I think that a sense of inquisitiveness and the willingness to try is so important for design, for developing those tentative, fragile ideas into a real product.
— Jonathan Ive

Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.

— Charles Eames

“If it doesn’t sell, it isn’t creative.”
– David Ogilvy

“Simplicity is the ultimate form of sophistication.”

– Leonardo Da Vinci

“Fail often so you can succeed sooner.”

– Tom Kelley

“The only important thing about design is how it relates to people.”

— Victor Papanek

“Good design is all about making other designers feel like idiots because that idea wasn’t theirs.”

— Frank Chimero

“Design is not just what it looks like and feels like. Design is how it works.”
— Steve Jobs

“Innovation is not the product of logical thought, although the result is tied to logical structure.”

– Albert Einstein

“What works good is better than what looks good. Because what works good lasts.”
– Ray Eames