more effective at times over traditional text-based ads. 

Wondering how to decide which websites to put your retargeting display ads on? 

Don’t worry, Google Ads can automatically place retargeting ads across millions of websites that make up their Google Display Network. 

Read our Google Ads case study: Google Ads Strategy for Products.

Is Facebook or Google better for retargeting ads?

One platform isn’t more powerful or greater than the other per se—they’re often used simultaneously to target different audience segments.

While it might seem like Google has the advantage, Facebook actually has a wider range of targeting options based on interests, behaviors, and demographics. 

Ultimately, it will depend on your business’s goals and objectives and experimentation to find the right platform for retargeting campaigns. 

The best practice for PPC remarketing—audience segmentation

The most important step for setting up PPC remarketing campaigns is segmenting your audience based on the desirable behaviors you wish to target. 

Retargeting ads are extremely useful for e-commerce brands hoping to make a sale or for selling tickets to an event by targeting people who visited but haven’t yet converted. 

For example, segment your audiences by:

• Website visitors who visited your site but didn’t fill out a lead form or place a purchase
• Users with abandoned shopping carts on an e-commerce website
• Inactive users who haven’t visited your website in weeks or months
• Users who visited a specific page, such as a product page, blog post, or event page
• Email subscribers who haven’t made purchases in a while
• Users who are engaged with your social media and email, but haven’t bought anything or filled out a lead form yet

Denver PPC—experts in PPC remarketing campaigns

Looking for that competitive edge to boost your website’s conversation rates and retain more customers?

Work with Denver PPC to craft powerful retargeting campaigns for guaranteed PPC results. 

Our team combines over a decade of experience working in the most competitive online PPC marketplaces, from home services, attorney PPC management, e-commerce, and more.

Do you already have a Facebook Ads or Google Ads account that needs work? Get your free 10-point PPC analysis today! Text or call us at 866-936-9771.

Photo by Lukas

The post PPC Remarketing Services: How to Retain Website Visitors and Leads appeared first on Denver PPC.

YouTube ads are the new television commercials.

You may have heard that short-form video content is the top marketing trend of the year.

And while traditional TV ads’ targeting can be too broad and unfocused, YouTube ads can be delivered to your target audience with precision—only serving ads to people who exhibit your desired interests and browsing behaviors.

Cost-effective and eye-grabbing, YouTube PPC ads can help businesses increase their brand’s visibility online by showing video ads on YouTube, the world’s largest video-sharing platform. 

Learn more about YouTube PPC ads and how they can help you generate more leads, phone calls, and sales for your business.

What is a YouTube PPC ads campaign?

When you watch video ads play before a YouTube video, you’re interacting with a YouTube PPC ad campaign.

YouTube ads can be shown before, during, or after video playback by creating video ad campaigns inside the Google Ads Manager (YouTube does not have its own advertising platform). 

By displaying your video ads on YouTube, you’re gaining access to a large and diverse audience using the most engaging content format today: short-form videos.

YouTube offers a variety of targeting options allowing you to reach the perfect audience based on demographics, interests, behaviors, and more.

Because YouTube ads are delivered via the Google Ads Manager, it’s easier to view and monitor both Google ad campaigns and YouTube PPC ad campaigns simultaneously. 

Various industries and companies advertise on YouTube, including:

• E-commerce businesses
• Entertainment companies
• Travel and hospitality
• Attorneys and law firms
• Technology companies

Are Google Ads and YouTube ads the same thing?

Both Google Ads and YouTube ads use the Google Ads Manager platform. However, whereas Google Ads can deliver ads across all kinds of websites, its YouTube advertising function can only appear on YouTube.

This means if you’re seeing a video ad on a blog site, it’s likely the video ad is being delivered via the Google Ads Manager through the Google Display Network, which can deliver display ads, banner ads, video ads, and other ad formats.

However, if you see a video ad on YouTube, then it is specifically placed there by creating a YouTube video ad inside of Google Ads manager.

Luckily, all of the metrics for these different video campaigns are displayed in the Google Ads Manager. 

Read: Discover a Good Click-Through Rate for Google Ads. 

How to create a YouTube ad in Google Ads manager 

To create a YouTube PPC campaign, you’ll need to create a Google Ads account and then link it to your YouTube channel. 

To connect the accounts, sign into your YouTube Studio account and link the account using your Google Ads customer ID. 

Once both accounts have been linked, you can go to the campaigns tab in Google Ads Manager and click on the video campaign.

Next, you can select your intended goal for the ad, for example driving traffic to a website, increasing brand awareness, lead generation, and more.

Then, adjust your campaign settings that include your budget and target audience.

Create your YouTube ad group and import the video to use for your video ad. Write the headline, description, and call-to-action (CTA).

Next, select the channels where you want your video ad to be shown, such as on YouTube or across various websites using the Video Partners option to show video ads far beyond just YouTube.

Lastly, adjust your bidding and budget options for the YouTube PPC campaign and then launch the campaign to monitor its performance over time.

Note: Try to keep your YouTube ad around 15-20 seconds long.

The different types of YouTube video ads explained

Most YouTube PPC ads tend to be videos placed before, during, or after YouTube videos.

However, YouTube and Google Ads also allow other ad formats such as banner overlays at the bottom of videos, promoted videos on the search results page, and interactive ads such as sponsored cards, which are clickable boxes placed inside the video frame.

Below is an explanation of every type of video ad and other ad formats for YouTube PPC advertising. 

Skippable in-stream ads

The most common type of video ads is skippable in-stream ads that are placed before, during, or after videos. The viewer is required to watch the ad for five seconds before skipping. 

The advertiser is only charged if the viewer watches the whole ad or clicks on the video link. However, if the viewer skips the ad, then the advertiser is charged nothing, but still receives a free impression.

Non-skippable in-stream ads

Non-skippable ads are around 15 seconds long and are placed before and during videos and are not skippable.

Bumper ads

These are non-skippable in-stream ads that are shorter, around 6-7 seconds long.

Overlay ads

These are semi-transparent banner ads that sit at the bottom of the video frame, which can be clicked on to redirect the video to a website or landing page. 

Sponsored cards 

These are interactive, small clickable boxes that appear within a video. Typically, a person in the video will point to a corner of the screen where this box will appear that features an image, text, and a call-to-action (CTA).

YouTube Video discovery ads

These are essentially sponsored or promoted videos that sit at the very top of the search results page.

YouTube Masthead ads

These are large banner ads that sit across the entire top of the YouTube discovery page and act like a typical display ad, redirecting visitors to another website once they click on the image.

The best practices for PPC YouTube advertising

Keep in mind that YouTube isn’t just a video-sharing site, it’s the second most-used search engine in the world! 

YouTube PPC ads can reach over 2.6 billion monthly active users, which is why defining your target audience is the most important step. 

Also, remember that YouTube ads are more visual than the basic text-based ad on Google, so create strong, compelling visuals with high production value.

Because video ads are short, keep your message clear and consider and always include a call-to-action to redirect your viewers to your website or landing page for lead generation or new sales opportunities.

Consider using Google’s retargeting and remarketing feature to show your video ads to people who have previously visited your website before. They’ll be more likely to convert than new viewers.

Lastly, monitor your results and constantly experiment by testing our different ad formats, targeting options, and different ad placements.

Denver PPC—your team of YouTube PPC experts

Interested in starting your own YouTube PPC campaigns to boost your website’s conversation rates, generate leads, and sell more products online?

Work with Denver PPC to set up high-converting YouTube PPC campaigns for guaranteed PPC results.

Our team combines over a decade of experience working in the most competitive online PPC marketplaces, from home services, attorney PPC management, e-commerce, and more.

Denver PPC also offers white-label PPC outsourcing to marketing agencies looking for help in providing PPC work for their clients. 

Do you already have a Facebook Ads or Google Ads account that needs work? Get your free 10-point PPC analysis today! Text or call us at 866-936-9771.

Photo by Pixabay

The post How to Get the Most Out of YouTube PPC Ads appeared first on Denver PPC.

That’s not a coincidence. It’s a retargeting ad, and to create those kinds of tracking ads, you’ll need to invest in PPC remarketing.

Remarketing ads are the secret tools used by companies to deliver personalized ads to users even after they’ve left their websites.

Because retargeting ads are only shown to people who’ve interacted with you, they significantly increase the effectiveness of any advertising campaign and drive more conversions than traditional online ads.

In this article, we’ll go on a deep dive into the world of PPC remarketing ads so you can retain your website visitors and new leads to convert them into paying customers. 

What is PPC remarketing?

PPC remarketing ads, or retargeting ads, are a kind of online ad that targets visitors who have visited a website. This allows companies to continue displaying their advertisements to users even after they’ve left their website.

PPC remarketing works by placing a tracking pixel on the company’s website, which then places a tracking cookie in the user’s browser.

For example, if a visitor lands on an e-commerce website, but doesn’t buy anything, the e-commerce store can deliver ads that feature the exact item the visitor was looking at.

Online studies show that people are 10x more likely to click on recognizable remarketing ads than a new, unfamiliar ad.

Read our case study: Google Shopping Ads for eCommerce Strategy

The benefits of PPC remarketing for customer retention

PPC remarketing ads work through repeated brand awareness and brand recognition. 

When a person visits a website and notices an ad later for that same website, it tends to stick out. This is due to brand recognition and because the website is likely still top-of-mind in the consumer’s browsing habits.

Because these types of ads are specifically tailored to each user, as opposed to standard display ads, they receive drastically higher engagement rates and click-through rates.

Often, PPC remarketing ads can be more cost-effective, having a lower cost-per-click than traditional PPC ads, such as search ads, display ads, and other ad formats.

Using remarketing ads can also improve your return on ad spend (ROAS) metric, which means you can improve your ads’ effectiveness to reach more people without increasing the spending budget.

Retargeting ads are essential for lead generation campaigns, especially for e-commerce businesses, travel and hospitality, B2B businesses, home services, and law firms.

In the case of legal advertising, be sure to check your municipalities’ rules regarding retargeting ads. Or better yet, leave it to a team of experts who can handle and understand PPC remarketing and the law for several industries.

How to set up PPC remarketing on Facebook Ads

Facebook retargeting ads can be set up to serve ads based on imported email lists, such as contacts from a CRM, or through installing a Facebook pixel to track incoming website visitors.

For example, if your company already has an email list, you can serve ads to only these people’s Facebook accounts. Or, you can track incoming visitors traditionally through the Facebook Pixel. 

To do this, go to the Facebook Ads manager account and select “Pixels” and then select “Create a Pixel.” This piece of code can then be embedded into your website.

Next, create a custom audience based on behaviors exhibited on your website tracked by the Facebook Pixel.

Now you can create your Facebook Ad, which can vary between ad formats such as image ads, video ads, poll ads, and more. 

Before launching the ad, you’ll need to adjust the ad budget and schedule for the campaign. This includes the campaign amount and dates when the date will be served.

Then it’s time to launch the ad and measure the results to continue fine-tuning the process for optimized lead generation and customer retention. 

How to set up PPC remarketing on Google Ads

Setting up retargeting ads through Google will require a Google Ads account. 

Next, create a new Google tag by going to the audiences section and clicking set up remarketing to create a tracking pixel to embed into your website, similar to the Facebook Pixel.

Again, similarly to Facebook, you’ll need to set up remarketing lists and custom audiences. This can be achieved by selecting “create new list” to set up lists based on the user’s behavior.

Next, you can create your retargeting ad using a variety of Google Ads formats such as display ads (the most popular), dynamic ads, responsive ads, and video ads. 

Lastly, set up the campaign budget and timeline and launch the ads, making sure to continually monitor and optimize the campaigns for maximum effectiveness.

PPC remarketing ads tend to be more visual, implementing colorful and striking images to gain attention from previous website visitors. This makes retargeting ads more effective at times over traditional text-based ads. 

Wondering how to decide which websites to put your retargeting display ads on? 

Don’t worry, Google Ads can automatically place retargeting ads across millions of websites that make up their Google Display Network. 

Read our Google Ads case study: Google Ads Strategy for Products.

Is Facebook or Google better for retargeting ads?

One platform isn’t more powerful or greater than the other per se—they’re often used simultaneously to target different audience segments.

While it might seem like Google has the advantage, Facebook actually has a wider range of targeting options based on interests, behaviors, and demographics. 

Ultimately, it will depend on your business’s goals and objectives and experimentation to find the right platform for retargeting campaigns. 

The best practice for PPC remarketing—audience segmentation

The most important step for setting up PPC remarketing campaigns is segmenting your audience based on the desirable behaviors you wish to target. 

Retargeting ads are extremely useful for e-commerce brands hoping to make a sale or for selling tickets to an event by targeting people who visited but haven’t yet converted. 

For example, segment your audiences by:

• Website visitors who visited your site but didn’t fill out a lead form or place a purchase
• Users with abandoned shopping carts on an e-commerce website
• Inactive users who haven’t visited your website in weeks or months
• Users who visited a specific page, such as a product page, blog post, or event page
• Email subscribers who haven’t made purchases in a while
• Users who are engaged with your social media and email, but haven’t bought anything or filled out a lead form

Denver PPC—experts in PPC remarketing campaigns

Looking for that competitive edge to boost your website’s conversation rates and retain more customers?

Work with Denver PPC to craft powerful retargeting campaigns for guaranteed PPC results. 

We combine a decade of experience working in competitive online marketplaces, from home services, attorney PPC management, e-commerce, and more.

Do you already have a Facebook Ads or Google Ads account that needs work? 

Get your free 10-point PPC analysis today! Text or call us and we’ll get started.

The post PPC Remarketing: How to Retain Website Visitors and Leads appeared first on Denver PPC.

How to Choose the Best White-Label Agency to Manage Your Facebook Advertising

White-label Facebook advertising is a very common practice among marketing agencies and design studios.

Oftentimes, these marketing agencies have their own clients who request help in creating Facebook Ads for specific campaigns.

However, the creation of Facebook Ads can be overly involved and complex. Especially for marketing agencies that lack a paid media focus, such as design studios, email marketing agencies, or social media management companies.

In these instances, companies outsource their PPC work to a white-label Facebook ads agency to ensure they’re providing the highest quality work for their clients while marking up the work to earn a profit too.

In this article, we’ll cover the basics of what a white-label Facebook Ads agency can do for you. 

What does a white-label Facebook Ads agency do? 

Traditionally speaking, “white labeling” occurs when one company (the vendor) produces work for another company (the client) that’s rebranded as the client’s work.

In Facebook Ads marketing, white labeling commonly occurs when marketing companies (the client) outsource their Facebook Ads work to specialized agencies (the vendor), while the client maintains their regular business relations with their existing clients.

Typically, a small to mid-sized marketing agency might outsource their Facebook Ads creation to a PPC agency if they’re currently understaffed or don’t have the capabilities to produce Facebook Ads for their clients.

In these instances, it can be advantageous to offload these extra tasks to a more reliable, and specialized Facebook Ads reseller service.

What’s included in white-label Facebook Ads management

Outsourcing Facebook Ads management work to a PPC agency isn’t just for small to mid-sized marketing companies, but also large businesses, SEO agencies, and design studios.

Many of our clients come to us with help creating Facebook Ads campaigns that are meant to drive lead generation, phone calls, and boost traffic for their clients.

Let’s take a look at the services typically involved in white-label Facebook ads management.

Ad strategy

First, a white-label agency will discuss with their client the right Facebook Ads campaign objectives, whether it’s building awareness, boosting traffic, generating leads, or selling eCommerce items.

Then, the PPC account manager will pick the right Facebook ad formats to showcase the client’s products or services, such as carousel ads, single-image ads, video ads, or slideshow ads.

Next, the account manager will hone in on targeting the right audience, using the Facebook Ads manager’s powerful targeting option to add demographics, interests, behaviors, and lookalike audiences.

Ad creation

When it comes to the nuts and bolts of Facebook Ads creation, the white-label agency will handle all aspects of writing, creating, managing, and editing Facebook Ads.

The PPC account manager will also handle setting up the budget, setting timelines for the campaign, routinely A/B testing the ad sets, and even pausing underperforming ad sets to ensure only the best ads continue delivering.

Reporting 

When you hire a white-label Facebook ads agency, you’ll receive monthly reports that are rebranded with your company’s logo, so you can present the results to your clients monthly.

The reports will commonly feature important metrics such as:

• Form submissions (lead generation)
• Phone calls generated
• Clicks on ads
• Impressions on ads
• Click-through rate (CTR)
• Cost per click (CPC)

How white-label Facebook advertising can help your company grow faster 

Commonly, it’s marketing agencies and design studios that outsource their Facebook Ads creation tasks to a white-label PPC agency.

Usually, our marketing agency clients are already providing services for their clients (web design, email marketing, graphic design) when their client asks them “do you create Facebook Ads?”

Not wanting to disappoint their clients, the marketing agency may say “yes” without having the employees on staff perform this work.

Luckily, outsourcing Facebook PPC ads is more affordable than hiring a new employee “in-house” to handle specific tasks, such as creating Facebook Ads, and Google Ads, and setting up landing pages for advertising campaigns.

For the cost of hiring just one employee, a marketing agency could hire an entire white-label PPC agency to act as their PPC specialists, producing the Facebook Ads on behalf of their company, while providing their clients with exceptional PPC services.

Let’s look through the benefits of outsourcing to a white-label agency.

Experts in PPC ad creation

PPC agencies are more specialized than most marketing and design studios, employing account managers with years of experience working in various industries.

There is no learning curve when you hire a PPC agency—they’ll hit the ground running to create a new Facebook Ads campaign for your clients.

Reliable, proven results

At Denver PPC, we combine data and marketing expertise to deliver guaranteed PPC results.

Ability to scale 

If you find that your existing clients are happy with their work, and you’re beginning to take on more Facebook Ads creation tasks, you can always outsource more work to the PPC agency.

Because the PPC agency handles several accounts at once, their systems are very efficient and can scale up the work considerably very easily. 

Cost-effective

Most white-label PPC agencies will produce affordable work that the client will then markup by 100% or more, earning a profit off this outsourced work.

Client retention and high-quality work

When you work with a trusted PPC company, you will deliver real results to your clients such as conversions, lead generation, email signups, phone calls, etc. 

These results will deepen your relationship with your existing clients and retain them longer because of the exceptional results being delivered. 

White-label Facebook agency FAQs

Let’s go over some of the most common questions you may have regarding outsourcing Facebook Ads creation to a white-label PPC agency.

Would the white-label agency ever directly contact my clients?

Never. A trusted white-label PPC agency would never overstep any boundaries between its clients and their clients. 

However, if you need help explaining the reports or would like an account manager to sit in on a client meeting, let us know, and we’d be happy to accommodate you. 

Is white-label marketing ethical? 

Yes, white labeling is a common and ethical practice in every business field out there. It’s rare for any companies these days to produce all the work themselves.

Outsourcing just one specific part of the digital marketing process (Facebook Ads creation) can make sense for digital marketing agencies that are understaffed or don’t have the capabilities to perform these extra services for their clients.

Can you set up Google Ads too?

Yes, many times companies that specialize in Facebook Ads creation are also equipped and trained to handle Google Ads creation as well. 

Will I have to sign a long contract?

Typically, contracts are not used in white-label agreements, which means you can end your services whenever you’d need to. 

Is Facebook Ads white labeling affordable? 

Because most of our clients mark up their Facebook Ads services by 100%, it can be profitable to outsource this work to another agency.

At Denver PPC, we charge $395 or 10% of the ad spend, whichever is greater, which then many clients will markup for wholesale pricing around 75%-100%

Hire Denver PPC—a white-label Facebook ads agency

Denver PPC is a pay-per-click marketing consulting and PPC agency that delivers guaranteed results for our clients.

Our team is comprised of account managers with years of experience setting up paid media ads across various industries.

Our clients choose us for our affordable PPC management pricing, including Facebook Ads creation, Google Ads creation, and more.

Do you work for a marketing agency or design studio and need help creating Facebook Ads for your clients? We want to work with you! 

Look through our existing case studies to learn how we helped our clients, and how we can help you too! 

Receive your free 10-point PPC analysis today — we’ll take a look at your Facebook Ads account and tell you how we think it can be optimized.

Do you have specific questions related to Facebook Ads? Call Troy or Tony at 303-975-2810.

The post How to Choose the Best White Label Agency to Manage Your Facebook Advertising appeared first on Denver PPC.

How White Label PPC Outsourcing Can Help You Meet Your Marketing Goals

At some point, you’ve probably encountered this question with your clients: “can your company set up Google Ads for us?” 

Perhaps you work for an SEO agency or a blog writing studio, and now your clients want help creating Google Ads or Facebook Ads.

What would you do in this situation—hire a new employee, train an existing employee, or outsource the work to a white-label PPC agency?

In this article, we’ll review the benefits of outsourcing your work to a dedicated PPC management agency, so that your company can meet its marketing goals, especially in providing your own clients with outstanding PPC ad creation services.

What does a white-label PPC agency do?

A white-label PPC agency’s clients usually consist of other marketing agencies, SEO agencies, social media management companies, and design studios.

Typically, these digital marketing companies will outsource a very specific task, such as Google Ads or Facebook Ads creation, to a white-label PPC agency because they don’t have the staff or capabilities to take on this specialized work.

The white-label PPC services include setting up ads, running ads, pausing ads, monitoring, setting up targeting, and creating monthly reports.

The monthly reports will then be re-branded with the marketing agency’s logo printed on the forms, so these reports can be delivered to their clients, making it appear as though their company performed this work.

Outsourcing to a white-label PPC agency vs. managing PPC in-house

As your clients begin to ask for more services, such as setting up a Google Ads campaign or Facebook Ads campaign, you may ask yourself whether it’s worth hiring or training a new employee, or outsourcing this work to a PPC agency.

There is no right answer to this question, and it will depend on your client’s PPC campaigns and the scale of work you’re taking on.

However, there are many instant benefits you’ll get by outsourcing this work to a white-label PPC agency over managing it yourself “in-house.”

Expert perspectives and insights

PPC agencies employ account managers with years of experience, often working across various industries and advertising platforms, such as Facebook Ads, Google Ads, and Microsoft (Bing) Ads.

When you work with a white-label PPC agency, you’ll be assigned an account manager who will share their expert perspective and insights, making your clients’ campaigns more successful, which in turn improves your client retention.

Scalability for taking on more work quickly

Are you taking on more work than you can handle? This is not a problem for a dedicated white-label PPC agency. 

Once your company starts delivering proven results to your clients, naturally you’ll begin to take on more work from that client, and eventually more work from your other clients.

You’ll want to make sure that your company can keep up with the increased demand. 

Scaling up the work is a breeze for most PPC agencies, since PPC work is the only task they’re involved with, and can scale up the work more efficiently than a general marketing agency.

Reliability

Learning PPC management is a time-consuming task with a steep learning curve, especially while learning the various advertising platforms such as Google Ads manager and Facebook Ads manager.

When you hire a new employee or train a new employee on paid media creation and PPC ads, you’ll probably get mixed results for the first several months.

However, if you outsource to a white-label PPC agency, you’ll get more reliable service and results for your clients, which will make them happy.

An affordable price

Instead of hiring a new employee and spending the time and resources training them, you can essentially hire an entire PPC agency to perform the work on behalf of your company.

At Denver PPC, we charge $395 or 10$ of the ad spend, whichever is greater, which you can then mark up 75-100% to earn a profit!

Higher ROI

When your clients entrust you with their money, you want to make sure you’re giving them the most value for their dollar.

This means creating Google Ads campaigns that have a high return on investment (ROI) so you’re not wasting your client’s money, but instead, giving them a cost-effective way to reach new customers.

Greater ROAS

Return on ad spend (ROAS) is one of the most important metrics in online advertising. 

ROAS measures the amount of revenue that is earned for every dollar spent on their campaign.

By increasing the ROAS for a PPC campaign, you’re giving your clients better results without increasing their advertising budget.

Try out Denver PPC’s free ROAS calculator tool. 

Outsourcing white-label PPC work for Google Ads management 

Google Ads is one of the most confusing and complex advertising platforms available. It’s also the most widely used paid media platform, earning $209 billion in 2021.

Oftentimes, we work with our clients to produce Google Ads campaigns using a variety of ad formats, such as:

• Search ads
• Display ads
• Video ads
• Shopping ads
• App ads
• Smart ads

We’ll work with our clients to understand which industry they work in, narrow down their audience, and then start creating ads that will meet their goals and objectives such as:

• Increasing traffic to their client’s website
• Increasing phone calls
• Generating leads
• Creating brand awareness
• Selling eCommerce products on the Google Shopping tab

White-label PPC for Facebook Ads management 

After Google, Facebook (Meta) is the second highest-earning paid media platform, earning $115 billion per year in advertising revenue.

As a white-label Facebook ads agency, we can perform the following tasks for your marketing agency:

• Ad creation
• Strategy
• Monitoring
• Routine optimization
• Monthly reporting 

Oftentimes, we will set up Facebook Ads and Google Ads campaigns concurrently, depending on your client’s goals and objectives.

Additionally, other advertising platforms such as Microsoft Ads, LinkedIn Ads, and Amazon Ads might be more suitable depending on the products and services being advertised.

It’s important to find a white-label PPC agency that’s fluent among several paid advertising platforms so they can build multi-channel campaigns that will reach the right people online.

Outsource with Denver PPC—a white-label PPC outsourcing agency 

Denver PPC is a Google-certified pay-per-click and paid media advertising agency with over a decade of experience.

We perform in the most competitive PPC marketplaces and consistently deliver guaranteed PPC results for our clients.

Read through our case studies to learn how we’ve helped businesses in the past and how we can help your company too.

Do you have questions about PPC ads? We’d love to answer any questions you have.

Contact us today to receive your free 10-point PPC analysis—we’ll take a look at your existing Facebook or Google Ads account and we’ll give you our thoughts on how you can optimize them.

Ready to work with us? Call Troy or Tony at 303-975-2810. 

The post How White Label PPC Outsourcing Can Help You Meet Your Marketing Goals appeared first on Denver PPC.

White label Facebook advertising is a very common practice among marketing agencies and design studios.

Oftentimes, these marketing agencies have their own clients who request help in creating Facebook Ads for specific campaigns.

However, the creation of Facebook Ads can be overly involved and complex. Especially for marketing agencies that lack a paid media focus, such as design studios, email marketing agencies, or social media management companies.

In these instances, companies outsource their PPC work to a white label Facebook ads agency to ensure they’re providing the highest quality work for their clients while marking up the work to earn a profit too.

In this article, we’ll cover the basics of what a white label Facebook Ads agency can do for you.

What Does a White Label Facebook Ads Agency Do?

Traditionally speaking, “white labeling” occurs when one company (the vendor) produces work for another company (the client) that’s rebranded as the client’s work.

In Facebook Ads marketing, white labeling commonly occurs when marketing companies (the client) outsource their Facebook Ads work to specialized agencies (the vendor), while the client maintains their regular business relations with their existing clients.

Typically, a small to mid-sized marketing agency might outsource their Facebook Ads creation to a PPC agency if they’re currently understaffed or don’t have the capabilities to produce Facebook Ads for their clients.

In these instances, it can be advantageous to offload these extra tasks to a more reliable, and specialized Facebook Ads reseller service.

What’s Included in White Label Facebook Ads Management?

Outsourcing Facebook Ads management work to a PPC agency isn’t just for small to mid-sized marketing companies, but also large businesses, SEO agencies, and design studios.

Many of our clients come to us for help creating Facebook Ads campaigns that are meant to drive lead generation, phone calls, and boost traffic for their clients.

Let’s take a look at the services typically involved in white label Facebook ads management.

Ad Strategy

First, a white label agency will discuss with their client the right Facebook Ads campaign objectives, whether it’s building awareness, boosting traffic, generating leads, or selling eCommerce items.

Then, the PPC account manager will pick the right Facebook ad formats to showcase the client’s products or services, such as carousel ads, single-image ads, video ads, or slideshow ads.

Next, the account manager will hone in on targeting the right audience, using the Facebook Ads manager’s powerful targeting option to add demographics, interests, behaviors, and lookalike audiences.

Ad Creation

When it comes to the nuts and bolts of Facebook Ads creation, the white label agency will handle all aspects of writing, creating, managing, and editing Facebook Ads.

The PPC account manager will also handle setting up the budget, setting timelines for the campaign, routinely A/B testing the ad sets, and even pausing underperforming ad sets to ensure only the best ads continue delivering.

Reporting

When you hire a white label Facebook ads agency, you’ll receive monthly reports that are rebranded with your company’s logo, so you can present the results to your clients monthly.

The reports will commonly feature important metrics such as:

• Form submissions (lead generation)
• Phone calls generated
• Clicks on ads
• Impressions on ads
• Click-through rate (CTR)
• Cost per click (CPC)

How Can White Label Facebook Advertising Help Your Company Grow Faster?

Commonly, it’s marketing agencies and design studios that outsource their Facebook Ads creation tasks to a white label PPC agency.

Usually, our marketing agency clients are already providing services for their clients (web design, email marketing, graphic design) when their client asks them “do you create Facebook Ads?”

Not wanting to disappoint their clients, the marketing agency may say “yes” without having the employees on staff perform this work.

Luckily, outsourcing Facebook PPC ads is more affordable than hiring a new employee “in-house” to handle specific tasks, such as creating Facebook Ads, and Google Ads, and setting up landing pages for advertising campaigns.

For the cost of hiring just one employee, a marketing agency could hire an entire white label PPC agency to act as their PPC specialists, producing the Facebook Ads on behalf of their company, while providing their clients with exceptional PPC services.

Let’s look through the benefits of outsourcing to a white label agency.

Experts in PPC Ad Creation

PPC agencies are more specialized than most marketing and design studios, employing account managers with years of experience working in various industries.

There is no learning curve when you hire a PPC agency—they’ll hit the ground running to create a new Facebook Ads campaign for your clients.

Reliable, Proven Results

At Denver PPC, we combine data and marketing expertise to deliver guaranteed PPC results. We know reliability is important for any industry, and can ensure our clients are satisfied with the results we provide!

Ability to Scale 

If you find that your existing clients are happy with their work, and you’re beginning to take on more Facebook Ads creation tasks, you can always outsource more work to the PPC agency.

Because the PPC agency handles several accounts at once, their systems are very efficient and can scale up the work considerably very easily. 

Cost-Effective

Most white label PPC agencies will produce affordable work that the client will then markup by 100% or more, earning a profit off this outsourced work.

Client Retention and High-Quality Work

When you work with a trusted PPC company, you will deliver real results to your clients such as conversions, lead generation, email signups, phone calls, etc. 

These results will deepen your relationship with your existing clients and retain them longer because of the exceptional results being delivered. 

White Label Facebook Agency FAQs

Let’s go over some of the most common questions you may have regarding outsourcing Facebook Ads creation to a white label PPC agency.

Would the White Label Agency Ever Directly Contact My Clients?

Never. A trusted white label PPC agency would never overstep any boundaries between its clients and their clients. 

However, if you need help explaining the reports or would like an account manager to sit in on a client meeting, let us know, and we’d be happy to accommodate you. 

Is White Label Marketing Ethical? 

Yes, white labeling is a common and ethical practice in every business field out there. It’s rare for any companies these days to produce all the work themselves.

Outsourcing just one specific part of the digital marketing process (Facebook Ads creation) can make sense for digital marketing agencies that are understaffed or don’t have the capabilities to perform these extra services for their clients.

Can You Set Up Google Ads Too?

Yes, many times companies that specialize in Facebook Ads creation are also equipped and trained to handle Google Ads creation as well. 

Will I Have to Sign a Long Contract?

Typically, contracts are not used in white label agreements, which means you can end your services whenever you’d need to. 

Is Facebook Ads White Labeling Affordable? 

Absolutely! Because most of our clients mark up their Facebook Ads services by 100%, it can be profitable to outsource this work to another agency.

At Denver PPC, we charge $395 or 10% of the ad spend, whichever is greater, which then many clients will markup for wholesale pricing around 75-100%!

Hire Denver PPC — A White Label Facebook Ads Agency

Denver PPC is a pay-per-click marketing consulting and PPC agency that delivers guaranteed results for our clients.

Our team is comprised of account managers with years of experience setting up paid media ads across various industries.

Our clients choose us for our affordable PPC management pricing, including Facebook Ads creation, Google Ads creation, and more.

Do you work for a marketing agency or design studio and need help creating Facebook Ads for your clients? We want to work with you! 

Look through our existing case studies to learn how we helped our clients, and how we can help you too! 

Receive your free 10-point PPC analysis today — we’ll take a look at your Facebook Ads account and tell you how we think it can be optimized.

Do you have specific questions related to Facebook Ads? Call Troy or Tony at 303-975-2810.

The post Choosing the Best White Label Firm to Manage Your Facebook Ads appeared first on Denver PPC.