DEV DRUMS!

The Way Forward: Latest Digital Analytics Trends

2013-05-25T08:34:00.002-07:00

It is easy for decision makers to feel overwhelmed by the amount of data they have to deal with. Today, the inability to chop down the hefty pile of data to get insights would be one of the worst situations a business could find itself in. This is precisely the reason why businesses are making huge investments in analytics. In this post I am focusing on some of the trends that are going to shape the future of digital analytics.

Read the full article here

Native Advertising - A Digital Marketing Future

2013-02-27T22:45:00.001-08:00

What is Native Advertising?
How efficient it is?
Is it a new strong wave in Digital Marketing?

Check out my post on Native Marketing on Web Analytics India Blog

Image Courtesy

How to set up Custom Alert in Google Analytics?

2013-02-22T02:28:00.003-08:00

Marketers around the world had already started slicing the piles of big data for customer intelligence and other marketing purposes. The data around us is gigantic and we should be on toes to absorb insights from the same. So how people are missing something like Google Custom alert when it comes to web analytics?. I wonder when I realized that Google custom report is the one option in the tool which has been used to a lower extend when compared to all other drop downs and tabs. Custom alerts in Google Analytics gives the user a reminder or a message when something negative or positive happened to the website’s patters. So he or she doesn’t need to log in all the time and dig out for knowing what happened bad or good. A user can define the threshold levels for an alert and it goes so important in a business scenario when you are getting informed abruptly when something happened which needs your attention.

How to set up an Alert in Google Analytics (GA) ?

1. Go to 'Reporting' tab.

2. Select 'Intelligence Events' from the left menu and then 'Overview' from the drop down

3. Select 'Custom Alerts' from the tab that appears

4.Select 'Manage custom alerts' and then click on 'Create new custom alerts'

5. Give any name in the name field.

6. Assign the period you want to trigger the Alert (day, week or month)

7. If you want to get an email notification when the Alert triggers, you should check the box for email. Also you can configure your mobile phone number to get text notification. The text message notification facility is only for US as if now.

Alert Conditions:

8. Select the required dimension from ' This applies to'. You can give 'All traffic' if you want to check the overall bounce rate

9. Select 'Bounce Rate' from the metric drop down: 'Alert me when' (Here, Bounce Rate has taken as an example)

10. Select the condition as ' Is greater than '

11. Give the percentage in value field ( Example: 0.65 for 65%)

12. Save the alert and you are done.

(Any time, you can edit the alert that you set up by clicking on the alert name on the custom alert page)

Note: If your site experiences seasonality shifts in traffic or has ranges that vary by the day of the week, the Compared to field allows you to account for that with choices that include "same day in the previous week" and "same day in the previous year."

Sachin ! what we will do?

2012-12-25T10:30:00.002-08:00

It was obvious that one day would come and the man would go away from the crease. It is obvious that nobody can keep the momentum of performance to a stretched period and it is obvious that a man like Tendulkar could only bend the time and make it walk behind him or at least along with him.

It would be just a shocking news for all cricket lovers on the globe when Sachin churned out the decision of quitting but for the 90’s Indian generation it is not just a shocking news , it is not even a news but a very personal loss. We – the 90’s generation or the late 80’s generation do not know cricket with out that man. We never thought of a blue bleeding team without a mentor god. We are the people who write “Sachin” at the first column even if we are asked to write the Indian players’ name in alphabetic order. I do remember the days when we groped the bundle of cricket bats from the shop to get the MRF sticker one. It was sad to go to school or college when the game is there. We couldn't have the courage to write “to see Tendulkar’s innings” against the reason in the leave letter book otherwise we would have bunked the classes like anything. Yes we have done it often, but not as the number of centuries Tendulkar has in his kitty.

Pressing the power button on the TV or switching the channel was such a ‘mandatory’ task for all cricket viewers (at least for me) if Sachin got out. A great man who sailed more than 2 decades collecting memories and giving memories never give up the trust, love , passion and respect for the game. The big shark was always away from the luring parties or trapping money games inside. No wordy fights, no black marks, nothing other than Cricket.

Sachin! , You might have played bad, we might have discussed about your retirement but we never wanted you to throw down the throne abruptly. This was sudden and we are sorry as we couldn't bid a bye in a most dignified manner. You took a time when the whole India is disturbed and the youth is busy with another great move.

The man was there with his bat from the days I could remember, we could remember and he has been standing beside us with the same bat for such a long period and now the tough time has knocked us showing an ODI scorecard without Sachin. Will miss you man, and tell us what we do with a bat, a ball, 6 stumps and 2 bails without you?

+Sachin Tendulkar Fan Club +Sachin Tendulkar

2012 N' The way we Googled

2012-12-17T07:48:00.000-08:00

2012 is getting ready to bid a bye. For almost all it would be just a year that rolls out every December. But we do enjoy looking back and it is pure bliss when we dust out last year happenings at least for the search engine queries that our fingers had typed. Time has come and the Google giant has updated the zeitgeist page for twenty twelve. The last fold is here and a deep breath wont shuffle all the 2012 ‘events’ before our eyes or mind. January might have smiled followed by lot of grieves , anxieties , thrills, joy , knowledge, branding.... the list is Everest . Google search history for the year 2012 bites a different piece here. Teeth are sharp, and the same could cook a clear picture how India Googled.

When the over whole searches are concerned, IBPS (Institute of Banking personnel selection) is the keyword which India searched the most. That is something new and made us ‘exam conscious’. Spice is always there as Sunny leone took the third position just after the keyword- GATE exams. The slab of first 10 searches made space for the low cost government pushed tablet, Akash along with India’s “First and Original superstar” Mr.Rajesh Khanna. The other keywords are Poonam Pandey, Rowdy Rathore Ektha Tiger , HDFC and Jabong. The table below illustrates the widely searched words for the year 2012 under the pertained category

SEARCHES	PEOPLE	MOVIES
IBPS	Sunny Leone	Ek tha Tiger
Gate Exams	Rajesh Khanna	Rowdy Rathore
Sunny Leone	Poonam Pandey	Jannat 2
TRAVEL DESTINATION	CITIES	LOCAL PLACES
Kerala	Delhi	Yamuna Express Highyway
Taj mahal	Bangalore	Freedom Park Bangalore
Wagah border	Mumbai	IBM

Source: Google Zeitgeist

THE MAN WHO IS TRAPPED !

2012-09-30T10:00:00.000-07:00

I ‘am not a congress man, I ‘am not a person who keeps lotus in palm, I ‘am not inclined to red even. Making it clear, I should say I ‘am least biased to any of the alive parties on strike right now. People believe in democracy and I love to be in the same subset. Politics is an unavoidable space in our lives and if our country has myriad people whether from the youth side or middle age,who keep themselves away from politics, then that is purely absurd. Logic won’t embrace when people do that in a country where sun rises and sets based on politics. If we started hating politics putting reasons like corruption, illegal manipulation and inner drama for power, everybody or at least a major pie of the population would be coming under the same shades. The shades of illegalities! If moving away from the ballet box without putting the votes is the revenge people take , then I don’t think even god could find a difference between a fake politician and a citizen who makes fake like that. Thrashing allegations and throwing hard stones might be a part of politics, Indian politics. But when I do see lot of posts and spreads through Social Medias against Mr.Manmohan Singh, I personally feel like those posts cross limits and don’t have life. We can protest, when that is our right but it doesn't mean anything could be done putting any odds over the web. We could not see Mr. Singh as just an astute economist, but he is a man who kicked start a bundle of reforms which made our country come out from the death bed. He is the man who opened up the economy for getting rid of the stagnated stinking financial deficits. The deficits and the balance of payments had made Indian health the weakest. The controlled economy opening had lured many eyes abroad and the same was endorsing industry like Information Technology and banking. India had travelled a long way from the year of 1991 to 2012 even though the financial state is not that stable right now (2012). Internal dirty reasons along with overwhelmed international vibrations had made huge jerk in Indian economy, not a man with turban on his head.

If Mr.Singh is the only reason for all slips and troubles India faces right now, then he should be the sole responsible for all the goodies listed below.

The goodies caused by 1991 financial reforms

Rural health mission

Right to Information acts

Returns from Globalization

Unique Identification Authority of India

National Rural Employment Guarantee Act

Right to Information, which brought out many corruption stories (which could be the jewel among all)

The Growth we had, etc

Name of Award or Honour	Awarding Organisation
2010	World Statesman Award	Appeal of Conscience Foundation
2005	Top 100 Influential People in the World	Time
2002	Outstanding Parliamentarian Award	Indian Parliamentary Group
2000	Annasaheb Chirmule Award	Annasaheb Chirmule Trust
1999	H.H. Kanchi Sri Paramacharya Award for Excellence	Shri R. Venkataraman, The Centenarian Trust
1999	Fellow of the National Academy of Agricultural Sciences, New Delhi	National Academy of Agricultural Sciences
1997	Lokmanya Tilak Award	Tilak Smarak Trust, Pune
1997	Justice K.S. Hegde Foundation Award	Justice K.S. Hegde Foundation
1997	Nikkei Asia prize for Regional Growth	Nihon Keizai Shimbun Inc.
1996	Honorary Professorship	Delhi School of Economics, University of Delhi, Delhi
1995	Jawaharlal Nehru Birth Centenary Award (1994–95)	Indian Science Congress Association
1994	Finance Minister of the Year	Asiamoney
1994	Jawaharlal Nehru Birth Centenary Award (1994–95)	Indian Science Congress Association
1994	Elected Distinguished Fellow of the London School of Economics	London School of Economics, Centre for Asia Economy, Politics and Society
1994	Elected Honorary Fellow, Nuffield College	Nuffield College, University of Oxford, Oxford, U.K.
1994	Elected Distinguished Fellow of the London School of Economics	London School of Economics, Centre for Asia Economy, Politics and Society
1994	Elected Honorary Fellow of the All India Management Association	All India Management Association
1993	Finance Minister of the Year	Euromoney
1993	Finance Minister of the Year	Asiamoney
1987	Padma Vibhushan	President of India
1986	Elected National Fellow, National Institute of Education	National Institute of Education
1985	Elected President of the Indian Economic Association	Indian Economic Association
1982	Elected Honorary Fellow, St. John's College	St John's College, Cambridge
1982	Elected Honorary Fellow, Indian Institute of Bankers	Indian Institute of Bankers
1976	Honorary Professorship	Jawaharlal Nehru University, New Delhi
1957	Elected Wrenbury Scholar	University of Cambridge, U.K.
1956	Adam Smith Prize	University of Cambridge, U.K.
1955	Wright Prize for Distinguished Performance	St. John’s College, Cambridge, U.K.
1954	Uttar Chand Kapur Medal, for standing first in M.A. (Economics)	Panjab University, Chandigarh{Was then in Hoshiarpur,Punjab}
1952	University Medal for standing first in B.A. (Honors Economics)	Panjab University, Chandigarh

As I do respect him and I do have clear vision on what he did for the country , I have written this. (God promise- I didn't get any monetary benefit from Mr.Manmohan - He is not my Uncle J )

He is a man who got trapped

2012-08-14T09:58:00.002-07:00

IPO and the Face !

2012-06-15T11:18:00.000-07:00

I still remember the question that I was asked by one of my young friend cum relative. I was asked what type of software is IPO and I was dazed a bit and I kicked my brain to decode the word IPO thinking the same would be some new age technology that hit the market recently. Then abruptly the ‘financial inflows’ happened and my mind kicked start- Initial Public Offer. To a school going boy, it is hard to explain the ample financial aspects fully. Anyway I wore the lecture gown and started. I was keen to start talking about companies’ valuation and I tried lightly taking simple or you could say silly examples. He was educated well regarding the valuation when I explained that every company should undergo a valuation process when the company is going public. So Facebook also went through the same pipe line and they were tagged with a value of 100 billion dollars. My little friend caught the word ‘public’ which I was expecting. Public is nothing getting out of the shell and using public’s money for the company’s drive. It is done for raising the fund and for the same the public company should trade in a market. The explanation I made was hefty to make that guy understand. Our talk went long and when the guy was throwing a lot of questions I started thinking on many aspects. My mind went to many routes letting many confusions to board my mind. What made Facebook to win such a huge value? Is it really worth? -Zillion questions poured in. Normally a brick and mortar company is valued according to the asset the company has. It took a while for me to connect the words ‘asset’ and ‘Facebook’.

Initially I was unable to understand what asset Facebook as an organization has and we could say the number of netizens those who are into Facebook are their asset. But how millions of users piled these much for value for a web-based company? Is it a reliable metric to deal for valuing a firm? Someone can easily make eyes wet thinking of Google’s Orkut.
Even though Orkut had good presence only in India and Brazil, they were unable to stop the user- erosion at least in these countries. So putting light on the future of Facebook, it is hard to digest the value it had in the NASDAQ. The reflections are pretty visible as the valuation put a reverse gear to 80billion dollars and the stock price is also rolling down. A spell of a few years should be taken in account when a company is valued and in the case of a web based firm the life is uncertain. Any sand can be a rock tomorrow. If another social media website came in which people feel better than Facebook, that would definitely replace Facebook and all the users including me and you would leap into the new one.

In spite of these tough roads, Facebook is facing law suits from shareholders accusing that Facebook is disclosing selected documents and Facebook tries to lower their revenue forecast. It was also disgusting that, the so called ‘technical error’ at NASDAQ on a Friday during the Facebook trade left some of the shareholders with loss. As a conclusion I am forced to drag the same sentence that has been often seen on web pages which talk about Facebook IPO- something went wrong!

When books reach each hut...

2012-04-14T10:39:00.001-07:00

Now the right to education act has got life. The Supreme Court underlined the need of RTE (right to education) and the reservation of 25% of the seats for poor children without taking their other back grounds in account. The apex court has given wings for the 2005-born act to fly and make the class room opened for the underprivileged young buds of the country. It is known that around eight million children between the ages 6-14 are unable to access education. There could be many reasons, but among the vague it is clear that money plays the villain role in zillion cases. Our education system still holds many obsolete laws and norms and at the same time the system is getting revolutionary add-on like RTE, which is absolutely fair.

Frame work for reservations had done brilliant jobs for the lower casts by uplifting their educational status and many related traits. But the same frame work had transformed into a confusing web when authority started manipulating the frame for their own needs. The Supreme Court endorsement for the act has shown the way to nation building on a strong and vital foundation-the education. The first act which came into force through a speech by Prime Minister may face lot of challenges during implementation. The same had won the court battle against a few such challenges, but still the motion happens. The some of the hefty challenges would be lack of teaching staffs, lack of schools under the arm of government and also lack of infrastructure in the schools which is undertaken by government.

As education comes under the purview of states, it won’t be an easy task for the central to fix the nuts and bolts. The raising of fund for the purpose is another important matter. The Hindu reports that for implementing RTE within five years, the government needs four lakh crore Indian rupees. That is a huge amount and let us hope the often heard phrase “economy blooms” would help the authority to find the fund. The special treat for all the states is that the centre government has agreed for a ratio of 65% to 35% i.e. central would take care of 65% of the total investment. The need of one million teachers and the facilitation to train those in-numerous teachers also would seek a herculean task from the authority. Those things should happen shortly for a fully polished RTE, but still the system could provide a large sum of poor children with basic education utilizing the government and other private schools. The ambit of law had covered all schools except private institutions undertaken by minority. The exceptions at this stage only help to turn the scene fishy.

Even though the Article 21A of the Indian constitution makes our country among the list of 135 countries on the globe for making education as one of the fundamental rights, the quality of the education for those reserved category still sticks on a question mark. The careful steps by the government and association with private arms would help to improve the quality to a great extend. We all have been hearing that India is a young county flooded with lot of talents. That may be true, but India can’t be young all the time and time rolls. We should ensure that our kids-the future of our land are being treated well, with all facilities and environment that nourishes thus keeping India young and talented.

My macho Boss

2012-02-07T06:03:00.000-08:00

genre:ss

It was raining and I somehow managed to board the exact bus from the bus station. Going anywhere in a rainy day is a bit horrible and how if the 'go' is for a job entry. I was going to join Kamando systems, an electronic firm at Cochin. I got soaked in the rain and the real look shown in the well furnished fabrication glass put me in fuss. All were keen and pleasing and they hardly asked me about my 'washed look'. After inking some of the official papers I moved to a good looking woman, actually I was asked to go there. The smile by that gorgeous woman made me know that she had two black teeth unlike others. The gap in the ‘army’ of teeth, made her look odd. I don’t want to change my feel-she was beautiful. She checked my certificates while I was checking a funky paper weight on her table. It was a glass mould and inside that a small naked man’s sculpture was stuffed. I was looking at the ‘stuff’ and suddenly she grabbed it from my hand as I was supposed to lift. The then smiled face was later a bit serious and hard. I don’t know whether the reason was the paper weight.

My work at that table was completed and I moved to Mr. Dominic Zaru. He was the Asst. Personal Officer then and was very helpful. His chain-attached spectacles and long hairs with dark colour provided enough differentiation to the personality. He was looking like a college professor cum writer cum film crafter. His talking made me feel like he would be a knowledgeable person. Anyway my guess was right and he was a heavy stuff- a tiny search engine. He let me know about the company and the manufacturing processers. To see the brochures and the images of different product levels was nice and I enjoyed that. He was telling me about the nuke and corner of the company before my meeting with the production floor manager.

The production manager’s cabin was very lousy and I think it was the most awkward cabin at Kamando. The distorted pile of files around his chair makes the ‘grace’. He was like a fish which is peeping out from a dirty pond. He greeted me and offered me a seat. When he saw me pulling my shirt’s collars out, he turned on the air cooler which was fixed near to him. I had never seen such a small and oblique air-cooler in my life and it was just like a water heating kettle. He talked a lot and after 45 minutes we both came out of the ‘cave’ and I was feeling like heaven. ‘My production manager is looking so handsome and smart’- after coming out from that space called cabin only, I could see his face properly. Again I am bold enough to guess that he would have felt the same thing about me. We both made a small walk around the plant and the whole floor was busy making heavy machinery circuits. PLCs were running through the production line and it was nice to see those real making. It was like that I was seeing my electronic-text books’ pages are running in front of me.

The first day was consumed, talking with Mr. Surendra lagya, the same smart-handsome production floor manager. It was nice to spend time with that guy. He is an engineering graduate from a private engineering college and an IIM A alumnus. So minimum respect was always ready- loaded in my gun. My seat was near to his cabin. Somehow god saved me by not putting inside his cabin. I started working for the first time in my life and I was struggling hard to understand the gimmicks of production plan and all related strategies. All such words were literally alien to me and they all were hovering like anything around my chair and table. My computer was so old and didn’t have the power to bear even a .pdf extension.

Days dragged and I started moving into the production floor. It was nice to talk to different people working at the floor and I was curious to see the manufacturing. From my production floor session it was clear that my Boss was very strict and eighty percentage of the workers had wrinkles at the temple for that reason. The lady at the corner who did work on machine 206D2 said to me one day-“who said you that he (boss) is very good in work? He only knows to shout at us and talk to girls.”

She might have said out of her anger, but the usage “girls” put a shot in my head. I was thinking of that, as the youth inside me got awake and I don’t know whatever things were activated along with that. May be the reality popped out from my bottom layer of heart. The reality is nothing but- I am a person who got dumped by three beautiful girls. Obviously I should be jealous rt? To a man who was on his 47^th year on the mother earth ( or even more). How could I beer? Sorry bear?

Days again moved before me and I was a bit confident about the work and the freshness made me work in full pace. Those days, I was noticing my boss closely. I got a lot of chances to see his free time. He was very nice to me and treated me like a friend-not an entry level flap. I visited his home 3-4 times and I was like a family friend in no time. His child Arinud, a 6 year old boy was the first person on this globe who called me ‘uncle’. It was heavy for my age and without my brain’s knowledge my face showed the embarrassment. It was my ‘Mrs. Boss’ who scanned my face and corrected the new generation at her home. I really thanked from my heart when the kid stopped calling me ‘uncle’. Within one month I got bored with my work and only interesting thing was the cricket that I used to play with 6 year old Anirud. I was the winner in all the matches and you could say that this was the reason. I am not cooking my cricketing skill here.

A teenager or even a 20 to 30 year old man talking over phone all the time doesn’t show off an odd picture. But what would be the scene if a person much elder than the ‘specifications’ does the same, that too a family man sitting on a heavy responsible chair. My mind again got into a hectic session. The comments that I had got from others about my boss was getting clearer. Tats true: My boss is spending a lot of time on phone. He didn’t feel any hesitation for talking over phone in front of others. He was feeling so casual and sometimes I had seen romance on his face. That was funny but disgusting when I thought of his wife.

At least twice a week I was going along with him to his home after work and we had a couple of badminton-sets from his home. Then I would move to my rented home which was a furlong away. Whenever I went there my guilt feel rose. I was feeling to say about my boss’s romantic dials to his better half. But “how?” This was a million dollar stuff for me that time. I was feeling like doing something bad to that family, especially to that poor lady. She was not a good looking lady and I was groping reasons like that to ‘convince’ myself about my boss’s romantic behavior. One day I was feeling so disturbed when he gave the car to me and he started talking sitting at the back. My consciousness was torching on his talks, rather than road and vehicles that ran opposite. I was able to hear a girl’s voice during the call. My doubt was that whether the man was talking to the same girl or not. That was the actual start of my investigation and actually I was poking the investigator in me. He never touched his phone from home and he was just an ‘uxorious hubby’. It was really heart cracking when I could see his acting as a family man before his loving wife and child.

I have heard that, when in love even a soldier on war would search for flowers. Yes I have seen him sitting in the scrap godown during the lunch break. That was the place where all did hide and smoke- the smoking zone. When I saw him along with my friends, he just came out without winding up the call, shaking his head for my kowtowing ‘Good afternoon’.

“How this guy could be an efficient manager?” I was crunching this Q since I heard from the GM that the man had been doing a fabulous job and was doing the same. I could also feel the same from the work that I was getting from him and his style. But his parallel personalities were awfully bad for me. Among the workers there were many stories about the girl to whom he was talking throughout the game. It might be manipulated or true. I had been waiting for a chance to check his phone and I didn’t want to wait a long. The day he missed his phone on the table while going for a board meeting, I took the phone and checked the log. Last call duration was only 2 minutes. I didn’t give up and I looked into the call lists. I was grinning seeing the result. There were a lot of missed calls and dialed numbers. Majority were a number titled ‘D’. I kept the phone as it is, loading the number in mind. The amorous man came back after some time and started the call again. He did look at the laptop, he did write reports, he signed checking the entire context, and he did all job along with the calls without any mistakes. For that we all were praising him. Many a times my leave applications were blocked by him, seeing the ‘consistent’ reasons that I had been mentioned. Even the generated reports by me were corrected by him, holding the phone between the head and shoulder.

Every day when I went his home I tried to say this to his wife and I was groping for a chance or a tiny spell for the same. A few days passed waste. I couldn’t get a chance to share the matter which is damn serious when the whole family was concerned. I was tensed to the peak and nervous thinking the scene- sharing of the ugly truth. The only and weak proof I had was the number and I was damn sure about the number. I was damn sure that the ‘D’ number was the one he did call like anything. For that I trusted my research and time I spent on it.

Somehow the golden chance came at my hands. The day I got the lady alone and it was at a birthday function. The function was for one of the staff’s child. I was ready to make that fabulous night the worst for her with the hefty emotional information inside. I remember the scene, it was the kitchen of that home and she was just filling the tumblers with some drinks. I just headed her saying one fabricated ‘hi”. And I don’t remember how I started saying and completed the ‘speech’. After hearing my single stretched -one man show she made her face serious and with the same dark face, she asked me to dial the number. I was fumbling literally and I started scrolling down the screen to get the number. Dialed and it was ringing. I was blacked out and didn’t know what I would speak. When I started calling the number, she started laughing and I couldn’t’ figure out the reason initially.

Again I dialed the same number and a strange thing happened making my eyes bulged. It is her number that rings….

Again I was out, let me say blacked out. Now I am on a hat-trick. Right?

Jai love, Jai romance. My macho romantic boss!! Hats off….

FDI in retail: will it be on the shore?

2011-12-23T11:13:00.000-08:00

Fresh things irritate countries, especially a democratic power like India. When government opened the door widely for foreign investments through liberalization, agitations were not less. Slogans were pumped from million mouths. People were not in a position to digest the tweaked policy. Even though India was about to get demolished economically and the country was forced to sell 20 tons of gold to IMF (international monetary fund) to expel from the shades of balance of payment crises, pluck-cards and slogans were asking to shut the policy drive. What would have happened, if such a ‘private’ 1991 didn’t happen? If no liberalization, then? It’s absurd to steer the discussion in such a way and it is a fact that many good things were the side products of that economic reforms.

The role of change was taking off, and many more reforms have been done by the later governmental systems. In 2005 the then government loosed the FDI regulations for construction industry by making it 100%. Moving from such points of ventures now the manipulated FDI policy reached the retail segment. It’s obvious, the people sharpen the ears and some started standing against the same. Still the situation continues with the same colour. The proposed policy that stalled the parliament will allow 51% foreign investments in multi brand retail ventures and 100% foreign investment in single brand retail ventures.

India, the country which holds a large pie-piece of unorganized retailing, would be benefited when the tax collection is concerned. Due to the presence of a weak organized retailing system (around 5% of the total retail system) the country is not that much powerful to trace out the flow of money, including taxes. It is a common and known real life practice of almost all, not to ask for bills. Even if they are asked we would be getting a slip from our traditional retailers /kirana stores in the form of scrap. Where is accounting and accountability?

Just make a hefty imagination and think all conventional retailers are trustworthy and ethics-driven. Even if we are dealing such a situation, the chances for manual mistakes are numerous. The vitality of organized retailing would help the system to sort out such tiny leaks which do add up for a heavy financial draining. The current organized retail system which has technological endorsement like server based billing and barcode reading is able to give life for a healthy and efficient products’ movement to the consumer hands. The benefit for the people is another forte of the game It is being said that the new policy would bring pleasant changes in the farmers’ life. As this could rub the unnecessary mediators between farmers and the market, it will help farmers by giving them hot money directly from the market.

The main problem arises is all about the small scale retailers and conventional vendors along with the wholesalers. If FDI in retail reaches the shore abruptly there would be a scene like the liberalization period. Only those companies remained alive after the1991 reforms, which struggled without keeping the sword back in the scabbard. Alike this, those who changes the strategies and style of business and who fights along would be seeing a chance to be in the market-the strong players, they deserve that. Otherwise the matter is worth autopsying. If there would be a formula to mitigate the problem of local/traditional vendors, the policy is a excellent positive step.

Ek Deewana Tha- AAROMALE

2011-12-02T08:02:00.001-08:00

The season is good for all music lovers and the season right now is RahmaniC.

Heeling the musical blockbuster and Goose-bumps creator inside the cinemas, RockstaR, A.R.Rahman is back again for the Bollywood. Ek Deewana Tha is an upcoming Romantic movie directed by southie Ghatuam vasudev menon.

The movie is a remake of his Tamil flick Vinayihandi varuvaya. This is the second Hindi movie crafted by Ghatuam after REHNA HAI THERE DIL MEIN.

The forte of the album EK DEEWANA THA is the blue genre Malayalam song sung by Malayalam composer Alphons joseph . The song would be a novel taste for Bollywood and will make you sense a Pink Floyd smell...

The song is penned by Kaithapram.

Namma bangaluru.. namma metro

2011-11-05T09:10:00.000-07:00

For a south Indian, that was a non-accessible track.
For a south Indian, that was an ‘alien’ vehicle.

Now it is time to strike off all such phases and sentences. The authorities have somehow managed to drag the metro bogies on the track. On October 20, 2011 the metro was flagged off by Union Urban Development Minister Kamal Nath and Railway Minister Dinesh Trivedi in the presence of Karnataka Chief Minister Sadananda Gowda. After a number of date slips and extensions, now the people of Bangaluru are ready to taste the new flavour of rapid-transit. The idea which born two decades back had been rolling from table to table and got autopsied many times. But the people were given hope when Prime minister laid the foundation stone on June 4, 2006 for the first phase.

I was there along with my friends at the station just two days after the flag off. While seeing the train moving on the bridge, many film songs flashed in my mind. It was like a trend and now too it seems like a trend in film-song picturisation that the hero-heroine compo does sing love tunes keeping such trains as background. I am not going vague, putting cine interpretation. Seeing such a thing for the first time in our own city should make us blissful. We stood in the queue for a long time as we were doing at a typical cinema hall queue and somehow managed to get inside the train.

The token system and the scanning plates at the entrance and exit were absolutely new for us and only seconds got consumed for such techno processes. When the train came on the platform the whole junk of people were busy taking photographs rather than flooding into the compartment, which we generally do. All eyes were on the train. She is beautiful and the black-grey colour combination and the red thick strip over the sides which bears the ‘namma metro’ logo looked nice. No past experience and no reference to compare ’namma metro’, but from others who had spent time in other existing Indian metro trains, we came to know that ‘Namma Metro’ also holds quality and style. Hope it would be a splendid transit system for Bangaluru, once the whole city rail network is completed. Track from MG road to Bayappana hali which covers 7 km belongs to the first phase and the whole system covers a distance of 41 km.

The effectiveness of the system would come only after the completion of entire project. Seven on forty-one km has done but about the rest, the picture is still vague. I didn’t see IT industry areas like Whitefield and Electronic city in the proposed metro network for the ‘city of flowers’. If those areas are out of the list, it would be a sad part and the system should be integrated connecting such IT hubs along with other residential and commercial points. Let the ‘namma metro’ vroom across the city and shatter the road transport including the buses which consume fuel and pollute like anything. Also,’ Namma metro, kill the jams, traffic jams’

One fine morning you realized that your gender is changed. What would be your reactions?

2011-09-11T06:07:00.000-07:00

Even though it is a hypothetical situation, let the day be a Sunday. Only a Sunday can make me survive from such a drastic pond of confusions and daze. I guess I will be free from college or work on a Sunday and thus it would help me to think about the further steps. Emotionally I will be zapped and every single chore or routine will be hard for me to do. I’m sure I won’t be in a situation to understand the changes that happened to me. I would be completely shattered. Let me take a wild guess that I would know after a couple of hours that I’m transformed to a girl. The very next thing that I would do is, checking others. I should confirm whether the same thing happened to my friends or not. And I believe it would be a universal ‘revolution’ that makes girls from guys and vice-versa. If that is the new world, I will be keen to live as a girl. For many years I have been living a male-life and it would be a chance for me and for all other ‘transformers’ to understand the problems and beauty of a feminine life.

do comment your reactions if that day comes...

" Baby tell me" A video with deed making and haunting musical notes

2011-06-06T07:06:00.000-07:00

genre : review

Today all most all have a camcorder and if willing any could easily film a video whether it's a short film or other entertainment like albums. The gadgets are immense and easily accessed, but the only and vital problem is the aesthetic drought. I could easily remember the days in which I was even skipping the classes whenever I found a shooting near by. Now the picture has changed a lot and film or video shooting is a common thing that happens. Let me come to the music album industry. During the inception of this video stream people were giving great importance and looking keenly. Now the same industry is getting a hard slap from its own hands. Numerous naive albums had shattered the goodwill of this blooming entertainment wing especially in the South. For such slaps there must be some exemptions. So the struggle given by some of the talents to keep the video album industry active and lively is incomparable.

So I am proud that one such opulent opus happened from my place. A vibrant team of four youngsters from Kerala laid their first step to the territory of picturised songs. They have come up with their debut video under the banner AUG25. The video is obviously a picturesque and beauty adds more when it came to know that the hands behind the scene are the team-mates themselves. It looked like an inspiration from the soft moving groggy style filmed international pop albums, and justice is shown to that standard. The candid like making plugs a unique identity for the craft. Obviously AUG25 is going to make their mark on the arena of universal music if they are getting the right space to steer their debut creation. The budget for the video, revealed by the band itself is really scandalizing as it is very low for such a well-crafted digital art. The song is mesmerising, the video is brilliant, the location-selection was clever, what else indeed endorse such an awesome debut right?

AUG25 band enters the international arena with 'Baby tell (also on MERINEWS)

A DIFFERENT CAT CRACKING , IIM ENTRANT SPREADS NEW HOPE

2011-06-01T03:22:00.000-07:00

Being an unsuccessful CAT cracker, I know how complex and hard an entrance test like Common Aptitude Test is. A strong mindset and try should be there to deal this online exam which is conducted by IIMs. Healthy desire and an eye which could see the professional heights are mandatory and obtruding a person to give this exam won’t be a right fair mean.

Let me come to the say. Mr K.V SUMANTH, son of K.S.Vasuka and M.R .Geetha and an elder brother of Sushant from Bangaluru made such a thing gloriously and confirmed a seat in IIM Indore. Sumanth laid the way to the IIM, one of the name among the best B-schools on globe by cracking all the common hurdles planted for an IIM aspirant and also the personal limitations. This differently enabled Indian made the success and kissed the glory after his four consecutive CAT attempts. Simply awesome. The high voltage determination that he radiated just made person like me a bit ashamed as we all belongs to the group who just kept the sword back in the scabbard after a shattered fight with the CAT.

A cerebral palsy victim, who is unable to read, write and walk properly, did his B-com at Jain College and schools at Websters Bangaluru. The both of the institutions played a big role in molding Sumanth. These institutions made the difference from other reputed schools or colleges by welcoming this guy with out any further thoughts or hesitations.

The inspirational guy for Sumanth was SRIRAM, a blind guy who got into one of the IIMs. This just happened when Sumanth was doing his graduation at Jain. After his graduation it was a tough call for him to be a professional. “Enable India”, an organization based in Bangaluru made the way for Sumanth to work for Thomson Reuters. Later on the person was offered a job in TISS. But he respectfully denied it as the time was for a studious hardship. He should have given double or trice the effort that a normal person should give for the same.

It’s encouraging and glad to hear that he is selected from the 161 candidates for the differently enabled category and being one of the 14 selected individuals. In the long run let us hope, this mediocre world will help and endorse such brilliant personalities even though they are abled a bit differently.

*

2011-04-07T07:06:00.001-07:00

Check out The Anna Hazare repercussions

Anna hazare repercussions!

2011-04-07T02:30:00.000-07:00

National Medias are covering the India Against Corruption movement in ultimate swing. It’s sad to see that our regional news makers are not keen to deal with the anti-corruption movement. No doubt, the movement has woken up the sleeping India and dragged the young youthful youths into the process. One hefty powerful law is indeed a must for today’s India and I hope authority will be looking into the same Lokpal bill before implanting. Provisions for development-bottlenecks must be swept away if they reside. Authority should be effective, i.e. Lokpal bill should be on corruption and it should make the concerned authority in a position to trace out the money spent on a particular project or course rather making blocks on the development track saying NO to all doubts and complaints which are skeptical to a minimum level.

Thank you Anna Hazare. You put the stone in the 'ugly water' and the repercussion vibrations are reaching lengths n breadths

what is
THE JAN LOKPAL BILL ?

Source: http://indiaagainstcorruption.org/
The Jan Lokpal Bill (Citizen's ombudsman Bill) is a draft anti-corruption bill drawn up by prominent civil society activists seeking the appointment of a Jan Lokpal, an independent body that would investigate corruption cases, complete the investigation within a year and envisages trial in the case getting over in the next one year.

Features:

1. An institution called LOKPAL at the centre and LOKAYUKTA in each state will be set up

2. Like Supreme Court and Election Commission, they will be completely independent of the governments. No minister or bureaucrat will be able to influence their investigations.

3. Cases against corrupt people will not linger on for years anymore: Investigations in any case will have to be completed in one year. Trial should be completed in next one year so that the corrupt politician, officer or judge is sent to jail within two years.

4. The loss that a corrupt person caused to the government will be recovered at the time of conviction.

5. How will it help a common citizen: If any work of any citizen is not done in prescribed time in any government office, Lokpal will impose financial penalty on guilty officers, which will be given as compensation to the complainant.

6. So, you could approach Lokpal if your ration card or passport or voter card is not being made or if police is not registering your case or any other work is not being done in prescribed time. Lokpal will have to get it done in a month's time. You could also report any case of corruption to Lokpal like ration being siphoned off, poor quality roads been constructed or panchayat funds being siphoned off. Lokpal will have to complete its investigations in a year, trial will be over in next one year and the guilty will go to jail within two years.

7. But won't the government appoint corrupt and weak people as Lokpal members? That won't be possible because its members will be selected by judges, citizens and constitutional authorities and not by politicians, through a completely transparent and participatory process.

8. What if some officer in Lokpal becomes corrupt? The entire functioning of Lokpal/ Lokayukta will be completely transparent. Any complaint against any officer of Lokpal shall be investigated and the officer dismissed within two months.

9. What will happen to existing anti-corruption agencies? CVC, departmental vigilance and anti-corruption branch of CBI will be merged into Lokpal. Lokpal will have complete powers and machinery to independently investigate and prosecute any officer, judge or politician.

10. It will be the duty of the Lokpal to provide protection to those who are being victimized for raising their voice against corruption.

What can I do? How do I contribute to this movement?

>>>. Join the India Against Corruption movement, by giving a missed call to 022 61550789 (we need at least 25 Lakh missed calls, around 5 Lakh are done so far). We will SMS you a message from Anna and others, on what you can do today, and every day.

Check out The Anna Hazare repercussions

A short man who makes INDIA taller

2011-01-16T05:50:00.000-08:00

"When Sachin Tendulkar travelled to Pakistan to face one of the finest bowling attacks ever assembled in cricket, Schumacher was yet to race a F1 car, LanceArmstrong had never been to the Tour de France, Diego Maradona was still the captain of a world champion Argentina team, Pete Sampras had never won a Grand Slam.When Tendulkar embarked on a glorious career taming Imran and company, Roger Federer was a name unheard of; Lionel Messi was in his nappies, Usain Bolt was an unknown kid in the Jamaican backwaters. The Berlin Wall was still intact, USSR was one big, big country, Dr Manmohan Singh was yet to "open" the Nehruvian economy.

It seems while Time was having his toll on every individual on the face of this planet, he excused one man. Time stands frozen in front of Sachin Tendulkar. We have had champions, we have had legends, but we have never had another Sachin Tendulkar and we never will."

P.S : A PARA ON SACHIN BY TIME MAGAZINE

TRAFFIC-MALAYALAM MOVIE[2011] i was loving it and i loved

2011-01-14T06:22:00.000-08:00

genre : movie review

The promotional wall papers, the posters and the cut-outs would not have made any surprise or grin on me if it was a Bolly-Hollywood or Tamil feature. But I got surprised and caught as it was from a normal Malayalam film which didn’t bear any big stars. It was nice to see many faces on the wall as pics and the name too stroke.

After a few days, today [14/1/11] I went for the movie along with one of the lads from my friend-list. Let me type from the beginning. The title displays and the scrolling were a bit awkward, better say oblique. But later it went catchy as the actor Sreenivasan was making a voice-only presence and the front page narration was not into hearts. But the same gave or labeled the film a serious face and the viewers did stop talking and commenting. It was a take off from the director side, taking the viewers in his bag.

The story was like a shuffled puzzle packet before us and later the screen-people made it in proper lines and corners and thus a beautiful picture. The brilliant scripting and perfect filming made me, made us away from the word BORE. Life was there in the accident scenes which led to the death of one character-Raihan -done by Vineeth srinivasan.

The story is telling about the talks, the tensions, the risk and the adventure taken by a bunch of people including high official police men at one edge and a normal traffic constable at the other edge to transplant the life from a boy belonging to a normal family to another girl who is a complete far stranger and also the daughter of a Film star. Heart transplantation was the line used in the movie which was garnished well by many social happenings.

Editing was perfect. Songs were not so catchy but it didnt do any harm for the film movement. But the original sound score really sounded well. It was so fine and fair to watch all actors performing so composed and neatly. No extra put ups, no extra dialogues on the reel and it was like the same live talks we are doing in our real life.

Rajesh pillai[director]

He did a great job.10 on 10 for himBobby and Sanjay[writers]

Again 10 on 10Mejo joseph[music director]

Not bad. Rerecording was up to the mark 7 on 10
for the movie 9 on 10Last but not the least. Congrats! , Producer who financed for an awesome product. Thumps up LISTINSTEPHEN

2010-12-31T08:14:00.000-08:00

SALUTE 2011

GLOBE IS GETTING OBLIQUE ?

2010-12-14T22:44:00.000-08:00

Taking a set of wee hours in account that I spent along with one of my sweet uncle, I do start this topic. I and he were driving our legs to the confectionery stall. It was pretty cool morning and when I pulled out my eyes from the cell phone screen and watched around, I could see many health conscious uncles and a few aunties jogging with covered nose-mouth with masks. It framed like surgeons were running out of the operation unit in the midst of fixed cases. I was aware of the “masked” purpose and the purposely doing actions lured my laugh. After crossing the third “medico”, me and uncle were about to cross the road. Abruptly one black hefty 4 wheel drive [think it was a PAJERO. I couldn’t remember exactly] passed us investing a commendable sized knotted white plastic bag off road. The football like perfectly packed bundle bounced back after hitting the electric post and the same came eagerly to us. It was a waste “bomb” – a home made one. The odd and stiff smell out from the kitchen ‘opus’ was really “great” and it was enchanting me, frankly not only me but my seventies model uncle too. The smell was suffered me in such a way that I couldn’t even realize my uncle’s face. Gargantuan radiations from the home made pack were sailing out of saturation as the bag got torn after the bounces.
                                Italian, Indian, Chinese, tandoori almost all who got escaped from the dinning space then YESTERDAY or day before were peeping out from the cover. The catastrophe was so near. The sublime action was done by the bus came then, driving over the half torn packet. The 1+2 heavy right sided wheels made the stuff easily to a word map like structure over the road. The world wide food nexus was made like this in a spoon of seconds. We stood as pure eyewitnesses for the ‘crime’. I think it was a beef piece that cannoned at my lips from the packet while the bus tires were doing the novel action.
                           “How our lands hold cleanness? Better sweep all stupid like this first”   uncle lamented. I looked at him and saw the doleful patriotic person from my family. Pulling out inner stuffs from the throat and utilizing the good health, vigorously he spat over the road. Thus he showed his grieves and walked along the length waving his hands saying follow me. I just followed him asking myself
                                 “What is the difference between my uncle and the pajero human?. They both tried their level best harm for the society and the country rt?.
Kudos. Then after I’ am trying to change myself. Not to spit in public, not to dumb waste in public, to use the dust bins. If one guy or gal is not putting used recharge coupons/wrappers scraps /even bus tickets for a few years he or she is saving our lands from 'ton' of grams of waste. Then imagine how much he or she will be saving in a life time? Unofficial measure says every second in India itself gallons of virus hosted saliva-sputum are spat, which can be easily written as an exponent.

“All are not able to do great things, but all are able to do small things greatly”

Dispatches -terror in mumbai

2010-11-25T23:47:00.000-08:00

This day morning I was happened to be in the page for live leak web portal. I got directed from the yahoo home after leaping out from my mail account. The day was making age -two for the diabolic actions which Mumbai held on 26/11. I just started seeing the documentary and the footages, and the stuffs which chained inside made me sit for the one stretch -48 minutes. I’m not sure whether all things edited in are real or manipulated .But I do believe all are reliable.
The film is directed by DAN REED, the guy who made TERROR IN MUSCOW. I was not aware of the maker before. Having this video, I got into a search for that media person, and came to know about his penultimate venture, TERROR IN MUSCOW. Even seeing the 26/11 footages [unseen yet in medias] make us scary. I couldn’t even imagine the drastic chaos that the innocent people went through. As I’m a stupid, I don’t know what to do for peace. But I hope seeing this video, I / ALL should be in a mind-bowl which prevents ME / THEM from killing even a small tiny bug.

Iam sharing the video

'wealthy' common wealth

2010-09-25T00:08:00.000-07:00

genre:CI
It is me who always work hard and tame my study materials during the last hours or the day just senior to the exam. And not only me, but almost all are doing the same mesmerism. A nexus of 300 or more people are in fresh troubles concerning the Common Wealth Game scam .Are they representing each of us? Human resources were in plenty and the fund was redundant. Which element lacked? Diplomatically I'm not in a position to comment up on .Lets shelve the queries right now and later we should be having a manipulation and thorough probe after culminating the CWG. For the time being forget those non-Indians who looted and be Indian and lets sing:::::

oh yaaro yeh

india

..bulaa liya..

diwaana yeh

india

bulaa liya (bulaa liya)

yeh to khel hain, bada mel hain..

mila diya(mila diya) (2)

oh rukna rukna rukna

rukna rukna nahi..

haarna haarna haarna

haarna haarna nahi..

junoon se kanoon se maidaan maaro..

lets go..lets go..

play o jiyo heyo lets go..

play o jiyo heyo lets go.. (2)

oh yaaro yeh india..bulaa liya..

diwaana yeh india bulaa liya (bulaa liya)

parvat sa ooncha hon tum

toh yeh..

duniya salaami de

sard iraade na ho jaaye kahin

dil ko wo suraj de

jiyo utho bhadho jeeto..

tera mera jahaan lets go..

kaisi saji hain saji hain dekho maati apni..

bani rashke jahaan yaara ho

kai rang hain boli hain kai desh hai maga

yaheen jag hai samaya saara ho

laagi re ab laagi re lagan,

jaagi re mann jeet ki agan,

uthi re ab iraadon mein tapan,

chali re toli chali ban than,

The longer the night,

The longer our dreams be,

Flow like the wind,

Let the Games take over me,

Be like the Tiger strong,

Let the Fear be gone,

Follow the will to win to thrill to thrill...

play o jiyo heyo lets go!

kadamon mein ek bhanvar

ka hai din..

jashn ka aaj din hain

seeno mein toofan

ka hain din..

baazu aazma yeh din hain..

yeh din hain..tera din hai..

tu zor laga..chal aankh mila..

kal na aaye din yeh!

jiyo utho badho jeeto..

play o jiyo heyo lets go..

jiyo utho badho jeeto..

tera mera jahaan lets go

The songs is tight and crispy now with some more beats and folkish nuances.Tweaking would endorse the purpose.

WRONG NUMBER

2010-06-26T03:18:00.000-07:00

genre: short story

Swathi Swathilakshmi is haunted by mighty thoughts.

‘I know him from the school days, why he put me in such a drastic pond'

She asks herself and seeks inside her heart, where her dad with a muscled mustache, her mom with a cute uncertain smile and her sibling "agitator" stay safe.

"Hey Joe I don want to hurt ma parents and just do spare me"

This was her last shout over Joe.

Joe's class number was 26 while they had their acquaintance for the first, and now too he is 26, six months elder to Swathi Swathilakshmi and now they have their first irregular manipulation in the friendship codes.

Sorry I’m going vague, saying this story. Story of Swathi and Joe. Let me say, Swathi is getting a proposal from her blockbuster friendship hero Joe. They know each other for the past many years.

It was yesterday evening after a party blast Joe grabbed Swathi and said 'I want u' and kissed at her lips, severe. She doesn know even now what to say more, and she doubts whether she too loves. If she asks me, god promise, I will be planting an affair. She is asking herself,

Was she allowing him to kiss? ,

Or he made it easily as he is a "he”?

I think she is thinking a lot lying on her bed, to make herself safe in the chart of religion and other cultural frequencies.

She writes on the paper "do u love him?" and the same is getting stroked. She stands now in front of the mirror. She looks at the watch .She was the girl who slams this love and all the adolescence romantic times, the GUY-GAL love talks, night calls . . .

She sits in the lawn. Seems she is disturbed. Her mind searches a safe zone, a cradle. The breeze gives some ripped leaves and flower petals to her from the boughs. Nothing affects her.

Suddenly a flower comes to her front. She looked up.[it is Joe who]comes there with a flower in hand

"Joe" she yelled

Joe: what you are doing here alone? [Placing the flower on her hand]

Swathi: confused, I’m totally confused

Joe: for what?

Swathi: I hate this love, affair and all. But I don want to hate you.

Joe: Swathi I know you do love me. Your mind already scribbled inside the 3 words”I love you” and now your tongue have to read. Just do that

Swathi: what? She asks puzzled

Joe now hugs her.

Joe: why you don’t resist now? Im hugging you.

Swathi: Joe I love you

She sees the morning light now. She is in her bed. Now I could say that she is really holding the confused moments as the happened scenes are just a peppy dream .She doesn't know what to do. Whether cry or do scream. She confirmed that she loves him. But she doesn’t want to loose those lawn moments realizing that it was a dream. She is getting screwed up by herself in front of the mirror. She asks herself many queries.

I don’t want to chart all those stupid here.

I said no? Sometimes my Swathi is really psycho. Swathi wants to talk with her Joe now. [Don’t feel weird on me. I’m using "her Joe" now.] Hours passed. She changed. Before, she didn’t show any hesitation to call him. But now she drags. She herself knows, her mind got installed something new. The universal feel, love is spreading through the veins and she set tensed now to call Joe to say.

As 3 idiots said "all is well”, she picked the phone and scrolled. But the same instant, she gets his call. OOUUCH!!! She puts the mob down.

She looks at the screen:

JOE

+919894312354

Calling...

She was taken aback...

Two calls she missed from him. She leaves the mob at the room and went for the routines. I think she gropes some courage .Lijin doesn’t know whether all gals do such dramas before a proposal or endorsing a proposal. But Swathi does. Two hours passed. She managed to eat the 120 minutes. She takes the phone and dialed him. The first hurdle is from the network operator side. Nil balance status made the fully charged Swathi dull .She can’t call. But she doesn’t give up. Takes the land lined phone and dialed.

Signal catches him. She is getting pissed here. She is like a gal who attends a phone in interview from a MNC. She doesn’t know what is coming straight from her mouth and what she hears. As a start the usual “where you?” the guy got. And thus, a dull –accelerated call installed.

Guy: driving, sorry, who is this?

Swathi: it’s me, don’t have ma land line? Huh

Guy: Sweety, you? I’m going to work site.

Swathi: yup.k

Guy: I was about to call you, I have been getting calls from Meskin and he wants that reports and those encoded program very urgent. I don want to make myself in trouble…

His complaints and grieves continues, which she doesn’t understand and bother

Suddenly;

“Joe I love you, I wanna share myself with u. Love you a lot”

What?! “he screamed and the car went off road . A bang!!

-----------------------------------------------------------------------------------------

[Joe comes to Swathi's home and asks]

“Swathi, where you dumped your mobile?

I called you often. And you are sticking on this land receiver for long.

I called to this too. ’

Swathi doesn’t know, what is happening around her. ?

Joe: hello [waved hands before her face]

She got flashed and says for the call.

“Hello, hello” No one replies but the line is still connected, noises are heard from the end, noises only.

“Sorry wrong number” she ends the call.

Swathi: Hey Joe sorry. I got wrong. I dialed wrong and was calling someone for you and I talked minutes.

Joe: me? Ok what is the matter?

Swathi: nothing. Hmm, will say later [as she lost all her courage to confirm the love]

Lijin doesn’t know whether she will say the love lines and do well to herself or not. But I’m sure something bad and odd happened at other end of the call.