DF2BR: Don't Forget to be Remembered

"Green Queen" Uses Eco Message to Connect

noreply@blogger.com (Yada Promotions) — Thu, 01 Jul 2010 14:35:00 +0000

Sustainability has become a key selling point in the real estate industry. This is why Susan Singer, senior vice president of sales for The Corcoran Group and a self-proclaimed "eco-broker," has branded herself "The Green Queen;" she promotes the sustainability of the properties she is offering, and drives potential clients to her website with an eco-friendly promotional product.

"Years ago, I used refrigerator magnets and a mouse pad, and they both got me a lot of mileage," says Singer. "But I wanted to do something that was eco-friendly this time and that could be used in an eco-friendly way."

To help spread the word about her business, Singer ordered plenty of imprinted tote bags made of recycled plastic material. The bags feature a stenciled image of the historic London Terrace apartment building, which she is a broker for, as well as her contact information and branding for Corcoran Group Real Estate. She says she decided not to include the name of the London Terrace building so that the bag would have wider appeal - she wanted it to be, "just about living in New York and having an eco-friendly bag … that way people will want to use them and it's just free advertising."

Singer sent the totes to her neighbors, clients and potential clients - and gave one to every unit in London Terrace. She also distributes them at events when the opportunity arises. For example, she recently offered the bags after she spoke at an Earth Day seminar at Baruch College in Manhattan.

The totes direct people to Singer's website, www.susansingerspaces.com, where they will find information about her properties ranging from Brooklyn to Uptown Manhattan, as well as Tales of the Green Queen, a regular comic strip in which a cartoon version of Singer tours the city, helping people save on energy costs.

While Singer acknowledges that these days the economy often weighs on real estate buyers more than the environment does, she says the totes get an enthusiastic response. "I've had people call me or e-mail me saying, 'I am so grateful for this tote, it's so sweet and reminds me of the building,' and people from the building have just stopped me on the street," she says. "It's really been very good for me."

You too could show your customers how much sustainability means to your company! Yada Yada Yada has an entire page of its website devoted entirely to eco-friendly and green promotional concepts.

Celebrate June!

noreply@blogger.com (Yada Promotions) — Tue, 15 Jun 2010 12:59:00 +0000

June marks the beginning of a long awaited summer and everyday should be celebrated! Here is a list of designations for the remaining days in June and a few ideas how to market them through promotional products:

June 15th: Fly a Kite Day

June 16th: Fudge Day

June 17th: Iceland Independence Day

June 18th: International Picnic Day

June 19th: Lou Gehrig's Birthday

June 20th: Father's Day

June 21st: First Day of Summer

June 22nd: US Department of Justice Established

June 23rd: Typewriter Invented

June 25th: National Catfish Day

June 26th: Toothbrush Invented

June 27th: Helen Keller's Birthday

June 28th: Paul Bunyan Day

June 29th: Camera Day

June 30th: Meteor Day

Vail Mountain Packs in the Promotions

noreply@blogger.com (Yada Promotions) — Thu, 10 Jun 2010 12:07:00 +0000

Spring is often a quiet season at ski resorts, so to help draw visitors to Vail Mountain earlier this year, the Colorado destination offered a packed weekend of entertainment and free music, while promoting some major brands. The "Spring Back to Vail" event aimed to not only give guests a compelling reason to stay at Vail instead of a competitor's resort, but also to help create a feeling of vibrant energy throughout the Vail community.

To decide which brands to partner with for the event, the planners looked for sponsors that shared Vail's strategic and philosophical outlook, and which ones they got along with well. "I can tell you that we are friends with our sponsors first and business associates second," says Adam Sutner, director of sales and marketing for Vail. "They are as passionate about our lifestyle as we are, and that's why it works so well."

Throughout the weekend, the Spring Back to Vail Expo Village featured a range of products and interactive areas offering promotional giveaways, such as the Men's Journal Lounge, sponsored by the magazine and which included a Leatherman Tools product display and giveaways, as well as a Eukanuba Doggy Bar.

Sony Cierge Experience had an event space that offered plenty for the gadget-fiends to drool over, including the DSC-TX5 Cyber-shot digital camera, as well as a promotion where attendees could win a chair from the famed High Noon Lift. Highlighting the event were performances by R&B singer Wyclef Jean and the rock band Guster.

Visitors also picked up Bear Naked Granola and Clif Bars, and checked out the offerings of Climate Counts, EVOL Burritos, NativeEnergy, Nordica, Oxfam, SIGG, Specialized, Stonyfield Farm and Sustainable Biodiesel Alliance, as well as Liberty Skis and Smith Optics.

The attendance at Spring Back to Vail was the largest the resort has ever had at such an event, and occupancy rates spiked dramatically. Retailers reported having their best retail days of the season, and virtually every other measurement showed strong results.

"We conduct quantitative research in and around our events," says Sutner. "All key measures came in super-high, including measures like, 'Why did you come to Vail?' Are you aware of who the sponsors were?' and 'Did you like the bands?' "

Vail obviously had a wildly successful event through the use of promotions. You resort too could use promotions to pull customers in. For example, try handing out a toiletry bag with your hotel's name on it. This will keep your brand in the minds of your potential customers. As they think where they want to vacation this year, your company will be the first to come to mind.

Welcome!

noreply@blogger.com (Yada Promotions) — Thu, 10 Jun 2010 12:01:00 +0000

Welcome to the Yada Yada Yada Promotions Blog! Here you will find the very best ideas to promote your company through promotional items, apparel, and print. As you may know, promotional items are proven to have a higher return on investment that any other advertising medium, and we're here to help you achieve just that. Look out for great deals and ideas to keep your company fresh in the minds of potential customers. As always, DF2BR.