Designated Editor

Social Media: Creativity vs. Discipline | South by Southwest Interactive

Suzanne McDonald — Mon, 21 May 2012 09:49:14 +0000

One standout panel at South by Southwest Interactive 2012 brought together divergent voices in the evolving social media marketing realm. “As social media marketing moves from experimental to institutional, brands no longer question social media marketing as a line item. That said, the strategies and deployment of social campaigns continues to introduce big questions about ROI versus [...]

Social Media Marketing by Liana Evans | video book review

Suzanne McDonald — Fri, 18 May 2012 09:25:52 +0000

Social Media Strategies for engaging in Facebook, Twitter, and other Social Media by Liana “Li” Evans is an enjoyable read broken down into 5 sections with 45 brief, easy-to-read chapters allowing you to easily and quickly hone in on the information you seek. This book does not focus on any particular platform, which makes it navigable [...]

How to Make Money With Social Media | Video Book Review

Suzanne McDonald — Mon, 07 May 2012 09:30:30 +0000

Monetize your social media efforts with lessons from Jamie Turner and Reshma Shah’s book, How to Make Money With Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business. In this book, these two marketing professionals give the inside scoop on strategies and tactics to gain value and make money from your [...]

Crowdsourcing: The Future of Marketing? OMMA Social Panel Discussion

Suzanne McDonald — Fri, 04 May 2012 16:06:34 +0000

Looking forward to OMMA Social 2012 next week. Here’s a nugget from last year’s. In social media’s infancy, marketers used crowdsourcing to get involved with social media. But, as social media got more complex, crowdsourcing tactics had to change to make brands more exciting. Initially, social media was used to solicit audiences to create commercials for brand [...]

Google+ Benefits and Impact on Search | Overdrive Interactive Webinar

Suzanne McDonald — Mon, 30 Apr 2012 09:47:19 +0000

What you need to know about Google+ Google is battling social competitors, and it is responding by increasingly intertwining social media and search. Hence we have Google+ which combines social and search and, thus far, it has been successful mix. From a search marketing perspective, this new wave of search changes carry the moniker “Search Plus [...]