tag:blogger.com,1999:blog-27796132660033662052011-04-21T13:51:15.943-07:00This blog highlights insights and new findings that are relevant to those looking to engage female consumers. The blog is hosted by Bing Creative. Bing Creative designs visual communications for brands looking to engage the female consumer. Our understanding of what motivates this audience helps shape communication pieces that ring true with women.Bing Creativehttp://www.blogger.com/profile/14471759615607240079noreply@blogger.comBlogger10110tag:blogger.com,1999:blog-2779613266003366205.post-10501970519738651032009-04-13T10:27:00.000-07:002009-04-13T10:33:43.092-07:002009-04-13T10:33:43.092-07:00

For women, shopping, more often than not, is a sociable experience. Why should a woman’s online retail experience be any different?A new study by Dianne Cyr, Ph.D of Simon Fraser University explores why some Web sites appeal more to online female consumers than others.Designing a Web site in a way that projects a warm and personal experience enables the site to create a psychological connection

Bing Creativehttp://www.blogger.com/profile/14471759615607240079noreply@blogger.com0http://designandwomen.blogspot.com/2009/04/make-it-sociable-watch-it-sell.htmltag:blogger.com,1999:blog-2779613266003366205.post-87746586105870310382009-03-09T10:03:00.000-07:002009-03-09T10:14:10.806-07:002009-03-09T10:14:10.806-07:00

According to a new study by Razorfish and online community CafeMom, there is a predictable difference in media use between moms under the age of 35 and those over 45.A child’s move into "teenhood" triggers different media consumption behaviours in mom.Moms over 45 are spending more time online with traditional authorities and sources: online news, consumer reviews and podcasting. Moms under 35

Bing Creativehttp://www.blogger.com/profile/14471759615607240079noreply@blogger.com0http://designandwomen.blogspot.com/2009/03/what-type-of-online-mom-are-you.htmltag:blogger.com,1999:blog-2779613266003366205.post-22058926718136358202009-02-23T10:54:00.000-08:002009-02-23T10:57:45.564-08:002009-02-23T10:57:45.564-08:00

New Canadian research in the journal Science says the colour blue prompts feelings of creativity and calm just by viewing it. Red, on the other hand, makes people more uptight and attentive to detail, says University of British Columbia marketing expert Rui Zhu, the senior study author.People know intuitively, and scientifically, that colours create mood and ambience, says Zhu. But this new

Lisa Vhttp://www.blogger.com/profile/10773793711665287679noreply@blogger.com0http://designandwomen.blogspot.com/2009/02/red-vs-blue.htmltag:blogger.com,1999:blog-2779613266003366205.post-9562754524007773792008-12-22T08:46:00.000-08:002008-12-22T09:40:15.441-08:002008-12-22T09:40:15.441-08:00

A recent study by Yahoo! has found that 77% of consumers describe themselves as green. This study segmented these green consumers into four main groups:•  Deeply Committed (23%)•  Trendy (24%)•  Practical (13%)•  Passive (17%)Of these segments, the two that present the biggest opportunity for advertisers are the Trendy consumers, those who go green to be cool, and the Deeply Committed. The Deeply

Bing Creativehttp://www.blogger.com/profile/14471759615607240079noreply@blogger.com0http://designandwomen.blogspot.com/2008/12/how-green-are-your-consumers.htmltag:blogger.com,1999:blog-2779613266003366205.post-79719754797852178702008-12-03T12:49:00.000-08:002008-12-22T09:04:25.073-08:002008-12-22T09:04:25.073-08:00

The colour of 2009 as predicted by Pantone is mimosa, a vibrant shade of yellow illustrated by the flowers of some mimosa trees as well as the brunch-favourite cocktail, as its top shade of the new year. In general, Pantone expects the public to embrace many tones of optimistic yellow.In the spring fashion collections previewed earlier in the fall for retailers and editors, pops of yellow

Lisa Vhttp://www.blogger.com/profile/10773793711665287679noreply@blogger.com0http://designandwomen.blogspot.com/2008/12/mimosa-anyone.htmltag:blogger.com,1999:blog-2779613266003366205.post-88731780235795823802008-11-19T11:06:00.000-08:002008-11-20T10:00:00.584-08:002008-11-20T10:00:00.584-08:00

Be wary of how you approach and talk to women, especially moms – and especially in the social media age.Johnson and Johnson was forced to issue an apology Monday for a viral video created for Motrin.The ad was posted on their Web site and meant to speak to moms in an irreverent way about the pain of wearing a baby in a sling. The ad instead offended many mothers who savaged it on Twitter.The ad:

Bing Creativehttp://www.blogger.com/profile/14471759615607240079noreply@blogger.com0http://designandwomen.blogspot.com/2008/11/dont-mess-with-mom.htmltag:blogger.com,1999:blog-2779613266003366205.post-61022183906970222512008-11-11T10:22:00.000-08:002008-11-11T10:36:35.970-08:002008-11-11T10:36:35.970-08:00

A recent Consumer Reports Holiday Poll found that despite the recent economic woes, 66% of Americans still plan on giving at least one gift card this year, up from 62% last year. It appears that retailers south of the border are paying attention to this.Gone are the days when the most interesting aspect of a giftcard design was the graphics that adorned it. New gift cards from Target and BestBuy

Chris Brownnoreply@blogger.com0http://designandwomen.blogspot.com/2008/11/smile-its-gift-card.htmltag:blogger.com,1999:blog-2779613266003366205.post-6526276064887397572008-11-06T07:00:00.000-08:002008-11-06T09:57:00.095-08:002008-11-06T09:57:00.095-08:00

Rubicon Consulting's web practice team recently conducted a broad survey of US web users to understand better how people in the US use the web.As reported in Research Brief from the Centre for Media Research Nov. 6, 2008 the following are some highlights:About 80% of the user generated content on the web, including comments and questions is produced by 9% of users... the Most Frequent

Bing Creativehttp://www.blogger.com/profile/14471759615607240079noreply@blogger.com0http://designandwomen.blogspot.com/2008/11/those-10.htmltag:blogger.com,1999:blog-2779613266003366205.post-38346039244760628822008-11-03T07:55:00.000-08:002008-11-06T10:59:11.298-08:002008-11-06T10:59:11.298-08:00

Marketers typically combine several variables to define a demographic profile. A demographic profile (or "a demographic") is used to zero-in on groups of like-minded consumers. For example, a marketer might speak of the female, middle-class, age 18 to 24, college educated demographic.Today, successful marketers are marketing to women from a Lifestages (not age) point of view: identifying common

Bing Creativehttp://www.blogger.com/profile/14471759615607240079noreply@blogger.com0http://designandwomen.blogspot.com/2008/11/lifestage-vs-traditional-demographics.htmltag:blogger.com,1999:blog-2779613266003366205.post-48089634661400721512008-09-19T06:11:00.000-07:002008-11-06T10:57:07.163-08:002008-11-06T10:57:07.163-08:00

A 3 Minute Ad Age Video ReportNEW YORK (AdAge.com) -- Women are America's most powerful buying block, but today's designers continue to create products aimed at male sensitivities. And that means a lot of female-unfriendly products aren't achieving their full market potential, says Marti Barletta. The author, marketing consultant and CEO of Chicago's TrendSight Group was a keynote speaker at last

Bing Creativehttp://www.blogger.com/profile/14471759615607240079noreply@blogger.com0http://designandwomen.blogspot.com/2008/09/ad-age-many-ways-male-product-designers.html