InProcess brings rare expertise in the field of innovation: the connection between the scientific study of human behaviors and the rigor of the creative act. It is that virtuous combination that has allowed bringing out a relevant solution in a context as complex as the retail. MOBI is a usage innovation for our clients, a true ecosystem that gives an edge to Carrefour.
Philippe Picaud Design Director
Carrefour
" A rare expertise in the field of innovation "
Beginning an ethnographic approach with InProcess is opening the investigation field on vast and fertile territories. At Dior, we meant to study the eye makeup; with InProcess we opened our eyes to the whole gaze!
Germaine Gazano Market and Consumer Intelligence Director, Dior Innovation Director
LVMH Perfumes and Cosmetics
" We opened our eyes to the whole gaze! "
InProcess’ ethno-centric approach allows detecting highly relevant consumer insights and turn them into potential user-centered product ideas. It was effective (... and pleasurable as well) to design altogether new concepts of products, able to fulfill our consumers’ expectations and unmet needs with very interesting benefits and credible reasons why. In conclusion and as a consequence of such a virtuous circle of co-creation with the consumer, the final quantitative concept screening ended up with outstanding results. So we are confident our future products will be truly meaningful to women!
Roberto Marchese Market Research Director
Nicolas Petitjean Innovation Director
Dim Branded Apparel
" Outstanding results "
InProcess brings a fresh perspective to each project, delivering recommendations that stretch our thinking. In every project, they have delivered a wealth of knowledge to us that will influence our business strategy moving forward.
