Suzie has set up a facebook group for both the Live and Zoom online Event

If you wish to attend please message Suzie Cheel

Des is at Peace

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Vale the blog Thinking Home Business.

After various experiments, it was my first “real” blog,

Born Jan 5, 2005.

Disappearing just shy of its 16th birthday.

Why the “Thinking” part of the blog name?

Two reasons.

First, even back then it was challenging to find a spare .com name for home based business.

Second, my intention was to distinguish it from the plethora of what I saw as “unthinking” sites for a market presumably of people who were apparently happy to earn a pittance doing keyboard work for remote and probably faceless employers.

Has that changed much?

I never really loved the name, but I loved blogging, sometimes two or three times a day.

I also loved sharing about creating and maintaining a businesss from home. And about the emerging world of social media, especially LinkedIn.

And that gave me entree to a wonderful global community of bloggers, many of whom I met in person at those memorable events, the BlogWorld Expos in 2007 and 2008.

Some of whom are among my best friends to this day.

It also led to invitations to post on some leading group sites, such as Business Blog Consulting, where I was privileged to be associated with various luminaries of the blogging world of the day. 

And b5media, now long gone but which in October 2007, boasted “more than 280 blogs, 15 vertical channels and over 8 million unique visitors a month” (hat tip to that titbit). 

And there was the LinkedIn Bloggers Group I ran for a few years, first on Yahoo! Groups, then on LinkedIn.

But that’s for another post, maybe, one day.

Anyway, the fact is I haven’t posted on Thinking Home Business for ages and when I got the final notice that the domain registration would expire today, I decided it was time for a change, which would include letting the site go.

To quote an old Arab saying, “The dogs bark, but the caravan moves on”.

Fortunately, a neat little free tool (All In One WordPress Migration plugin) has allowed me to save all the content over that almost 16 years.

From a cursory lookthrough today I’m thinking some of that content may lend itself to some fresh posts – on this blog – in the “new abnormal” of home based business that the pandemic seems to have helped create.

This is in fact all quite timely, as Suzie Cheel and I have just taken on a new home based project as part of creating the multiple streams of income more and more people are now looking for in a “beyond the pandemic, what do we do now?” world.

I’ll be posting about that.

Watch this space.

The post Farewell My Lovely Blog Thinking Home Business appeared first on Des Walsh.

 

There are all sorts of factors that can make working from home challenging – the lack of direct, daily social interaction with workmates, the lack of a suitable space in the house or apartment to work from.

 

As I do.

 

A major challenge for that will be how to replace their income and other benefits they still enjoy.

Some will be looking for what they will be doing in that regard after the current health crisis has passed and the world will be surveying the impact on the global economy.

 

Affiliate marketing is one of the world’s most dynamic and growing industries. There is room for entrepreneurs of every personality type and skill set in the new digital economy.

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The kind of one on one conversation you have with a friend over coffee or a meal, when you are catching up.

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The terms probably speak for themselves, but for the sake of those not familiar with the marketing jargon, an example or two might help.

In the product area, according to a Google search I’ve just done a bottle of Yellowtail bubbly from one of our local liquor stores will cost you $10 – definitely low-ticket.

At the high-ticket end, a 1982 Chateau Lafite Rothschild will set you back around $9,126.

For services, a one-off coaching session, priced at anywhere from say $175 to $500, is low-ticket.

A 12 month, one-on-one coaching package will be priced in the thousands, and for a quality program will almost certainly be at least a five figure investment: high-ticket.

HOW WILL CONSIDERING THAT SAVE YOU PAIN?

Because marketing low-ticket is a tougher call, in terms of value for your effort, than marketing high-ticket.

For one thing, you have to sell a lot more low-ticket than high-ticket items to reach your income goals.

And it’s getting harder to market low-ticket.

The online marketing experts are telling us that it is getting much harder to achieve a reasonable return on low-ticket items.

In fact, one said that as we move into this new decade, it will become nearly impossible to sell low-ticket, because of the cost of marketing, unless perhaps you have special advantages, such as a huge audience.

So what’s a ballpark figure for “high-ticket”?

It will depend on the product or service, but generally not less than $3,000 and more likely, from what I read and hear, not less than $5,000.

And if you are considering affiliate marketing, I’d say you should ensure your commission per sale is not less than $1,000,

Think about that the next time someone tells you they have a great opportunity for you.

Ask, are the products high-ticket (“tell me more”) or low-ticket (“Next!”).

Then ask what your commission per sale will be.

ALWAYS SOMETHING NEW TO LEARN

Until this morning, I thought I had all that pretty well worked out.

Then I sat in on an online Q&A with the CEO of our Affiliate Institute business, that provides a platform and community for comprehensive, continually updated information, education and training in online marketing.

With just a few distinctions, the CEO took to a whole new level my understanding about the crucial business importance of the distinction between high-ticket and low-ticket.

I am so loving the education, training, and mentoring about online business from the Affiliate Instiute platform and team.

I’ve been around the online business world for a long time now and can say, hand on heart, this is definitely next level.

Suzie Cheel and I have set up our Facebook #FreeedomGang group, for people who want to know more about online business, especially affiliate marketing, raise questions, have discussions in a safe, spam-free space.

Does that interest you? Come and check us out at this link (note: there are a few simple questions for joining, to help us to get to know you) https://www.facebook.com/groups/345101279198063/

#affiliatemarketing #onlinebusiness #high-ticket

The post THINKING ONLINE MARKETING? SAVE YOURSELF SOME PAIN appeared first on Des Walsh.

But I was shocked the other day to see how long it had been since I had blogged.

On my Thinking Home Business site,  it’s been about 18 months since I’ve done a “real” post.

And on this Des Walsh dot Com site, apart from one brief announcement post, it’s been about 10 months.

In the meantime, it’s not that I’ve been idle on the social media front. In that time I’ve been posting almost daily on Facebook.

But not on my blogs.

A situation I am now ready to remedy.

Because I actually love blogging.

And after about 19 months of posting on Facebook, and doing a lot of training for online marketing, I feel I can post now in a way that is more enjoyable for me and that I am confident will be more engaging for readers.

In another post I’ll talk about my latest thoughts about particular blogging platforms, and share lessons I’ve learnt along the way, that may be of help to others.

If you’re a blogger, have you ever taken a break from it, whether intending to do that or by “drift”? And if so, how long were you away and was that helpful?

The post I DIDN’T ACTUALLY DECIDE NOT TO BLOG appeared first on Des Walsh.

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Looking for previous issues of Social Business Bites? Here’s the link.

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Till next time, be well, be social

 

Des

 

PS: If you are not on the list yet to receive Social Business Bites in your email inbox, and would like to try it, you can register for that at this link. And remember there is an easy unsubscribe link in every update).

 

 

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Shan Moorthi is Director, Center for Coaching & Mentoring, at Teamcoach International. He is a Professional Trainer, Facilitator and Coach. He is Vice-President of the International Association of Coaching (IAC) and Member of the IAC Board of Governors.

Shan has been in Learning and Development for the past 20 years. He has been inspiring leaders to seek their purpose in Leading, Coaching and Mentoring others. He is the author of ‘Coaching with R.E.S.P.E.C.T’ where he shares his own Coaching journey and shares his personal insights in coaching others.

Click Here for More About Shan

Or you can subscribe via Stitcher Radio or via email

A Taste of What We Discussed

Leaders and Ethics

• People often want to sweep the issue under the carpet
• Leaders need to clarify their purpose (why are they there?) – different from vision
• Need to constantly discuss ethics, so that it’s ingrained

Leadership is at every level. First of all we need to lead ourselves and then lead others.

Emotional Intelligence

Knowing about Emotional Intelligence is not enough. We need “emotional excellence” – the heart motivation to practice emotional intelligence.

Emotional excellence is very important in this digital world. We can be as high tech as we want, but we need “high touch” and for Shan that is all about practising emotional excellence.

Drum Circle Facilitation

Trained as a Drum Circle Facilitor, Shan finds value in using it to empower groups, and related it to the Bruce Tuckman “Forming,  Storming, Norming, Performing” development stages.

The digital revolution

A big opportunity. Automation helps us save time so we have more time available for conversation and interaction.

What keeps leaders awake at night

The question, “How do I continuously serve my purpose, despite all the challenges?”

More about Shan and Contact Details

An Internationally Certified Trainer, Facilitator and Coach, over the past 20 years Shan has trained, facilitated and coached participants across the Asian region on various aspects of Leadership, Team Development, Emotional Excellence and Performance Coaching. His innovative, interactive and high impact approaches empower his participants to experience, reflect and act for self and organizational improvements.

Shan’s contact points: His LinkedIn profile: https://www.linkedin.com/in/shan-moorthi-aa21a42/ Web site: Teamcoach International

Subscribe and Never Miss an Episode

You can subscribe to the Let’s Talk Leadership podcast show via iTunes, Android, Stitcher, RSS, or via email.

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