(SALEM, Mass.) — Destination Salem announced today that the city of Salem, Massachusetts, welcomed a record-breaking 1,592,896 visitors during October 2026, an 11.9% increase over the previous year, according to data from Placer.ai. The milestone represents nearly 170,000 additional visitors compared with October 2025 and marks another extraordinary year for Salem’s internationally renowned Haunted Happenings celebration.

Halloween itself set a new visitation record, drawing 195,827 visitors on Saturday, October 31, a 38.9% increase over the 141,024 visitors recorded on Halloween 2025. The figure represents a remarkable 93.7% increase over Halloween 2022, when 101,083 visitors came to Salem.

While these numbers show how popular Salem has become as a Halloween destination, breaking records isn’t how Destination Salem and the city measure success. Salem is a city of approximately 45,000 residents, and welcoming millions of visitors each year comes with both opportunities and challenges. This data assists with planning for future events, strengthening public safety measures, and better managing the impact of tourism on Salem.

“We’re pleased to see such a strong October, especially as Salem celebrates its 400th anniversary,” said Ashley Judge, Executive Director of Destination Salem. “Of course, the calendar worked in our favor this year, with five Saturdays and Halloween itself falling on a Saturday. But I think it’s important to remember that we’re not chasing records or measuring success by how many more people we can bring to Salem each year. We study these numbers to understand visitation trends and make informed decisions about tourism. Our goal is to support our local economy and businesses while respecting the quality of life of the people who call Salem home.”

The growth in Halloween visitation is particularly striking when viewed over a longer period. In 2019, when Halloween fell on a Thursday, Salem welcomed 80,708 visitors. Halloween visitation has since increased 142.6%, reflecting the growing popularity of Salem as a Halloween travel destination.

The city’s strong October performance also contributed to an increase in visitation across the entire fall season. During September and October combined, often referred to locally as “Septober,” Salem welcomed 2,160,177 visitors, a 9.3% increase over 2025. The city recorded 4,693,259 visits during the two-month period, up 5.0% from the previous year. September visitation remained relatively consistent with 2025, with 788,348 visitors, a slight decrease of 0.2%, and 1,814,766 visits, down 2.3%. October’s substantial growth drove the overall increase for the two-month period.

Halloween by the Numbers
2022 (Monday): 101,083 visitors and visits, down 36.5% from 2021
2023 (Tuesday): 101,276 visitors and visits, up 0.2% from 2022
2024 (Thursday): 122,741 visitors and visits, up 21.2% from 2023
2025 (Friday): 141,024 visitors and visits, up 14.9% from 2024
2026 (Saturday): 195,827 visitors and visits, up 38.9% from 2025
Five-year growth (2022–2026): +93.7%

“It takes a lot to welcome millions of visitors to our city each year, and I’m extremely grateful to all of the City staff and community partners who make it possible for us to do so – and, of course, to the residents of Salem for their significant patience!” said Salem Mayor Dominick Pangallo. “We’re able to share our important stories with visitors from around the world, but are also constantly striving to manage the impacts of that visitation on those of us who live here. We’re already at work reviewing how this past October season went and where we can make improvements and changes for next year. October in Salem is, from City Hall’s perspective, first and foremost a public safety operation, and that’s the lens through which we’ll continue to approach our planning for the season. Happy November!”

Salem’s Halloween celebrations concluded with no arrests on Halloween night, reflecting extensive planning and coordination among the city’s public safety departments, municipal staff, businesses, and community partners.

“The Salem Police Department took four people into protective custody during Halloween night celebrations, but made no arrests,” said Salem Police Chief Lucas Miller. “This is a testament to the extensive preparations with which Salem marks every October. It also reflects the respectful behavior of our visitors, and we are grateful. Happy November!”

October 2026 Visitation Highlights

1,592,896 unique visitors in October, up 11.9% from 2025.
2,878,493 visits in October, up 10.2% from 2025.
195,827 Halloween visitors, up 38.9% from 2025.
93.7% growth in Halloween visitation since 2022.
142.6% growth in Halloween visitation since 2019.
2,160,177 unique visitors during September and October combined, up 9.3% from 2025.
4,693,259 visits during September and October combined, up 5.0% from 2025.

For the full report, visit https://www.salem.org/blog/a-look-back-at-october-2026-letter-from-the-executive-director/

Source: Placer.ai. Destination Salem previously measured visitation within a defined downtown study area. This report uses the full Salem ZIP code (01970), which may result in higher figures than those published in previous years. All year-over-year comparisons use the same geographic boundaries.

Image caption: Essex Street in Salem during Halloween 2026.
Photo credit: Jonathan Berk.

High-resolution image available HERE.

About Salem Haunted Happenings
Salem Haunted Happenings began in 1982 as a weekend festival and has grown into a month-long celebration that draws visitors from around the world. Each October, the city welcomes families, couples, history buffs, and Halloween lovers for ghost tours, psychic readings, costume balls, haunted harbor cruises, and more. Salem’s modern Witch and Pagan communities also celebrate Samhain, sharing their traditions with locals and guests alike. As the Halloween Capital of the World, Salem offers something for everyone. For complete information, visit HauntedHappenings.org.

About Destination Salem
As the official destination marketing organization for the City of Salem, Destination Salem promotes Salem as one of the world’s most captivating destinations—a city where history, culture, and enchantment converge. Welcoming travelers from around the globe, Salem offers an authentic New England experience rich with American history, cultural discovery, exceptional dining, one-of-a-kind shopping, and year-round fun. For more information, visit Salem.org.

For media inquiries:
Kristen Levesque
Kristen Levesque PR
kristen@kristenlevesquepr.com

Ashley Judge
Executive Director
Destination Salem
ajudge@salem.org

The post Salem, Massachusetts Breaks October Visitation Record appeared first on Destination Salem.

With another Haunted Happenings season behind us, we’ve had a chance to look at the visitation data and reflect on a remarkable October in Salem, made even more special by the city’s 400th anniversary.

According to Placer.ai, Salem welcomed 1,592,896 unique out-of-market visitors in October 2026, an increase of 11.9% over October 2025. That’s nearly 170,000 more visitors than last year.

October by the Numbers

Visitors: 1,592,896, up 11.9% from 2025
Visits: 2,878,493, up 10.2% from 2025

There is some important calendar context to this year’s growth. October 2026 had five Saturdays, compared with four in 2025, and Halloween itself moved from Friday to Saturday. Both are meaningful advantages for a destination where weekend visitation is particularly strong.

Note: In this data, a “visitor” represents a unique individual, while a “visit” represents a day on which that person visited Salem. One visitor can generate multiple visits if they came to Salem on multiple days.

Five Years of Halloween

Halloween itself offers another interesting perspective. Looking back five years, we can see how Halloween visitation has changed, with the day of the week providing important context for those differences.

Halloween by the Numbers

2022 (Monday): 101,083 visitors and visits, down 36.5% from 2021
2023 (Tuesday): 101,276 visitors and visits, up 0.2% from 2022
2024 (Thursday): 122,741 visitors and visits, up 21.2% from 2023
2025 (Friday): 141,024 visitors and visits, up 14.9% from 2024
2026 (Saturday): 195,827 visitors and visits, up 38.9% from 2025
Five-year growth (2022–2026): +93.7%

For an even longer perspective, Halloween 2019, which fell on a Thursday, welcomed 80,708 out-of-market visitors. That’s an increase of 142.6% between 2019 and 2026.

These comparisons demonstrate both the tremendous scale of Halloween visitation and the importance of understanding where the holiday falls on the calendar. A Monday Halloween and a Saturday Halloween are very different experiences.

What About Septober?

We also wanted to look beyond October alone. In Salem, the fall tourism season increasingly feels like a two-month experience, which is why we’ve been looking at September and October together. Or, as we like to call it, Septober.

Septober by the Numbers

Septober
Visitors: 2,160,177, up 9.3% from 2025
Visits: 4,693,259, up 5.0% from 2025

September
Visitors: 788,348, down 0.2% from 2025
Visits: 1,814,766, down 2.3% from 2025

September was essentially flat compared with 2025, while October experienced substantial growth. Across the full two-month period, Salem welcomed 2,160,177 unique out-of-market visitors, an increase of 9.3%.

Importantly, Septober’s visitor count represents unique individuals across the entire two-month period, rather than adding September and October together and potentially counting returning visitors twice.

A Safe and Successful Celebration

Welcoming large numbers of people into a small, historic city requires an extraordinary amount of planning, coordination, and work by our public safety teams, municipal departments, businesses, and community partners.

We’re tremendously grateful to everyone who helped make this season possible, particularly the people working behind the scenes to keep Salem safe, welcoming, and operating throughout October.

2026 Isn’t Over Yet!

So far this year, from January through October 2026, Salem welcomed 4,404,582 unique out-of-market visitors, an increase of 4.3% over the same period in 2025. During that same period, Salem recorded 17,375,682 out-of-market visits. Holy cannoli! That’s a lot of visits. 

With local businesses and community partners continuing to invest in Holiday Happenings and seasonal programming, we’re hopeful that we’ll see increased visitation in November and December, too.

But Don’t Forget …

Destination Salem shares these numbers to better understand visitation trends, not because we believe every year needs to break a record. Our goal is tourism that supports Salem’s local economy, benefits our businesses, and respects the quality of life of the people who call Salem home. 

Salem’s appeal is extraordinary, but so is the work required to welcome the world into a city of approximately 45,000 residents. Thank you to the residents, businesses, city employees, public safety personnel, and community partners who make it possible.

Warm regards,

Executive Director
Destination Salem

Source: Placer.ai. Destination Salem previously measured visitation within a defined downtown study area. This report uses the full Salem ZIP code (01970), which may result in higher figures than those published in previous years. All year-over-year comparisons use the same geographic boundaries.

The post A Look Back at October 2026: Letter from the Executive Director appeared first on Destination Salem.

SPONSORED CONTENT | Photographed by Jess Shada, Destination Salem

There’s no better way to get to know Salem than by exploring its historic streets on foot. With centuries of fascinating stories, remarkable architecture, and a few ghostly legends, there’s something to discover around nearly every corner. Witch City Walking Tours brings these stories to life with engaging, historically grounded tours led by knowledgeable local guides.

We recently joined guide AJ for the company’s popular History & Hauntings of Salem tour, a two-hour journey through the city’s past that combines history, architecture, the Salem Witch Trials, and tales of the supernatural. If you’re looking for a tour with a stellar repuation, their “History & Hauntings of Salem Guided Walking Tour” has been named the #1 Cultural & Historical Tour in the United States by Tripadvisor four years in a row!

Beginning at Old Town Hall in Derby Square, the tour takes guests through downtown Salem, exploring the people, places, and events that shaped the city. Along the way, visitors learn about Salem’s rise as a prosperous international seaport, its centuries-old architecture, and the events of 1692 that continue to draw visitors from around the world.

AJ brought an engaging mix of historical knowledge and storytelling to the experience, connecting Salem’s well-known landmarks with the stories behind them. The tour goes beyond the city’s reputation for witchcraft and hauntings, offering a broader look at Salem’s history and the people who lived here. Guests are encouraged to ask questions throughout the experience, making it an approachable introduction for first-time visitors and an opportunity for returning visitors and locals to learn something new.

Of course, no Salem walking tour would be complete without a few ghost stories! History & Hauntings of Salem weaves local legends and supernatural tales into its exploration of the city’s historic streets, balancing the mysterious with the documented history of the Witch City.

One of the things that makes Witch City Walking Tours special is its team of local historians, educators, artists, and passionate storytellers. Their tours emphasize historical accuracy while keeping the experience entertaining and accessible for guests of all ages.

And Salem’s stories aren’t just for October! Witch City Walking Tours operates year-round, giving visitors the opportunity to explore Salem in every season. Whether you’re visiting during the excitement of Haunted Happenings, enjoying the quieter winter months, or planning a summer getaway, a guided walking tour is a great way to experience the city.

Witch City Walking Tours also offers tours en Español, which can be conveniently booked online, making Salem’s history accessible to even more visitors. Private tours and group experiences, including school groups, are also available by request.

The History & Hauntings of Salem tour is approximately two hours long and takes place entirely outdoors, rain or shine. Tours are dog-friendly, stroller-friendly, and wheelchair accessible, although guests should be mindful of Salem’s historic brick and cobblestone sidewalks. The company also offers two assistive wheelchairs that can be reserved in advance.

Whether you’re discovering Salem for the first time or looking to see a familiar city from a different perspective, Witch City Walking Tours offers an engaging way to connect with the stories that make Salem unique.

Ready to explore? Visit Witch City Walking Tours to learn more about available tours and book your experience. Tours meet at 32 Derby Square, outside Old Town Hall in downtown Salem.

Originally published on HauntedHappenings.org

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The City of Salem has released updated informational resources and a map outlining road closures and safety measures for Halloween, Friday, October 31, 2026. These materials are intended to help residents and visitors plan ahead and enjoy a safe, fun Halloween experience in downtown Salem.

“We extend an extra special welcome to those visiting us from throughout the region and around the world this year as Salem celebrates its 400^th anniversary. Visitor trends throughout October indicate that we are expecting especially large crowds for Halloween night,” said Mayor Dominick Pangallo. “We encourage everyone to plan ahead, take public transportation, respect our rules and our residents, and enjoy a safe and fun visit to Salem.”

For ongoing updates, follow the City of Salem and My Salem MA apps, and visit HauntedHappenings.org for visitor information and events throughout October.

FOR MORE INFORMATION, CONTACT:
Lisa Peterson
Chief of Staff, Mayor Dominick Pangallo
City of Salem
978-619-5600 | lpeterson@salem.com

Schedule of Public Events

Haunted Happenings Marketplace
by Creative Collective
10 AM – 9:45 PM – Salem Common vendors
10 AM – 9:45 PM – Derby Square vendors
11 AM – 9:45 PM – Old Town Hall Food Market

Salem Common
presented by Salem Night Tour and Legion Salem
12 PM – 4 PM – VANTABLAK
1 PM– 1:30 PM – Baechtold and Abel Aerial Artistry
3 PM – 3:30 PM – Baechtold and Abel Aerial Artistry
4:15 PM – 5 PM – Studio Two
5 PM – Salem Witches’ Magic Circle
5:30 PM – 6:15 PM – Studio Two
6:45 PM – 10 – PM DJ Cheetah

Washington Street at Federal Street
presented by Salem 400+
2 PM – 6 PM – DJ Francois Flow
6:30 PM – 8 PM – Undercover Band
8:30 PM – 10 PM – Pretty Rotten

Front Street Stage
sponsored by Jenni Stuart Fine Jewelry
5:30 PM – 7:30 PM – Midtown Horns
8 PM – 10 PM – Not Bad Pretty Good

Charlotte Forten Park
sponsored by Salem Wax /Haunted Neighborhood
12 PM – 2 PM – Monkey Knife Fight Lite, with Felipe Collazo
6 PM – 10 PM – DJ Andrea Stamas

Hawthorne Boulevard Stage
5:30 PM – 7:30 PM – Foo Family
8 PM -10 PM – Hello Newman

North River
10:10 pm – Halloween Drone Show
brought to you by Witch City Walking Tours and Salem 400+
Watch from MBTA platform or Washington Street. Please note that the City of Salem’s public address announcement system will be activated at approximately 10:00 pm to signal the beginning of the drone show.

Final Trains

To Boston: 11:14 PM
To Newburyport: 12:26 AM
To Rockport: 11:56 PM
View the schedule at MBTA.com/destinations/salem

The City of Salem strongly discourages disorderly behavior, including drinking in public, littering and random acts of vandalism. Offenders will be penalized to the maximum amount allowed under the law both civilly and criminally. Please help us maintain a FUN and SAFE downtown environment on Halloween evening.

Be Smart, Be Safe, Have Fun: Guidelines for a Happy Halloween

• Seek Alternative Routes. Halloween is no time for driving into Salem. Park in Beverly and take the MBTA Commuter Rail or the Salem Ferry if coming from Boston right into Salem. There are numerous road closures and details on October 31. If you must drive, expect delays.
• Avoid Fines and possible tows by not parking in “Resident” zones.
• Don’t get stuck! Entry to the MBTA garage will be restricted beginning at 6 pm. Access out of the garage will be restricted until 11:30 pm (or when festivities are over).
• Review Salem’s Halloween Rules. Public consumption of alcohol is prohibited and weapons will be confiscated. The party ends after the drone show. Plan to depart at 10:30 pm as police and the public works department will be clearing the streets at this time.
• Triple fines are in effect. Citations for illegal behavior, including public drinking, vandalism, and littering could have fines up to $300.
• Please be considerate of other visitors, Salem residents, and downtown property.
• Check the weather ahead of time so you don’t find yourself caught in unpredictable New England weather.

Halloween Safety

See something, say something.

• Call the Salem Police at (978) 744-1212

Please remember:

• Be safe, considerate, and use common sense.
• Be prepared to leave at the end of the evening. The party concludes after the drone show.
• Do not bring weapons, real or fake, to Salem on Halloween.

Printable version: Road Closures Public Halloween 2026
Printable version: Schedule of Public Halloween Day / Night Events 2026

The post City of Salem Releases Guide to Visiting on Halloween 2026 appeared first on Destination Salem.

Witches arrived by broomstick, train, car, and foot on Saturday, October 17, for Salem’s Witch Hats on the Wharf, a spirited gathering celebrating the city’s 400th anniversary.

More than 2,700 witch hats descended on Salem Maritime National Historical Park, turning the historic waterfront into a sea of pointed hats and black capes. Salem Mayor Dominick Pangallo welcomed the costumed crowd, who gathered for a commemorative aerial photograph and drone video capturing the magic of the occasion.

“On behalf of the City, I want to extend my thanks to everyone who turned out for this historic moment and all of the City staff and partners who helped make it possible! Not only did we set a record as part of Salem 400+, but this event also helped to raise funds for HAWC to support their work helping victims of domestic abuse. Hopefully, many of the thousands of visitors and locals who came to the wharf for the photo also took some time to enjoy the shops, restaurants, and sites on Salem’s remarkable waterfront!” said Salem’s Mayor Dominick Pangallo.  

Destination Salem’s Executive Director, Ashley Judge, noted: “We counted every attendee visible in a high-resolution drone photo taken at the peak moment: 2,561 people. Allowing for those blocked from view by the fire ladder, trees, and the crowd itself, we estimate about 2,700 attendees, plus a few dogs in hats. And Assistant Director of Salem Main Streets, Elise Towle Snow, wore a Medusa hat with nine little hats on it, and we only counted her as one. For science.”

Adding to the festivities, the MBTA and Keolis distributed witch hats to visitors arriving at Salem Station, helping set the stage for a spellbinding day.

The celebration was part of another bustling October weekend in Witch City, with visitors exploring Salem’s historic waterfront, shops, restaurants, museums, and attractions.

Donations are being accepted to support Healing Abuse Working for Change (HAWC) and you can learn more about Salem 400+ at https://salem400.org/.

Witches on the Wharf was hosted by the City of Salem, Salem Maritime National Historical Park and Destination Salem. Proceeds from the special-edition Salem 400+ witch hats sold by the City benefit Healing Abuse Working for Change (HAWC).

Photos and Drone Footage available HERE. Drone footage provided by SemperDrone and Sperling Ineractive. Photos courtesy of Destination Salem.

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Several extra trains will run on Saturdays and Sundays during peak times on the Newburyport/Rockport Commuter Rail Line. The increase in service will help accommodate visitors to Salem for Haunted Happenings events, and the schedule will be available soon at mbta.com/cr. Passengers can utilize the unlimited $10 Weekend Commuter Rail Pass for their journey to and from Salem. Riders can also take advantage of a special $5 round trip ticket between Beverly and Salem every weekend in October.

“Taking the train is a fun and easy way to get to Salem this season. With passengers traveling for work, school, and for fun events like Haunted Happenings in Salem, we’re pleased to see ridership continuing to grow on Commuter Rail in many different ways, proving that public transit accommodates all kinds of travelers,” said Interim Secretary and MBTA General Manager Phillip Eng. “We’re proud to offer affordable and frequent service to keep people moving back and forth to the festivities. I want to thank the MBTA and Keolis workforce in advance for their efforts and dedication to the communities who rely on us each fall.”

“Avoid the stress of driving and parking by taking the train to Salem this October,” said Keolis CEO and General Manager John Killeen. “Passengers can take advantage of increased weekend service and the $10 unlimited weekend pass to make the 30-minute ride between Boston and Salem even easier. Keolis is proud to partner with the MBTA and the City of Salem to increase weekend service again this year.”

“Salem is a fun and vibrant city, and we want everyone in our community – residents, workers, and visitors – to have a safe and enjoyable October” said Salem Mayor Dominick Pangallo, “Because there is very limited parking in Salem, we strongly encourage visitors to consider alternative ways to get here. There will be an increase in commuter rail trains throughout the month of October, as well as our ferry to and from Boston. So, this October, if you’re coming to Salem come by train, come by ferry, or come by broom, but leave the car at home. You’ll spend less time sitting in traffic or searching for parking, and more time enjoying all that our amazing city has to offer!”

Over 111,000 passengers rode the train to Salem during October weekends in 2025.

On Monday, October 12, Commuter Rail will operate on a regular weekday schedule, and $10 Weekend Commuter Rail passes will be extended for that day.

Full-sized bicycles and scooters will not be allowed on any weekend trains on the Newburyport/Rockport Commuter Rail Line.

Keolis Commuter Services has operated and maintained the Massachusetts Bay Transportation Authority’s commuter rail system, the sixth largest commuter rail operation in North America, for over ten years. KCS is a subsidiary of Keolis North America (KNA), both headquartered in Boston, and employs approximately 2,500 people throughout the region. KCS and KNA are part of Keolis Group, an innovative global leader in transit services with more than a century of passenger transportation experience and operations in 13 countries.

For more information, please visit mbta.com or connect with the T on X @MBTA, Facebook /TheMBTA, Instagram @theMBTA, Threads @thembta, or TikTok @thembta.

Photo Credit: John Andrews / @creativecollectivema

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A new exhibition at the Peabody Essex Museum in Salem invites visitors to explore the work of Isamu Noguchi, one of the 20th century’s most influential artists and designers.

On view through January 3, 2027, Isamu Noguchi: “I am not a designer” brings together more than 200 objects, showcasing the artist’s work across sculpture, furniture, lighting, architecture, and public spaces. From familiar household designs to ambitious ideas for playgrounds and gardens, the exhibition explores the relationship between art, design, and everyday life.

Noguchi (1904–1988) considered himself a sculptor, though his work extended far beyond traditional sculpture. During a preview of the exhibition, PEM’s coordinating curator, Ruthie Dibble, shared that Noguchi declared “I’m not a designer” in a 1949 interview, despite having already created furniture, industrial designs, and plans for public spaces. Over the following decades, he continued producing some of the 20th century’s most recognizable designs.

Visitors may recognize his iconic glass-topped coffee table and Akari light sculptures, made from traditional Japanese washi paper and bamboo. Light is a recurring element throughout the exhibition, from the softly glowing Akari sculptures to works that cast dramatic shadows across the gallery walls. During the tour, curators highlighted Seishu, an aluminum sculpture that Noguchi specifically designed to be displayed at a particular distance from the wall, allowing its shadows to become part of the presentation.

The exhibition also features lesser-known works with fascinating stories behind them. One highlight is a sculptural table originally commissioned for a Hawaiian pineapple company. Featuring a carved wooden spear fisherman and Plexiglas elements designed to suggest underwater movement, the piece was eventually dismantled and treated as a standalone sculpture. During research for the exhibition, curators rediscovered original components that had been stored away for decades, allowing visitors to see a partial recreation of Noguchi’s original design.

Noguchi’s interest in public spaces is another focus of the exhibition, including his imaginative designs for playgrounds and gardens. Visitors can even try out an original piece of Noguchi-designed playground equipment. The galleries also highlight his collaborations with other creative professionals, including modern dance pioneer Martha Graham. On display is Noguchi’s set design for Graham’s 1944 production of Appalachian Spring, featuring sculptural elements representing an American farmhouse.

Noguchi’s Japanese and American heritage and international travels are also explored throughout the exhibition. A section dedicated to his time in postwar Japan features the traditional craftsmanship that inspired his Akari light sculptures. PEM has incorporated historic Japanese lantern-making tools and materials from its own collection, along with a miniature Japanese lantern shop created in 1904, the year Noguchi was born.

Dr. Kurt Steinberg, PEM’s Acting Executive Director and CEO, shared during the exhibition preview: “Noguchi asks us to very simply slow down, to look again, to be comfortable with something that doesn’t fit neatly into a box.”

Whether you’re visiting Salem from out of town or looking for a cultural experience close to home, Isamu Noguchi: “I am not a designer” offers an opportunity to discover both familiar designs and rarely exhibited works.

The exhibition is on view at the Peabody Essex Museum, located at 161 Essex Street in downtown Salem, through January 3, 2027. The museum is open Thursday through Monday, 10 am–5 pm. Learn more and plan your visit at pem.org.

The post Discover the Art of Everyday Life at PEM’s Isamu Noguchi Exhibition appeared first on Destination Salem.

October is officially here, and Salem Haunted Happenings is underway! As we head deeper into the month, there’s so much ahead; from Witch Hats on the Wharf and Haunted Happenings Marketplace to costume parties, live entertainment, markets, and Halloween weekend festivities. It all leads to an extra-special Halloween night, when 400 drones light up the sky over Salem in celebration of the city’s 400th anniversary. Start planning now, because the biggest days of October are still to come!

Haunted Happenings Marketplace | 10/01 – 11/01
Shop your way through Halloween at the Haunted Happenings Marketplace! Browse a rotating lineup of artists, makers, specialty food vendors, Salem-inspired goods, seasonal finds, and more throughout downtown. This year, the Marketplace expands to Charlotte Forten Park, joining locations at Derby Square and Salem Common. Brought to you by the Creative Collective.

Salem Night Faire | 10/16, 10/17 & 10/23, 10/24
Tread beyond the darkened pines of Pioneer Village for a market you won’t soon forget. Featuring art, clothing, jewelry and oddity vendors, performances, ghost stories, hot cider, food trucks, Biergarten & more. Presented by The Black Veil.

Kids’ Fun Fest | 10/17, 10/18 & 10/24, 10/25
Families visiting Salem in October can head to Salem Common for an afternoon of kid-friendly activities, seasonal entertainment, and plenty of Halloween fun. It’s a great way for younger visitors to join in the excitement and enjoy a celebration made just for them.

Witch Hats on the Wharf | 10/17
Witch hats are taking over Salem’s historic waterfront! On October 17 at 11 am, Salem Maritime National Historical Park will set the scene for a one-of-a-kind community photo and world record attempt celebrating Salem’s 400th anniversary. Wear a favorite witch hat and gather on the wharf as a drone captures the moment from above. It’s a chance to make history and be part of a Salem 400+ moment unlike any other.

Nosferatu with Live Orchestra | 10/24
See the 1922 horror classic Nosferatu at the Peabody Essex Museum accompanied by the Arpeggione Ensemble performing live on historical instruments. It’s a chance to experience the silent-film classic with the kind of musical accompaniment audiences would have heard a century ago.

Haunted Speakeasy | 10/24
Historic Hamilton Hall transforms into a Roaring Twenties-inspired Jazz Age celebration for the Haunted Speakeasy. Expect live music from Tricky Niki & The Grave Diggers, burlesque, cocktails, dancing, and interactive ghostly encounters throughout the evening.

Wicked Night on the Wharf: UNTAMED | 10/24
The Salem Waterfront Hotel gets wild for Wicked Night on the Wharf: UNTAMED, a haunted jungle-themed costume party along the waterfront. Dress up for a night of music, immersive entertainment, eerie creatures, and plenty of dancing.

Hawthorne Hotel Halloween Ball: Phobia | 10/24
The Hawthorne Hotel’s annual Halloween Ball takes over three floors with this year’s Phobia theme. The night features a live band, DJs, interactive experiences, a costume contest, hors d’oeuvres, cash bars, and plenty of elaborate Halloween looks.

Halloween Night Live Music | 10/31
Halloween day brings live music to stages throughout downtown Salem beginning at noon and continuing into the evening. Check the Destination Salem app or Haunted Happenings schedule for performers and stage locations as Halloween gets underway.

Halloween Night Finale & Drone Show | 10/31
Look up for a special ending to Halloween night as 400 drones illuminate the sky over the North River in celebration of Salem’s 400th anniversary. The show brings the month-long celebration to a close with one final Salem 400+ moment.

Click Here to Browse More Events!

Photo Credit – @bio.exorcist

Discover the fascinating history of Ouija and talking boards at the Salem Witch Board Museum. Explore an extensive collection of boards, planchettes, and other pieces that trace their changing designs, artwork, and place in popular culture through the years.

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Check out October in Salem Part 1 – For more information on visiting this Halloween Season!

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To make getting around easier, designated taxi and rideshare pick-up and drop-off locations will be available near the downtown perimeter on October weekends.

Visitors using Uber, Lyft, taxis, or other rideshare services should plan to use one of the following locations:

Old Salem Jail Lot Cul-de-Sac, 161 Bridge Street
Green Trail, south side near the striped pavement area
Margin Street, 55–79 Margin Street, in front of Lifebridge
North Street, Zone 697 off Franklin Street, in the parking spaces facing North Street

Uber and Lyft have been notified of the designated locations and planned road closures, and local taxi operators are also being informed.

Because traffic patterns and road closures can change throughout the day, allow extra travel time and be prepared to walk a short distance between your pick-up or drop-off location and your downtown destination.
These locations are intended to help keep vehicles moving while making Salem’s busiest streets safer and easier to navigate for everyone.

The post Where to Catch a Rideshare or Taxi in Salem This October appeared first on Destination Salem.

1. Download the Destination Salem App before your visit for parking information, restroom locations, event listings, and real-time updates while you’re exploring.

The app does more than maps and events — it has a built-in restroom finder and information about attractions, ticketing, and parking shuttles. It’s the best way to keep your day running smoothly while the crowds are at their peak.

2. Reserve tickets in advance whenever possible. Popular tours, attractions, and events can sell out well before your visit.

Salem has over 20 museums, dozens of walking and trolley tours, and late-night events from haunted houses to ghost tours to live music.

3. Explore Salem midweek. You’ll typically find lighter crowds, shorter waits, and a more relaxed pace around the city.

Weekdays are generally less crowded, giving you more room on sidewalks, shorter lines at attractions, and a chance to explore at a more relaxed pace. Check the Events Calendar to see what’s happening midweek, and download the Visitor Guide to plan your stops.

4. Skip the drive: the Commuter Rail and Salem Ferry offer convenient, scenic alternatives to parking in October.

The MBTA Commuter Rail’s Newburyport/Rockport line gets you from Boston’s North Station to Salem in about 30 minutes. Tickets are much cheaper than parking, and you avoid downtown congestion. If you’re driving part of the way, you can also park at a nearby “T” station and hop the train in. Another favorite is the Salem Ferry, departing Long Wharf in Boston. In under an hour, you’ll enjoy ocean views before docking at 10 Blaney Street, just a short walk from attractions.

5. Get an early start. Salem is easiest to explore before the busiest crowds arrive.

Crowds build quickly in October, and parking fills fast. Getting into town before midday means shorter lines and a calmer start. Attractions, restrooms, shops, and even sidewalks can get congested, so pack your patience and leave extra time between plans. A full list of open restrooms can be found on the Destination Salem App.

6. Prepare for changing weather and lots of walking. Comfortable shoes and layers go a long way.

October weather can turn quickly — sunny afternoons can become chilly evenings. A day can often includes several miles of walking.

7. Stay flexible with dining plans. Many restaurants are first-come, first-served in October. Check out locations off the beaten path and markets for more options.

If your first choice is full, be open to trying somewhere new. Salem has a rich food scene, from fresh seafood like lobster rolls and chowder to international options (Italian, Mexican, Thai, and more). You’ll also find plenty of sweets & treats, breweries and cideries!

8. Explore beyond Essex Street. Some of Salem’s most memorable spots are found in its neighborhoods, waterfront, and side streets.

Essex Street is the hub, but don’t miss the waterfront, neighborhood shops, and quieter historic streets. Some of Salem’s best gems — from hidden museums to coastal views — are just a few blocks away.

9. Ask a local for recommendations. Some of the city’s best stories, hidden gems, and favorite spots aren’t found in guidebooks.

10. One day isn’t enough. There’s so much to explore, and whether you’re planning for a long weekend or a whole week, you’ll discover even more the next time you visit!

For the latest updates, insider tips, and a look at all the Haunted Happenings fun, be sure to follow us on Facebook and Instagram

The post Top 10 Tips for a Wicked Good Visit appeared first on Destination Salem.

Walk down Derby Street toward the Salem waterfront, and you’ll eventually reach the corner of Derby and Daniels, where Trade House and Mercy Tavern sit across from one another. Spend a little time here, and you’ll quickly see that this is more than another collection of Salem restaurants. It’s a neighborhood, and one with really good food.

Mercy Tavern has the kind of local following that can put a line down Daniels Street. Inside, the menu leans into New England and international comfort food, with burgers, steak tips, fish and chips, tacos, ribs, and plenty to share. Mercy has also long been part of Salem’s live music scene, with music at least two nights a week, so dinner can easily roll into drinks, music, and dancing.

Across the street, look through the large windows at Trade House, and you may catch a birthday dinner in full swing, a family gathered around a long table, or friends meeting up after work.

The food at Trade House is a little harder to categorize, and that’s part of the point. There are burgers and fries, but also the crowd-favorite short rib over whipped potatoes, pork belly steamed buns, steak frites, tuna tartare, fresh pasta, and plenty of vegetarian and vegan dishes. Most sandwiches and tacos land under $20, while many full entrées are in the $20s, making it possible to find something a little more elevated without necessarily turning dinner into a splurge.

Then there are the weekly specials. They change every Thursday and have included everything from ramen and enchiladas to seared scallops and lobster Thermidor. You never quite know what will show up on the menu next, and plenty of locals know to check Instagram on Thursdays to see what dropped that week.

The friendly competition doesn’t end with the food. Both restaurants put plenty of thought into their bars, with curated cocktail menus that change with the seasons and give regulars on either side of the street something new to debate. Ask around the neighborhood, and you’ll probably find some loyalty about which side makes the better drink.

When the weather is warm, the neighborhood moves outside. The restaurants’ patios face one another, creating a lively pocket of outdoor dining in Salem. As the sun goes down, the dueling patios cast a glow down toward the wharf. You’ll find water bowls for dogs scattered outside neighborhood businesses, too, a small sign that plenty of the regular foot traffic here comes with four legs.

And the corner doesn’t exist on its own. Stop into The Chocolate Pantry for something sweet or start your day with a coffee at The Wolf Next Door. The businesses here know their neighbors, recommend one another, and share many of the same regulars.

That’s part of the fun of exploring beyond Salem’s busiest blocks. Derby Street leads to some of the city’s best-known historic sites, including Pickering Wharf, the Custom House, and The House of the Seven Gables, but it’s also a street where people live, work, walk their dogs, celebrate birthdays, and meet friends for dinner.

So, if you’re deciding where to eat in Salem or simply looking to explore more of the city, keep walking toward the waterfront. Around Derby and Daniels, you’ll find a little corner of Salem going about its evening, and there’s always room for a few more.

It’s a little neighborhood corner with a lot of Salem packed into it.

The post Eat Like a Local at Derby & Daniels appeared first on Destination Salem.

The countdown to October is on! As September comes to a close, Salem Haunted Happenings is getting ready to fill the city with a month of Halloween celebrations, special events, live entertainment, costumes, vendors, and more. In this issue, we’re sharing what’s happening as Salem makes the shift into its biggest season, along with plenty of ways to plan ahead and make the most of October.

Pocus Party – 9/26
Celebrate the season at Far From The Tree Cider’s Pocus Party! Sip Hocus Pocus inspired ciders while enjoying a food pop-up, tarot card readings, live music, and DJ set.

North Shore Glass School Pumpkin Patch – 9/26 – 9/27
Salem Common gets a colorful fall makeover September 26 & 27 with hundreds of one-of-a-kind glass pumpkins hand-blown by local artists. Browse the patch, watch live glassblowing demonstrations, and find a handcrafted pumpkin to bring home. Free admission!

Haunted Happenings Marketplace – 9/26 – 11/01
Shop your way through Halloween at the Haunted Happenings Marketplace! Browse a rotating lineup of artists, makers, specialty food vendors, Salem-inspired goods, seasonal finds, and more throughout downtown. This year, the Marketplace expands to Charlotte Forten Park, joining locations at Derby Square and Salem Common. Brought to you by the Creative Collective.

The Making of a Witch – 9/26 – 10/24
The Making of a Witch returns for a third season on September 26! This tale of Philip English is a true and compelling story of the Salem witch trials, with two performances every Saturday at 2 pm and 4 pm, followed by a guided tour of historic St. Peter’s Church.

The Salem Chamber of Commerce Haunted Happenings Grand Parade – 10/01
The Salem Chamber’s Haunted Happenings Parade kicks off the Halloween season with a colorful procession through the streets of Salem! The parade steps off at Shetland Park, makes its way through downtown, and finishes at Salem Common.

Zombie Walk – 10/03
Watch as zombies make their way through downtown in a parade of creative costumes, creepy characters, and Halloween fun. Whether you’re walking with the horde or watching from the sidelines, the Zombie Walk is always a sight to see! Kicks off at the Salem Common at 12pm.

Haunted Biz Baz Street Fair – 10/03 – 10/04
Get ready for a weekend of shopping and local creativity at the Haunted Biz Baz Street Fair on historic Salem Common! Browse 80+ vendors featuring handmade jewelry, art, apparel, crafts, Halloween décor, and plenty more while soaking up the October atmosphere. Brought to you by the Salem Chamber of Commerce.

The Good Witch of Salem’s Magical Children’s Tea Party – 10/04
The Good Witch of Salem and her Witch Apprentices host a Magical Children’s Tea Party inside the hotel’s Grand Ballroom, transformed with shades of pink for an enchanting morning of tea party fun. Dress up for the occasion and get ready for a magical October experience made especially for little witches.

Howl-o-ween Pet Parade – 10/10
Get ready for one of October’s cutest traditions! Salem Main Streets presents the Howl-o-ween Pet Parade, where costumed critters take center stage and compete for Halloween bragging rights. Come cheer on Salem’s four-legged trick-or-treaters and see the creative costumes they’re bringing to the parade!

Salem Night Faire – 10/16, 10/17 & 10/23, 10/24
Tread beyond the darkened pines of Pioneer Village for a market you won’t soon forget. Featuring art, clothing, jewelry and oddity vendors, performances, ghost stories, hot cider, food trucks, Biergarten & more. Presented by The Black Veil.

Kids’ Fun Fest – 10/17, 10/18 & 10/24, 10/25
Families visiting Salem in October can head to Salem Common for an afternoon of kid-friendly activities, seasonal entertainment, and plenty of Halloween fun. It’s a great way for younger visitors to join in the excitement and enjoy a celebration made just for them.

Hawthorne’s Halloween Bash – 10/17
Celebrate Halloween at The House of the Seven Gables! Enjoy an evening of festive entertainment and Halloween fun against the backdrop of one of Salem’s most iconic historic sites. It’s a spirited way to spend an October night along Salem’s waterfront.

Witch Hats on the Wharf – 10/17
Witch hats are taking over Salem’s historic waterfront! On October 17 at 11 am, Salem Maritime National Historical Park will set the scene for a one-of-a-kind community photo and world record attempt celebrating Salem’s 400th anniversary. Wear a favorite witch hat and gather on the wharf as a drone captures the moment from above. It’s a chance to make history and be part of a Salem 400+ moment unlike any other.

Click Here to Browse More Events!

Photo Credit – @purelysalem

Visit one of Salem’s most recognizable historic sites at The Witch House, the former home of Judge Jonathan Corwin and one of the few structures still standing in Salem with direct ties to the Salem witch trials of 1692. Explore the 17th-century home and learn more about Corwin, his family, and life in colonial Salem.

Planning an October visit? The Witch House is open daily from 10 am to 5 pm. All tickets must be purchased online and go on sale at 8 am the day of your visit.

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Check out October in Salem Part 2 – For More information on visiting this Halloween!

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The post Things to Do in October in Salem appeared first on Destination Salem.