Designedbycarla

What Do You Know?

2009-07-21T14:01:00.001-05:00

by Scott JemisonDesignedbyCarlaBeware of any professional, SEO or otherwise, who is unable or unwilling to answer your questions. Recently we had a client who wanted us to justify why we were making the changes we wanted to make. I, for one, have no problem with that.SEO, or Internet Marketing or PPC Advertising or any variation thereof, is not magic. If you are working with a consultant who is

Focus - Is the New "It" Word

2009-07-15T10:10:00.001-05:00

Carla WallaceWebdeveloper/SEO MangerDesignedbycarla.comI have serious projects and real productive work, and completing these task gives me the highest of satisfaction. With Facebook, Twitter, phone conferences, email and searching for the latest technologies, its a wonder that these daily task are accomplished. It tends to take a huge amount of my time through out the day; but if I was not a

Your Website Traffic & Google Ranking

2009-06-24T15:00:00.003-05:00

Carla WallaceDesignedbycarlaWebsite traffic can mean the number of hits the site receives, number page views, or the number of unique visitors to one site. All of these can increase over time. Some individuals want to increase web traffic while others want to increase page views by keeping the visitor or potential customer on the site longer. One of the most important steps of increasing traffic

Google Analytics - Seeing the Big Picture

2009-06-11T14:36:00.001-05:00

by Scott JemisonDesignedbyCarlaThere is a wealth of information available through Google Analytics. It can provide you with a number of insights into the traffic coming to your website; such as, what your visitors are searching for and which pages hold their attention and which don't.In previous posts we have examined a number of different aspects of web metrics and internet marketing strategy.

Google Analytics - Who is "New"?

2009-06-04T15:39:00.002-05:00

Understanding Web Metrics - the fourth in the seriesScott JemisonDesigned by CarlaAll of the information in Google Analytics can easily be overwhelming. While some of the information is pretty straightforward, it can remain mysterious in its relevance. For example, Google Analytics subdivides visitors into new visitors and returning visitors. As a business owner, why should you care?New Visitors

Social Networking -- An Illusion?

2009-05-28T05:40:00.005-05:00

Carla WallaceDesignedbycarlaSocial networking or businesses connecting businesses is how I consider the online presence today. SEO providers offer many avenues of marketing and promoting one's online presence for the business. The website design and performance, creative marketing ideas, and business connections. We should be able to communicate effectively and stay in tune to the market along

Google Analytics – What Are You Trying to Do?

2009-05-12T09:26:00.005-05:00

Understanding Web Metrics – Second in the Seriesby Scott JemisonDesignedByCarlaIn the highly competitive world of Internet marketing of today, it sometimes seems impossible that Internet marketing, SEO, and web metrics all came to existence within the last decade. How is the average business owner supposed to keep up with the challenges of Internet marketing, let alone succeed?In the last article

Google Analytics – What Do They Mean To You?

2009-05-05T09:00:00.001-05:00

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Have You Taken Your Clients For Granted?

2009-04-30T09:00:00.000-05:00

by Carla WallaceDesignebycarlaThe description of customer service states: “Customer service is a series of activities designed to enhance the level of customer satisfaction - that is, the feeling that a product or service has met the customer expectation.”Over the years when the economy was strong and companies were expanding, customer service level seemingly became less important. We stopped

Proximity .. to what?

2009-04-23T09:33:00.000-05:00

by Scott JemisonWhen creating content for your website it is important to create keyword rich text in order for your web page to rank highly in the SERP's. But, what are the guidelines to creating keyword rich text without "keyword stuffing" or creating clunky, awkward text that no website visitor wants to read?There are three basic factors to SEO in regards to keywords and content; density,

Bloggers: Let’s Band Together and Stop the Hype Cycle

2009-04-21T09:13:00.001-05:00

by Sarah Lacy on April 19, 2009 Silicon Valley is known for nurturing start-ups in a way no other place can. But it’s not all kumbaya here. And one of the most destructive things about Silicon Valley is the hype cycle. And judging by the fact that some bloggers pronounced Twitter “done” the same week the company was featured on Oprah, it’s clear that hype cycle has spun

What is your Adwords goal?

2009-04-21T09:00:00.002-05:00

by Carla WallaceDesignedbycarlaAn Adwords Campaigns is a good source of traffic.To start, create a bid program against your online competitors in the industry. There is a strategy to formatting the campaign so that the client can receive a high number of leads without wasting valuable time and money. Adwords Campaigns are good for targeting specific search terms and high click-through rates

Where Is Your Website?

2009-04-09T09:00:00.001-05:00

by Carla WallaceDesignedbycarlaPeople go to great lengths to try and learn their own version of “SEO” in order to market their online presence. Many hours are spent trying to capture traffic but you cannot succeed stuck behind a desk trying to understand the strategies of search engine optimization.There are many factors that effect a website. Usually most start with “On Page” factors to make

Create A Unique Selling Proposition

2009-04-01T10:30:00.000-05:00

What makes your business unique from the rest? What are you trying to market? Simple questions, should have simple answers. Create the Unique Selling Point (USP) for a stronger marketing campaign to tell the customer what you are selling. This is usually a 10 word statement that can give you the edge to make the business unique.Here are some great examples:M&M's: "The milk chocolate melts in your

Google’s Matt Cutts Talks About Redirected Links & Nofollowed Links

2009-03-16T09:16:00.002-05:00

Matt Cutts of Google has posted two short videos on the topic of links. One video answers how Google handles links that are 301 redirected and the other video answers how Google handles nofollowed links from authority sources.

Who are your competitors?

2009-03-16T08:30:00.000-05:00

Scott JemisonContributing EditorTo most people this seems like an easy question. Time was if you owned a hardware store, your competition was the other hardware store down the road. It was relatively easy to keep up with they were doing. You knew if their business picked up or they were having a big sale. But that was before the internet and the inception of e-commerce.Today, your business

Recession Proof Your Online Business

2009-03-13T08:30:00.002-05:00

By Carla WallaceDesignedbycarlaWe are officially in the month of March and, hopefully, going strong. So, what is your plan for the online market in the next 3 months?Despite the economic status, this year is going to be strong for the online marketers. There is a potential for growth and creative changes that can strengthen your online business. Now is the time to start planning for a strong

Optimizing for the Big Three

2009-02-25T08:30:00.009-06:00

Scott JemisonContributing EditorMost SEO concentrates on achieving top search rankings for Google, but what about the other search engines? Is optimizing for Google equally effective for Yahoo and MSN? And what about other search engines such as Ask or Dogpile?Well, the quick answer is Yes and No. All search engines have their own distinct algorithm which gives differing weight to differing

Are You Wasting Time with Google Analytics

2009-02-18T08:32:00.000-06:00

By Carla WallaceDesignedbycarlaOver the past couple of years, Google Analytics has become the most popular analytics program to measure how your website is performing. Once a website is launched, you need start to understand where you are getting the best traffic from, to learn how the potential client is entering the site or exiting, and what keywords drive the site. The whole point is to have

8 Simple Tips in Social Media SUICIDE Prevention (Bradley Will)

2009-02-16T20:51:00.006-06:00

By Carla WallaceDesignedbycarlaCheck out this video on social media provided by Bradley Will on http://www.bradwill.tv/. He is very straight forward and provides good solid points that could be useful you and for me.

Managing SPAM in an Email World

2009-02-15T19:19:00.004-06:00

By: Scott JemisonContributing WriterLong ago the scourge of modern man was junk mail. Mass marketers flooding your mailbox with unsolicited, unwanted sales circulars. Junk mail was, while incredibly environmentally unfriendly, mostly harmless if annoying. However, with the advent of the Digital Age came the next evolution of junk mail, SPAM. SPAM is not only annoying but potentially dangerous

The Top 25 SEO Blogs

2009-02-04T09:37:00.005-06:00

by Carla WallaceDesignedbycarlaI love a good blog and enjoyed reviewing the list of the Top 25 SEO Blogs. There are several SEO blogs listed and some of these are my favorite blogs that I read today. Maybe this can be useful to generate good ideas and inspire you to get moving on your website.The first initial blog that inspired and motivated my business, is the SEO Book and recently the Search

Are you LinkedIn?

2009-01-30T15:48:00.001-06:00

by: Carla WallaceDesignedbycarlaLinkedIn is a fast-growing social media website intended for today's working professionals. It is a phenomenal opportunity to connect to professionals both local or global. From independent contractors to business executives LinkedIn is the site for prime connections in your industry.It's simple to create a profile that summarizes your professional expertise and

How does SEO effect your business?

2009-01-28T20:00:00.005-06:00

by: Carla WallaceDesignedbycarlaBusinesses online today are marketing differently then twoyears ago. SEO professionals can provide suggestiveimprovements for your company's website. Some of myclients are still in the beginning stages of understandinghow the search engines functions and the impact of theirbusiness. Now, I would not expect my clients to knowevery detail of SEO but it does help when

Top SEO Training & PPC Training Programs for January 2009

2009-01-19T10:17:00.006-06:00

by Carla WallaceDesignedbycarlaCongratulations to my friend Steve Scott at Tampa SEO Training Academy for getting listed in the top 10 training programs for SEO. This is a great program and Steve makes it fun and easy to learn the SEO guidelines. He has been a huge impact on how my business has transformed over the years.Understanding the basics to the advance of SEO can make your business a